Luxury Brand Advertising in Lower Howsell

Get in touch

Luxury Brand Marketing in Lower Howsell

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lower Howsell

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR14 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lower Howsell

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lower Howsell

True luxury need not be directly communicated but instead experienced.

Consumers in Lower Howsell like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lower Howsell

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lower Howsell (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Dunhampton Stoke Wharf Callow End Callow Hill Drakelow Holberrow Green Powick Callow Hill Stanbrook St Godwalds Ryall Salwarpe Pinvin Rowney Green Mere Green Upper Ham Kyre Park Interfield Pin's Green Upper Lode Elmley Lovett St Peter the Great Eachway Camer's Green Piper's Hill Shelsley Walsh Southcrest Woodrow Lower Howsell Baynhall Stoke Prior Sheriff's Lench Lem Hill Cladswell Murcot Long Green Lower Wick Stoneybridge North Malvern Rhydd King's End Marl Bank Lower Town Eight Oaks Beoley Upper Haselor Norton Hoobrook Welland Uphampton Greenhill Bryan's Green Weatheroak Hill Upper Wick Stock Green Moseley Witton Stoke Bliss Branson's Cross Hoden Corse Lawn Walton Pool Astley Cross Aggborough Hillpool Fladbury Cross Frith Common Ham Green Hunnington The Rampings Coles Green Longdon Hill End Finstall Major's Green Sweet Green Little Inkberrow Green Street Bridge End Knighton Shatterford Rochford Cookhill Pirton Caunsall Swinesherd Hartlebury Saleway Hanley William Cobley Hill Pershore Martley Redditch Drayton Winyates Long Bank Lye Head Bredon's Norton Broome Newland Noah's Green Tutnall Woolmere Green Trimpley Woodgate Beckford Cookley Lower Berrington Deblin's Green Habberley Pound Green Upper Catshill Shrawley Footrid Carpenter's Hill Blakebrook Bayton Trotshill Battenton Green Wribbenhall Bredon's Hardwick Dunstall Common Oldwood Lower Broadheath Bretforton Brockencote Bastonford Cooksey Green Hallow Heath Withybed Green Upper Wolverton Charlton Hill Side Sale Green Radford Chandler's Cross Edgiock The Lakes Lickhill Shelsley Beauchamp Low Habberley St Michaels Fernhill Heath Astley Burf Rumbow Cottages Stourport-on-Severn Stitchin's Hill Hanbury Romsley Kyre Pound Bank Sneads Green Besford Buckbury Wick Astwood Lickey Hills Strensham Smith End Green Churchill Nineveh Kingswood Broughton Green Lower Strensham Tunnel Hill Wick Episcopi Holt Guller's End Church Hill Rainbow Hill Washford Dunley Boreley Inkford Atch Lench Netherton Draycott Little Comberton Blackminster Newtown Sytchampton Howsen The Walshes Upper Howsell Malvern Link Worcester Rye Street Lime Street Holbeache Clevelode Birtsmorton Hartlebury Common Broadheath Common Netherwich Franche Oldfield Grimley Sinton Upper Rochford Bromsgrove Dunhampstead Dawshill Doverdale Lower Lightwood Northampton Blakeshall Uckinghall Lakeside Wyre Piddle Bordesley Napleton Sedgeberrow Pendock Whittington Clifton upton Teme Headley Heath Yieldingtree Gorst Hill Badger's Hill Park Farm St Georges Holdfast Bell Heath Offmore Farm Park Gate Malvern Common Lower Marlbrook Rous Lench Cooksey Corner Bank Street Malvern Wells Suckley Broadwaters Belbroughton Witnells End Priestfield Romsley Hill Dagtail End Broombank Lower Wolverton Birts Street Summerfield Elmbridge Abberton Clifton Gilvers Lane Knightwick Ashton under Hill Upper Berrington Ashfield Wadborough Stoke Heath Trueman's Heath Newtown Berrington Green Hawford Lenchwick Blakedown Newnham Bridge Bournes Green Bliss Gate Cakebole Harpley Shernal Green Hadley Abbots Morton Stanford Bridge Nineveh Welland Stone Eastham Broadway Beach Hay Good's Green Suckley Green Warndon Hollybush Stoney Hill Pink Green Broad Green Lower Clent Slideslow Martin Hussingtree West Hagley Stonehall Littleworth Phepson Shurnock Crowle Cutnall Green Earl's Croome Lea End Gilbert's End Brownheath Common Churchill Berrow Green Westlands Chawson Smite Hill Old Storridge Common Bockleton Madresfield Woodcote Green Worms Ash Park End Chatley Ribbesford Lower Heath Structon's Heath Upper Marlbrook Goom's Hill Hurcott Upper Welland Chapman's Hill Link Top Huntsbridge Frogsmarsh Hampton Lovett Kent's Green Briar Hill Charlton Stonebow Stoke Pound Ripple Podmoor Crown East Hillhampton Little Beckford Offenham Cross Ipsley Bateman's Green Yarhampton Cross Hartle Linthurst Claines Lower Wyche Cropthorne Little Witley Witton Hill Arrowfield Top Poolbrook Torton Matchborough Darbys Green Woodgates Green Baughton Four Pools Birch Acre Blackwell Woodsfield Hollybed Street Overbury Broadmore Green Mount Pleasant Alvechurch Hagley Hall Green Orleton Hollywood Golden Valley Castlemorton Ravenhills Green White Ladies Aston Mill End Acton Titton Wickhamford Newtown Severn Stoke Berry Hill Broad Heath Hanley Child Charford Rashwood Hindlip Little Welland Berrow Sidemoor Upton Warren King's Green Cowsden Stanklyn The Grove Town's End Pensax Hinton on the Green Winyates Green Doddenham Peopleton Sharpway Gate Honeybourne Halfkey Barnard's Green Middle Littleton Crowle Green Oakall Green Earl's Common Throckmorton Slades Green Rhydd Green Hill End Aston Somerville Foxlydiate Chase End Street Astwood Cruise Hill Kitwell Gallows Green Bradley Green Hill Croome Waresley Upton Snodsbury Norchard Lulsley Holt Heath St Peter The Great Kyrewood Kyre Green Hunt End Libbery Ockeridge Beckford Cross Lydiate Ash Wychbold Queenhill Newbridge Green Cotheridge Birch Green Bewdley Teddington Hands Picken End Alfrick Pound Owlhill Bricklehampton Greenlands Brickfields Greenhill Cobbler's Corner Kinnersley Bayton Common Primsland Burcot Sherrard's Green Grafton Flyford Elcock's Brook Stratford Cherry Orchard Norton Outwood Tolladine Forhill South Littleton Ladywood Hales Park Castle Hill Ullington Westacre Stakenbridge Catshill Birchen Coppice Ombersley Northwick Childswickham Hinton Cross Offenham Little London Timberhonger Enfield Brayswick Pensham Catchems End Himbleton Great Witley Worles Common Eldersfield Pie Corner Upper Wyche Broughton Hackett Upper Arley Barnt Green Oakenshaw Wichenford Bugle Gate Moon's Moat Feckenham Ankerdine Hill Barnettbrook Longdon Shell Lickey End Ramsden Astley Stonepits Shenstone Bevere Leigh Sinton Broom Hill Morton under Hill Upper Strensham Pound Bank Great Malvern Laughern Hill Chaddesley Corbett Lineholt Pebworth Kington Clent Noutard's Green Abberley Lodge Park Lickey Lower Westmancote Little Malvern Eckington Low Hill Webheath Stoulton Abbeydale Comberton Powick Village Wilden Frankley Hill Defford Dordale Lower Sapey Lower Illey Stock Wood Upper Gambolds Blackmore End Winterfold Baylis Green Drakes Cross Low Hill Lincomb Foley Park High Green Blackpole Moor End Frankley Leigh Stanford on Teme Hipplecote Bushley Inkberrow Lower Moor Eardiston Holt End Hatfield Perryfields Willow Green Tanwood Kendal End Bredicot Nash End Pole Elm Elms Green Littleworth Broadwas Spennells Newland Common Chawson Valley Drakes Broughton Gadfield Elm Kempsey Lindridge Horsham Ab Lench Evesham Alfred's Well Wants Green Wythall Heightington Frankley Green Hardwick Green Badsey Abbotswood Shoulton Alfrick Grimes Hill Dowles Apes Dale Duckswich Grafton Windmill Hill Walcot North Littleton Crabbs Cross Barbourne Stockton on Teme Hurcott Village Birch Berrow Collett's Green Aston Fields Sandford Broad Common Flyford Flavell Sutton Farm Crowcroft Chadbury Longdon Heath Hall Flat Conderton White End Mamble West Malvern Elmley Castle Monkwood Green Aston Bank Hook Bank Baughton Hill Upton upon Severn Harbours Hill Naunton Kersoe Hanley Castle Bickley Holy Cross Chadwick Brook End West End Lower Bentley Tibberton Brotheridge Green Green Street Britannia Square Upper Bentley Cross Bank Bell Green Hopwood The Burf Knowle Fields Ross Green Dodford Kinsham Westmancote Droitwich Spa Oddingley Bishampton Headless Cross Broad Marston Lower Hook Purshull Green Brockamin Clifton upon Teme Greenway Woodmancote Red Hill Linkend Buckridge Broad Alley Crossway Green Drugger's End Sinton Green Dormston Great Comberton Riverside Bredon Worlds End Sankyns Green Menithwood Fladbury Kerswell Green Walkwood Bluntington Suckley Knowl Cofton Hackett Clows Top Stone Naunton Beauchamp Mustow Green Copcut Upper Moor Dines Green Tanner's Green Bury End Bouts Tenbury Wells Goosehill Green Bushley Green Smallwood The Vines Hadzor Rock Hawbridge Red Cross Harvington Hanley Swan Rushock Hallow Marsh End Burlish Park Egdon Bank's Green Woodrow Rednal Knighton on Teme Heath Green Twyford The Hook Bransford Sneachill Hampton Harvington Yarhampton Whiteleaved Oak Wolverley Little Acton Holt Fleet Kidderminster Church Lench Tardebigge Hackman's Gate Madeley Heath Areley Kings Wildmoor Copyholt New End Rushwick Summerhill North Piddle Vigo Lineholt Common Bell End Ronkswood Spetchley Comhampton Astwood Bank St John's Huddington Little Eastbury Leapgate Bark Hill Hawthorn Bush Grafton Far Forest Birlingham Saxon's Lode Neight Hill Sledge Green Batchley Diglis Bournheath Dayhouse Bank Cleeve Prior Shawbrook Hill Furze Portway Bengeworth Henbrook Longley Green Kemerton Aldington Guarlford Snead Common