Luxury Brand Advertising in Oldwood

Get in touch

Luxury Brand Marketing in Oldwood

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Oldwood

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR15 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Oldwood

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Oldwood

True luxury need not be directly communicated but instead experienced.

Consumers in Oldwood like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Oldwood

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Oldwood (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Snead Common Bugle Gate Beoley Claines Dowles Earl's Croome Briar Hill Newland Grimes Hill Belbroughton Grafton Stoulton Hoobrook Sneads Green Oldwood Bransford Tenbury Wells Chase End Street Longdon Knowle Fields Woodrow Rashwood Conderton Kyre Park Salwarpe Neight Hill Stonebow Astley Cross Lakeside Stockton on Teme Washford Hawbridge Habberley Stourport-on-Severn Dunhampstead Henbrook St Georges Ribbesford Welland Stone Trueman's Heath Chandler's Cross Hanley Swan Malvern Wells Birtsmorton Newtown Baughton Hill Long Green Sutton Farm Headless Cross Murcot Shernal Green Drakes Cross Brockamin Nash End Woodmancote Blackmore End Holt Fleet Link Top Camer's Green Pebworth Clows Top Park Gate Upper Wyche Twyford Goom's Hill Longdon Heath Lickey Cross Bank Dunhampton Vigo Rhydd Green Southcrest St Michaels Berrow Blakedown Inkford Bastonford Little Beckford Grimley North Littleton Aston Somerville Queenhill Pie Corner Kempsey Park Farm Hartlebury Abbeydale Torton Town's End Drayton Stitchin's Hill Hinton on the Green The Vines Woodgates Green Lem Hill Weatheroak Hill Hill End Bateman's Green Astley Burf Frankley Hill Sankyns Green Crown East Bretforton Hartlebury Common Pin's Green Stone Hadzor Sidemoor Hollybush Owlhill Cookley Broadwas Podmoor Noutard's Green The Burf Rhydd Pendock Whittington Sinton Church Hill Bockleton Norton New End High Green Gorst Hill Hurcott Village Upper Gambolds Cobley Hill Greenhill Lindridge Charlton Wadborough Stock Wood Greenhill King's Green Kerswell Green Strensham Monkwood Green Cropthorne Aldington Childswickham Bevere Winyates Lower Marlbrook Smith End Green Broadwaters Hanley Castle Tanner's Green Nineveh Cotheridge Eight Oaks St Peter the Great Matchborough Yarhampton Rowney Green Primsland Birchen Coppice Great Malvern Hanbury Smite Hill Hunt End Mustow Green Witton Hill Kemerton Upper Wick Broadheath Common Leigh Woodsfield Hillhampton Yarhampton Cross Doverdale Evesham Ramsden Bredon's Norton Acton Northampton Comberton Holberrow Green Summerhill Deblin's Green Eachway Upper Bentley Lineholt Trimpley Eardiston Menithwood Dodford Stanklyn Churchill Draycott Footrid Martley Hollybed Street Drakelow Upper Welland Holt End Gilbert's End Doddenham Wickhamford Cooksey Corner Ullington Gadfield Elm Wythall Elmley Lovett Goosehill Green Green Street Spennells Wick Episcopi St John's Holbeache Blackwell Pink Green Linkend Blackpole Rushock Mamble Teddington Hands Bournes Green Oldfield Fladbury Cross Sneachill Bell Heath Hindlip White Ladies Aston Ombersley Bayton Berry Hill Tibberton Upper Berrington Eldersfield Himbleton Kent's Green Offmore Farm Little Acton Frankley Hanley Child Norton Broom Hill Lower Sapey Sheriff's Lench Hanley William Stoney Hill Cleeve Prior Barbourne Elms Green Ravenhills Green Hampton Bluntington Eastham Callow Hill Lickhill Shelsley Walsh Upper Wolverton Sherrard's Green Marl Bank Pershore Redditch Heightington Brownheath Common Titton Astwood Bank Leigh Sinton Caunsall Suckley Shawbrook Beckford Elmley Castle Rushwick Drakes Broughton Apes Dale Low Hill Dagtail End Sinton Green Lower Wolverton Lower Clent Broome Dines Green Martin Hussingtree Rumbow Cottages White End Peopleton Stonepits Norchard Upton Snodsbury Harvington Dunley Interfield Littleworth Major's Green Wick Knighton Tunnel Hill Holdfast Wyre Piddle Greenlands Severn Stoke Knighton on Teme Upper Ham Franche Chadbury Lulsley Madresfield Slades Green Whiteleaved Oak Rainbow Hill Beckford Cross Witton Tanwood Frankley Green Pensham Broughton Hackett Headley Heath Besford Winyates Green Saxon's Lode Lower Hook The Hook Birch Berrow Lower Wick Stanford on Teme Hill Side Holt Sandford Bredon Picken End Broad Heath Kidderminster Alfrick Ankerdine Hill Ashton under Hill St Godwalds Upton Warren Little Witley Harpley Ashfield Hagley Alfrick Pound Cutnall Green Defford Stoke Pound Longdon Hill End Frith Common Waresley Pound Green Lye Head Huntsbridge Beach Hay Kinnersley Upper Howsell Egdon Church Lench Crowcroft Walkwood Lea End Hartle Suckley Knowl Green Street Dawshill Worcester Moseley Newtown Northwick Dordale Bushley Green Birlingham Tardebigge Linthurst Oddingley Lower Heath Brotheridge Green Westlands Park End Laughern Hill Lime Street Romsley Hill South Littleton Harbours Hill Newland Common Barnard's Green Burcot Darbys Green Priestfield Bliss Gate Hatfield Hill Furze Huddington Woodgate Broadway Naunton Beauchamp Broadmore Green Gilvers Lane Worles Common Upper Haselor Shurnock Harvington Fladbury Netherton Grafton Abberley Britannia Square Boreley Lower Bentley Lincomb Areley Kings Wilden Chatley Naunton Guller's End Bryan's Green Diglis Kyre Castle Hill Purshull Green Ladywood Earl's Common Hunnington Bank's Green Madeley Heath Welland Orleton Chapman's Hill Great Witley Brickfields Slideslow Clevelode Libbery Wichenford Guarlford Noah's Green Hackman's Gate Hook Bank Rock Pensax Withybed Green Shoulton Lower Moor Sweet Green Stoke Wharf Stoke Heath Old Storridge Common Elcock's Brook Chadwick Clifton upton Teme Wychbold Branson's Cross Kington Holt Heath Little Inkberrow Broughton Green Lenchwick Webheath Astwood Stoke Prior Crowle Green Yieldingtree Blakebrook Little Comberton Hardwick Green Alfred's Well Bank Street Cherry Orchard Morton under Hill Walcot Worlds End Westacre Newnham Bridge Hinton Cross Lower Wyche Crowle Berrington Green Hawford Arrowfield Top Newbridge Green Crabbs Cross Gallows Green Bridge End Astwood Hillpool Witnells End Charlton Cakebole Upper Marlbrook West Hagley Shelsley Beauchamp Baynhall Woolmere Green Battenton Green Broad Common Cowsden Abbotswood Netherwich Callow End Lower Howsell Romsley Hampton Lovett Birch Acre Brook End Timberhonger Kinsham Long Bank Charford Horsham Ronkswood Coles Green Stock Green Burlish Park Upper Arley Aston Fields Broad Green Walton Pool Malvern Link Red Cross Little Eastbury Oakenshaw West Malvern Cobbler's Corner Ipsley Bayton Common Warndon Dunstall Common Buckbury Mill End Stonehall Batchley Windmill Hill Grafton Flyford Ham Green Howsen Uphampton Phepson King's End Blackminster Far Forest Bewdley Perryfields Stakenbridge Mere Green Hall Green Bredon's Hardwick Mount Pleasant Duckswich Newtown Clent Chawson Hallow Heath Holy Cross Bouts Hurcott Upper Strensham Swinesherd Four Pools Badger's Hill Inkberrow Upton upon Severn Berrow Green Hill Croome Clifton Upper Moor Kyre Green Riverside Good's Green Sedgeberrow Badsey Rye Street Summerfield Edgiock Littleworth Aston Bank Dormston Hoden Lickey Hills Rochford Lower Town Comhampton Eckington Middle Littleton Overbury Blakeshall Lodge Park Malvern Common Hadley Ross Green Offenham Cross Upper Rochford The Grove Bengeworth Feckenham Bell End Aggborough Bury End North Piddle Baughton Red Hill Corse Lawn Birts Street Abbots Morton Finstall Lower Broadheath Lower Lightwood Bordesley Brockencote Powick Village Buckridge Lickey End Bromsgrove Upper Lode Catshill Bishampton Stanbrook Lineholt Common Foley Park Sale Green Callow Hill Upper Catshill Stoke Bliss Hipplecote Kingswood North Malvern Fernhill Heath Oakall Green Kersoe Honeybourne Bradley Green Low Hill Birch Green Nineveh Cofton Hackett Ab Lench Bredicot Sharpway Gate Tolladine Cookhill Powick Droitwich Spa The Lakes Pound Bank Little Welland Broad Marston Drugger's End Knightwick Moor End Woodcote Green Hales Park Wribbenhall Collett's Green Broad Alley Enfield Winterfold Woodrow Shrawley Churchill Great Comberton Tutnall Offenham Bricklehampton Elmbridge Golden Valley Hall Flat Broombank Sytchampton The Walshes Pinvin Pole Elm Kitwell Willow Green Shenstone Hopwood Moon's Moat Halfkey Lower Berrington Westmancote Outwood Marsh End West End Cladswell Worms Ash Saleway Wants Green Astley Stoneybridge Wildmoor Barnettbrook Forhill Ockeridge Wolverley Bark Hill Catchems End Poolbrook Rednal Rous Lench Uckinghall Castlemorton Foxlydiate Spetchley Piper's Hill Brayswick St Peter The Great Suckley Green Pound Bank Kyrewood Heath Green Bournheath Portway Little Malvern The Rampings Low Habberley Copyholt Bell Green Kendal End Little London Lower Westmancote Frogsmarsh Lydiate Ash Leapgate Lower Illey Shell Longley Green Abberton Chawson Valley Flyford Flavell Lower Strensham Dayhouse Bank Bickley Napleton Clifton upon Teme Radford Carpenter's Hill Crossway Green Copcut Cooksey Green Chaddesley Corbett Atch Lench Barnt Green Sledge Green Alvechurch Baylis Green Hallow Trotshill Ryall Greenway Shatterford Stanford Bridge Bushley Ripple Pirton Hollywood Cruise Hill Hawthorn Bush Structon's Heath Throckmorton Stratford Smallwood