Retail Marketing in Chettisham

Get in touch

Retail Advertising in Chettisham

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CB6 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Chettisham (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Walton Begdale Folksworth Histon Church Field Weald Toft Newton Thornhaugh New Fletton Bainton Eynesbury Bottisham Barton Alconbury Weald Ellington Thorpe Littleport Ickleton Shingay Hinxton Bunker's Hill Wimpole Morborne Old Weston Hinchingbrooke Wicken Longstowe Papworth St Agnes Elm Croydon Etton Haddon Murrow Godmanchester Childerley Hilton Welches Dam Girton Eldernell Cardinal's Green Flood's Ferry Conington Sapley Easton Thorney Toll Staughton Green Covington Chatteris Pilsgate Offord D'Arcy Little Downham Cottenham Trumpington Dennis Green Green End Long Meadow Commercial End Hildersham Mill Green Kimbolton Little Stukeley Stonea Stanground Norwoodside Meldreth Brampton Chettisham Old Hurst Paston New England Wyton Caldecote Little Catworth Islands Common Grafham Inham's End Flint Cross Sawtry Badlingham Thorney Little Green Foxton Dullingham Gatley End Alconbury Orton Northgate Benwick Westley Waterless Guyhirn Gull Lower Cambourne Chapel Head Swaffham Bulbeck Woolley Fulbourn East Fen Common Hatley St George East Hatley Old Wimpole Barcham Corner Newark Spaldwick Ramsey Mereside Dutter End Marholm Fitton End Werrington Melbourn Dullingham Ley North Field Farcet Rogues Alley Colnefields Gamlingay Great Heath Ramsey St Mary's Orton Brimbles Lolworth Arbury Eastrea Northborough Weston Colville Broughton Landbeach Hemingford Abbots Bury Elsworth Hook Coldham Claypit Hill Kingston The Lipneas Colne Peakirk Witchford Heydon Morden Green Swaffham Prior Clayhithe Prickwillow Isleham St Ives Oldeamere Witcham Snailwell Waterbeach Whaddon Gap Castle End Deeping Gate Tadlow South Bridge Field Manea Longthorpe Castle Camps Peterborough Sawston Queen Adelaide Duxford Owl End Earith Southoe Orton Wistow Chippenham Upware Ashton Wilburton Fen Drayton Camps End Soham Great Staughton Green End Childerley Gate Gamlingay Cinques Caxton Dogsthorpe Eaton Ford Denton Sutton Reach Way Head Horningsea Water Newton Molesworth Kings Hedges Oxlode Wentworth Red Barns Cambourne Little Wilbraham Brington Wistow Brinkley Kirtling Green Sibson Comberton White Cross Hill Little Ditton Eaton Socon Over End Ellington Bythorn Hardwick Wendy Eye Little Abington Westlands Frog End Stukeley Woodditton Lolham Carlton Green Linton Newtown Orton Longueville Diddington St Neots Tipps End Newnham Romsey Town Coates Westry Bar Hill Orton Southgate Eastwood End Guyhirn Abbotsley Aldreth Ring's End Newtown Bartlow Caldecote Streetly End Offord Cluny Cross Green Little Heath Ramsey Wittering Wintringham Stonely Little End Little Gransden North Brook End Huntingdon Bassenhally Field Teversham Arrington Brampton Park High Cross Wardy Hill Madingley Woodston West Perry Yaxley Orton Malborne Ramsey Forty Foot Ramsey Heights Ufford Cambridge Bassingbourn Castor Parson Drove Broad Hill Great Wilbraham Ravensthorpe River Bank Conington Highfields Caldecote Wisbech St Mary Boxworth Shepreth Orton Waterville Eastfield Sutton Kneesworth Great Gidding Fengate Ridgeway Village North End Pondersbridge North Side Chiswick End Graveley Down Field Ashley Carlton Little Raveley Sutton Gault Milton Tholomas Drove Little Shelford Little Paxton Keyston Newborough Catworth Church End Great Boleness Field Little Chishill Friday Bridge Gold Hill Tydd St Giles Dunkirk Caldecote Gorefield Badgeney Burrough Green Ditton Green Abington Pigotts Ailsworth Chapel End Newton-in-the-Isle Westwick Town End Chesterton Great Raveley Hail Weston Hemingford Grey Haddenham End Field Mile End Burwell Wennington Wood End Glinton Hardwick Staughton Highway Needingworth Wimblington Holywell Roman Hill Coton Oakington Kirtling Great Eversden Great Shelford Southorpe Haddenham Stapleford Fenton Green End Papworth Everard Great Abington Upend Weston Green Eye Green Fenstanton Upton Stilton Stirtloe Belle Isle Little London Odsey Great Gransden Tetworth Balsham Washingley Leverington Common Six Mile Bottom Barrington Great Stukeley Longstanton Coveney Downham Hythe Stuntney Croxton Somersham Newnham Old Pembroke Farm Cheveley Shudy Camps Chittering Haroldsbridge Wisbech Alconbury Weston Buckden Redmere Broad Green Hamerton Wood Walton Horseway West Wickham Hauxton Houghton Rampton Quy Waters Soham Cotes Stretham Boxworth End Steeple Gidding Leighton Bromswold Denny End Bluntisham Haslingfield Upper Cambourne Swavesey Wothorpe Purls Bridge Hampton Vale Great Green Warboys Burrough End Knight's End Abbots Ripton Reach Orchard Park Wansford Walsoken Guilden Morden Great Paxton Upthorpe Gamlingay Hampton Hargate Stow Longa Turves Willingham Fordham Harston Crow End Briggate Nosterfield End East End Whittlesford Freestones Corner Peas Hill Nene Terrace Westwood Padney Thriplow Steeple Morden Orton Goldhay Second Drove Stow cum Quy Hartford Wenny Severals Newtown Dyer's Green Eddington Buckworth Newnham Croft Upton Over Stibbington Bretton Dry Drayton Helpston Saxon Street Kings Ripton Foul Anchor Impington Woodhurst The Thrift Great Chishill Stetchworth Westley Bottom Kennett Little Eversden Bridgefoot Waterside Black Horse Drove Black Bank Yelling West Wratting Lode Lark Hall Corner Alwalton Norman Cross Little Ouse Babraham Swingbrow Widgham Green Pymoor East Perry Litlington Chainbridge Harlton Barway Four Gotes Knapwell Bourn Ramsey Hollow Elford Closes Upwood Toseland Christchurch Holme Eltisley Church End East End Northstowe Eastgate Gunthorpe King's Dyke Little Thetford Horseheath Orwell Dillington Ramsey End Milking Nook London End Elton Maxey Tilbrook Leverington Little London Barnack Mill End Glatton Whittlesey Fowlmere Coppingford Cherry Hinton Chesterton Whaddon Old Fletton Fen Ditton Coldham's Common Grantchester Willingham Green Pidley Lynch Wood Ely Mepal Stanground South Barham Heathfield West End Winwick Waresley Doddington March Little Gidding Millfield Pampisford