Retail Marketing in Eynesbury

Get in touch

Retail Advertising in Eynesbury

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in PE19 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Eynesbury (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Great Raveley Soham Wimpole Carlton Alwalton Second Drove Bainton Teversham Woolley Mill End Bretton Woodditton Eldernell North Brook End Marholm Little Downham Inham's End Tydd St Giles Staughton Highway Histon Walton Littleport Hardwick Great Shelford Stapleford Upend Old Pembroke Farm Weston Green Lark Hall Corner Long Meadow Upware Ramsey St Mary's Mile End Orton Malborne Hampton Vale Glatton Castle End March Arbury Newborough Peas Hill Great Chishill Little Raveley Bar Hill Black Horse Drove Fenstanton Westwood Hinchingbrooke Church Field Covington Soham Cotes Shepreth Over Washingley Lynch Wood Swaffham Prior Cheveley East End Stibbington Fordham Eynesbury Denton Carlton Green Great Gidding Offord D'Arcy Knight's End Reach Hemingford Grey North Field Claypit Hill Orton Northgate Burwell Benwick Red Barns Glinton Newtown Kirtling Toft Witcham Little Ditton Alconbury Weald Millfield Newton Heydon Holme Bury Croydon Eye Coton New Fletton Newark Whittlesford Etton Hemingford Abbots Knapwell Gunthorpe Balsham London End Newtown Newtown Little Thetford Boxworth Owl End Earith Little Gidding Grafham Boxworth End St Ives Rampton Colnefields Little Abington Dyer's Green Stanground Folksworth Swaffham Bulbeck Catworth Steeple Morden Hook Pymoor Dry Drayton Gold Hill Little Eversden Peakirk Newnham Ely Haddon Coates Papworth Everard Tilbrook Camps End Queen Adelaide Orton Waterville Heathfield Impington Haddenham End Field Little Chishill Great Stukeley Steeple Gidding Caxton Little Ouse Bassenhally Field Morden Green Rogues Alley Sapley Frog End Great Staughton Nosterfield End Sawtry Waterside Dullingham Castor Caldecote Stonea Fitton End Trumpington Huntingdon Alconbury Weston Offord Cluny Yaxley Gamlingay Cinques Grantchester Eastgate Cherry Hinton Harlton Thriplow Dogsthorpe Great Paxton Down Field Conington Wistow Lolham Reach Wood End Abington Pigotts Little Gransden Gamlingay Ramsey Bunker's Hill Friday Bridge Lower Cambourne Westley Bottom Eye Green Leverington Common Roman Hill Wothorpe Little Shelford East End Pidley Swingbrow Houghton Elford Closes Ailsworth Broad Green Church End Stetchworth Little Paxton Christchurch Stirtloe Islands Common Haroldsbridge Bridgefoot Sutton Stukeley Westlands Tipps End Little Catworth Easton Wintringham Coldham's Common Eltisley Streetly End North Side Ellington Thorpe The Lipneas Arrington Abbots Ripton Doddington Broad Hill Deeping Gate Bythorn High Cross Kings Ripton Milton Coppingford White Cross Hill Thornhaugh Stow Longa Wentworth Ickleton Ufford Fulbourn Elsworth Little Stukeley Chippenham North End Cambridge Freestones Corner Odsey Wenny Severals Brinkley Melbourn Wisbech St Mary Ravensthorpe Warboys Hail Weston Barton Great Wilbraham Four Gotes Colne Fowlmere Stonely Norman Cross Landbeach Clayhithe Burrough End Westley Waterless Dillington Morborne Needingworth Weston Colville Way Head Woodhurst Brampton Great Abington Kimbolton Chesterton Yelling Shudy Camps Green End Burrough Green West End Wimblington Thorney Godmanchester Barway Southoe Chapel End Orton Southgate Orton Brimbles Stanground South Whaddon Stilton Tetworth Northstowe Gamlingay Great Heath Willingham Green Dennis Green Denny End Old Hurst Mepal Caldecote Hampton Hargate Keyston Hauxton Ramsey Hollow Wood Walton Shingay Stow cum Quy Abbotsley Old Weston Turves Waresley Bottisham Ditton Green Highfields Caldecote Gorefield Pilsgate Bourn Haslingfield Norwoodside Green End Meldreth Upwood Helpston Old Fletton Hamerton Eddington Westry Wardy Hill Coveney Eastwood End Caldecote East Fen Common Quy Waters Somersham Thorney Toll Barnack Belle Isle Toseland Badlingham Eastfield Woodston Babraham Longstowe Cottenham Lolworth Hilton Town End Madingley Ridgeway Village Orwell Downham Hythe Newnham Croft Staughton Green Purls Bridge Crow End Milking Nook Little Wilbraham Lode Widgham Green Eaton Socon Hardwick Great Gransden Guyhirn Prickwillow East Hatley Oakington Wyton Cambourne Little London Little End Farcet Chainbridge Flood's Ferry South Bridge Field Newnham Sutton Gault Hinxton Wisbech Hildersham Kingston Great Eversden Orton Wistow River Bank Padney Comberton Little London Elton Whittlesey Haddenham Ellington Tholomas Drove Hartford Southorpe Badgeney Castle Camps Chapel Head Weald Eastrea Paston Buckworth Papworth St Agnes Flint Cross Over End Conington Stretham Ring's End Peterborough Kirtling Green Westwick Guyhirn Gull Dullingham Ley Old Wimpole Buckden Orton Longueville Kneesworth Wilburton Fen Drayton Sutton Girton Holywell West Perry Molesworth Commercial End Barrington Willingham Guilden Morden Upthorpe Bassingbourn Ramsey Forty Foot Walsoken Werrington Longstanton Parson Drove Wendy Bluntisham Stuntney Isleham Kennett Linton Mill Green Childerley Gate Manea Cross Green Oldeamere Kings Hedges Ashley Ashton Whaddon Gap Redmere Dunkirk Horseway Croxton Briggate Sawston Leighton Bromswold Coldham Childerley Upton Wicken Longthorpe Alconbury Great Green Oxlode Romsey Town West Wickham Pampisford Spaldwick Fengate Chiswick End Murrow Green End Hatley St George Waterbeach King's Dyke Orton Goldhay Chatteris Pondersbridge Gatley End Graveley Witchford Dutter End Chesterton New England Eaton Ford Church End Sibson Northborough Barcham Corner Black Bank Maxey Brampton Park Litlington Upton Horseheath Wansford Fenton Tadlow Little Heath Horningsea Elm Great Boleness Field Six Mile Bottom Wittering Chettisham Newton-in-the-Isle Nene Terrace Swavesey Ramsey End Bartlow Fen Ditton Orchard Park Cardinal's Green Ramsey Mereside Wennington Snailwell Barham Harston Leverington Winwick Ramsey Heights Foul Anchor East Perry Saxon Street West Wratting Little Green Duxford Welches Dam Aldreth Water Newton Begdale The Thrift Foxton Diddington Upper Cambourne Brington St Neots Chittering Broughton