Retail Marketing in Paley Street

Get in touch

Retail Advertising in Paley Street

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL6 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Paley Street (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Combe Holyport Beenham West Fields Maidenhead Court Wickham Goddard's Green Eling Owlsmoor Warren Row Spital Sanham Green Eastheath Winkfield Street Grazeley Cookham Dean Lower Padworth Woolley Green Chapel Row Hawthorn Hill Fawley Stubbles Temple East Fields Billingbear Sunnymeads Binfield Stratfield Mortimer Stanford End Stanmore Bigfrith Sunninghill Mile End Forest Park Curridge Easton Moss End Oakley Green The Mount Sutton Greenham Downend Bullbrook Eddington Three Mile Cross Crockham Heath Colthrop Beenham Stocks Hare Hatch Anvilles Winding Wood New Town Cold Harbour Jennetts Hill Jealott's Hill Hopgoods Green Bothampstead Chavey Down Whitegrove Sandhurst The Holt Woodlands Park Tittenhurst Bury's Bank Binfield Grove Stitchens Green Holly Cross Inkpen Common Hurley Heathlands Holloway White Waltham Miles's Green Ascot Windsor Purley on Thames Water Oakley Enborne Row Lower Basildon Lower Earley Speen Poundgreen Datchet Common Little Sandhurst Wargrave Amen Corner Old Windsor Tidmarsh North Heath Lambourn Ryeish Green Ashampstead Inkpen Woolhampton Brands Hill Kiff Green Plaistow Green Aldworth Easthampstead Stone Copse Trash Green Hanworth Catmore Newell Green Woodley Avington Titcomb Donnington Thatcham Elcot Swallowfield Pangbourne Southcote Pinkneys Green Skimpedhill Sheffield Bottom Ashmore Green Shepherd's Hill Caversham South Ascot Wick Hill Langley Holme Green Cranbourne Tutts Clump Boxford Chieveley Arborfield Bray Trapshill Emmbrook Brightwalton Clewer Village The Slade Hythe End Bowsey Hill Frogmill Cheapside Coley Calcot Padworth Common Hungerford Newtown Blacknest Old Warren Lower Caversham Bucklebury Alley Hurst Parker's Corner Cabbage Hill Padworth Crown Wood Pingewood Broomhall College Town Leverton Whitehouse Green Woodspeen Wickham Heath Hamstead Marshall Tilehurst Braywoodside Popeswood Stockcross Hillgreen East Garston Woodlands Beedon Hill Westrop Green Midgham Green Brightwalton Holt Aldermaston Wharf Burchett's Green Gardeners Green Upper Wargrave Cookham Britwell Maidenhead Stanford Dingley East Ilsley Barkham Borough Marsh Kintbury Bagnor Wash Water Whistley Green Touchen-end Charvil Winkfield Place Eastbury Whiteknights Woodley Green World's End Westridge Green Highway Brightwalton Green Whitley Hyde End Winkfield Row Farnborough Temple Park Cippenham Datchet Ownham Farley Hill Southend Upper Lambourn Yattendon Speenhamland Langley Common Churchend Little Heath Wash Common Boyn Hill Winter Hill Birch Hill Woose Hill Oare Upton Lea Myrke The Village Shinfield Chaddleworth Brockhill Winterbourne The Warren Longlane Cockpole Green Emmer Green Great Shefford Hoe Benham The Holt Sindlesham Woodside Eversley Shaw Hampstead Norreys Broadmoor Estate Hollingsworth Salt Hill St Leonardshill Dowlesgreen West Woodhay Dedworth Upper Woolhampton North Town Four Houses Corner Sheepdrove Ashampstead Green Chapel Green Streatley Binfield Park Crazies Hill Church Lammas Winkfield Ufton Nervet Brimpton Sulhampstead Bannister Upper End Aston Horncastle Shefford Woodlands Great Hollands Bradfield Cox Green Bracknell Leckhampstead Clapton Crowthorne Chalvey North Street Upton The Rise Leckhampstead Thicket Weston Burghfield Common Calcot Row Welford Upton Park Hungerford Martin's Heron Hermitage New Town Paley Street Southend Englefield Quick's Green Moneyrow Green Caversham Heights Frilsham Warfield Compton Wexham Court Four Points Riseley Hell Corner Furze Platt Haughurst Hill Clewer New Town Upper Green Whatscombe West End Wasing The Throat Sulham Knowl Hill Skinners Green Clewer Green Sonning Winnersh Twyford Schoolgreen Waltham St Lawrence Mell Green Horsemoor Crookham Little Hungerford Grazeley Green Earley Eton Cold Ash Ufton Green Wellhouse Aldermaston Eton Wick Maiden's Green Priestwood Upper Basildon Newbury Arborfield Cross Enborne Stubbings Ravenswood Village Settlement Hurley Bottom Sunningdale Slough Bisham Burghfield Wraysbury Marsh Benham Farleywood Wildridings Ham Marsh Horton Burnt Hill Fifield Harmans Water Hungerford Halfway Goldfinch Bottom Mortimer North Ascot Westbrook Beenham's Heath Shurlock Row Kiln Green West End Reading Merryhill Green Littlewick Green South Fawley Wawcott Colnbrook Brimpton Common Ruscombe Remenham Hill Beech Hill Bray Wick Hungerford Green Peasemore Theale Finchampstead Remenham Poyle Great Lea Common Wick Hill Whitley Wood Arborfield Garrison Bucklebury Tickleback Row Spencers Wood East Garston Lower Green Littlefield Green Applehouse Hill Sulhamstead Bannister Upper End West Ilsley Wokingham Fishery Aldermaston Soke Woodlands St Mary Matthewsgreen Hemdean Bottom Cookham Rise Mount Pleasant Burghfield Hill Nodmore Sulhamstead Sulhamstead Abbots Nuptown Stud Green New Greenham Park The Ridges Tittle Row Midgham Parsonage Green Altmore Lambourn Woodlands Beedon Brookside Upper Bucklebury