Luxury Brand Advertising in Lime Street

Get in touch

Luxury Brand Marketing in Lime Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lime Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GL19 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lime Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lime Street

True luxury need not be directly communicated but instead experienced.

Consumers in Lime Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lime Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lime Street (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bushley Green Broad Alley Hinton on the Green Low Hill Uckinghall Dunstall Common Cookhill Drayton Holy Cross Crossway Green Apes Dale Dordale Murcot Weatheroak Hill Martin Hussingtree Hatfield Leigh Sinton Upper Wolverton Bank's Green Church Hill Hadzor Pendock Chaddesley Corbett Conderton Guller's End Wick Pound Bank Sutton Farm Acton Castlemorton Longdon Heath Wychbold Orleton Upper Strensham Sankyns Green Holt End Trotshill Comhampton Swinesherd Shelsley Walsh Fladbury Bredon Earl's Common Beckford Lower Town Ashfield Hopwood Sidemoor Chawson Newbridge Green Barnard's Green Major's Green King's Green Summerfield Bickley Alfrick Crowle Green Wildmoor Bouts Bayton Hill End Little Acton Upton Snodsbury Greenhill Little Welland Eckington Laughern Hill Middle Littleton Fernhill Heath Waresley Sneads Green Footrid Upper Marlbrook Charford Newnham Bridge Frogsmarsh Hallow Heath Doddenham Tenbury Wells Broadwas Clifton Cakebole Lower Wolverton Smallwood Berrow Shurnock Tardebigge Ullington Spetchley Newtown Aston Bank Upper Lode Stakenbridge Monkwood Green Astwood Branson's Cross Dormston Timberhonger Webheath Bockleton Aston Fields Madresfield Ham Green Noah's Green Harbours Hill Hook Bank Nineveh Aldington Golden Valley Badsey Droitwich Spa Kerswell Green Witton Egdon Romsley Hill Knighton on Teme St Godwalds Woodrow Birts Street Shell Chase End Street Kinsham Bevere Defford Hampton Lovett Upper Howsell Areley Kings Harvington Kitwell Foxlydiate Corse Lawn Willow Green Kyre Upper Moor Bordesley Overbury Beoley Four Pools Catshill Sneachill Ashton under Hill Buckbury Little Malvern Hawthorn Bush Bredon's Norton Northampton Lower Westmancote Woodcote Green Oakenshaw Ombersley Powick Dowles Littleworth Flyford Flavell Rainbow Hill Tutnall Eachway Headless Cross Cooksey Green Norton Upper Arley Broadway Guarlford Bryan's Green Chawson Valley Interfield Grafton Tanwood Pink Green Pershore Blackmore End Oakall Green Elmley Lovett Priestfield Pie Corner Hawford Stanbrook Bark Hill Ockeridge Long Bank Pound Bank Yarhampton Welland Stone Birch Acre Castle Hill Eight Oaks Harvington Blakeshall Goom's Hill Kempsey King's End Buckridge Batchley Cobley Hill Dunhampton St John's Grafton Ross Green Marsh End Finstall Netherton Birchen Coppice Aston Somerville North Piddle Goosehill Green Broadmore Green Broadheath Common Littleworth Knowle Fields Little Inkberrow Baughton Wichenford Chandler's Cross Callow Hill Abbotswood Franche Upton Warren Lower Berrington Bretforton Broad Common Malvern Wells Stoneybridge Hillhampton Alfred's Well Deblin's Green Great Witley Oldwood The Hook Moor End Brotheridge Green Alvechurch Nineveh Coles Green Drakes Cross Hampton Hill Furze Longley Green Bliss Gate Kersoe Noutard's Green Hanley William Eastham South Littleton Broad Heath North Malvern Martley Twyford Knighton Pirton Cleeve Prior Good's Green Winterfold Wick Episcopi Grimley Bell Heath Hurcott Lower Wyche Baynhall Shoulton St Peter The Great Baughton Hill Town's End Stoke Wharf Abberton Lime Street Birch Green Charlton West Malvern Battenton Green Besford Green Street Woodrow Gilbert's End Bell End Smite Hill Crabbs Cross Radford Cladswell Stoke Heath Hartlebury Common Stratford Hill Croome Sytchampton Torton Hanley Child Suckley Green Low Habberley Kyre Park Hagley Titton Beckford Cross Eldersfield Mount Pleasant Bayton Common Cropthorne Stockton on Teme Honeybourne Ryall Walcot Huntsbridge Pinvin Offenham Cross Greenlands Portway Bury End Rushock Peopleton Inkford Feckenham Elmbridge Northwick Hall Green New End Stoke Prior Trueman's Heath Comberton Pin's Green Huddington Drakelow Broad Marston Saxon's Lode Blackminster Old Storridge Common Upper Wick Headley Heath Burlish Park Dayhouse Bank Gilvers Lane Broad Green Howsen Linkend Crown East Gallows Green Worcester Dunhampstead Smith End Green Aggborough Rednal Himbleton Boreley Worles Common Stonebow Saleway Riverside Catchems End Offenham Pound Green Lower Marlbrook Hallow Cowsden Camer's Green Stanford on Teme Primsland Bredicot Elms Green Fladbury Cross Blackwell Bournheath Newtown Chadwick Edgiock Yarhampton Cross Perryfields Caunsall Hanley Swan Lower Sapey Rock Upper Bentley Lineholt Stoulton Tolladine Earl's Croome Stone Copcut Clows Top Alfrick Pound Uphampton Upper Rochford Doverdale Drakes Broughton Bricklehampton Henbrook Lower Broadheath Cutnall Green Broombank Matchborough West End Nash End Hurcott Village Welland Redditch Callow End Broughton Hackett Lower Hook Snead Common Stonepits Throckmorton Greenhill Moon's Moat Mamble Hunt End Charlton Berry Hill Foley Park Podmoor Ronkswood Stitchin's Hill Hillpool Wyre Piddle Wickhamford Ladywood Severn Stoke Habberley Cobbler's Corner Offmore Farm Worlds End Wribbenhall Powick Village The Lakes Lickey End Windmill Hill Great Comberton Holt Heath Rochford Holberrow Green Wythall Lower Moor Britannia Square Shenstone Ab Lench High Green Lickhill Worms Ash Birtsmorton Lulsley Pensax Kingswood Clent Inkberrow Little Eastbury Heath Green Clifton upon Teme Green Street Hadley Mere Green Lea End Little London Lem Hill Bransford Sandford Gorst Hill Crowcroft Drugger's End Shawbrook Cofton Hackett Abbots Morton Moseley Trimpley Halfkey Witnells End Astwood Bank Oldfield Bridge End Little Beckford Barnettbrook The Walshes Menithwood Brook End Sweet Green Long Green Bengeworth Bushley Oddingley Beach Hay Shatterford Far Forest Malvern Link West Hagley Lower Bentley Picken End Brickfields Westacre Lickey Hackman's Gate Purshull Green Westlands Duckswich Clifton upton Teme Heightington Warndon Outwood Phepson Hawbridge Collett's Green Tanner's Green Woodsfield Dodford Dagtail End Enfield Grafton Flyford Hardwick Green Bell Green Yieldingtree Mill End Claines Broome Ribbesford Hinton Cross Lower Clent Upper Catshill Lower Illey Stock Green Belbroughton St Michaels Piper's Hill Park End Pole Elm Astley Lower Strensham Barbourne Church Lench Chatley Broadwaters Arrowfield Top Wadborough Lye Head Bewdley Sheriff's Lench Woodgate Norchard Rushwick Vigo Ravenhills Green Rous Lench Upper Welland Churchill Romsley Frankley Hill St Georges Slideslow Kington Carpenter's Hill Leapgate Lower Wick Childswickham Kidderminster Wolverley Bugle Gate Tibberton Knightwick Wilden Hales Park Rumbow Cottages Atch Lench Longdon Park Gate Hunnington Newtown Upper Ham Sinton Green Bank Street Sale Green Brayswick Bournes Green Holt Winyates Green Hoden Marl Bank Berrow Green North Littleton Stonehall Rowney Green Westmancote St Peter the Great Rye Street Norton Hanley Castle Lineholt Common Kemerton Neight Hill Whittington Darbys Green Strensham Great Malvern Red Hill Walkwood Hindlip Bluntington Kent's Green Spennells Hill Side Astley Cross Lodge Park Bastonford Shernal Green Grimes Hill Stock Wood Bateman's Green Low Hill Elcock's Brook Slades Green Cooksey Corner Stanklyn Shrawley Newland Blackpole Witton Hill Pensham Upper Berrington Cross Bank Upper Wyche Suckley Knowl Stanford Bridge Rhydd Owlhill Sledge Green Rhydd Green Leigh White End Madeley Heath Hanbury Link Top Summerhill Hall Flat Lower Howsell Lickey Hills Stourport-on-Severn Frith Common Hoobrook Hartlebury The Burf Sharpway Gate Pebworth Queenhill Callow Hill Kinnersley Bredon's Hardwick Broom Hill Woodmancote Walton Pool The Vines Stoney Hill Baylis Green Badger's Hill Cherry Orchard Structon's Heath Rashwood Bromsgrove Blakebrook Diglis Broughton Green Tunnel Hill White Ladies Aston Upper Haselor Teddington Hands Ipsley Elmley Castle Woolmere Green Whiteleaved Oak Little Witley Lindridge Naunton Ramsden Naunton Beauchamp Lydiate Ash Forhill Libbery Little Comberton Chadbury Stoke Pound Poolbrook Shelsley Beauchamp Napleton Morton under Hill Ripple Briar Hill Brockamin Upton upon Severn Lower Lightwood The Rampings Kendal End Newland Common Frankley Green Lower Heath Brockencote Berrington Green Greenway Southcrest Horsham Birlingham Linthurst Hollywood Eardiston Evesham Burcot Abbeydale Kyrewood Abberley Red Cross Holdfast Copyholt Barnt Green Lenchwick Wants Green Holt Fleet Lakeside Gadfield Elm Dines Green Winyates Longdon Hill End Hollybed Street Brownheath Common Hipplecote Frankley Hollybush Sherrard's Green Dunley Churchill Dawshill Sedgeberrow Stoke Bliss Cruise Hill Upper Gambolds Malvern Common Bradley Green Park Farm Kyre Green Hartle Bishampton The Grove Netherwich Cookley Holbeache Clevelode Blakedown Crowle Withybed Green Astley Burf Ankerdine Hill Astwood Lincomb Draycott Cotheridge Sinton Chapman's Hill Mustow Green Salwarpe Harpley Suckley Woodgates Green Birch Berrow Washford