Retail Marketing in Ascot

Get in touch

Retail Advertising in Ascot

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL5 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Ascot (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Woolhampton Ashampstead Green East Garston Quick's Green Aldworth Jealott's Hill Dedworth White Waltham College Town Riseley Stratfield Mortimer Stockcross Midgham Green Eton Pingewood Ufton Green Burghfield Hill Furze Platt Clewer Village Beedon Whiteknights Binfield Grove Cockpole Green Goddard's Green Fishery Nodmore Wargrave Woodspeen Woose Hill West Fields Kintbury Hungerford Green Crookham Upper Woolhampton Tickleback Row Holyport Donnington Aston Upton Inkpen Common Langley Common Southcote Cold Ash Hungerford Merryhill Green Sunninghill Brightwalton Green Sulhamstead Bannister Upper End Skinners Green Leckhampstead Thicket Burchett's Green Beenham Stocks Arborfield Garrison Cookham Rise Cox Green Boxford Bothampstead Brightwalton Holt Farley Hill Boyn Hill Swallowfield Hemdean Bottom Lambourn The Warren The Village Emmbrook Blacknest Sutton Chapel Row Touchen-end Cookham Dean Eversley Colnbrook Easton Farleywood New Town Mortimer Frilsham Maidenhead Court Upper Green Stanford End The Slade Shaw Burnt Hill Hollingsworth Winkfield Street Upton Lea Ashmore Green Upper Bucklebury Stud Green Easthampstead Sulhamstead Birch Hill Wraysbury St Leonardshill East Garston Woodlands Temple Earley Eton Wick Weston Winkfield Row Woodley Green Hyde End Hamstead Marshall Bigfrith Midgham Hillgreen Upper Lambourn Cranbourne Knowl Hill Binfield Park Poyle Thatcham Shepherd's Hill Mount Pleasant Twyford Broomhall Leckhampstead Horton Haughurst Hill Stubbings Whistley Green West Ilsley Fifield Tilehurst Wokingham Winnersh Warren Row Englefield Brookside Little Hungerford Lower Padworth Three Mile Cross Sandhurst Hungerford Newtown Westrop Green Remenham Wick Hill Datchet Common Bradfield Southend Paley Street Southend Burghfield Common Tittle Row Old Warren Spital Wash Common Goldfinch Bottom Windsor Shinfield West Woodhay Ufton Nervet Bracknell Brimpton Bullbrook Salt Hill Mile End Speen Pinkneys Green Aldermaston Wharf Winter Hill Sheffield Bottom Brimpton Common Woodlands Park Bisham Hurley Pangbourne Clewer New Town Cold Harbour Great Shefford Applehouse Hill Halfway Beenham South Ascot Cheapside Sheepdrove Whitehouse Green Four Houses Corner Wawcott Langley Crown Wood The Ridges Padworth Common Westridge Green Stone Copse Waltham St Lawrence North Heath Emmer Green Eddington Dowlesgreen Littlefield Green Eastheath Bray Wick Caversham Heights Great Hollands West End Hythe End Heathlands Beenham's Heath Water Oakley Stanmore Slough Moneyrow Green Holly Cross Anvilles Compton Cippenham Clapton Four Points Bucklebury Brightwalton The Rise Sindlesham Maiden's Green Hanworth Inkpen Sanham Green Ryeish Green Holme Green Beedon Hill East Ilsley Farnborough Longlane Bowsey Hill Forest Park Tidmarsh Wickham Catmore Frogmill Horncastle Lower Earley Datchet Eastbury Schoolgreen Wildridings Burghfield Arborfield Yattendon North Town Parsonage Green The Throat Arborfield Cross Bucklebury Alley Brands Hill Sulhamstead Abbots Beech Hill Aldermaston Moss End Grazeley Wickham Heath Owlsmoor Lower Green Newbury Finchampstead Ashampstead Barkham Popeswood Aldermaston Soke Holloway Enborne Elcot Hurst New Town Welford Gardeners Green Charvil Coley Lower Basildon Oakley Green Oare New Greenham Park Amen Corner Whitegrove Upper Basildon Chavey Down Hermitage Warfield Hare Hatch Whitley Wood South Fawley Hungerford Shefford Woodlands Myrke West End Kiln Green Lower Caversham Winkfield Place Hell Corner Miles's Green Ruscombe Greenham Calcot Skimpedhill Sulham Old Windsor North Ascot Stitchens Green Ownham Borough Marsh Plaistow Green Chapel Green Winkfield Great Lea Common Purley on Thames Brockhill Mell Green Leverton Braywoodside Jennetts Hill Woodside Horsemoor Upper Wargrave Little Sandhurst Curridge Britwell Tutts Clump Churchend Ravenswood Village Settlement Remenham Hill Kiff Green Wexham Court Wash Water Crowthorne Caversham Hoe Benham Temple Park Eling Speenhamland Bagnor Woolley Green Upton Park Stubbles Avington Combe Poundgreen Broadmoor Estate Ham Marsh Bray Maidenhead Grazeley Green Tittenhurst Enborne Row Chaddleworth Stanford Dingley The Mount Woodley Chalvey Highway Winterbourne Harmans Water Nuptown Westbrook Hawthorn Hill Streatley Marsh Benham Colthrop Sulhampstead Bannister Upper End Cabbage Hill Newell Green Trapshill World's End Trash Green Matthewsgreen Sunningdale Bury's Bank Wick Hill Martin's Heron Shurlock Row Sunnymeads Priestwood Downend Padworth Cookham East Fields Little Heath Calcot Row Altmore Whatscombe Peasemore Reading Parker's Corner Whitley Titcomb Hampstead Norreys The Holt Wellhouse Spencers Wood Hurley Bottom Sonning Theale Billingbear Hopgoods Green Crazies Hill Fawley North Street The Holt Clewer Green Church Lammas Littlewick Green Wasing Lambourn Woodlands Binfield Crockham Heath Winding Wood Chieveley Woodlands St Mary Ascot