Retail Marketing in Bedgrove

Get in touch

Retail Advertising in Bedgrove

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP21 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Bedgrove (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Bledlow Old Farm Park Burcott Wood Green Baker's Wood Bradwell Abbey Eaglestone Wexham Street Sills Yard Dinton Walnut Tree Penn Lower Cadsden Ley Hill Monks Risborough Farnham Royal Nearton End Great Brickhill Bradville Tingewick Willen Amersham Haversham Saunderton Lee Rose Hill Fishermead Horton Westcroft Edgcott Church End Old Wolverton Weston Underwood Forty Green Chearsley Bucklandwharf Woburn Sands Farnham Park Gerrards Cross Northend Loughton Haddenham Stewkley Dagnall St Leonards Wardrobes Two Mile Ash Micklefield World's End Stoke Poges Marsh Gibbon Pitstone Hill Cholesbury Kiln Farm Bierton Linford Wood Upper Winchendon Hoggeston Chisbridge Cross Rockwell End Shenley Brook End Hyde Heath Crafton Akeley Lillingstone Dayrell Ballinger Bottom Widmer End Buckmoorend Pitchcott Codmore Lower Pollicott Towerage Stoke Hammond Soulbury Boarstall Pond Park Ravenstone Lathbury Little Wood Corner Hollybush Hill Sherington Smokey Row Bancroft Hotley Bottom Meadle Wotton Underwood Chesham Hardwick Kingsey Great Kingshill Wooburn Hedgerley Hill Stantonbury Radclive Walton Manor Mursley Ashland Diggs Shabbington Bancroft Park Grange Farm Princes Risborough Wavendon Gate Willen Lake Askett Giffard Park Coleshill Downhead Park Quainton Newton Blossomville Brill Newton Leyes East Burnham Castlethorpe Thornton Drayton Parslow Rowsham Simpson Moor End Pheasants Tathall End Tatling End Little Marlow North Crawley Little Crawley Botley Dorney Waddesdon Butler's Cross Manor Park Upper Hartwell Newtown Chalfont St Peter Hardmead Langley Corner Bolbeck Park Newport Pagnell Medbourne Southcourt Tickford End Thorney Wingrave Upton Olney Adstock Turville Sedrup Well End Oxley Park Brinklow Woughton on the Green Pheasant's Hill Bradwell Petsoe End Denham Rush Green Fort End Clanking Woodhill Granborough Chalfont St Giles Bourne End Taplow Bryant's Bottom Astwood Chesham Bois Wycombe Marsh Fox Milne Lower North Dean Wing Long Crendon Fenny Stratford Hughenden Valley Cold Brayfield Rooksley Chalkshire Green Hailey Mobwell Hitchambury Bedgrove Barton Hartshorn Boveney Whitney Winslow Lee Gate Terrick Thornborough Little Kingshill Mill End Great Horwood Woolstone New Denham Knowlhill Lower Ascott Penn Bottom Moor Common Blakelands Monkston Middle Weald Upper Pollicott Lake End Summer Heath Heelands Pennyland Victoria Park Shenley Lodge Pednor Bottom Quarrendon Shenley Church End Bletchley Asheridge Chalfont Grove Gayhurst Conniburrow Peartree Bridge Moulsoe Terriers Waterend Kents Hill Newton Longville Goddards Marlow Barley End Gawcott Buffler's Holt Poundon Beachampton Calverton Berryfields Brook End Green End Darvillshill Calvert Emerson Valley Tattenhoe Hedgerley Green Stoke Goldington Chetwode Shipton Lee Bradwell Common Kimble Wick Upper North Dean Preston Bissett Great Hampden Ludgershall Grendon Underwood Edlesborough Wooburn Common Richings Park Chicheley Rotten Row Watermead Stacey Bushes Griffitts Yard Upper Weald Saunderton Burcott The Lee Ellesborough Ibstone Walton Bury End Pitstone Green Littlecote Little Ickford Water Eaton Holmer Green Oakley Dorton Twyford Sprig's Alley Lillingstone Lovell Filgrave Monkston Park Penn Street Fern Hunt's Hill Horton Wharf Skittle Green Holtspur Woodham Springfield Downley Startop's End Sands Redland End Furzton Lake Chenies Weston Turville Gibraltar Worminghall Green End Marsworth Loudwater Middle Green Tyler's Hill Frieth Ballinger Common Walter's Ash Heath End Slapton Aston Clinton The Bowl North Lee Horn Hill Beaconsfield Whitchurch Buckingham Broughton Crossing Littleworth Corner Parmoor Wooburn Moor Ham Green Clayhill Lavendon Tyringham Milton Keynes Tilbrook Middle Claydon Dadford Wooburn Green Leckhampstead Hedsor Wolverton Mill Forty Green Beanhill Tinkers Bridge Whaddon Northfield Piddington Hambleden Holly Green Amersham Common Browns Wood Flackwell Heath Hillesden Hamlet Stony Green Lee Common Hedgerley Far Bletchley Speen Foscote Hodge Lea Horsleys Green Skirmett Caldecotte Mantles Green The City Lye Green Swan Bottom Little Brickhill Wymbush Aston Abbotts Hilltop Nether Winchendon Pednormead End Walton Mentmore Brook End Great Kimble Ascott Cublington Ilmer Knotty Green Bow Brickhill George Green Shenley Wood Tongwell Fawley Bottom New Bradwell Newlands Blue Bridge Church End Horsenden Lane End Stoke Mandeville Shreding Green Salden Bottrells Close Marsh Willen Park Hazeley Easington Botolph Claydon Little Chalfont Lacey Green Campbell Park Medmenham Stoke Green Ditchfield Saunderton Stewkley Dean Kingsash Furzton Tinkers End Crownhill Oldbrook Ivinghoe Aston Little Frieth Little London Dunsmore Denbigh West Wavendon Lent Rise Mundaydean Bottom Bledlow Ridge Widmoor Broughton Hollingdon Kingsmead Naphill Southend Winchmore Hill Amersham Old Town Hyde End Fleet Marston Bovingdon Green Greatgap Fullers Slade Marlow Common Caldecote Stony Stratford Ford Lower Hartwell Layters Green Radnage Stonebridge High Wycombe Woughton Park Little Linford Long Street Bye Green Bockmer End Townsend Danesfield Ashley Green Wilton Park Cryers Hill Padbury Sheepridge Coffee Hall Wheeler End Water Stratford Buckland Common Wendover Dean Iver Drayton Beauchamp Cheddington Lenborough Charndon Amersham on the Hill Weedon Little Horwood Walton Court Bellingdon Mount Pleasant Hillesden Little Hampden Middleton Shipton North End Halton Elfield Park Aston Sandford Emberton Wolverton Mill South Flowers Bottom Lower End Farnham Common Westlington Loosley Row Booker Whiteleaf Little Boys Heath Ickford Lower Woodend Church End Lent Great Missenden Milton Keynes Village Neath Hill Hazlemere South End Littleworth Common Coombe Parslow's Hillock West End Longwick Hawridge Egypt Church End Winterhill Lower Bois Bleak Hall Netherfield Nash Lee Owlswick Verney Junction Stokenchurch Maids Moreton Stratford Fields Haydon Hill Burnham Tetchwick Chalfont Common Woodrow Elmhurst Iver Heath Dunton Westcott Ivinghoe South Heath Beamond End Downs Barn Great Hivings Chessmount Singleborough Lower Weald California Oakhill Biddlesden South End Shalstone Ashendon West Wycombe Great Linford Greenleys Bennett End Creslow Hunt's Green Chartridge Lee Clump Grove Buckland Chilton Crownfield Prestwood Bragenham Jordans Pitch Green Walton Hall Alscot Chivery Cuddington Wroughton Park Cressex Church End Rout's Green Fingest Bolter End Central Milton Keynes Wendover Stratton Chase Wolverton Mill East Linden Village Chackmore East Claydon North Marston Cores End Steeple Claydon Ledburn Nup End Love Green Oving Orchard Leigh Bishopstone Little Kimble Beacon's Bottom Kingswood Turville Heath Warrington Hulcott Greenlands Higher Denham Leadenhall Fulwell Page Hill Whelpley Hill Little Missenden Atterbury Clifton Reynes Fawley East End Marlow Bottom Wolverton Broughton Great Holm Spurlands End Northall Colstrope Redmoor Hanslope Tylers Green Seer Green Austenwood Burroughs Grove Nash Heath End Cadmore End Turweston Berghers Hill Bradenham Honeyburge Mop End Latimer Aylesbury The Badgers Addington Waterside Stone Studley Green Kingston Westbury Dorney Reach Swanbourne Fulmer Pitstone