Retail Marketing in The Rise

Get in touch

Retail Advertising in The Rise

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL5 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover The Rise (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Brightwalton Holt Riseley Littlewick Green Sheepdrove Eling Water Oakley Bagnor Britwell Donnington Beenham Great Shefford Pingewood Whitehouse Green Hollingsworth The Village Lambourn Woodlands Theale Kiln Green West End Skimpedhill Inkpen Chalvey Shefford Woodlands Yattendon Sunningdale Woolhampton Spital Cold Ash Woodspeen Ravenswood Village Settlement Stud Green Tittenhurst Charvil Bradfield Fawley Beedon Finchampstead Lambourn Woolley Green Popeswood Bigfrith Brightwalton Green Temple Skinners Green Wildridings Bullbrook Birch Hill Winkfield Row Hell Corner Hythe End North Street Weston Hamstead Marshall Knowl Hill Combe Emmbrook Upper Wargrave Greenham Burghfield Remenham Clewer Village Brands Hill Applehouse Hill Leckhampstead Thicket Datchet Arborfield Garrison Compton Hurley Bottom World's End Whatscombe Shurlock Row The Holt Pinkneys Green Sulham Aston Wasing Oare Mortimer Billingbear Broadmoor Estate Churchend Frogmill New Greenham Park Little Sandhurst Farley Hill Parsonage Green South Fawley Amen Corner Cold Harbour Westridge Green Maiden's Green Whitley Wood The Mount Touchen-end Upton Lea Stitchens Green Sandhurst Newell Green Midgham New Town Dedworth Hawthorn Hill Whitegrove Clapton Catmore Fifield Lower Green Littlefield Green Wickham Cookham Dean Poyle Titcomb Woose Hill West Fields East Garston Bucklebury Four Points Upper Green Poundgreen Ashmore Green Peasemore Newbury Jealott's Hill Boxford Bisham Padworth Braywoodside Calcot Woodley Green Burnt Hill Blacknest Goldfinch Bottom Cookham Maidenhead Cookham Rise Chieveley Englefield Eton Southend Bowsey Hill Slough Winkfield Four Houses Corner Dowlesgreen North Heath Lower Basildon Farnborough Owlsmoor Whiteknights Wellhouse Barkham Hoe Benham Windsor Lower Caversham Oakley Green Woodside Shaw Frilsham Altmore Warfield Woodley Haughurst Hill Great Hollands Eastbury Speen Westbrook Hare Hatch Purley on Thames The Slade Priestwood Colnbrook North Town Eversley Myrke The Rise Enborne Row Cranbourne Arborfield Bray Horsemoor Longlane Three Mile Cross Tittle Row Marsh Benham Hungerford Bothampstead Hyde End Langley Common Mell Green Colthrop Nodmore Moss End South Ascot Stubbings Binfield Grove The Warren Cheapside Upper Basildon Wash Common Sonning Winterbourne Chapel Green Chapel Row Stone Copse Winding Wood Leverton Wokingham Ham Marsh Boyn Hill Spencers Wood Ashampstead Beenham's Heath Sulhamstead Abbots Grazeley Speenhamland Wawcott North Ascot Trash Green Crown Wood Horton Matthewsgreen Halfway Woodlands St Mary Farleywood Winkfield Street College Town Holme Green Bucklebury Alley Wick Hill Burghfield Common Streatley Binfield Hemdean Bottom Upper Lambourn Emmer Green Temple Park Fishery Swallowfield Winter Hill Stanford Dingley The Ridges Lower Padworth Brookside Wargrave Burghfield Hill Aldworth Old Warren Crazies Hill Broomhall Sulhampstead Bannister Upper End Winkfield Place Brimpton Common New Town Aldermaston Soke Trapshill Hurley Little Hungerford Old Windsor Furze Platt Enborne Winnersh Great Lea Common Reading Westrop Green Wexham Court Sanham Green Wickham Heath Hungerford Remenham Hill Burchett's Green Little Heath Shinfield Schoolgreen Holly Cross Cockpole Green Sulhamstead Hungerford Newtown Sindlesham Borough Marsh Eton Wick Goddard's Green Plaistow Green Caversham Stubbles St Leonardshill Binfield Park Leckhampstead Hopgoods Green Brimpton Hermitage Gardeners Green Datchet Common West Woodhay Bracknell Pangbourne Upton Whistley Green Chavey Down East Garston Woodlands Merryhill Green Earley Anvilles Sulhamstead Bannister Upper End Beenham Stocks Shepherd's Hill Hanworth Cippenham Downend Aldermaston Thatcham Kiff Green Crockham Heath Tilehurst Hurst Moneyrow Green Bury's Bank Sunnymeads West Ilsley Ashampstead Green Stanmore Caversham Heights Martin's Heron White Waltham Sheffield Bottom Brightwalton Welford Easthampstead Waltham St Lawrence Salt Hill Upper Woolhampton Grazeley Green Brockhill Highway Coley Stratfield Mortimer Woodlands Park Forest Park Beech Hill Kintbury Maidenhead Court Beedon Hill The Holt Calcot Row Southend Church Lammas Tickleback Row Ufton Nervet Tidmarsh Eastheath The Throat West End Warren Row Quick's Green Parker's Corner Ownham Inkpen Common Lower Earley Chaddleworth Wraysbury Upton Park Cox Green Holyport Avington Arborfield Cross Aldermaston Wharf East Ilsley Langley East Fields Miles's Green Midgham Green Whitley Horncastle Stanford End Tutts Clump Paley Street Easton Cabbage Hill Mile End Stockcross Ufton Green Wash Water Crowthorne Hungerford Green Jennetts Hill Clewer Green Twyford Hampstead Norreys Bray Wick Harmans Water Holloway Nuptown Eddington Ryeish Green Heathlands Upper Bucklebury Southcote Elcot Hillgreen Wick Hill Crookham Padworth Common Sunninghill Mount Pleasant Clewer New Town Curridge Ruscombe Sutton Ascot