The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
New Product Launch in Dingwall
Get in touchAdvertising a new service, business or product can be difficult in today’s highly competitive world, which is why a combination of online and traditional marketing techniques should be used to ensure that your target audience sees your product across a variety of mediums at this key stage.
At PromoMedia we employ a range of different media platforms to successfully promote businesses, brands or products in this initial phase. These options include TV ads, newspaper adverts, radio advertisements, outdoor, social media ads, SEO services and more.
As the old saying goes, "you only launch once", so it's important to do this with confidence, clarity and boldness, to make your mark on your audience and announce your arrival in the world.
Our teams are experienced in launching a full range of products and services, to find out more and for free quotes, drop us a message. Tell us a bit more about you and your product, service or business and we'll put together a package to get you noticed in all the right places.
Launching a New Product - A Big Step
Launching a new service, product or business is quite a daunting experience; often it is something that you have thought about, invested in (emotionally, physically, mentally and financially) over a period of time, so we are here to make it as easy as possible.
When launching it is obviously very important to get your marketing and advertising right. There is no point in creating a brilliant service or product if you don’t tell the right people about it.
The mistake a lot of businesses make is that they are too cautious in launching, meaning they never really give their new business idea or company a chance to flourish and shine. If you don't believe and invest in it, why would anyone else? One of our mantras at PromoMedia is Right Time, Right Place and Right Price, we believe that if you get these three elements in line superb results can be achieved from the off-set.
Stand Out From The Crowd
In a competitive market, you have to make it easy for potential customers to find you and that means you have to make marketing work for you and get your message out there. If you don’t have belief in your abilities and your product you can’t expect the general public to trust you as well.
Another true saying is “you’ve got to be in it to win it” - so when launching be bold and tell people. This approach will be different for each company, depending on what you are offering but the concept of clarity and confidence will always remain.
As mentioned there are so many different forms of marketing for you to consider that it can seem daunting but at PromoMedia we know which forms of marketing work for which products and industries - so we can guide you to the ones we think are the most suitable for your business and the ones which will reward you with the best return on investment. Make sure you drop us a message for more information.
How to Launch a New Service, Business or Product - Step By Step
If you are looking to launch a new company, product or service, we suggest taking the following steps, we can, of course, help you with all these:
Decide on a budget for marketing and advertising.
Research your target market in detail so you are clear who you are targeting - think about who they are, what they do, where they live, work, socialise etc.
Decide how you want to advertise - we will recommend a list of suitable options and put together a bespoke marketing strategy.
Set a launch day!
Think about creating an event to showcase what you do, or a special “opening event” to grab the public’s attention, this can even be in advance of your launch day.
Allow people to pre-order if this is possible - this helps to build excitement and buzz.
Release your product slowly – don’t over-stretch yourself - so you can meet demand but also keep the public wanting more.
In contacting our team early in this process we can help you with these steps to ensure that your product launch is a success. We have years of experience in advertising new products, services and products and have the expert knowledge to help your business grow every step of the way.
If you would like to discuss our strategies and take that next step with us, please do get in touch.
Independent Advice and Freelance Media Buying from PromoMedia
At PromoMedia our media planning and media buying teams, who are based across the country, work with different sized companies every day, so whatever your financial budget and whatever you are promoting, we can put together a plan which will strengthen sales and give exposure to your brand. Depending on your business needs we will match you with the most suitable member of our team.
We will also deal with the entire process – from recommending the type of media to purchasing the ads, we can even create the artwork for campaigns if necessary.
Simply tell us a bit about your launch and product and we will look for the best option to promote this for you. Make sure you give us as much information as possible so we can put together a brilliant plan.
What Are The Options When Advertising a New Product, Service or Company?
When considering the types of media suitable will look at a full range of options.
The type of media selected will naturally depend on your product and budget but it includes any of the following:
Outdoor advertising - there are options all over the country. It could include anything from billboards to bus stop adverts, London Underground Advertising or adverts in shopping centres.
Press adverts - old fashioned but still very effective, there are press and newspaper ads on both a local and national scale. You will find that press ads are included in most successful product and company launches.
Radio advertising - is much more reasonable than many imagine and with both local, regional and national options, they should be considered as part of any business, product or service launch.
Vehicle adverts - quite a broad term, this covers everything from ads vans to buses and taxis. For that reason, an affordable option can be found for most companies.
Online and social media - costs can be literally set from as small as a few hundred pounds to thousands. Social media is a great way to reveal the personality behind what you offer, many companies handle social media in house.
TV adverts - the most successful of all advertising mediums but the most expensive. Larger companies with existing products tend to opt for this.
If you would like more information on any of the above, simply drop us a message today.
What Are The Costs of Marketing a New Product?
As you can imagine, there are no set costs when launching a new product.
If you want to set up a large event and include TV and radio as part of your plan, the price will naturally higher than cheaper mediums such as newspaper ads and static poster. We recommend looking at your target market to find the best way of advertising to them as sometimes a smaller budget can achieve the same results as a more expensive one - if the money is spent wisely.
We do believe however that it is important to fix a budget prior to launching so that you can keep a clear hold on things and don’t overspend.
Target Market Research Before Launching - Do Your Homework
In order to attract the attention of your target market, you will need to think about their behaviour – put yourself in their shoes. Where do they shop? How do they travel? What newspapers do they read? Do they listen to the radio? It’s these pieces of information that allow us to then effectively target them.
In general, advertising campaigns develop over time so you can review the responses and see which is having the best impact. Reviewing analytics and data on a daily basis allows companies to check that they are on the right path. For top-level results and ROI, we strive for an immediate reaction and response to our advertising, so that you as a client see instant results. Make sure you leave your name email and more information and we'll be in touch with plans and advice.
Frequently Asked Questions About Company Launches
"What is a new service and product launch?" It is the initial launch of a company, business or product into the world and on to the "market" so that consumers can start to buy and purchase what you do to what you offer.
"How do you announce new products?" This is different for each company, most companies when they launch a product use a range of advertising techniques specifically aimed at reaching their target market.
"When should you launch a product?" When you are ready! When your product is good and when you have the money and confidence to do so.
"Why launching a new service or product is important?" It's important, as the saying goes 'you only launch once', you need to hit your target audience with confidence and clarity, so they know who you are and what you are offering.
Contact Us
If you are looking for a specialist product launch in Dingwall to get your brand off the ground, simply fill in the contact form and we will get back to you with more information about our services and how we can help.
Launching a new business or product is an exciting time and we would love to help you achieve the results you want from the outset.
We cover Dingwall (Ross and Cromarty)