Retail Marketing in Isleham

Get in touch

Retail Advertising in Isleham

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CB7 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Isleham (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Babraham Abbots Ripton Bartlow Norwoodside Chiswick End River Bank Cardinal's Green Ditton Green Stanground South Castor Papworth Everard Stapleford Shingay Flint Cross Kennett Wood Walton Eastfield Upwood Longthorpe Tilbrook Kneesworth Stilton Whittlesford Catworth Eddington Staughton Green Diddington Westlands North Field Manea Waresley Queen Adelaide Kings Ripton South Bridge Field Orchard Park Fengate Mile End Mepal Shudy Camps East Fen Common Orton Northgate Caldecote Boxworth End Westry Odsey Litlington Tetworth Toseland Christchurch Papworth St Agnes Godmanchester Longstanton Burwell Chesterton Gold Hill West End Padney Landbeach Little Thetford Wentworth Histon Wennington Dullingham Milking Nook Castle Camps New England Wansford Orton Brimbles St Neots Alconbury Weston Foul Anchor Camps End Upton Gamlingay Cinques Sawtry Balsham Bourn Fordham Briggate Chatteris Oakington Stonea Broughton Swavesey Willingham Green Coppingford Gamlingay Orton Longueville Cheveley Bar Hill Downham Hythe Broad Hill Hinchingbrooke St Ives Grantchester Brampton Park Orton Wistow Caxton Newton-in-the-Isle Wimblington Whaddon Gap Arrington Elton Tydd St Giles Woodhurst Church End Staughton Highway Lolworth Earith Gorefield North Side Witcham Ravensthorpe Southorpe Great Raveley Thornhaugh Willingham Second Drove Benwick Great Paxton Gamlingay Great Heath East Perry Nosterfield End Teversham Knight's End Brinkley Hardwick Farcet Orwell Cambridge Alconbury Little Ouse Weston Colville Green End Great Wilbraham Stirtloe Fen Ditton West Perry Guyhirn Gull Houghton Newtown Longstowe Chesterton Badlingham Waterbeach Elford Closes Four Gotes Buckden Black Horse Drove East End Swaffham Prior Eldernell Abington Pigotts Bottisham Mill Green Little Ditton Romsey Town Glatton Haroldsbridge Sapley Kingston Harlton Leverington Common Leverington Witchford Sibson Down Field Milton Orton Malborne Kirtling Colnefields Soham Cotes Owl End Hinxton Denny End Conington Kings Hedges Guilden Morden Shepreth Widgham Green Six Mile Bottom Barton North End Lower Cambourne Cambourne Coates Newnham Upthorpe Trumpington Arbury Hildersham Stonely Upend Little Stukeley Stretham Littleport Northborough Commercial End Barcham Corner Pilsgate Ring's End Roman Hill Colne Stow cum Quy Etton Old Wimpole Morden Green Quy Waters Isleham Hardwick Weston Green Tadlow Eaton Ford Little Raveley Chapel End Mill End Swaffham Bulbeck Parson Drove Wood End Sutton Great Shelford Ailsworth Chittering Orton Southgate Little Wilbraham Bluntisham Madingley Great Staughton Freestones Corner Wisbech Wimpole Elm East Hatley Little Gidding Kimbolton Childerley Gate Pidley Newark Peas Hill Heydon Begdale Eastwood End Thorney Toll West Wratting Barham Spaldwick Comberton Hail Weston Burrough End Little London Barnack Great Gidding Werrington Haddenham Whittlesey Conington Heathfield Reach Weald Burrough Green Easton Ramsey Hollow Orton Goldhay Holywell Flood's Ferry Caldecote Hemingford Abbots Inham's End Ellington Fitton End Ramsey St Mary's King's Dyke Covington Way Head Brington Impington Folksworth Green End Alwalton Great Abington Harston Offord D'Arcy Pondersbridge Fen Drayton Eye Doddington Holme Fulbourn Abbotsley Bythorn Toft Broad Green Wisbech St Mary Deeping Gate Purls Bridge Dyer's Green Wistow Hampton Vale Linton Helpston Carlton Maxey Guyhirn Sawston Bassenhally Field Fenstanton Coveney Dennis Green Oxlode Graveley Westley Waterless Hauxton Bunker's Hill Woodditton Eastrea Stibbington Warboys Knapwell Wintringham Westwick Friday Bridge Ridgeway Village Little Abington Upton Eynesbury Wilburton Eaton Socon Little Gransden Prickwillow Steeple Morden Turves Crow End Pampisford Hamerton Norman Cross Tholomas Drove Eye Green Haddenham End Field Over End Walton Chapel Head Castle End Over Dunkirk Stanground Brampton Wicken Wenny Severals Red Barns Old Hurst Thorney Ramsey Forty Foot Chettisham Horseheath Lynch Wood Little Heath Huntingdon Marholm Millfield Water Newton Ashton Church End Whaddon Little London Gatley End Sutton Morborne Stetchworth Lolham Belle Isle Woodston Kirtling Green Eltisley Stuntney Town End Ickleton Barway Waterside Molesworth Wothorpe Thriplow Long Meadow Bridgefoot Cherry Hinton Leighton Bromswold Walsoken Croxton Newtown Newnham Croft Meldreth Grafham Croydon Peakirk Clayhithe East End Bainton Wardy Hill Ely Glinton Chainbridge Upware Childerley Nene Terrace Snailwell Aldreth Lode Murrow Ellington Thorpe Dogsthorpe Hemingford Grey Paston Rampton Dullingham Ley Old Pembroke Farm Somersham Denton Yelling Elsworth Lark Hall Corner Wyton White Cross Hill Ramsey Mereside Stow Longa Little Paxton Little Chishill Dillington Reach Needingworth Cottenham Foxton Great Eversden Yaxley Steeple Gidding Ramsey End Badgeney Ramsey Bassingbourn Cross Green Hilton Bretton Little Eversden Ashley Westwood Horseway Horningsea Winwick Chippenham Fenton Coldham's Common London End Coton High Cross Southoe Rogues Alley Hatley St George Hook The Thrift Washingley Old Fletton Great Gransden Girton Barrington Orton Waterville Buckworth Welches Dam Newton North Brook End Upper Cambourne Haddon Frog End Newborough Keyston Eastgate Boxworth Great Stukeley Duxford Oldeamere Wittering Melbourn Great Boleness Field Ramsey Heights Great Chishill The Lipneas Hampton Hargate Hartford Little Shelford Gunthorpe Haslingfield Dry Drayton Northstowe Little Green Sutton Gault Tipps End Fowlmere Saxon Street Claypit Hill Redmere Soham Little End New Fletton Little Catworth Westley Bottom Wendy West Wickham Pymoor Caldecote Old Weston Woolley Little Downham Offord Cluny Peterborough Newnham Stukeley Streetly End March Bury Alconbury Weald Great Green Swingbrow Green End Church Field Newtown Carlton Green Ufford Coldham Dutter End Islands Common Black Bank Highfields Caldecote