Retail Marketing in Upper Bucklebury

Get in touch

Retail Advertising in Upper Bucklebury

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RG7 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Upper Bucklebury (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Beedon Hill Tittenhurst Schoolgreen Bucklebury Arborfield Cross Dowlesgreen Great Hollands Sulhampstead Bannister Upper End Churchend Cookham Rise Midgham Fawley Aldworth Old Warren Brimpton Binfield Burchett's Green Remenham Hill The Rise Ashampstead Green Ruscombe Clewer Village Lower Basildon Swallowfield Tidmarsh Ascot Wick Hill Speenhamland Westridge Green Catmore The Mount Crockham Heath Mortimer South Fawley Colthrop Beenham Stocks Burnt Hill Padworth Common Stubbings Holly Cross Amen Corner Emmer Green Aldermaston Wharf Newell Green Horton The Throat Curridge Eling Temple Oare Upper Bucklebury Thatcham Stanford Dingley Sunninghill Eastheath Braywoodside Farnborough Hurley Ufton Green Cheapside Coley Martin's Heron Crookham Tittle Row Trash Green Theale Midgham Green Mell Green Hungerford Pinkneys Green Reading Sulham Wawcott Purley on Thames Oakley Green Hawthorn Hill Ravenswood Village Settlement Arborfield Garrison North Ascot Colnbrook Lower Green Beedon Winkfield Hurley Bottom Whitley Wood Riseley Upper Woolhampton Hell Corner Broomhall Paley Street Little Sandhurst The Slade Farleywood Upton Park Wickham Brockhill Stubbles Sheepdrove Hythe End Little Hungerford Finchampstead Binfield Park Popeswood Brightwalton East Ilsley Woodley Green Hemdean Bottom Leckhampstead Thicket Chapel Green Ashmore Green Broadmoor Estate South Ascot West End Langley Waltham St Lawrence Nuptown Aston Ownham Leverton Hamstead Marshall Chalvey Fishery Merryhill Green Winkfield Row Great Lea Common Elcot Cox Green Lower Padworth Beenham Remenham Bucklebury Alley Pingewood Sulhamstead Bannister Upper End College Town Inkpen Skinners Green Stanmore Wasing Tilehurst Woodlands Park Sulhamstead Abbots Cabbage Hill Hillgreen Goddard's Green Haughurst Hill Halfway Eastbury Holloway Farley Hill St Leonardshill New Town Leckhampstead Chavey Down Kiln Green Spencers Wood East Fields Brands Hill Holme Green Stockcross Burghfield Winkfield Street Sanham Green Ham Marsh Britwell Hoe Benham Winkfield Place Brookside Poyle Streatley Skimpedhill Padworth Blacknest Kintbury Enborne Upper Basildon Chaddleworth Hare Hatch Upper Green Caversham Compton Barkham Littlewick Green Poundgreen Welford Myrke Mount Pleasant Woolhampton Bothampstead Eton Whistley Green Highway Bowsey Hill Wraysbury Lambourn Longlane Wexham Court Sulhamstead Bracknell Boyn Hill Stitchens Green Chapel Row Clewer New Town Easthampstead Woodspeen The Holt Cold Harbour Clapton Aldermaston Soke Donnington Bagnor North Heath Upper Wargrave West Ilsley Temple Park Salt Hill Hungerford Newtown Slough Woodlands St Mary Harmans Water Ryeish Green Matthewsgreen Cranbourne Lambourn Woodlands Englefield Great Shefford Maiden's Green Wickham Heath Charvil Whitehouse Green Downend Jennetts Hill Sonning Woodley Applehouse Hill Four Points Windsor Cookham Dean Crowthorne Bullbrook Holyport Twyford Bigfrith Calcot Wash Common Beenham's Heath Titcomb Westrop Green Horsemoor Crown Wood Tutts Clump Wick Hill Sunningdale Wellhouse Wash Water Whitley Ashampstead Eton Wick White Waltham Hyde End Spital Upton Lea The Ridges Hermitage Woose Hill Horncastle Speen Woodside Maidenhead Court Furze Platt Hurst Fifield Miles's Green Gardeners Green Upton Jealott's Hill Yattendon Priestwood Shurlock Row Avington Little Heath Emmbrook Birch Hill Bisham Chieveley Hungerford Sutton Beech Hill Sheffield Bottom Owlsmoor Bury's Bank Littlefield Green Combe Crazies Hill Southcote Warfield Trapshill Winterbourne Wokingham Brightwalton Holt Stanford End Enborne Row Upper Lambourn East Garston Woodlands Old Windsor Marsh Benham Cold Ash Billingbear North Town East Garston Whatscombe Cockpole Green Forest Park Goldfinch Bottom Aldermaston Clewer Green Shefford Woodlands Winter Hill Greenham Woolley Green Warren Row Wargrave Burghfield Common Earley Hungerford Green Lower Caversham Kiff Green Moneyrow Green Eddington Bray Wick Dedworth Southend Stone Copse Peasemore Sunnymeads Altmore Westbrook Mile End Shinfield Shepherd's Hill Langley Common Water Oakley The Village Touchen-end Datchet Grazeley Shaw North Street Eversley New Greenham Park Nodmore West Woodhay West Fields Whiteknights Hanworth Binfield Grove Datchet Common Frogmill Winding Wood World's End Newbury Sindlesham Cippenham Hopgoods Green The Warren Brimpton Common Hampstead Norreys Burghfield Hill The Holt Southend Hollingsworth Brightwalton Green Grazeley Green Weston Frilsham Maidenhead Easton Three Mile Cross Parsonage Green Lower Earley Pangbourne Borough Marsh Moss End Knowl Hill Inkpen Common Arborfield Caversham Heights Parker's Corner West End Wildridings Quick's Green Bradfield Tickleback Row Plaistow Green Anvilles Heathlands Stratfield Mortimer Boxford Ufton Nervet Cookham Calcot Row Winnersh Four Houses Corner Sandhurst Church Lammas New Town Bray Stud Green Whitegrove