Retail Marketing in Danesfield

Get in touch

Retail Advertising in Danesfield

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL7 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Danesfield (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Oakhill Littleworth Common Fawley Bottom Bierton Tongwell Sherington Giffard Park Lower North Dean Winterhill Weedon Heelands The Badgers Redland End Wing Elfield Park Little Hampden Mantles Green West Wycombe Seer Green Worminghall Grange Farm Preston Bissett Monks Risborough Shenley Church End Bishopstone Love Green Charndon Ditchfield Lillingstone Dayrell Lillingstone Lovell Hyde End Great Kimble Clayhill Wymbush Littleworth Corner Brook End Downhead Park Bennett End Startop's End Wooburn Common Stratton Chase Naphill Askett Parslow's Hillock Dinton Stokenchurch Great Hampden Tinkers Bridge Chearsley Pednormead End Whelpley Hill Pitstone Hill Southend Wexham Street Olney Bancroft Higher Denham Broughton Crossing Coleshill Dorton Owlswick Manor Park Linden Village Crownfield Little Frieth Burcott Forty Green Leckhampstead Jordans Holly Green Hazeley Fulmer Church End Pennyland Verney Junction Long Street Holmer Green Willen Milton Keynes Village Botley Well End Heath End Nether Winchendon East Claydon Studley Green Ashley Green Chesham Bois Cholesbury Horn Hill Moor End Marsh Gibbon Buckland Common Pitch Green Wotton Underwood Chenies Pond Park Lower Ascott Tickford End Blakelands Bedgrove Frieth Beanhill Soulbury Chisbridge Cross Wycombe Marsh Smokey Row Princes Risborough Neath Hill Buffler's Holt Little Crawley Farnham Royal Pheasant's Hill Cold Brayfield Chetwode Walton Hall Hardwick Kimble Wick Horsleys Green Whiteleaf Chalkshire Bow Brickhill Knowlhill Steeple Claydon Penn Bottom Iver Heath Radnage Calvert Warrington Upper Weald Green End Chackmore North Lee Beamond End Kingsash Mentmore Fleet Marston Middle Green Walton Manor Marlow Common Old Farm Park Gibraltar Walton Court Hulcott Springfield Pitstone North Crawley Thorney South End Tinkers End Rush Green Hawridge Long Crendon Hillesden Hamlet Bockmer End Flowers Bottom Lower End Woodhill East End Coffee Hall Towerage Holtspur Stacey Bushes Hotley Bottom Salden The Lee Rotten Row Fishermead Kingston Chilton Fenny Stratford Great Linford Brinklow Bellingdon Water Eaton Wavendon Gate Southcourt St Leonards Water Stratford Danesfield Eaglestone Chesham Mursley Broughton Addington Horton Wharf Goddards Haddenham Foscote Burcott Hedsor Forty Green Parmoor Taplow Hyde Heath Stewkley Dean Campbell Park Hedgerley Green Weston Underwood Loughton Great Brickhill The Bowl Northend Townsend Tylers Green Victoria Park Lee Common Middle Weald Green Hailey Old Wolverton Botolph Claydon Wood Green Cublington Nup End Church End Farnham Common Leadenhall Waddesdon Singleborough Marsh Buckingham Peartree Bridge Langley Corner Haydon Hill Linford Wood Caldecote Stantonbury Furzton Lake Saunderton Denham Whaddon Orchard Leigh Berghers Hill Newport Pagnell Twyford Calverton Barton Hartshorn Shreding Green Ley Hill Bryant's Bottom Nash Bancroft Park Sprig's Alley Caldecotte Fort End Pheasants Griffitts Yard Great Holm Bottrells Close Tattenhoe Hughenden Valley Emerson Valley Thornborough Chalfont Common Shenley Wood Micklefield Padbury Willen Lake High Wycombe Monkston Park Hoggeston Diggs Bovingdon Green Ballinger Bottom Kents Hill Hazlemere Emberton Chalfont Grove Hambleden Summer Heath Ledburn George Green Great Horwood Lenborough Stonebridge Ivinghoe Newlands Conniburrow Sheepridge Ilmer Filgrave Fern Creslow Turville Heath New Bradwell Coombe Richings Park Cheddington Hollybush Hill Whitney Crafton Westlington Wolverton Mill Shenley Brook End Denbigh West Penn Whitchurch Alscot Broughton Poundon Wooburn Tatling End Dadford South End Middle Claydon Mundaydean Bottom Monkston Buckmoorend Newton Longville Terriers Castlethorpe Baker's Wood Medbourne Cuddington Burroughs Grove Ibstone Egypt Iver Latimer Kingswood Wolverton Kingsey Page Hill Drayton Parslow Stoke Mandeville Wendover Dean Great Hivings Hilltop Ashland Ellesborough Stony Stratford Shabbington Browns Wood Tyler's Hill Penn Street Bletchley Oxley Park Bolter End Terrick Central Milton Keynes Slapton Medmenham Loudwater Aston Clinton Weston Turville Bradville Newton Blossomville Little Boys Heath Rout's Green Burnham Layters Green Stoke Goldington Wardrobes Milton Keynes Wendover Wroughton Park Skirmett Brook End Green End Oldbrook Granborough Gawcott North Marston Middleton Lent Ickford Elmhurst Ham Green Rose Hill Shalstone Flackwell Heath Greatgap West End Marsworth Fox Milne Little Marlow Bradenham Northall Mop End Newtown Chalfont St Peter Ford Pednor Bottom Newton Leyes Brill Lent Rise Chartridge Sands Amersham Common Lane End Wheeler End Prestwood Buckland Oving Farnham Park Hardmead Turweston World's End Little Linford The City Biddlesden Lower Bois Bolbeck Park Rockwell End Piddington Woughton on the Green Meadle Bledlow Ridge Boveney Austenwood Tyringham Bleak Hall Lye Green Ballinger Common Darvillshill Dunsmore Moor Common Hanslope Little Brickhill Ivinghoe Aston Nearton End Tathall End Blue Bridge Shenley Lodge Lacey Green Woodrow Winchmore Hill Grendon Underwood Aylesbury Woburn Sands Greenleys Chessmount Barley End Tingewick Codmore Gerrards Cross Horsenden Far Bletchley Little London Widmoor Netherfield Moulsoe Upper Pollicott Shipton Lee Ravenstone Bradwell Common South Heath Stratford Fields Mount Pleasant Simpson Watermead Shipton Upton Amersham Old Town Knotty Green Booker Woolstone Lower Hartwell Cryers Hill Hollingdon Saunderton Lee Pitstone Green Berryfields Radclive Upper Hartwell Chicheley Furzton Stone Lower Pollicott Clifton Reynes Horton Nash Lee Little Horwood Winslow Sills Yard Stewkley Walnut Tree Bucklandwharf Downs Barn East Burnham Marlow Stoke Poges Little Chalfont Upper North Dean Loosley Row Beachampton Wolverton Mill South Dorney Reach Crownhill Hodge Lea Great Missenden Fulwell Amersham Northfield Amersham on the Hill Cadmore End Clanking Lavendon Maids Moreton Willen Park Widmer End Longwick Pitchcott Wooburn Green Tilbrook Lower Weald Wilton Park Asheridge Little Ickford Lower Cadsden Gayhurst Wavendon Stoke Hammond Wolverton Mill East Walter's Ash Little Kingshill Sedrup Ludgershall Edlesborough Skittle Green Woodham Hedgerley Hill Church End Swan Bottom Boarstall Westcroft Two Mile Ash Ascott Quainton Lower Woodend Upper Winchendon Little Kimble Dunton Quarrendon Akeley Mobwell Hitchambury Beacon's Bottom California Halton Great Kingshill Heath End Ashendon Atterbury Bradwell Abbey Bury End Lee Gate Turville Westbury Fawley Cressex Church End Kiln Farm Redmoor Grove Tetchwick Waterside Walton Stoke Green Westcott Bradwell Hillesden Littlecote Bye Green Fullers Slade Speen Oakley Aston Sandford Butler's Cross Woughton Park Chivery Mill End Marlow Bottom Rooksley Lathbury Astwood Edgcott Hunt's Green Waterend Fingest Lee Clump Hedgerley Bledlow Easington Greenlands Petsoe End Colstrope Lake End Aston Abbotts Haversham Dagnall Bragenham Adstock Wingrave North End Hunt's Hill Beaconsfield Wooburn Moor Kingsmead Little Missenden New Denham Thornton Drayton Beauchamp Bourne End Saunderton Cores End Stony Green Little Wood Corner Swanbourne Dorney Rowsham Honeyburge Church End Downley Walton Chalfont St Giles Spurlands End