Luxury Brand Advertising in Malvern Common

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Luxury Brand Marketing in Malvern Common

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Malvern Common

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR14 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Malvern Common

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Malvern Common

True luxury need not be directly communicated but instead experienced.

Consumers in Malvern Common like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Malvern Common

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Upper Wyche Abberley Sheriff's Lench Weatheroak Hill Little Malvern Guarlford Hunnington Marl Bank Linthurst Suckley Cookhill Drugger's End Briar Hill Hagley Offenham Cross Drakelow The Rampings Hartlebury Summerfield Grafton Britannia Square King's End Hallow Atch Lench Lower Clent Lower Berrington Pink Green Hanley Castle Tolladine Woolmere Green Chawson Valley Castlemorton Murcot Kersoe Stoke Prior Bark Hill Woodgates Green Outwood Bluntington Bayton Common Lulsley Wychbold Pershore Church Lench Tibberton Phepson Leigh Sinton Aston Bank Mamble Vigo Dunhampstead Netherwich Broom Hill Rous Lench Longley Green Cooksey Green Hill Croome Moor End Upper Arley Drakes Cross Rye Street Dunstall Common Berrington Green Kerswell Green The Lakes Chawson Cleeve Prior Broadmore Green Coles Green Himbleton Clevelode Hawford Little Comberton Dunley Noah's Green Red Hill Uckinghall Upper Ham Green Street Stoke Bliss Stock Green Upper Gambolds Bryan's Green Hanley Child Shawbrook Low Hill Aston Fields Broad Green Newbridge Green Powick Eachway Ullington Morton under Hill Chatley Pirton Sytchampton Abbots Morton Laughern Hill Dawshill Dines Green Rumbow Cottages Charlton Defford Blackminster Ronkswood Picken End Eastham Slideslow Warndon Brickfields Four Pools Badger's Hill Trueman's Heath Stanklyn Interfield Stone Crossway Green Yieldingtree Hampton Lovett Droitwich Spa Broadwaters Brook End Blackmore End Kitwell Gallows Green Tanner's Green Park Gate Primsland Tunnel Hill Long Bank Rhydd Green Brownheath Common Hadley Birch Berrow Gilbert's End West Malvern Hipplecote Claines Yarhampton Cross Lower Lightwood Upper Haselor Webheath Stratford Lickey Bell Green Upton Warren Bayton Holt Heath Newtown Newland Common South Littleton High Green Upton Snodsbury Suckley Knowl Spennells Brockamin Fladbury Cookley Stonepits Astley Burf St Godwalds Littleworth Peopleton Churchill Abbeydale North Piddle Pound Bank Berrow Besford Greenlands Frankley Town's End Finstall Alfred's Well Westmancote Saleway Drakes Broughton Lower Broadheath Holberrow Green Rock Holt Fleet West End Broad Marston Headless Cross Bugle Gate Pound Bank Kyre Sharpway Gate Wythall Bradley Green Holy Cross Evesham Chadwick Drayton Broughton Hackett Winyates Green Kidderminster Dodford Little Inkberrow Red Cross Nineveh Southcrest Ipsley Norton Stoke Wharf Far Forest Blakebrook Leigh Lower Wyche Martin Hussingtree Goom's Hill Rowney Green Crowle Green Beckford Cladswell Great Witley The Walshes Hurcott Village Bredon's Hardwick Stourport-on-Severn Burcot Hollybed Street Washford Uphampton Catshill Tenbury Wells Kendal End Frankley Hill Hollywood Beckford Cross Lower Howsell Bromsgrove Baynhall Fladbury Cross Hartlebury Common Withybed Green Callow Hill Bournheath Hawbridge Sweet Green Wick Episcopi Offmore Farm Winyates Hackman's Gate Oddingley Upper Rochford Barnettbrook Piper's Hill Stoke Pound Menithwood Earl's Common Cutnall Green Stanford on Teme Inkberrow Eardiston Madresfield Churchill Cotheridge Gorst Hill Monkwood Green Horsham Callow End Eldersfield Darbys Green Shrawley Major's Green Nash End Norton Cowsden Hurcott Kempsey Slades Green Worles Common Moseley Shenstone Lower Hook Broughton Green New End Witton Hill North Malvern Smallwood White Ladies Aston St Michaels Aston Somerville Hallow Heath Caunsall King's Green Hales Park Harvington Kinnersley Broadheath Common Little Acton Hillhampton Little Welland Longdon Queenhill Hanley Swan Acton Kent's Green Stakenbridge Ribbesford Gilvers Lane Crowcroft Battenton Green Blakeshall Stockton on Teme Tutnall Longdon Heath Blackpole Spetchley Alfrick Pound Newtown Great Comberton Boreley Snead Common Hinton on the Green The Grove Smite Hill Rochford Lenchwick Elmley Castle Upper Berrington Rashwood Golden Valley Lower Illey Alfrick Ripple Moon's Moat Littleworth Mount Pleasant Stonehall Ankerdine Hill Bordesley Northampton Baylis Green Bouts Bell End Wichenford Sledge Green Sneachill Hindlip Sinton Green Astwood Bevere Bliss Gate Corse Lawn Knowle Fields Tanwood Twyford Newland Ab Lench Low Habberley Harvington The Hook Dunhampton Salwarpe Upper Catshill Torton Lineholt Common Lickey End Bredon Dordale Libbery Oldwood Bickley Owlhill Hatfield Rhydd Lodge Park Crowle Blackwell Pie Corner Middle Littleton Elmbridge Grimley Hardwick Green Huntsbridge Lower Heath Low Hill Kyrewood Ryall Willow Green Pinvin Hawthorn Bush Chase End Street Stanford Bridge Bank Street Lincomb Oldfield Astwood Brotheridge Green Bengeworth Barnt Green Barbourne Frogsmarsh Lye Head Upper Welland Lem Hill St Peter the Great Birlingham Ashton under Hill Stoke Heath Teddington Hands Wick Overbury Batchley Upper Bentley Summerhill North Littleton Upper Lode Pendock Norchard Gadfield Elm Broad Heath Aggborough Bury End Neight Hill Worcester Berry Hill Westlands Feckenham Areley Kings Little London Woodgate Baughton Link Top Bewdley Upper Moor Guller's End Pound Green Hoobrook Woodmancote Redditch Copcut Aldington Orleton Holt St John's Titton Sutton Farm Deblin's Green Elmley Lovett Collett's Green Yarhampton Hopwood Lineholt Malvern Link Frankley Green Dayhouse Bank Comhampton Newnham Bridge Cruise Hill Offenham Cropthorne Lakeside Holdfast Linkend Worlds End Hanley William Old Storridge Common Ombersley Pebworth Cofton Hackett White End Shell Bell Heath Bastonford Upper Howsell Ashfield Ladywood Podmoor Badsey Baughton Hill Kyre Park Earl's Croome Duckswich Hillpool Sandford Knighton on Teme Dowles Stoulton Dormston Goosehill Green Hollybush Copyholt Edgiock Buckridge Bricklehampton Napleton Abberton Suckley Green Lower Bentley Foxlydiate Stock Wood Cobley Hill Kinsham Lower Strensham Enfield Lower Marlbrook Honeybourne Greenhill Walcot Ockeridge Belbroughton Knightwick Comberton Astwood Bank Strensham Broad Common Lickhill Bank's Green Birts Street Brayswick Hoden Frith Common Burlish Park Broadwas Elms Green Catchems End Beach Hay Forhill Hampton Birchen Coppice Bushley Sneads Green Barnard's Green Ross Green Grafton Flyford Draycott Greenhill Hanbury Bredicot Bournes Green Doverdale Woodrow Hunt End Headley Heath Trimpley Foley Park Chandler's Cross Stoneybridge Charlton Ramsden Alvechurch Pin's Green Beoley Birch Acre Malvern Common Carpenter's Hill Rainbow Hill St Georges Crabbs Cross Stanbrook Lower Westmancote Astley Cross Broadway Park Farm Perryfields Kington Sankyns Green Pole Elm Egdon Martley Netherton Elcock's Brook Leapgate St Peter The Great Broad Alley Severn Stoke Astley Shelsley Beauchamp Lower Moor Hill Furze Rednal Sherrard's Green Ham Green Footrid Mill End Newtown Malvern Wells Sidemoor Pensham Kingswood Childswickham Witnells End Wadborough Winterfold Brockencote Tardebigge Madeley Heath Throckmorton Huddington Oakall Green Westacre Lower Sapey Cross Bank Chapman's Hill Bridge End Eight Oaks Wribbenhall Bateman's Green Halfkey Hill End Heath Green Woodrow Waresley Rushwick Bushley Green Habberley Structon's Heath Naunton Eckington Grafton Saxon's Lode Swinesherd Grimes Hill Longdon Hill End Charford Lickey Hills Knighton Lea End Lindridge Kemerton Clifton Lower Wick Inkford Green Street Bishampton Poolbrook Blakedown Upper Marlbrook Franche Sedgeberrow Park End Rushock Berrow Green Stitchin's Hill Little Beckford Chaddesley Corbett Castle Hill Birtsmorton The Burf Trotshill Holbeache West Hagley Windmill Hill Arrowfield Top Powick Village Marsh End Hook Bank Harbours Hill Hall Flat Greenway Clent Dagtail End Callow Hill The Vines Little Witley Kyre Green Heightington Pensax Wildmoor Clifton upon Teme Crown East Wyre Piddle Broombank Harpley Whittington Cobbler's Corner Welland Woodsfield Welland Stone Branson's Cross Sale Green Great Malvern Mere Green Upper Strensham Ravenhills Green Upper Wick Good's Green Little Eastbury Church Hill Diglis Long Green Lime Street Hadzor Matchborough Woodcote Green Clifton upton Teme Bockleton Birch Green Shelsley Walsh Flyford Flavell Hall Green Shoulton Clows Top Bransford Doddenham Camer's Green Smith End Green Riverside Cooksey Corner Hartle Witton Lydiate Ash Romsley Upper Wolverton Portway Lower Town Broome Hinton Cross Priestfield Sinton Lower Wolverton Timberhonger Stoney Hill Cakebole Upton upon Severn Wants Green Shernal Green Mustow Green Conderton Henbrook Howsen Shurnock Abbotswood Wilden Bredon's Norton Noutard's Green Apes Dale Shatterford Nineveh Worms Ash Radford Purshull Green Stonebow Fernhill Heath Wickhamford Northwick Cherry Orchard Bretforton Walton Pool Buckbury Romsley Hill Chadbury Holt End Hill Side Naunton Beauchamp Walkwood Whiteleaved Oak Wolverley Oakenshaw