Retail Marketing in Trenerth

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Retail Advertising in Trenerth

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

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What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

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What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

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What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TR27 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

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If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Larrick Week St Mary Coppathorne St Ruan St Newlyn East Treburgett Wadebridge Pool Saltash Tregonna St Blazey Burras Golant Bangors Treswithian Ashton Trewidland Lewannick Eggbeare Pipers Pool Tregona Ashton Raginnis Lanescot Crean Breage Shortlanesend Brunnion Pensilva Trekenner Treworld Chenhalls Maryfield Trezelah Redmoor Paul's Green Mithian Coverack Bridges Trethewell Trevegean Mount Carloggas Tresparrett Shutta Coverack Treyarnon Berepper Port Quin Lantyan Badgall St Mawes Tredannick Curry Lane East Portholland Tredavoe Sutton Stencoose Cargreen Wheal Baddon Trewen Sweetshouse Tregada Polgear Cusgarne Carwynnen Couch's Mill Polpenwith Cowlands Trew Bude Manhay Cross Lanes Porthleven Lanivet Relubbus Trengune Whitemoor Trewollock Great Bosullow Harrowbarrow Caudworthy Devoran Mingoose Carnon Downs Perran Wharf Wanson Menherion Nantithet Tresmeer Trebarber Treskinnick Cross Coswinsawsin Gospenheale Mineshope St Ive Mulfra Old Town Nance Old Kea Tregavarras Truro Little Petherick Kilkhampton Coldvreath Blackwater Tomperrow Shop Levalsa Meor Burlorne Tregoose Trewen Newham Withiel Tywardreath Highway Sellan Garker Gollawater Bolventor Penwartha Coombe Bilberry Trequite Tregarlandbridge Costislost Tremorebridge Milltown Plusha Blowinghouse Manaccan Trevia Minions Bowling Green Bareppa St Allen St Lawrence Burgois Amalebra Darleyford Newton Trewalder Rilla Mill Kelly Bray Goonabarn Trevarrian Ventonleague Woolley Sandylake New Grimsby Widegates Silverwell Treligga Tregadgwith Maxworthy Millbrook Bishop's Quay Stoptide Boswinger Marazanvose Troon Tideford West Tolgus Tolcarne Wartha Treburgie Kennards House Holy Vale Pengover Green St Michael Caerhays Boslymon St Mellion Badharlick St Winnow Milltown Corgee Treviskey Notter Tencreek Duporth Troswell Penpillick Bosporthennis Canworthy Praze-an-Beeble Treburley Gwinear Madron Whipsiderry Cremyll Goonown Busveal Grumbla West Curry Meaver Troan Tregiskey Scorrier Newtown Coxford Duloe Chilsworthy Lamledra Ringwell Treworgans White Cross Rosevean Fivelanes Lower Trebullett Killaworgey Bealsmill Polperro Buttsbear Cross Bodiggo Treburrick Hellesveor Trevena Come-to-Good Launcells St Enoder Mount Hawke Tremayne Ruddlemoor Farms Common Watergate Tresevern Croft St Michael Penkevil Rosemergy Roskorwell Hendra Grimscott Demelza Traboe Bossiney Middle Town Stoke Climsland Hugus Puddle Turfdown Prospidnick Trefrize Trussall Kensey Valley Meadow Four Lanes Carzantic Mount Washaway Old Grimsby Coxpark Treninnick Poltesco Phillack Tredinnick Highercliff Kerley Downs Broad Langdon Darite Porcupine Tregatillian Tregeseal Dobwalls Meudon Addington Penbeagle Treloquithack Vellanoweth St Martin Veryan Green Tregolls Kenneggy Downs Middle Dimson St Kew Mellingey Higher Tolcarne Treworrick Trevowah Bohortha Trebyan Higher Keason Poundstock Carharrack Pendriscott Bathpool Carnhell Green Pelynt Halton Barton Trispen Vogue Sticker Chynoweth Welltown Stithians Hale Mills Trethevey Doublebois Forder Halgabron Carn Towan Thurdon Lanlivery Gwedna Newbridge Nanstallon Toldish Porth Portreath Pityme Sancreed Trehunist St Breock Trewey Redtye Gunwalloe Kerthen Wood Plain Street Guildford Porthgwarra Lower Rose Lelant Downs Tregurtha Downs Gorran High Lanes Angarrack Penberth Carluddon Treswithian Downs Penare Lanner Tresawle Tregonning Cross Coombe Trebartha White Cross Penhale Jakes Rinsey Hellandbridge Longstone Cubert Reskivers Twelveheads Downend Truthwall Drift Trevarrack Talland Canon's Town Helstone Torwell Mayon West Antony Crelly Lower Treworrick Carnkie Parkfield Carey Park Port Gaverne Higher Tremarcoombe Trencrom Reen Manor Trevenen Bal Camelford Pencuke Great Work Treskillard Gillan Rosudgeon Brazacott Newtown-in-St Martin St Veep Trevillett Tregurrian Mornick Burraton Coombe Hendra Croft Lezerea Gwinear Downs Collamoor Head Halamanning Coombe Lank Trenay Biscovey Roseland Sharptor Pendeen Carland Cross Crackington Haven Trewithian Treath Mulberry Trevorgans Redruth Leburnick Antony Passage Kingsand Rumford Peterville Rescorla Trewartha Truthan Waterloo Kents Herodsfoot Manor Parsley Castlegoff Higher Bosavern Bridgend Tresean Malpas Trillacott Penpoll Boscadjack High Street Deviock Merther Lane Congdon's Shop Mitchell Brillwater Treworga Tregardock Trevemper Treween Palmersbridge Gloweth Tredrizzick Balwest Sparry Bottom Rocky Hill Tregavarah Greensplat Gonamena Penwartha Porthcothan Burlawn Germoe Newhall Green Ponsanooth Porthilly Banns Valley Truckle Tregole Porthallow Great Tree Falmouth Seaton Monkscross Tregoodwell Trehan Downgate Pengersick Perranzabuloe Tregonhawke Retire New Polzeath Fowey Bugle Albaston Higher Bal Truas Gerrans Ruthvoes Week Green Penhallow Trenance Boyton Illogan Highway Lanhainsworth Viscar Perrancoombe Hendraburnick Roscroggan Henwood Trevescan Trythogga Porteath Rame East Taphouse St Neot Linkinhorne Two Burrows Illand Tremore Lower Dimson Perranuthnoe Launceston Carnyorth Chapel Town Trewarmett Perranwell North Hill Ponsongath Lerryn St Endellion Gorran Haven Bush Hallworthy Trebullett Werrington Polruan Gummow's Shop Alverton Boconnoc Wilcove Stibb Nanceddan Braddock St Just in Roseland Banns Vale Trebursye Trewassa Roseworthy Dutson Tregunna Mawgan Treveighan Morvah Portmellon Nine Maidens Downs Clapper Penmarth Lower Denzell Carclaze Trenant Treningle Mellangoose Playing Place Dizzard Hick's Mill Crugmeer Halabezack Tresmorn Trerulefoot Durgan Lizard Botallack Tuckingmill Carfury Pengelly Rockhead Boquio Mount Charles Creed Red Post St Levan Trethurgy Trussell Ladycross Holywell Goverseth Trevarren Tresinney Paynter's Cross Tremedda Tregidden Clampits Bolitho Antron Downderry Shortacross Boduel Penhale Goonpiper Treator Lower Tremar Woon Coad's Green Menagissey St Wenn Lower Town Lanjeth Polkerris Rosecare Mithian Downs St Dominick St Keyne Budge's Shop South Wheatley Bolenowe Stourscombe Tregew Woodford Tolborough Boswarthen Tregadillett Tredinneck Trescowe Townshend Cambrose Hallew Rosemelling Medlyn Trerose Gwennap East Tuelmenna West Taphouse Hay Porth Navas Egloskerry West Watergate Poughill Petherwin Gate Trevorrick Trelights Muchlarnick Rosecraddoc Sithney Godolphin Cross Garras St Just Treven Bennacott St Michael Penkivel Lantuel Metherell Gweek Nancegollan Trencreek Trewoodloe Calloose Bunny's Hill Three Burrows Pengold Roseworthy Boswednack Hornick Holmbush Newbridge Frogwell Callestick Penmayne St Dennis Varfell Rosewarne Forda Paramoor Trevail Warbstow Cross Goonvrea Hendrabridge Bodmin Predannack Wollas Looe Mills Plushabridge Stennack Insworke South Tehidy Trelash Penhole Knave-Go-By Fairy Cross Pentire Netherton St Stephens Calenick Halsetown Higher Bojewyan Helscott Trevarrick Treforda Trevilder Carnkie Lower Porthpean Downrow St Keverne Porthmeor Mawnan Smith North Beer St John St Cleer Trelowth Menheniot Tredaule Tregorrick Tresawsen Cury Lower Brynn North Darley Kingston Balnoon Lamanva St Thomas Kerris Blunts Cutmadoc St Mabyn Trenoweth Sheffield Tolcarne Quintrell Downs Carnebone Cutmere Tregeare Highter Bojewyan St Blazey Gate Zennor Trewornan St Buryan Constantine Comfort Higher Troswell Marhamchurch Lawhitton Tregorden Little Bosullow Polpeor Downinney Bottoms Burraton Stepaside Tregullon Bosavern Penhale Gwills Carthamartha Lanreath Lower Trewellard Hill Reawla St Columb Minor Bakesdown Todpool Wringworthy Carnkief Treleigh Killivose Pengegon Tremethick Cross Quoit Trewint Tilland Church Coombe Truscott Readymoney Clampit Gunwalloe Fishing Cove Retallack Beeny Little Downs Polbrock Lower Bodinnar Higher Ninnis Summercourt Rose-an-Grouse Colan Caradon Town Higher Larrick Carbis Sheviock Timbrelham Rescassa South Hill Rillaton Three Holes Cross Crimp Bosoughan Ruan Minor Horsedowns Redpost Golden Bank Perran Downs Treburgie Water Trevollard Towan Cross Penponds Cripplesease Penhalurick Wheal Frances St Stephen Boscreege St Minver Melinsey Laity Moor Amalveor Newport Castle Gate Drawbridge Trenhorne Little Beside Dimson Trevilla 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Treal Gilbert's Coombe Halvosso Trebarwith Strand Trereife Lostwithiel Budd's Titson Tresparrett Posts Crowan Sennen Tremaine Sithney Common Towan Trezaise St Stephens Bohetherick Noonvares Stenalees St Ervan Bodieve St Merryn Higher Porthpean Ponts Mill Pillaton Tregellist Parc Erissey Lanteglos Highway Church Cove Torfrey St Ives Mount Charles Croft Mitchell Gluvian Tregiffian Philleigh Rinsey Croft Illogan Gam Trevelver Carzise Lower Ninnis Mevagissey Trevelmond Jacobstow St Mawgan Paynter's Lane End Treslothan St Ann's Chapel Boskednan Creegbrawse Parson's Park St Clether Mawla Goonamarris Tregrehan Mills Penhallick Hayle Terras St Columb Road Trevilley Bofarnel Penhallick Upton Towans Lower Lank Blisland Greenwith Common Manely Goonhavern Higher Stanbear Sweets Restronguet Passage Mylor Churchtown Tredinnick Upton Cross Bridgetown Lanjew Middle Crackington St Ewe Trebell Green Rame Treknow Trethosa Trethowel Rose Lavrean Lansallos Treliver Millpool Probus Mawnan Budock Water Carne Chyandour Liskeard Wheal Kitty Newtown Tregarne Fletchersbridge Higher Crackington Ponjeravah Carthew Trefrew Georgia Egloshayle Trevadlock Mount Ambrose Penpont Lamellion Veryan Ruan High Lanes Tolskithy Polyphant Lower Woodley Resugga Green Lower Sticker Helston Billacott Tresarrett Mullion Cove Sladesbridge Porthtowan Trelew Trefula Kestle Kersbrook Cross Cold Northcott Butteriss Gate Upton Trelake Gothers Bradford Goldsithney Fraddon Piece Forder Hatt Stonaford Box's Shop Pont Higher Reen Poniou Trevowhan Barripper Warbstow Luxulyan No Man's Land Callington Narkurs Penwithick Gwenter Trewoon Michaelstow Laneast Prussia Cove Kuggar Maenporth Slaughterbridge Boscean Praa Sands New Downs Mixtow Kea London Apprentice Castallack Tutwell Treglasta Bealbury Kilhallon Trelissick Trenance Splatt Coombe Polgooth Crafthole Ladock Polmassick Chacewater Castledore Carn Brea Village Deveral Brea Nancenoy Middle Town Churchtown Longstone Chapel Trewint Tregatta Lower Menadue Penrose Hill Treen 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Longdowns Trehemborne Wearde Looe Trefanny Hill Torrpark Parkengear Penzance Gwithian Rock Tregenna Church Town Lower Woon Rosedinnick Porthallow Church Town Altarnun Foundry Portscatho Gunnislake Ellenglaze Millpool Hendra Copperhouse Lower Clicker Trewetha Roskear Croft Higher Condurrow Highertown Trevarth Freewater Trevoll Trewint Polwheveral Longrock Lane-end Plain-an-Gwarry Twelvewoods Bosleake Withnoe Constantine Bay Crumplehorn Perranwell Treviscoe Trewedna Water Harcourt Tubbs Mill Trebarwith Trerise Trenwheal Whitstone Merry Meeting Old Mill Middle Taphouse Treskerby Tredinnick St Erme Hendra Lower Crackington Penryn Kestle Boswin Lezant Brightonwater Kehelland Leedstown Cooksland West Pentire Tresavean Trebehor Brent Mena Norris Green St Teath Wendron Carpalla Higher Downs Keybridge St Jidgey Whitecross Fentonadle Lower Amble Carnsmerry Highertown Trevanson St Day Treneglos St Erth Praze Warleggan Hessenford Porthcurno Clowance Wood Kelynack Barcelona Plaidy Redgate St Columb Major Percuil Treveor Treworlas Trevarth Estate St Anthony-in-Meneage Penpethy North Tamerton Treverbyn Bolingey Lowertown Coombe Sennen Cove Cockwells Trethillick Botternell Trewethen St Erney Tredethy Dannonchapel Crows-an-wra Boscastle Kenneggy The Residence Hannafore Roche Old Cardinham Castle Carn Arthen Herniss Golberdon Splatt Porthoustock Carlyon Bay Sandplace Trenance Little Polgooth Lamorran Polmarth Fenton Pits Morval Trecangate Cardinham Currian Vale St Erth Cusveorth Coombe Shop Porthloo Fraddam Trenewan Higher Cransworth Chyanvounder Bethany Goon Gumpas Trenarren Lane Latchbrook Trelion Lanteglos Trendeal Releath Skinner's Bottom Trevance Widemouth Bay Common Moor Trenance Talskiddy Wheal Busy Penpol Wheal Rose Clitters Carminow Cross Bocaddon Kestle Treovis Boslowick Trevanger Boswyn Tolvaddon Newbridge Three Hammers Jolly's Bottom Kingbeare Scredda Horningtops Boscoppa Fonston Allet Landrake Carleen Treveal Rose-in-the-bush Hele Park Bottom Lescrow Ninnes Bridge Torpoint Lynstone Degibna Trevone St Issey Launcells Cross Treneague Feock Pempwell Lockengate Gooseham Treneere Idless Pencoys Flushing Carbis Bay Withielgoose Foxhole Grade Trevalga Landulph Caroe Nansladron Holmbush Tresillian Helston Water Trewithick Tideford Cross Antony Trenear Landulph Cross Trethellan Water Pendrift Treen East Looe Roserrow Polzeath Crahan Carlidnack Maders Crowntown Helford Polmear Whitecross St Agnes North Petherwin Chynhale Merther Belowda Millendreath Penrose Sandy Bottom Baldhu Skewes St Anthony Crowlas Davidstow Canworthy Water Sithney Green Collery Criggan Grampound Jewell's Cross New Mills Cannalidgey Goonbell Trewennack Trewethern Bokiddick Temple Tregony Heamoor Carne Trematon Castle Cawsand Trevithal Tintagel Tremar Coombe Charaton Cross Nancemellin Downgate Higher Boscaswell Carloggas Edgcumbe Menna United Downs Dunmere Lanstephan Cross Rezare Perranarworthal Markwell Westdowns Forrabury St Germans Pennance Charlestown Cocks Grampound Road Perranwell Station Delabole Fernsplatt Gang Luckett Trelissick Penelewey Bodelva Croanford Flexbury Engollan Roseworthy Barton Chyvarloe The Town Berriowbridge