Retail Marketing in Richings Park

Get in touch

Retail Advertising in Richings Park

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL0 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Richings Park (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Sills Yard Love Green Hazeley Great Horwood Cressex Castlethorpe Newlands Pitchcott Church End Wooburn Green Broughton Dagnall Radnage Loosley Row Wheeler End Lenborough Monks Risborough Shenley Lodge Burnham Coombe Winchmore Hill Milton Keynes Upper Weald North End Dunsmore Clanking Emberton Newport Pagnell Quainton Woodham Mount Pleasant Rooksley Stewkley Dean Hambleden Dinton Boarstall Heath End Gerrards Cross Langley Corner Beacon's Bottom Cadmore End Fingest Gawcott Upper Pollicott Westcott Iver Little Brickhill Wooburn Moor Woodrow Seer Green Little Chalfont Milton Keynes Village Shenley Church End Shreding Green Mantles Green Wolverton Amersham Old Town Well End Drayton Parslow Oving Pitstone Bow Brickhill Piddington Upper North Dean Barley End Stantonbury Bryant's Bottom Middle Green Ivinghoe Winterhill Kingsmead Stewkley Walton Court Clayhill North Crawley Chalfont St Giles Shipton Lee South End Drayton Beauchamp Hollybush Hill Penn Street Newton Blossomville Waterside Central Milton Keynes Hedgerley Church End Pheasant's Hill Foscote Hunt's Hill Horton Wharf Parmoor Mop End Singleborough Chivery Littlecote Great Holm Lower Woodend Wolverton Mill South Lee Clump Tattenhoe Hazlemere Fulwell Steeple Claydon Spurlands End Marsworth Little London Hodge Lea Skirmett Grange Farm Greatgap Great Kingshill Stratton Chase Amersham on the Hill Atterbury Crownhill Little Kimble Ditchfield Buckingham Middleton Fox Milne Hitchambury Pheasants Saunderton Lillingstone Dayrell Bradwell Abbey Farnham Royal High Wycombe Chessmount Lower End Ham Green Nether Winchendon Lee Common Baker's Wood Lower North Dean Ilmer Higher Denham Dadford Great Hampden Chenies Brook End Townsend Darvillshill Lacey Green Towerage Padbury Holly Green Pitstone Hill Walnut Tree Beachampton Wymbush Furzton Wood Green Oldbrook Mobwell Jordans East End Hoggeston Chalfont Grove Ellesborough Moor End Far Bletchley Little Kingshill Austenwood Holtspur Hotley Bottom Hardwick Northend Emerson Valley Widmer End Soulbury Penn Aston Clinton The City Brill Cores End Hedsor Stoke Hammond Fawley Bottom Hillesden Addington Whiteleaf Charndon South End Quarrendon Stoke Goldington Egypt Walton Manor Aston Abbotts Buckmoorend Kingswood Wroughton Park Olney Westcroft Maids Moreton Old Wolverton Buckland Common Lye Green Chesham Bois Weston Turville California Northfield Richings Park Westbury Wardrobes Kingsey Bragenham Ickford Nup End Fenny Stratford Halton Crafton Pednor Bottom Wooburn Common Ballinger Common Calvert Marsh Ford Tatling End Swanbourne Diggs Akeley Mill End Edlesborough Lower Hartwell The Badgers Wotton Underwood Turville Heath West End Page Hill East Burnham Monkston Fawley Twyford Rose Hill Tylers Green Bourne End Bolter End Skittle Green Loudwater Griffitts Yard Chalfont Common Wolverton Mill East Sands Radclive Chicheley Downhead Park Amersham Common Layters Green Green End Ley Hill Turville Little Boys Heath Peartree Bridge Bradenham Slapton Thornton Old Farm Park Brinklow Little Marlow Springfield Caldecotte Bottrells Close Cheddington Bierton Bury End Mursley Clifton Reynes Lathbury Whaddon Elfield Park Greenlands Woodhill Shenley Brook End Cold Brayfield Forty Green Marsh Gibbon Sherington New Bradwell Meadle Pond Park Southend Danesfield Farnham Common Pednormead End Frieth Widmoor Leckhampstead Hedgerley Green Botley Saunderton Newton Leyes East Claydon Aston Sandford Woburn Sands Willen Marlow Bottom Bellingdon Little Crawley Stonebridge Long Crendon Shipton Ashendon Forty Green Saunderton Lee Willen Park Fulmer Waterend Burroughs Grove Wilton Park Broughton Beanhill Ledburn North Lee Ivinghoe Aston Mundaydean Bottom Stacey Bushes Eaglestone Farnham Park Littleworth Common Wendover Dean Astwood Summer Heath Water Eaton Lee Gate Kingston Chalkshire Green Hailey Great Brickhill Preston Bissett Stone Lent Burcott Berghers Hill Marlow Little Hampden Newtown Lower Ascott Chackmore Hardmead Hunt's Green Wooburn Great Hivings Redland End Hyde Heath Beaconsfield Rush Green Parslow's Hillock Broughton Crossing Owlswick Micklefield Buckland Botolph Claydon Bancroft Park Hilltop Longwick North Marston Middle Weald Tingewick Shabbington Rout's Green Little Missenden Poundon Turweston Swan Bottom Oxley Park Bledlow Ridge Pennyland Ballinger Bottom Greenleys Petsoe End Ascott Bennett End Walton Stratford Fields Manor Park Orchard Leigh Bedgrove Chisbridge Cross Rockwell End Oakley Lent Rise Naphill Verney Junction Lane End Hawridge Tyringham Littleworth Corner Long Street Flowers Bottom Stony Stratford Wing Butler's Cross Kimble Wick Heelands Medmenham Fishermead Boveney Woughton Park Chearsley Tongwell Wavendon Wycombe Marsh Grendon Underwood Whitney Tetchwick Sprig's Alley Beamond End Great Kimble Crownfield Asheridge Campbell Park Adstock Dorton Bishopstone South Heath Little Wood Corner Bolbeck Park Neath Hill Linford Wood Iver Heath Lake End Southcourt Rowsham Bledlow Terrick New Denham Lavendon Church End Thorney Haversham Mentmore Shalstone Dorney Stokenchurch Little Horwood Upton Barton Hartshorn Kents Hill Warrington Heath End Lillingstone Lovell Sheepridge Lower Bois West Wycombe Wexham Street Tilbrook Bradwell Denbigh West Moor Common Nash Stoke Poges Walton Hall Walter's Ash Calverton Rotten Row Askett Tinkers Bridge Kiln Farm Ludgershall Tyler's Hill Wendover Ashland Northall Granborough Blue Bridge Wavendon Gate Marlow Common Browns Wood Middle Claydon Furzton Lake Monkston Park The Lee Chalfont St Peter Hollingdon Fern Bradwell Common Fullers Slade Coffee Hall Bye Green Easington Upper Hartwell Bradville Little Linford World's End Holmer Green Chesham Horton Aylesbury Water Stratford Nash Lee Medbourne Ashley Green Ibstone Gibraltar Waddesdon Whelpley Hill Creslow Alscot George Green Nearton End Knowlhill Codmore Stony Green Salden Green End Biddlesden Edgcott Downs Barn Two Mile Ash Pitch Green Hanslope Brook End Loughton Netherfield Simpson Kingsash Stoke Green Coleshill Bucklandwharf Little Ickford Giffard Park Tathall End Lower Cadsden Goddards Cholesbury Weedon The Bowl Haddenham Hulcott Great Linford Filgrave Startop's End Westlington St Leonards Burcott Cryers Hill Moulsoe Berryfields Hillesden Hamlet Great Missenden Pitstone Green Colstrope Fleet Marston Fort End Denham Smokey Row Bletchley Shenley Wood Chartridge Sedrup Prestwood Stoke Mandeville Lower Pollicott Caldecote Church End Bancroft Oakhill Speen Wolverton Mill Booker Bleak Hall Dunton Ravenstone Watermead Victoria Park Leadenhall Weston Underwood Terriers Cublington Hedgerley Hill Hughenden Valley Woughton on the Green Whitchurch Horsleys Green Conniburrow Dorney Reach Worminghall Knotty Green Linden Village Chilton Flackwell Heath Honeyburge Princes Risborough Upper Winchendon Bockmer End Elmhurst Walton Buffler's Holt Amersham Haydon Hill Wingrave Horn Hill Horsenden Tinkers End Church End Blakelands Lower Weald Taplow Willen Lake Penn Bottom Tickford End Hyde End Newton Longville Chetwode Bovingdon Green Latimer Woolstone Gayhurst Thornborough Redmoor Little Frieth Downley Winslow Studley Green Cuddington Grove