Retail Marketing in Horton Wharf

Get in touch

Retail Advertising in Horton Wharf

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in LU7 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Horton Wharf (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
St Leonards Green End Willen Park Lower Woodend Atterbury Singleborough Dunsmore Monkston Chalfont Common Loudwater Studley Green Beaconsfield Well End Kimble Wick Beacon's Bottom Beamond End Newport Pagnell Creslow Beachampton Buckingham Filgrave Shreding Green Rush Green Bradwell Lathbury Verney Junction Kingswood Dagnall Spurlands End Sedrup Mundaydean Bottom Chalfont St Peter Diggs Richings Park Pitstone Milton Keynes Beanhill Ellesborough Water Stratford Speen Bragenham Hanslope Broughton Crossing Fort End Bradwell Abbey West End Thornborough Pednor Bottom Stonebridge Olney Turweston Fawley Lillingstone Dayrell Ascott Cadmore End Griffitts Yard New Denham Meadle Woodham Charndon Browns Wood Northall Far Bletchley Lee Gate Walton Brook End Redmoor Long Crendon Manor Park Hedsor Fawley Bottom Hardwick Hughenden Valley Oakley Pitchcott Woolstone Edgcott Stoke Hammond Tilbrook Chartridge Swanbourne Walton Manor Bancroft Wheeler End Medmenham Waterside Stewkley Dean Great Hivings Colstrope Upton Newton Blossomville West Wycombe Tinkers End Lake End Ham Green Stantonbury Hedgerley Green Redland End Longwick Church End Sills Yard Twyford Edlesborough Blakelands Dorney Reach Horsleys Green Woughton on the Green Marlow Bottom Lower Ascott Lacey Green Fulwell North End Westlington Burcott Westbury Kingsash Fern Hitchambury Clifton Reynes Butler's Cross Chalfont Grove Wilton Park Amersham Woodrow Watermead Orchard Leigh Amersham Old Town George Green Alscot Bedgrove Wolverton Gayhurst Denbigh West Botolph Claydon Ravenstone Fox Milne Mentmore Little Brickhill Clayhill Upper Winchendon Church End Hoggeston Shenley Wood Knowlhill Winterhill Forty Green Foscote Lane End Emberton Wexham Street High Wycombe Bradwell Common Eaglestone Nearton End Bryant's Bottom Bradenham Wooburn Green Codmore Lower Bois Lower End Ickford Wooburn Common Tyringham The Lee Barley End Great Holm Willen Lake Horn Hill Jordans Wing Elmhurst Aylesbury Hillesden Gawcott Aston Abbotts Great Missenden Wavendon Gate Long Street Preston Bissett Woodhill Hollingdon Kiln Farm Ludgershall Greatgap Fenny Stratford Tyler's Hill Peartree Bridge Whitchurch Oxley Park Ilmer Wolverton Mill Stratford Fields Saunderton Marsh Drayton Beauchamp Fullers Slade Ivinghoe Bancroft Park Milton Keynes Village Upper Weald Owlswick Whelpley Hill Gibraltar Petsoe End Chearsley Ley Hill Biddlesden Sands Radclive Terrick Ballinger Bottom Swan Bottom Cheddington Lillingstone Lovell Buckland Upper North Dean Askett Amersham Common Bledlow Quarrendon Bradville Emerson Valley Ford Wooburn Barton Hartshorn Aston Clinton Walton Farnham Common Hyde Heath Flackwell Heath Loughton Parmoor Seer Green Darvillshill Dorney Church End Southcourt Walton Court Gerrards Cross South End Cryers Hill Stratton Chase Drayton Parslow Hyde End Frieth Leckhampstead Tattenhoe Greenlands Startop's End Little Boys Heath Bucklandwharf Littleworth Corner Bletchley Fleet Marston Furzton Lake Broughton Dinton Leadenhall Northfield Shipton Egypt Fulmer Upper Hartwell Ballinger Common Pednormead End Baker's Wood Chalkshire Bolter End South Heath Tathall End Shenley Lodge Stacey Bushes Willen Lavendon Little Frieth Wingrave Hazeley Boveney Medbourne Upper Pollicott Lye Green East End Northend Towerage Parslow's Hillock Little Wood Corner Hawridge Bledlow Ridge California Boarstall Mobwell Wooburn Moor Monks Risborough Kingston Ashley Green Crownfield Maids Moreton The Bowl Hedgerley Hill Thornton Buffler's Holt Adstock Heath End Little London Whiteleaf Giffard Park Winslow Linden Village Water Eaton Rooksley Granborough Blue Bridge Thorney Brill Padbury Brinklow Tatling End Lent Rise Middle Green Monkston Park Steeple Claydon Penn Bottom Terriers Castlethorpe Lee Common Layters Green Stewkley Lee Clump Great Brickhill Taplow Hambleden Holmer Green Turville Heath Piddington Newtown Moulsoe Church End Farnham Park Lower Weald Nash Chesham Pennyland Springfield Princes Risborough Fingest Woburn Sands Little Linford Furzton Ashendon Tongwell Hotley Bottom Hazlemere Worminghall Waddesdon Grendon Underwood Poundon New Bradwell Haydon Hill Stoke Goldington Linford Wood North Lee Southend Saunderton Lee Horton Wharf Coleshill Campbell Park Cublington Pitstone Green Caldecote Marlow Goddards Little Horwood Shenley Brook End Grove Higher Denham Dorton Burnham Chilton Marsworth Radnage Hunt's Green Berghers Hill Newlands Wardrobes Austenwood Hilltop Wycombe Marsh Walton Hall Stoke Mandeville Shipton Lee Berryfields Widmoor Knotty Green Elfield Park Shenley Church End Newton Leyes Saunderton Weston Turville Bury End Two Mile Ash Townsend Bishopstone Ibstone Green Hailey Wendover Dean Salden Rout's Green Prestwood Naphill Buckland Common Simpson Asheridge Mop End Chesham Bois Hillesden Hamlet Whitney Easington Ashland Wood Green Tetchwick Tinkers Bridge Micklefield North Marston Old Wolverton Marsh Gibbon Burroughs Grove Chenies Moor Common Great Kingshill Westcroft Skittle Green Botley Netherfield Church End Crafton Lower North Dean Walnut Tree Stoke Poges Victoria Park Stony Stratford Wymbush Little Ickford Downs Barn Bierton Burcott Wendover Downhead Park Hedgerley Mount Pleasant Langley Corner Ledburn North Crawley Coffee Hall Chisbridge Cross Tylers Green Farnham Royal The City Dadford East Claydon Bleak Hall Hollybush Hill Whaddon Green End Iver East Burnham Weedon Crownhill Soulbury Oving Astwood Chessmount Stony Green Honeyburge Downley Nash Lee Hulcott Shabbington Little Kingshill Lent Page Hill Little Kimble Bolbeck Park Slapton Great Hampden Little Hampden Lower Cadsden Booker Nup End Tingewick Lenborough Horton Quainton Rowsham Chivery Fishermead Kents Hill Kingsmead Sherington Little Missenden Weston Underwood Bourne End Sheepridge Chicheley Grange Farm Oldbrook Cholesbury South End Smokey Row Chetwode Calverton Shalstone Little Crawley Penn Street Old Farm Park Wolverton Mill South Ivinghoe Aston Westcott Wroughton Park Dunton Stone Hardmead Bockmer End Brook End Love Green Conniburrow Heath End Calvert Woughton Park Hunt's Hill Bennett End Caldecotte Kingsey Summer Heath Rotten Row Pitch Green Addington Little Marlow Bovingdon Green Cores End Pond Park Halton Wavendon Great Linford Coombe Loosley Row Holtspur Bottrells Close Danesfield Warrington Neath Hill Rose Hill Bellingdon Pheasant's Hill Lower Hartwell Latimer Great Kimble Oakhill Cressex Walter's Ash Newton Longville Flowers Bottom Turville Middleton Little Chalfont Littlecote Chalfont St Giles Central Milton Keynes Cuddington Ditchfield Bye Green Iver Heath Tickford End The Badgers Rockwell End Amersham on the Hill Denham Middle Claydon Stokenchurch Great Horwood Buckmoorend Middle Weald Pitstone Hill Skirmett Sprig's Alley Akeley Lower Pollicott Chackmore Nether Winchendon Widmer End Greenleys Hodge Lea Waterend Wolverton Mill East Haddenham Haversham Mursley Marlow Common Winchmore Hill Penn Cold Brayfield Moor End Littleworth Common Holly Green Mill End Aston Sandford Bow Brickhill Stoke Green Clanking Mantles Green Pheasants Wotton Underwood World's End Forty Green Heelands Horsenden Broughton