Retail Marketing in Haydon Hill

Get in touch

Retail Advertising in Haydon Hill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP19 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Haydon Hill (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Great Missenden Ballinger Bottom Victoria Park Pheasant's Hill Kingsmead Wendover Ascott Loosley Row Pitstone Berghers Hill Upper Hartwell Latimer Iver Dunton Barley End Brinklow Mundaydean Bottom Bleak Hall Peartree Bridge George Green Wardrobes Whelpley Hill Little Kingshill Walter's Ash Whaddon Bye Green Weston Turville Horsenden Beamond End Elmhurst Burnham Meadle Grange Farm Ravenstone Newton Blossomville Newlands The Badgers Ashendon Austenwood Gayhurst Stoke Goldington Penn Church End Chilton Marsh Little Boys Heath Adstock Pednor Bottom Seer Green Ibstone Clanking Lower Hartwell Upper Weald Fox Milne Thornborough Astwood Towerage Hollingdon Monkston Lower Cadsden Great Horwood Monks Risborough Ickford Hughenden Valley Sands Hedgerley Hill Bradwell Bucklandwharf East Burnham New Bradwell Broughton Crossing High Wycombe Turville Heath Richings Park Stokenchurch St Leonards Boarstall Cores End Wotton Underwood Bradwell Common Botley Page Hill Conniburrow Nearton End Mobwell Brook End Clifton Reynes South Heath Monkston Park Littleworth Corner Woughton on the Green Cressex Radnage Dorney Reach Heelands Marlow Bottom Furzton Little Chalfont Shabbington Green Hailey Fleet Marston Marlow Hollybush Hill Worminghall Chalfont St Peter Kingston Biddlesden Westbury Long Street Knowlhill Wooburn Green Great Kimble Beanhill Dorton Langley Corner Petsoe End Horton Bishopstone Stratford Fields Aston Sandford Hotley Bottom Botolph Claydon Filgrave Granborough Lenborough Milton Keynes Village Little Horwood Littlecote The Bowl Far Bletchley Fawley Dorney Downs Barn Beachampton Halton Little Hampden Pond Park Upper Pollicott Akeley Kimble Wick Haydon Hill Bourne End Little Kimble Oldbrook Two Mile Ash Fort End Ashland Verney Junction Kents Hill Grendon Underwood Tinkers End Walton Court Bolbeck Park Chackmore Bletchley Newport Pagnell Furzton Lake Thornton Campbell Park Diggs Browns Wood Pednormead End Prestwood Ludgershall Mentmore Wood Green Hambleden Medmenham Wolverton Mill South Ilmer Lent Lower Woodend Creslow Hardmead Tingewick Hazeley Dunsmore Crownhill Mop End Calvert Buckland Green End Middle Weald Westcroft North Marston Asheridge Ditchfield South End Rose Hill Southend Newtown Mill End Cadmore End Eaglestone Central Milton Keynes Hedsor Northfield Stacey Bushes Wroughton Park Iver Heath Coombe Greatgap Butler's Cross Farnham Common Tylers Green Leadenhall Forty Green Marlow Common Saunderton Lee Fenny Stratford Mursley Oxley Park Ashley Green Hedgerley Woodhill Waddesdon Chicheley Griffitts Yard Owlswick Foscote Whiteleaf Simpson Amersham on the Hill West End Caldecote Southcourt Chalfont Common Bierton Lavendon Hardwick Tyler's Hill Woughton Park Bellingdon Stony Stratford Woodrow Princes Risborough Singleborough Tattenhoe Holtspur Chisbridge Cross Great Hivings Westcott Wymbush Little Ickford Steeple Claydon Tetchwick Broughton Addington Sherington Kiln Farm Hunt's Hill Saunderton Shipton Stewkley East Claydon Lee Clump Shenley Church End Bledlow Easington Twyford Green End Sedrup Walton Little Wood Corner Dinton Pennyland Tinkers Bridge Castlethorpe Warrington Bovingdon Green Marsh Gibbon Boveney Hedgerley Green Bennett End Middle Green Tatling End Woodham Chalkshire Holmer Green Pitchcott South End Stoke Poges Wheeler End Great Holm Baker's Wood Brook End Frieth Bolter End Broughton Hunt's Green Wycombe Marsh Downhead Park Great Hampden Pitch Green Colstrope Beacon's Bottom Pitstone Hill Water Stratford Springfield Amersham Common Lower End Swan Bottom Ivinghoe Aston Chesham Edlesborough Startop's End Moor Common Ivinghoe Little London Fulmer Lye Green Fingest Booker Burcott Bury End Old Farm Park Rotten Row Denbigh West Waterend Burcott Little Crawley Orchard Leigh The Lee Stoke Hammond Micklefield Naphill Honeyburge Little Linford Sheepridge Horn Hill Fulwell Walton Hall Aston Abbotts Terrick Cryers Hill Saunderton Emberton Winterhill Wing Tickford End Leckhampstead Amersham Old Town Lillingstone Dayrell Lee Common Moulsoe North Crawley Newton Leyes Weedon Bottrells Close Brill Penn Bottom Turville Emerson Valley Chenies Townsend Ellesborough Lee Gate Hodge Lea Blue Bridge Great Linford Tathall End Radclive Bancroft Fawley Bottom Hyde End Holly Green Haddenham Danesfield Newton Longville Bragenham Terriers Olney Chivery Elfield Park Charndon Hawridge Buckmoorend Amersham Walnut Tree Shalstone Shenley Lodge Love Green Nash Lee East End Milton Keynes Wavendon Calverton Padbury Penn Street Ford Greenleys Flowers Bottom Greenlands Great Kingshill Rush Green Nash Hilltop Goddards Maids Moreton Rout's Green Preston Bissett Stonebridge Wooburn Common Upper North Dean Lacey Green Poundon Buffler's Holt Horsleys Green Hanslope Layters Green Winchmore Hill Lane End Codmore Willen Park Littleworth Common Stantonbury Clayhill Wavendon Gate Chesham Bois Medbourne New Denham Watermead Northall Linden Village Beaconsfield Wooburn Loughton Ham Green Bradwell Abbey Great Brickhill Lower Weald Hitchambury Dagnall Parslow's Hillock Pitstone Green Wolverton Mill Middleton Church End Northend Longwick Rowsham Cold Brayfield Cuddington Downley Pheasants Chartridge Wingrave Coleshill Hazlemere Widmoor Ballinger Common Upton Long Crendon Oakhill Aylesbury Lake End Heath End Burroughs Grove Stoke Mandeville Crafton Well End Flackwell Heath Lower Pollicott Knotty Green Lent Rise Bancroft Park Hoggeston Gawcott Manor Park Sills Yard Hyde Heath Oving Heath End Bedgrove Drayton Parslow Skirmett Caldecotte Cheddington Chearsley Gibraltar Stone Little Missenden Shenley Brook End Middle Claydon Woolstone Willen Upper Winchendon Shipton Lee Weston Underwood Sprig's Alley Soulbury Buckingham Egypt Ledburn Westlington Farnham Royal Willen Lake Tyringham Chalfont St Giles Redland End Old Wolverton Parmoor Church End The City Taplow Bow Brickhill Linford Wood Fern Hillesden Hamlet Shreding Green North Lee Summer Heath Church End Fishermead Hillesden Shenley Wood Wendover Dean Speen Berryfields Skittle Green Little Marlow Alscot Swanbourne Chetwode Forty Green Darvillshill Kingswood Barton Hartshorn Stony Green Marsworth Edgcott Stewkley Dean Neath Hill Cublington West Wycombe Atterbury Lillingstone Lovell Rockwell End Wolverton Mill East Little Brickhill Drayton Beauchamp Oakley Wolverton North End Bradenham Slapton Bledlow Ridge Whitchurch Piddington Walton Mantles Green Smokey Row Stratton Chase Cholesbury Askett Woburn Sands Thorney Waterside Studley Green Church End World's End Quarrendon Grove Netherfield Bryant's Bottom Nup End Redmoor Lathbury Kingsash Turweston Blakelands Higher Denham Walton Manor California Bockmer End Wexham Street Haversham Jordans Widmer End Mount Pleasant Winslow Wilton Park Spurlands End Stoke Green Moor End Crownfield Coffee Hall Loudwater Little Frieth Farnham Park Water Eaton Horton Wharf Denham Kingsey Bradville Hulcott Aston Clinton Wooburn Moor Tongwell Ley Hill Lower Ascott Fullers Slade Dadford Chalfont Grove Nether Winchendon Gerrards Cross Chessmount Rooksley Tilbrook Whitney Buckland Common Quainton Lower Bois Salden Lower North Dean Giffard Park