Retail Marketing in Cambridge

Get in touch

Retail Advertising in Cambridge

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CB1 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Cambridge (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Leverington Common Newnham Carlton Bretton Caxton Orchard Park Westwood Ickleton Steeple Gidding Thriplow Burwell Hail Weston North Field Lark Hall Corner Stilton Pymoor Horningsea Somersham Milton Castle Camps Peterborough Shingay Ufford Coldham's Common Westwick Arbury Wardy Hill Boxworth End Trumpington Paston Whittlesford Northborough Horseway Woolley Clayhithe Westley Waterless East End Maxey Little Shelford Little Paxton Longthorpe Chainbridge Barcham Corner East Hatley Haddon Way Head Impington Bridgefoot Kings Hedges Over Wothorpe Tholomas Drove Hook Longstanton Old Wimpole St Neots Doddington Northstowe Needingworth Swingbrow Green End West End King's Dyke Great Stukeley Staughton Green Harlton Little Wilbraham Kings Ripton Mile End Willingham Green Stanground South Eye Chippenham Ramsey Hollow Little Gransden Bunker's Hill Weston Colville Millfield Balsham Stibbington Boxworth Ring's End Teversham Barton Begdale Willingham Orton Longueville Eynesbury Great Green Heathfield Great Eversden Belle Isle Pondersbridge Fenstanton Little Ouse Barnack Isleham Alconbury Weald Haroldsbridge Alconbury Weston Wisbech Dullingham Ley Oldeamere West Perry Great Wilbraham Christchurch Glinton Orton Waterville Elm Denny End Shudy Camps Orton Northgate Covington Wimblington Burrough Green Stonea Grafham London End East End Thorney Toll Toft Carlton Green Knight's End Caldecote Alwalton Manea Roman Hill Bourn Reach Soham Stetchworth Little Eversden West Wickham Alconbury Barway Eltisley Kirtling Green Reach Cambourne Chapel Head Kirtling Wennington Lode Norwoodside Dyer's Green Diddington Comberton Conington Walton Lynch Wood Great Boleness Field Morborne Deeping Gate Buckden Little Catworth The Thrift Tadlow Mill End Walsoken Newtown Waterside Town End Caldecote Elton Sapley March Chapel End Freestones Corner Tilbrook Hampton Hargate Ramsey Foul Anchor Claypit Hill Westry Upend Wintringham Ravensthorpe Church Field Chatteris Guyhirn Gull Fordham Coveney Shepreth Burrough End Kingston Pilsgate Hildersham Redmere Newtown Great Raveley Foxton Ramsey End Wyton Bluntisham Long Meadow Coates Chesterton Newark Turves Aldreth Highfields Caldecote Newtown Swaffham Bulbeck Upthorpe Black Bank Earith Old Pembroke Farm Benwick Hatley St George Westley Bottom Rampton Bar Hill Inham's End Litlington Crow End Yaxley Chesterton Wisbech St Mary Dennis Green Oxlode Red Barns Widgham Green West Wratting Babraham Dry Drayton Sutton Gault Church End Badlingham Broad Green Wittering Hardwick Helpston Briggate Upton Tipps End Ridgeway Village River Bank Sawtry Wendy Water Newton Wistow North Side Castor Frog End Knapwell Eddington St Ives Ramsey St Mary's Bythorn Wansford Sutton Sawston Hauxton Ashley Upper Cambourne Flint Cross Stukeley Friday Bridge Cottenham Molesworth Little Ditton Hardwick Little London Staughton Highway Longstowe Haslingfield Warboys Colnefields Linton Little Heath Newnham Pidley Southoe Little Abington Grantchester Fitton End Down Field Broughton Bury Whittlesey Pampisford Harston Castle End New England Histon Kneesworth Church End Eastrea Offord Cluny Arrington Leverington South Bridge Field Coppingford Little End Leighton Bromswold Weston Green Cambridge Second Drove Guilden Morden Green End Eaton Ford Whaddon Gap Landbeach Four Gotes Werrington Soham Cotes Murrow Chettisham Sutton Lolworth Heydon Great Paxton Little Gidding Abington Pigotts Meldreth Dogsthorpe Washingley Swaffham Prior Hilton Stuntney Easton Weald Wimpole Hemingford Abbots Stretham Newnham Croft Eastgate Little Stukeley Madingley Abbots Ripton Eastwood End Tydd St Giles Elford Closes Hinxton Dutter End Duxford Waterbeach Croydon Eastfield Welches Dam Old Fletton Chiswick End Etton Farcet East Perry Bottisham Brampton Park Old Hurst Steeple Morden Ellington Thorpe Hemingford Grey Huntingdon Barrington Islands Common Keyston Catworth Gamlingay Holme Childerley Gate Cheveley Stonely Owl End Dullingham Orton Goldhay Orton Wistow Witchford Six Mile Bottom Black Horse Drove Gunthorpe Ely Papworth Everard Upwood Rogues Alley Stapleford Ellington Thorney Stirtloe Wicken Bassenhally Field Eye Green Purls Bridge Godmanchester Wood Walton Colne Badgeney Oakington Caldecote Milking Nook Gamlingay Great Heath Orton Malborne Waresley Glatton The Lipneas Childerley Great Gransden Upware Offord D'Arcy Orton Brimbles Broad Hill Brampton Orton Southgate Ashton Fen Ditton Great Abington Saxon Street Houghton Folksworth Denton Swavesey Brinkley Wood End Stow cum Quy Downham Hythe Little Thetford Toseland Ramsey Forty Foot Buckworth Haddenham End Field Little Downham Marholm Eldernell Fowlmere Parson Drove Great Staughton Fulbourn Commercial End New Fletton Peakirk Brington High Cross Gatley End North Brook End Norman Cross Eaton Socon Streetly End Coldham Littleport White Cross Hill Newton-in-the-Isle Chittering Holywell Kimbolton Winwick Horseheath Stow Longa Orwell Abbotsley Bartlow Woodhurst Dunkirk Flood's Ferry Girton Kennett Gorefield Old Weston Prickwillow Woodston Fen Drayton Great Gidding Graveley East Fen Common Sibson Little Chishill Snailwell Conington Bassingbourn Lolham Wentworth Hampton Vale Morden Green Hinchingbrooke Cherry Hinton Wilburton Quy Waters Hamerton Bainton Southorpe Guyhirn Peas Hill North End Mill Green Lower Cambourne Nosterfield End Ramsey Heights Camps End Little Raveley Newborough Wenny Severals Little London Barham Newton Spaldwick Yelling Thornhaugh Nene Terrace Padney Odsey Fengate Westlands Cardinal's Green Whaddon Haddenham Dillington Gamlingay Cinques Melbourn Great Shelford Croxton Elsworth Mepal Ramsey Mereside Green End Little Green Papworth St Agnes Stanground Ailsworth Great Chishill Romsey Town Tetworth Queen Adelaide Ditton Green Cross Green Over End Gold Hill Fenton Hartford Witcham Upton Woodditton Coton