Retail Marketing in West Ilsley

Get in touch

Retail Advertising in West Ilsley

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RG20 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover West Ilsley (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Parsonage Green Heathlands Datchet Common Aldworth World's End Burchett's Green Beenham Stocks Woodside Nodmore Farley Hill Owlsmoor West Woodhay Amen Corner Frogmill Sonning Aston Mile End Cold Harbour Four Points Whatscombe Churchend The Rise Bracknell Upper Bucklebury Birch Hill Moss End Mortimer Grazeley Green Pingewood Eling Binfield Park South Ascot Wash Common Upper Woolhampton Horton East Garston Crown Wood Moneyrow Green Hermitage Brockhill Bisham Shaw Binfield Grove The Slade Sulhamstead Little Sandhurst Padworth Common Bowsey Hill Grazeley Cippenham Mount Pleasant Chapel Green Wick Hill Bray Compton Trash Green Four Houses Corner Binfield Plaistow Green Hyde End Stubbles Chalvey Waltham St Lawrence Dedworth Woose Hill Calcot Old Windsor Eversley Chapel Row Burghfield Westbrook Cabbage Hill Remenham Hill Ascot Billingbear Hoe Benham West Fields Stratfield Mortimer Sheepdrove Longlane Chieveley Purley on Thames Farnborough Winkfield Place Coley Upton Crookham Poyle Woodlands St Mary Matthewsgreen Peasemore Bothampstead Padworth Southcote Lambourn Leckhampstead Winnersh Downend Wexham Court Woolley Green Crazies Hill Bury's Bank South Fawley Titcomb Woodley Beech Hill Cox Green Quick's Green Lower Basildon Aldermaston Soke Beenham Burghfield Hill Bigfrith Blacknest Arborfield Clewer New Town Tutts Clump Yattendon Eton Wick Touchen-end Inkpen Oare Combe Hungerford Green Gardeners Green East Fields Skinners Green Hungerford Calcot Row Winterbourne Maidenhead Court Stubbings The Village Fifield Leverton Avington Upton Park Wildridings Mell Green Datchet Tittenhurst The Throat Wellhouse Bullbrook Wash Water Brands Hill Arborfield Garrison Goddard's Green Langley Weston Cold Ash Jennetts Hill Woolhampton Warren Row Halfway Hemdean Bottom Ruscombe Hopgoods Green Bagnor Broomhall Britwell Sulhamstead Bannister Upper End Kiff Green Whiteknights Myrke Emmer Green Enborne Row Slough Hamstead Marshall The Ridges East Ilsley New Town Brightwalton Holt Highway Wasing Hawthorn Hill Ufton Nervet Hare Hatch Cranbourne Colthrop Stanford End Stanford Dingley St Leonardshill Newell Green Eastbury Beedon Hill Miles's Green Upper Basildon Speenhamland North Street Whitegrove Clewer Village Marsh Benham Maiden's Green Hurley Bottom Welford Charvil Easthampstead Winkfield Applehouse Hill Caversham Heights Woodspeen Bradfield Aldermaston Knowl Hill Winkfield Row Newbury Upper Lambourn The Warren Curridge Inkpen Common Little Heath Chaddleworth Midgham Whistley Green Forest Park Hungerford Newtown Little Hungerford Elcot Wickham East Garston Woodlands Finchampstead Wargrave Cockpole Green Wickham Heath Reading Woodley Green Sanham Green White Waltham Spital The Holt Priestwood Lower Earley Riseley New Greenham Park Sulhampstead Bannister Upper End Colnbrook Clapton Old Warren Leckhampstead Thicket Sunningdale Sulham Cookham Dean Lambourn Woodlands Easton Clewer Green Cookham Rise The Mount Bray Wick New Town Shepherd's Hill Earley Temple North Town Beedon Caversham Popeswood Westrop Green Holyport Brimpton Common Church Lammas Maidenhead Donnington Sheffield Bottom Farleywood Lower Padworth Three Mile Cross Ravenswood Village Settlement Ownham Skimpedhill Lower Caversham Pinkneys Green Wraysbury Hillgreen Sandhurst Wawcott Whitley Furze Platt Sindlesham Littlefield Green Enborne Theale Hungerford Hanworth Eton Emmbrook Whitley Wood Stone Copse Holly Cross Upper Wargrave Anvilles Shefford Woodlands Swallowfield Hampstead Norreys Sulhamstead Abbots Westridge Green The Holt Winding Wood Windsor Winter Hill Braywoodside Sunnymeads Crowthorne Schoolgreen Burghfield Common Whitehouse Green Ham Marsh Aldermaston Wharf Nuptown Kintbury Eastheath Stitchens Green Remenham Tickleback Row Englefield Great Lea Common Kiln Green Streatley Jealott's Hill Upton Lea Southend Trapshill Horncastle Spencers Wood Cookham Warfield Stockcross Stanmore Stud Green Hurley Altmore Goldfinch Bottom Arborfield Cross Poundgreen Harmans Water Broadmoor Estate Fishery Ufton Green College Town Wokingham Frilsham Speen Dowlesgreen Paley Street Tittle Row Brightwalton Langley Common Boxford Tidmarsh Bucklebury Alley Great Shefford Barkham Eddington Holloway Hell Corner Lower Green Chavey Down Hollingsworth Horsemoor Southend Merryhill Green North Heath Pangbourne Ashampstead Catmore Littlewick Green West End Sunninghill Hurst Oakley Green Shurlock Row Thatcham Boyn Hill Midgham Green Brookside Twyford Martin's Heron Ashampstead Green Salt Hill Wick Hill Hythe End Upper Green Parker's Corner Woodlands Park Winkfield Street Beenham's Heath Shinfield Temple Park Brimpton Holme Green Tilehurst Ashmore Green Cheapside Water Oakley Fawley West End West Ilsley Haughurst Hill Bucklebury Crockham Heath Brightwalton Green Greenham Sutton Great Hollands Ryeish Green Borough Marsh North Ascot Burnt Hill