Retail Marketing in Kiln Farm

Get in touch

Retail Advertising in Kiln Farm

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in MK11 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Kiln Farm (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Austenwood Stratford Fields Littlecote Whaddon Newton Leyes Bucklandwharf Astwood Verney Junction Hulcott Worminghall Bedgrove Great Brickhill Darvillshill Lacey Green Central Milton Keynes Wavendon Gate Thornton Cadmore End Lent Rise Old Wolverton Sheepridge Skittle Green Buckland Bancroft Park Greenleys Fullers Slade Lee Clump New Denham East Burnham Pheasant's Hill Stony Stratford Newton Blossomville Amersham on the Hill Singleborough Langley Corner Church End Chisbridge Cross Bradenham Calvert Codmore Denham Wardrobes Gayhurst Calverton Milton Keynes Village Mop End Little Horwood Clayhill Ford Holtspur Ivinghoe Aston Gerrards Cross Hardwick Stony Green Newport Pagnell Ham Green Ivinghoe Wilton Park Kingsash Boveney Greatgap Wood Green Loudwater Wolverton Mill South Lower End Ley Hill World's End Taplow Wycombe Marsh Woughton on the Green Towerage Lower Hartwell Sills Yard Fingest Bancroft Bennett End Tinkers Bridge Preston Bissett Lower Cadsden Brill Horton Wharf Owlswick Bradwell Abbey Hillesden Startop's End Amersham Common Marlow Bottom Tinkers End Lye Green Addington Monkston Jordans Aston Abbotts Campbell Park Ashley Green Aston Clinton Steeple Claydon Little Missenden Tingewick Woolstone Hughenden Valley Beamond End Monks Risborough Mentmore Whitney Stewkley Dean Little Boys Heath Mantles Green Hunt's Hill Medbourne Cheddington Eaglestone Soulbury Lower Bois Rotten Row Ledburn Well End Walton Fulmer Bledlow Ridge Seer Green Flackwell Heath Furzton Sedrup Wooburn Common Crafton Bow Brickhill Padbury Littleworth Corner Buckmoorend Smokey Row Rush Green Stoke Hammond Chivery Chenies Naphill Willen Lake Tyringham Creslow Westcott Great Holm Sherington Grendon Underwood Nash Pond Park Monkston Park Shreding Green Barton Hartshorn Atterbury Long Crendon Elfield Park Shalstone Woburn Sands Upper Hartwell Lower North Dean Bradwell Common Emerson Valley Denbigh West Broughton Crossing Southcourt Two Mile Ash Botley Lower Ascott Orchard Leigh Botolph Claydon Bellingdon Littleworth Common Tathall End Saunderton Lee Brook End Brook End Marsh Gibbon Pitchcott Loughton South End Pitstone Oakhill Ludgershall Green End Slapton Downley New Bradwell Leckhampstead Adstock Olney Dadford Wolverton Mill Holly Green Burroughs Grove Water Eaton Bye Green Kingsmead Amersham Old Town Aston Sandford Bovingdon Green Beanhill Tongwell Danesfield Princes Risborough Church End Fern South Heath Boarstall Chalfont Common Kingsey Waterside Marsworth Bockmer End Shipton Lee Stewkley Farnham Royal Bolter End Twyford Brinklow Whiteleaf Medmenham Greenlands Dunsmore Elmhurst Green End Caldecote Little Wood Corner Lavendon Farnham Common Saunderton Great Hampden Grange Farm Poundon Wheeler End Shabbington Lillingstone Dayrell Woodham Charndon Lent Church End Hedsor Oving Iver Dorney Reach Church End Little London Leadenhall Little Brickhill Middle Claydon Bierton Parmoor Chartridge Linden Village Aylesbury Page Hill Radnage Ascott Hillesden Hamlet Tickford End Hawridge Spurlands End Widmoor Fleet Marston Knowlhill Swanbourne Penn Bottom High Wycombe Lee Gate East End Nether Winchendon Edlesborough Coleshill Horsenden Cressex Rowsham Little Chalfont Terrick Mount Pleasant The City Stoke Mandeville Blakelands Iver Heath Winterhill Lower Weald Cold Brayfield Kents Hill Chetwode Stonebridge Newlands Fox Milne Great Hivings Wooburn Green Coombe Nash Lee Butler's Cross Hoggeston Beachampton Clifton Reynes Flowers Bottom Bletchley Ballinger Bottom Little Marlow Hollingdon Studley Green Bradwell Radclive Little Hampden Chalkshire Linford Wood Ilmer Crownhill Ditchfield Middle Weald Heath End Piddington Shenley Church End Milton Keynes Chalfont Grove Saunderton Bottrells Close Church End Ibstone Water Stratford Chalfont St Giles Chesham Castlethorpe Wooburn Lillingstone Lovell Whitchurch Ballinger Common Long Street Egypt Broughton Fishermead Kingston Wavendon Askett Upton Upper North Dean East Claydon Oxley Park Bishopstone Buckingham Shenley Brook End Redmoor Woodhill Thornborough Moulsoe Newtown Prestwood Edgcott Northfield Weston Turville Woodrow Caldecotte Victoria Park Hedgerley Green Hardmead Little Kimble Crownfield Lathbury Hanslope Great Kingshill Pitstone Hill Ravenstone Granborough The Lee Horton Wexham Street Lane End Horsleys Green Hazlemere Burnham Mundaydean Bottom Holmer Green Hilltop Dorton Mursley Tyler's Hill Winchmore Hill Ellesborough Forty Green Oldbrook Latimer Middle Green Moor End Stokenchurch Far Bletchley Peartree Bridge Summer Heath Townsend Diggs Hambleden Wroughton Park Honeyburge Nearton End Bleak Hall Buckland Common Dunton Clanking Kingswood Beacon's Bottom Quarrendon Skirmett Booker Hunt's Green Redland End Swan Bottom Moor Common Wymbush Salden Weedon Great Missenden Bolbeck Park Halton South End Bury End Terriers Knotty Green Great Horwood Stoke Goldington Richings Park Drayton Parslow Great Linford Drayton Beauchamp Southend Heath End Furzton Lake Oakley Frieth Cryers Hill Penn Willen Chackmore Westcroft Waddesdon Watermead Wooburn Moor Sands North Marston Chilton Walton Court Kimble Wick Waterend Stoke Poges Lee Common Bourne End Whelpley Hill Great Kimble Forty Green Stone Weston Underwood Lower Woodend Northend Walton Wing Loosley Row Ashland Haversham Bradville Turville Blue Bridge Hitchambury California Fulwell Shenley Wood Broughton Little Frieth Parslow's Hillock Speen Dorney Little Crawley Bragenham Pednor Bottom Neath Hill Micklefield Westbury Pennyland Widmer End Rockwell End Walnut Tree Mill End Conniburrow Amersham Shipton Wolverton Cholesbury Hazeley Biddlesden Haydon Hill Pitch Green Ashendon Chessmount Walton Manor Downhead Park Chicheley Kiln Farm West End Walter's Ash Bledlow Beaconsfield Hyde Heath Colstrope Little Linford Heelands Gawcott Gibraltar Meadle Dagnall Lower Pollicott Asheridge St Leonards Turville Heath Stantonbury Goddards Wingrave Tattenhoe Wotton Underwood Fenny Stratford Shenley Lodge Stoke Green Cuddington Berghers Hill Emberton Longwick Upper Winchendon Petsoe End Foscote Bryant's Bottom Sprig's Alley George Green Rooksley Chesham Bois Middleton Horn Hill Giffard Park Hyde End Dinton North Lee Burcott Green Hailey Berryfields Barley End Chearsley Tilbrook Pitstone Green Nup End Farnham Park Maids Moreton Mobwell The Bowl Simpson Marlow Common Wendover Layters Green North Crawley Wendover Dean Haddenham Upper Pollicott Downs Barn Warrington Northall Little Kingshill Buffler's Holt Stratton Chase Upper Weald Hotley Bottom Easington Cores End Griffitts Yard Browns Wood Quainton Burcott Tatling End Tylers Green Hedgerley Newton Longville Pheasants Lenborough Marlow Grove Thorney Coffee Hall Alscot Baker's Wood Hollybush Hill Lake End Willen Park Hodge Lea North End West Wycombe Netherfield Turweston Rose Hill Akeley Little Ickford Manor Park Fawley Bottom Old Farm Park The Badgers Higher Denham Marsh Cublington Wolverton Mill East Woughton Park Walton Hall Fawley Ickford Chalfont St Peter Fort End Rout's Green Winslow Tetchwick Springfield Westlington Pednormead End Love Green Penn Street Filgrave Hedgerley Hill Stacey Bushes