Retail Marketing in Honeyburge

Get in touch

Retail Advertising in Honeyburge

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP18 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Honeyburge (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Stewkley Dean Great Kimble Willen Lake North Lee Saunderton Haversham Egypt Slapton Nash Higher Denham Medmenham Gibraltar Swan Bottom Great Holm Wavendon Lee Common Monkston Park Ballinger Common Marsworth Tattenhoe Hodge Lea Southcourt Farnham Park Botolph Claydon Holly Green Tyler's Hill Atterbury Flackwell Heath Crownfield Simpson Calverton Water Stratford Barton Hartshorn Fawley Tetchwick Mobwell Rooksley Amersham on the Hill Newton Blossomville Bockmer End Little Boys Heath Pitstone Hill Boveney Westcott Redmoor Kiln Farm Saunderton Downs Barn Waterside Central Milton Keynes Cressex Asheridge Bradwell Common Stratford Fields Greenlands Lillingstone Lovell Lower End Little Wood Corner Shenley Brook End Burnham East End Pennyland Watermead Pednor Bottom Cadmore End Upper Winchendon Knotty Green Willen Park Sands Quainton Monkston Bourne End South End Winchmore Hill Kingsmead Gerrards Cross Little Kimble Ashendon Kingston Dorney Reach Colstrope Ham Green Amersham Old Town Wing Moulsoe Cuddington Woodham Northall Bragenham Tingewick Salden Chalfont St Peter Wooburn Southend Heath End Pond Park Lower North Dean Woughton Park Stoke Hammond Lathbury Brook End Bancroft Park Boarstall Gayhurst Chalfont Common Owlswick Darvillshill Lower Pollicott Quarrendon Hyde Heath Tinkers Bridge Brinklow Buckmoorend Micklefield Marsh Gibbon Downley Horton Wharf Thornton Turville Heath Terriers Ledburn Leadenhall Ivinghoe Aston Wendover Dean Bradwell Stratton Chase Hillesden Well End Great Horwood Little Missenden Hedgerley Walton Hall Rush Green Great Missenden Greenleys Ballinger Bottom Chearsley Forty Green Akeley Rout's Green Church End Cold Brayfield Hambleden Caldecote Piddington Furzton Lake Mill End Townsend Parslow's Hillock Winslow West End Pitch Green Sheepridge Hardwick Sedrup Great Hampden Eaglestone Crafton Lent Blue Bridge Marlow Ford Marlow Bottom Wexham Street Hawridge Winterhill Wotton Underwood Wolverton Alscot Westcroft Calvert Towerage Radnage Twyford Ludgershall Loudwater Newport Pagnell Kingswood Page Hill Lavendon Beacon's Bottom Milton Keynes Chicheley Hoggeston Loosley Row Petsoe End Soulbury Church End Easington Singleborough Wingrave Ickford Westbury Great Brickhill East Claydon Stacey Bushes Haydon Hill Fawley Bottom West Wycombe Beamond End Brook End Whaddon World's End Weston Turville Campbell Park Wood Green Hazlemere Mantles Green New Denham Latimer Beanhill Stoke Poges Pednormead End Baker's Wood Coleshill Little London Littlecote Peartree Bridge Pheasants Great Kingshill Penn Street Whiteleaf Little Chalfont Frieth Diggs Newton Leyes Bletchley Rotten Row Turville Thorney Dagnall Nash Lee Fishermead Olney Middle Claydon Ivinghoe Heelands Stone Lower Weald Shalstone Little Frieth Little Kingshill Layters Green Wroughton Park Edgcott South Heath Westlington Ellesborough Fox Milne Buckland Common Bierton Horn Hill Hardmead Middle Green Walter's Ash Hyde End Chalfont Grove Rockwell End Coombe Bancroft Beaconsfield Horton Wardrobes Tinkers End Greatgap Walnut Tree Granborough Princes Risborough Old Wolverton Mundaydean Bottom Oldbrook Stokenchurch Upper Pollicott North End Newlands Neath Hill Chackmore Aston Abbotts Weston Underwood Buckland Shenley Wood Wilton Park Upper North Dean Bleak Hall Kingsey Oakhill Broughton Crossing Lent Rise Elfield Park Pitstone Langley Corner Oxley Park Loughton Summer Heath Whelpley Hill Green End Filgrave Ditchfield Hillesden Hamlet Lower Woodend Lower Cadsden Long Crendon Nether Winchendon Kents Hill Little Brickhill Askett Barley End Addington Stony Green Little Horwood Goddards Cores End Tilbrook Chenies Lower Ascott Brill George Green St Leonards Dinton Penn Shipton Lee Springfield Hollingdon Bow Brickhill Skirmett Hughenden Valley Bury End Littleworth Corner Naphill Two Mile Ash Wolverton Mill Marlow Common Chessmount Bledlow Ridge Chilton Meadle Whitney Radclive Wendover Sprig's Alley Conniburrow Startop's End Fenny Stratford Ibstone Mount Pleasant Netherfield Codmore Swanbourne Linford Wood Broughton Mursley Drayton Parslow Shipton Orchard Leigh Pitchcott Penn Bottom Coffee Hall Knowlhill Love Green Lenborough The Badgers Stoke Green Fullers Slade Wycombe Marsh Verney Junction Shenley Church End Woburn Sands Castlethorpe Farnham Royal Hotley Bottom Woolstone Parmoor Bishopstone Water Eaton Stoke Goldington Cheddington Middle Weald Poundon Bolter End Willen Hedgerley Hill Elmhurst Hunt's Green Cublington Terrick Ley Hill Buckingham Little Marlow Dunton North Crawley Hedsor Burcott Danesfield Wooburn Green Woodhill Hunt's Hill Halton Browns Wood Widmer End Northfield Beachampton Horsleys Green Dunsmore Chalkshire Ashley Green Newtown Clanking Bucklandwharf Chalfont St Giles Tathall End Chesham Little Crawley Chivery Steeple Claydon Cryers Hill Pitstone Green Giffard Park Mop End Stantonbury Honeyburge Lacey Green South End Forty Green Holtspur Astwood Griffitts Yard Stony Stratford Haddenham Green Hailey Richings Park Little Linford Lee Clump Far Bletchley Skittle Green Tongwell Hollybush Hill Prestwood Preston Bissett Little Ickford The Lee Bradwell Abbey Medbourne Heath End Widmoor Grange Farm Seer Green Ravenstone Amersham Bye Green Walton Court Drayton Beauchamp Iver Littleworth Common Bolbeck Park Victoria Park Leckhampstead Dadford Speen Bradville Lane End Newton Longville Botley Clayhill Kingsash Creslow Whitchurch Moor Common New Bradwell Gawcott Tylers Green Clifton Reynes Longwick Upton Lake End Oakley Bedgrove Kimble Wick Oving Milton Keynes Village Denham Warrington California Woughton on the Green Waterend Bledlow Fort End Moor End Sherington Lillingstone Dayrell Furzton Tyringham Lower Bois Burcott Walton Manor Broughton Church End Stewkley Tickford End Jordans Studley Green Tatling End Weedon Wooburn Common Turweston Chartridge Walton Biddlesden Manor Park Wymbush Bottrells Close Farnham Common Fern Buffler's Holt Mentmore Green End Flowers Bottom High Wycombe Monks Risborough Bellingdon Walton Edlesborough Ascott Aston Clinton Redland End Saunderton Lee Hulcott Aston Sandford Hedgerley Green Long Street Denbigh West Worminghall East Burnham Aylesbury Great Linford Shenley Lodge Dorton Pheasant's Hill Smokey Row Wooburn Moor Amersham Common Hazeley Blakelands Grendon Underwood Chisbridge Cross Bradenham Lower Hartwell Butler's Cross Nup End Cholesbury Hilltop Taplow Bennett End Northend Caldecotte Upper Weald Rose Hill Wheeler End Shreding Green Foscote Thornborough The City Berryfields Berghers Hill Shabbington Dorney Woodrow Emerson Valley Nearton End Chesham Bois Wolverton Mill East Iver Heath Lee Gate Fulwell Hitchambury Booker Bryant's Bottom Bovingdon Green Stonebridge Maids Moreton Waddesdon Little Hampden Adstock Ilmer The Bowl Sills Yard Padbury Church End Fulmer Downhead Park Burroughs Grove Holmer Green Crownhill Great Hivings Linden Village Hanslope Lye Green Old Farm Park Marsh Emberton Grove Wavendon Gate Fingest Charndon Rowsham North Marston Ashland Upper Hartwell Church End Fleet Marston Spurlands End Middleton Wolverton Mill South Austenwood Horsenden Stoke Mandeville Chetwode