Luxury Brand Advertising in Sneachill

Get in touch

Luxury Brand Marketing in Sneachill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Sneachill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR7 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Sneachill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Sneachill

True luxury need not be directly communicated but instead experienced.

Consumers in Sneachill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Sneachill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Sneachill (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Romsley Habberley Low Hill Coles Green Ockeridge Lickhill Golden Valley Hunnington Great Comberton Bickley Westmancote Torton Bricklehampton Norton Drayton Egdon Ryall Hadzor Piper's Hill Newnham Bridge Webheath Harpley Priestfield Carpenter's Hill Wadborough Shelsley Beauchamp Sneads Green Northwick Astley Cross Martin Hussingtree New End Bredon Outwood Upper Welland Lower Town Ripple Upper Gambolds Crown East Saxon's Lode Knighton on Teme Northampton Morton under Hill Ronkswood Frogsmarsh Cleeve Prior Caunsall Baughton Hill Newland Common Broughton Hackett Holdfast Broughton Green Timberhonger Wyre Piddle Little Witley Dunley Libbery Bevere Westlands Churchill Bradley Green Birch Acre Bateman's Green Windmill Hill Inkford Abbots Morton White End Dunstall Common Rous Lench Laughern Hill Dordale Longley Green Whittington Hadley Dormston Cakebole Holbeache Lower Howsell Queenhill Oddingley Ribbesford Bredon's Hardwick Hatfield Hallow Lower Heath Headley Heath Hill Croome Ashton under Hill Malvern Link Grafton Green Street Orleton Bromsgrove Dodford Crowle Brownheath Common Twyford Stone Eastham Lime Street Pinvin Kitwell Kyre Park Upper Bentley Lower Wyche Sweet Green Drakelow Bluntington Stoke Bliss Stonepits Wolverley Callow Hill Chase End Street Huddington Wick Episcopi Catchems End Ravenhills Green Cofton Hackett Primsland Broombank Sankyns Green Westacre The Lakes Pie Corner Lower Wolverton Himbleton Great Witley Hanley Swan Hill End Atch Lench Astwood Bank Chapman's Hill Feckenham Little London Hoobrook Kidderminster Willow Green Bank Street Low Habberley Bank's Green Summerfield The Hook Naunton Beauchamp Pebworth Crabbs Cross Edgiock Upper Haselor Shelsley Walsh Upper Marlbrook Winyates Frith Common Holy Cross Upper Moor Waresley Goom's Hill Boreley Longdon Rye Street Frankley Castle Hill Doverdale Cross Bank Romsley Hill Astley Pink Green Tolladine Eachway Grafton Portway Lower Clent Hindlip Cherry Orchard Woodsfield Stourport-on-Severn Pensax Ladywood Saleway Tardebigge Stonebow Burlish Park Cooksey Corner Woolmere Green Four Pools Hanley William Lower Wick Good's Green Witton Hanbury Defford Crowcroft Badsey Hook Bank Salwarpe Monkwood Green Offenham Cross Kyre Green Barnard's Green Longdon Hill End Upper Lode Lye Head Gilvers Lane Lenchwick Arrowfield Top Neight Hill Bouts Headless Cross Structon's Heath Moon's Moat Upper Wolverton Rumbow Cottages Bark Hill Owlhill Weatheroak Hill Childswickham Stoulton Holberrow Green Goosehill Green Broome Chawson Valley Hinton on the Green Callow Hill Broadwas The Rampings Berry Hill Hillhampton North Malvern Wilden Knighton Welland Rushwick Sidemoor Pound Bank Lickey Hills Pound Green Greenhill Gallows Green Winyates Green St Michaels Conderton Frankley Hill Madeley Heath Smallwood Upton upon Severn Droitwich Spa Eckington Hartle Baughton St Peter the Great Beoley Martley Lower Marlbrook Lower Broadheath Lydiate Ash Suckley Mill End Yarhampton Tanner's Green Ullington Copcut Footrid Bishampton Tenbury Wells Lower Bentley Upper Arley Marl Bank Ham Green Lakeside Abberley Badger's Hill Baylis Green Suckley Knowl Greenhill Barbourne Sharpway Gate Alfrick Pound Upper Howsell Radford Dunhampstead Brockencote Earl's Common Podmoor Long Green Crossway Green Alvechurch Bredicot Bockleton Bredon's Norton Knightwick Malvern Common Heightington Rashwood Guller's End Green Street Chawson Lodge Park Lea End Linthurst Chadwick Town's End Greenlands Kingswood Cooksey Green Bell Heath Upper Rochford Welland Stone Cladswell Hoden Malvern Wells Lem Hill Birch Berrow Corse Lawn Bournheath Franche Woodcote Green Kersoe Noah's Green Stanklyn Leigh Britannia Square Worles Common White Ladies Aston Stoneybridge Beckford Gilbert's End Bryan's Green Newland Dunhampton Sinton Green Littleworth St Godwalds Bell Green Stoke Heath Elms Green Elmbridge Earl's Croome Lineholt Stanford on Teme Elcock's Brook Rhydd Upper Strensham High Green Drakes Broughton Claines Pensham Norchard King's End Lulsley Elmley Lovett Hurcott Village Park Gate Bordesley Link Top Charford Swinesherd Dagtail End Lower Berrington Chandler's Cross Flyford Flavell Fladbury Cross Holt Heath Middle Littleton Barnettbrook Newtown Berrow Hawford Clevelode Kerswell Green Alfrick Callow End Copyholt Hollybush Bridge End Berrington Green Rhydd Green Broadheath Common Cobbler's Corner Worcester Inkberrow Eight Oaks Ipsley Spennells Brook End Doddenham Diglis Rowney Green Low Hill Offenham Areley Kings Battenton Green Little Eastbury Halfkey Grimley Ombersley Smite Hill Brickfields Hartlebury Redditch Lower Strensham Lower Sapey Matchborough Murcot Aggborough Church Lench Kent's Green Upton Warren Stanbrook Old Storridge Common Broadwaters Shurnock Hollybed Street Collett's Green Rainbow Hill Southcrest Picken End Hanley Child Rochford Drugger's End Honeybourne Pin's Green Cropthorne Wychbold Hawbridge Moseley Pendock Stock Green Hill Furze Astwood Yarhampton Cross Tutnall Chatley Tunnel Hill Hampton Moor End Wribbenhall Astwood Brockamin Hunt End Pershore Sandford Clifton upton Teme Besford West Hagley Blackpole Cookley Little Acton Newbridge Green Rednal Hinton Cross Blakeshall The Grove Ab Lench Noutard's Green Red Cross Hall Green Lineholt Common Cruise Hill Hardwick Green Slades Green Bretforton Ramsden Bournes Green Baynhall Chadbury Cotheridge Teddington Hands Beckford Cross Greenway Wildmoor Peopleton Stanford Bridge Shatterford Lickey Hurcott Brayswick West End Marsh End Broad Marston Kinnersley Foxlydiate South Littleton Barnt Green Broadmore Green Churchill Clifton Hall Flat Bransford Woodrow Woodgate Holt Stoke Prior Broad Alley Spetchley Batchley Dawshill Mount Pleasant Upper Berrington Birlingham Kemerton Bewdley West Malvern Ross Green Hipplecote Menithwood Linkend Aldington Harvington Lincomb Hartlebury Common St John's Acton Harbours Hill Smith End Green Bushley Green Fernhill Heath Strensham Buckridge Little Malvern Shernal Green Blakebrook Lower Westmancote Long Bank Slideslow Upton Snodsbury Perryfields Blackmore End Pirton Newtown Mere Green Titton Church Hill Bury End Alfred's Well Stakenbridge Stratford Gadfield Elm Clifton upon Teme Upper Wyche Sledge Green Comberton Lower Moor Bastonford Park End The Walshes Wants Green Bengeworth Mustow Green Stoney Hill Hopwood Wythall Purshull Green Kyre Park Farm Mamble Leapgate Blakedown Henbrook Vigo Harvington Charlton Holt End Aston Fields Grafton Flyford Holt Fleet Walkwood Astley Burf Hallow Heath Kempsey St Georges Severn Stoke Little Beckford Heath Green Hawthorn Bush Offmore Farm Sutton Farm Trotshill Bushley Far Forest Little Inkberrow Broad Green Kendal End Hillpool Aston Somerville Netherton Belbroughton Dowles Woodmancote King's Green Eldersfield Trueman's Heath Stock Wood Dayhouse Bank Brotheridge Green Nash End Worms Ash Stonehall Sherrard's Green Kington Apes Dale Birtsmorton Abbotswood Sneachill Madresfield Knowle Fields Witton Hill Ankerdine Hill Sedgeberrow Washford North Piddle Ashfield Walton Pool Worlds End Bliss Gate Frankley Green Gorst Hill Hampton Lovett Abberton Finstall Buckbury Stoke Pound Upper Catshill Kinsham Shrawley Eardiston Throckmorton Cowsden Duckswich Dines Green Hagley Pole Elm Stoke Wharf Horsham Birchen Coppice Yieldingtree Darbys Green Birch Green Witnells End Hackman's Gate Little Welland Hollywood Rushock Shoulton Norton Oldwood Burcot Lickey End Charlton Red Hill Pound Bank Broadway Great Malvern Enfield Wichenford Chaddesley Corbett Beach Hay Clows Top Tanwood Evesham Forhill Cutnall Green Lower Illey Hanley Castle Drakes Cross Phepson Summerhill Sinton Briar Hill Huntsbridge Sheriff's Lench Upper Ham Grimes Hill Snead Common Suckley Green Nineveh Warndon Uphampton Whiteleaved Oak Comhampton Overbury Upper Wick Lindridge Hill Side Lower Hook Crowle Green Blackwell Stockton on Teme North Littleton Shenstone Winterfold Abbeydale Tibberton Naunton Branson's Cross Cookhill Catshill Deblin's Green Newtown The Vines Howsen Draycott Broom Hill Poolbrook Cobley Hill Rock Kyrewood The Burf St Peter The Great Woodgates Green Birts Street Broad Common Clent Littleworth Leigh Sinton Wick Riverside Bayton Common Bell End Major's Green Blackminster Uckinghall Berrow Green Withybed Green Broad Heath Wickhamford Little Comberton Bayton Oakall Green Sytchampton Interfield Oldfield Castlemorton Foley Park Elmley Castle Walcot Shawbrook Aston Bank Bugle Gate Sale Green Netherwich Oakenshaw Fladbury Longdon Heath Camer's Green Powick Woodrow Lower Lightwood Napleton Shell Nineveh Hales Park Guarlford Powick Village Trimpley Stitchin's Hill