Luxury Brand Advertising in Hoobrook

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Luxury Brand Marketing in Hoobrook

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hoobrook

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DY10 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hoobrook

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hoobrook

True luxury need not be directly communicated but instead experienced.

Consumers in Hoobrook like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hoobrook

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Callow End Little Eastbury Barbourne Berrington Green Dines Green Cobley Hill Hagley Morton under Hill Crowcroft Kinsham Barnard's Green Habberley Brockencote Frogsmarsh Pie Corner Upper Wyche Sledge Green Shelsley Walsh Hanley William Chaddesley Corbett Forhill Aston Bank Shell Tanwood Dowles Spennells Matchborough Mamble Hill Croome Blakedown Catchems End Kyrewood Broad Marston Childswickham Inkberrow Woodcote Green Offenham Trotshill Lineholt Bury End Frankley Green Branson's Cross Berrow Green Ockeridge Chawson Lower Strensham Rous Lench Purshull Green Dordale Welland Stone Low Habberley Stoulton Lower Illey Ripple Earl's Croome The Lakes Arrowfield Top Upper Strensham Newnham Bridge Ashfield Littleworth Hawford Upper Welland Birchen Coppice Longdon Heath Swinesherd Netherton Clevelode Tenbury Wells The Vines Areley Kings Tolladine Stakenbridge White Ladies Aston Bouts The Walshes Pershore Cooksey Corner Red Hill Callow Hill Suckley Green Sherrard's Green Henbrook Darbys Green Brickfields Harpley Long Green Sheriff's Lench Sinton Hales Park Wythall Naunton Astwood Bank Summerhill Deblin's Green Pensham Hopwood Wadborough Belbroughton Wolverley Hallow Rashwood New End Hartlebury Tutnall Picken End Apes Dale Woodsfield Himbleton Nash End Wribbenhall Holdfast Rushwick Cookhill Eachway Moor End Stratford Newbridge Green Frith Common Chase End Street Crabbs Cross Gilbert's End Mill End Southcrest Stonehall Little Comberton Mustow Green Claines Shatterford Caunsall Acton Broadway Drayton Naunton Beauchamp Sneads Green Rhydd Bell Heath Ashton under Hill Hanley Swan Lower Wyche Newland Martley Hillhampton Church Hill Horsham Brayswick King's Green Northwick Upper Wick Stoke Pound Bugle Gate Drakelow Linthurst Windmill Hill Uphampton Bank Street Witton Hill Lickey Hills Birch Berrow Perryfields Titton Lydiate Ash Rainbow Hill St Georges North Piddle Sinton Green Bateman's Green Throckmorton Lower Lightwood Shelsley Beauchamp Wyre Piddle Twyford Blackmore End Lye Head 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Kyre Park Upper Marlbrook Upper Bentley Burlish Park Rednal Madeley Heath Castle Hill Hawthorn Bush Holt Heath Corse Lawn Chatley Cladswell Egdon Castlemorton Lower Sapey Lower Wick Franche Broombank Neight Hill Newland Common Astwood Eastham Romsley Lenchwick Kyre Comhampton Napleton Bredon's Norton Elms Green Hall Flat North Littleton Fladbury Strensham Red Cross Baylis Green Callow Hill Aston Fields Hanley Castle Wichenford Stoney Hill Whiteleaved Oak Marsh End Lower Westmancote Owlhill Baughton Charlton Noah's Green Stoneybridge Bevere Edgiock Woodrow Fernhill Heath Dodford Suckley Longley Green Malvern Link Harbours Hill Green Street Sneachill Wilden Little Witley West Hagley Blackminster Oldwood Hollywood Bournheath Comberton Droitwich Spa Cropthorne Snead Common Northampton Howsen Teddington Hands Halfkey Abbots Morton Lime Street Bournes Green Ryall Broadmore Green Little Welland Moseley Longdon Churchill Hatfield Pebworth Bluntington Alfrick Pound Blakeshall Birts Street Hackman's Gate Kendal End Elmley Lovett Vigo Badger's Hill Piper's Hill Menithwood Abberley Brotheridge Green Broughton Green Park Farm Gadfield Elm Berrow Clifton upon Teme Oakenshaw Lea End Upton upon Severn Little Beckford Stanford Bridge Bastonford Ross Green Witton Sale Green Worcester Abbotswood Aston Somerville Gorst Hill The Hook Ham Green Major's Green Ombersley Dormston Dunhampton Aggborough Little Acton Leigh Sinton Golden Valley Hoobrook White End Pound Green Copcut Catshill Lower Berrington Shoulton Astley Bengeworth Cherry Orchard Newtown Charford Hipplecote Oakall Green Kitwell Winterfold Longdon Hill End Crowle Green Inkford Upper Catshill Pink Green Park Gate Aldington Knighton on Teme Bransford Holt Fleet Upper Gambolds Kempsey Heightington Grafton Hill Furze Malvern Common Ladywood Bayton Common West End Stourport-on-Severn Littleworth Uckinghall Dagtail End Sweet Green Oldfield St John's Radford Kingswood Greenlands Salwarpe Brook End Grafton Priestfield Hurcott Upper Wolverton Saleway Westmancote Worlds End Buckridge Bushley Low Hill Worles Common The Burf Alvechurch Clifton upton Teme Pinvin Slades Green Westlands Holt Old Storridge Common Astwood Laughern Hill Cowsden Rochford Hill Side Malvern Wells Lower Town Upper Howsell Upper Lode Good's Green Waresley Stanford on Teme Rock Smith End Green Birlingham Hill End Hampton Hardwick Green Hollybed Street Charlton Foxlydiate Upper Rochford Bredon's Hardwick Chawson Valley Four Pools Broad Heath Coles Green Pensax Draycott Astley Burf Hartlebury Common Evesham Overbury Collett's Green Greenhill Willow Green Clifton Winyates Queenhill Cruise Hill Murcot Welland Stanbrook Link Top Middle Littleton Low Hill Walkwood Ravenhills Green Footrid Little Malvern Kinnersley Cooksey Green Sidemoor Pole Elm Tibberton Bradley Green Bredicot Beoley Bickley Birch Green Hallow Heath Broom Hill Cutnall Green Greenway Honeybourne Woolmere Green Newtown Pirton Wants Green Pound Bank Elcock's Brook Woodgate Goom's Hill Hook Bank Goosehill Green Sutton Farm Clows Top Broadwas Britannia Square Kyre Green Burcot Newtown Tunnel Hill Elmley Castle Kersoe Great Witley Yieldingtree Gilvers Lane Madresfield Badsey Churchill Walcot Stock Green Elmbridge Hurcott Village Portway Lickhill Powick Bricklehampton Primsland Battenton Green Lower Moor Abberton Hunnington Feckenham Suckley Knowl Cotheridge Headley Heath Stoke Wharf Barnettbrook Sharpway Gate Torton Leapgate Blakebrook Hillpool Winyates Green Ullington Ankerdine Hill Eight Oaks Astley Cross Bridge End Broadheath Common Bishampton Enfield Bliss Gate Lower Broadheath Offenham Cross Weatheroak Hill Eardiston Bryan's Green Netherwich Chandler's Cross Bordesley Phepson Cobbler's Corner Nineveh Drakes Cross Lem Hill Dayhouse Bank Stanklyn Copyholt Bewdley Slideslow Wildmoor Drakes Broughton Lower Marlbrook Hampton Lovett Mount Pleasant Pendock Brockamin Chadbury Cookley Doddenham Noutard's Green Mere Green Huntsbridge Moon's Moat Dunhampstead Kent's Green Marl Bank Rumbow Cottages Tardebigge Sankyns Green Upton Snodsbury Lower Hook Summerfield Yarhampton Earl's Common Woodgates Green Hinton Cross Knowle Fields Hall Green Lower Wolverton Defford Conderton Shurnock Kemerton Broad Common Hadley Ramsden Bell End Hanley Child Woodrow Besford North Malvern Martin Hussingtree Norton Libbery Hawbridge Fladbury Cross Hadzor Westacre Withybed Green Holt End Wickhamford Kington West Malvern Shrawley Doverdale Trueman's Heath Duckswich Riverside Stockton on Teme Baynhall Holberrow Green Harvington Town's End Upper Haselor Gallows Green