Retail Marketing in Skitby

Get in touch

Retail Advertising in Skitby

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CA6 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Skitby (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Mirehouse West Brandlingill Low Whinnow Broad Oak Kiskin Winder Parsonby Appleby-in-Westmorland Cautley Deanscales Soulby Homewood Waitby Helmside Beaumont Millthrop Raisbeck Beacon Hill Knipe Fold Moorthwaite Cleator Kentrigg Kearstwick Newland Oxen Park Southerfield Loweswater Mains Woodland Hyton Woodend Raise Water Garth Nook Longpark Nether Row Crosscanonby Winster Brackenlands New Mill Grange-over-Sands Whitbarrow Village Santon Scales Thurstonfield Mintsfeet Ousby Stank Newtown of Rockcliffe Mosedale Arrad Foot Aspatria Broadwath West Silloth Carleton Irton Etterby Knock Sleagill Seascale Underbarrow Mosser Rosthwaite Carwinley Gilsland Holmrook Plumpton Head Eamont Bridge Maulds Meaburn Clifton Storrs Blagill High Side Low Braithwaite Hale Johnby Croglin Bow Rockcliffe Little Arrow Lakeside Dockray Unthank Cardewlees Low Newton Little Clifton Beckfoot Great Musgrave Edenhall Beckhouse Roose Gate Bowland Bridge Kingside Hill Barrow Island High Scales Ellenborough Wetheral Moat The Common Plumpton Grisdale North Dykes North Row Water Yeat Stainton Wetheral Plain Highlaws High Cunsey Garth Row Eaglesfield Helbeck Towcett Beckbottom Townhead Edentown Wasdale Head Lessonhall Middleton Place Silloth Beck Wythop Rampside Langrigg Great Broughton Hartsop Gilcrux Broughton Cross Branthwaite Edge Hall Santon Flitholme Kershopefoot Middleshaw Haltcliff Bridge Scaws Winscales Pategill Bank End Coniston Woodhouse Penton Little Orton Yottenfews Stanwix Great Ormside Arlecdon Isel Newton Arlosh Thornthwaite Bonning Gate Wath Brow Stone House Ferney Green Church Brough Mockerkin Kirkcambeck Bridgend Warnell Aughertree Summerlands High Braithwaite Sadgill Scales Boltongate Kirkandrews-on-Eden Coulderton Briar Rigg Row Heathwaite Eskdale Green Lowgill Hutton Roof Wellgill Deepthwaite Western Bank Glasson Gosforth Cark Rosebank Camerton Hopebeck Saltcoats Fletchertown King's Meaburn Glasson Edderside Head Crag Ruckcroft Roose Fell End North Scale Sandwith Milton Roadhead High Seaton Crosscrake Lowick Green Far End Rusland Cross Easton Moorhouse Pica West Woodside Albyfield Hornsby Gate Nenthead Cummersdale Great Corby Holme Buckabank New Hutton Westmoor End Melkinthorpe Low Knipe Whitrigg Rookby Netherton Knotts Brough Swinside Newby East Brocklebank Clawthorpe Westlinton Waverbridge Beckfoot Pardshaw Kirkby Lonsdale Kilnhill Low Hesket Mirehouse East Little Asby Towngate Crosby Roughsike Broughton in Furness Whitrigglees Leece Little Braithwaite Dundraw Firbank Mossedge Grinsdale Scales Todhills Ainstable Arkleby Holme Mills High Whinnow South Newbarns High Wray Marton Skelton Grassgarth Millgillhead Cumrew Sweetholme Dunningwell Santon Bridge Aldingham Willow Holme Seathwaite Crosby-on-Eden Long Marton Ennerdale Bridge Mellguards Rosgill Windermere Sockbridge Pool Bank Haverthwaite Crosslands Kents Bank Prospect Backbarrow Crewgarth Cumwhitton Low Walton Cockley Beck Lanercost Penny Bridge Seaville Maryport Droomer Troutbeck Bridge Chapel Stile Eccle Riggs Keld Longcroft Sandale Ullock Croftlands Field Broughton Goat Howgill Docker Sedbergh Wall End Gaitsgill Wolsty Garsdale Ireleth Stapleton Ravenstown Oxenholme Longrigg Mealrigg Westward Dubwath Baldwinholme Metal Bridge Yearngill Hethersgill Carr Bank Hall Waberthwaite Gleaston Galligill Stone Raise Dunnerholme Barugh Forest Head Lyneholmeford Sandford Cartmel Woodhouses Ponsonby Tummer Hill Talkin Thackthwaite Tarns Skelwith Bridge Hutton Row Woodrow Garlands Wreay Nunclose Glen Dowlin Heron Hill Mallsburn Newbiggin Workington Allenwood Birkby High Biggins Braystones Bomby Durdar Skitby Newbiggin Great Clifton How Sandwith Newtown Brownrigg Red Dial Gatesgarth Nentsberry North Walney Penrith Harraby Harriston Temple Sowerby Torpenhow Aglionby Newbiggin Bransty Newby West Pooley Bridge Low Wood Waterside Roa Island Birkett Mire Bowscar Clappersgate Westnewton Longdale Colton Green Quarter Wythburn Pallaflat Newby Bridge Rowe Head Brigsteer Annaside Raughton Head Ackenthwaite Scaleby Hartley Upperby Millholme Wampool Hall Dunnerdale Moorhouse Greenrow Banks Common End Town End High Casterton Woodville Raffles Lambfoot Brigham Boothby Powhill High Hill Glassonby Sand Side Barbary Plains Carlisle Easton Storth Greystoke Flakebridge Brough Sowerby Harker Askham Tebay Irthington Levens St Bees Townhead Lenacre Longlands Wreay Burrells Soulby Mansergh Calvo Staveley-in-Cartmel Whitbeck Gawthrop Kinkry Hill Rockcliffe Cross Busk Linstock Ploughlands Greysouthen Burnrigg Farleton Low Row Farlam Dunnerdale Bigrigg Skiprigg Goodyhills Cargo Sleetbeck Flookburgh Brothybeck Barepot Chapelburn Weasdale Braithwaite Hardendale Row Portinscale Lowther Prior Rigg Croasdale Ruleholme High Harrington Redmain Siddick Dendron Great Orton Blennerhasset High Row Rannerdale Great Blencow Boltonfellend Hawkshead Low Lorton Roosecote Monkhill Thursby Great Easby Lane Head Kirkland Burthwaite Asby Middletown Lady Hall North Stainmore Crooklands Scotsdike Bayles Mite Houses Newbiggin Allonby Halfpenny Fell Foot Greenodd Lower Hawthwaite Littlebeck Borwick Rails Lazonby Crosby Villa Four Lane Ends Little Langdale Biggar Wescoe Castle Carrock Welton High Lorton Cunsey Bushfield Heads Nook Warwick-on-Eden Broughton Beck Brow Edge Wood Gate High Bankhill Thackthwaite Nook Ruthwaite Milnthorpe Uldale Hilton Abbotsmead Bolton Wood Lane How Down Hall Deepdale Stubble Green Stanthwaite Brownber Dean Ormathwaite High Newton Stockdalewath Drumburgh Kirkoswald Bowderdale Dragley Beck Corkickle Hetherside Scuggate Low Moresby Blackford Hazelslack Sunbrick Sunny Bank Southernby Currock Hawksdale Townhead Newbiggin Hindpool Blackdyke Gillbank Denton Holme The Lound Grasmere Oldwall Heversham Cowgill Briery Natland Wiggonby Little Salkeld Rottington Rusland Longrigg Little Musgrave Old Carlisle Newby Southwaite Wath Watendlath Leasgill Sedgwick Bolton Low Houses Caldewgate Kells Chapels Prizet Chalkfoot Arnaby Cliburn Kirkbarrow Ivegill Allithwaite Howtown The Green Bootle Watermillock Seatle Harras Carleton Hall Plantation Bridge Arnside Skelsmergh Frizington Morton Dowbiggin Kirkby Stephen Motherby Ravenglass Outgate Haverigg Roachburn Parkside Patton Bridge Milton Cleator Moor Oak Bank Morton Parton High Water Head Three Bridges Casterton Catterlen Little Urswick Rosley Longtown Nenthall Laversdale Lane Drybeck Bardsea Ayside Little Corby Lamonby How Gamblesby Blencarn Parton The Sands Seaton Stainton Dent Bampton Biglands Winton Branthwaite Bewcastle Rosewain Spark Bridge High Longthwaite High Walton Lindale Cotehill Holme St Cuthbert Mill Side High Cark Blackbank Cockermouth Ludderburn Swarthmoor The Flatt Hutton Roof Salta Papcastle Mungrisdale Shap Micklethwaite Vickerstown Cumdivock Leadgate Highmoor Little Loughrigg Beck Side Town Head Row Brow Buttermere Beckermet Beck Houses Gaisgill Lowick Bridge Garden Village Whitehaven Tottlebank Ravenstonedale Matterdale End Meathop Caldbeck Wood Broughton Hall Finsthwaite Hincaster Aiketgate Harrington Newland Bottom Crook Corby Hill Calthwaite Clifton Dykes Beckces Sunderland Slack Brackenthwaite Doddick Parkhead Kingstown Brampton Whitrigg Dale Nether Welton Grange Fell Keekle Tindale Sunbiggin Garsdale Head Hallow Bank Witherslack Carleton Lowca Low Borrowbridge Milburn Powter How Scarrowhill Wellington Cartmel Fell Bromfield Legburthwaite Haggbeck Threapland Oughterside Colthouse The Howe Cumwhinton Corney Kirkbampton Plumgarths Stanger North Side High Side Swallohurst Barrow-in-Furness Ghyll Head Tirril The Nook Foxfield Scarness Town Bank Skelton Wood End Howgate Newton Melmerby Millbeck Salkeld Dykes Cat Bank Downfield Castlerigg Aldoth Sowerby Row Force Forge Sebergham Baggrow Waverton Mawbray Greenholme Lindal in Furness Elterwater Lamplugh Strands High Nibthwaite Roundthwaite Langton Greenside Grange Whitbarrow Carleton Angerton Galemire Mosser Mains Barrows Green Faugh Thornhill Calder Bridge Fell Side Mountain View Reagill Nether Wasdale Barbon Kirkland Guards Grizedale High Sellafield Bouth Blackbeck Crookdake Town End Glenridding Great Salkeld New Cowper Standingstone Sellafield Hawkshead Hill Hesket Newmarket Beck Pennington Warcop High Ireby Hoff Blawith Aikton Pelutho Hawcoat Skirwith Monk Moors Alston Longburgh Holmwrangle Longthwaite Thrimby Sandside Moss Side Botcherby Lockhills Old Hutton High Oaks Scalebyhill Thornby Belle Vue Dovenby Butterwick Troutbeck Aikrigg Skinburness Fair Hill Coalfell Applethwaite Heggerscales Canal Foot Friars' Ground Ulcat Row Silecroft Greystoke Gill Laithes Orton Rigg Plumptonfoot Roger Ground Low Row Red Hills Troutbeck Endmoor Whicham Croslands Park Thrushwood Bradley Mirehouse Brunstock Mossbay Morland Uppertown Allerby Kirksanton Castletown Boustead Hill Newtown Harker Marsh Bassenthwaite Dalston Walton Beckfoot Newbiggin-on-Lune Pardshaw Hall Low Cotehill Selside Middleton Shawfoot Hoskethill Hubbersty Head Oakshaw Ford Kirkborough Wallthwaite Hayton Heaning Baycliff Embleton Rydal Grayrigg Townhead Low Crosby Little Blencow Dearham Studholme Birkthwaite Loppergarth Burtholme Broughton Mills Haresceugh Hayton Raughton High Hesket Arrowthwaite Langwathby Little Ormside Steel Green Newbiggin Great Urswick Smithfield Moor Row Oughterby Gatebeck Browtop Flimby South Stainmore Waterhead Quality Corner Greenscoe Bridgefoot Wigton Hornsby Lea Yeat Laversdale Hutton Moor End Distington Waberthwaite Yarlside Whiteclosegate Thwaite Head Duddon Bridge Kingmoor House Berrier Barber Green Brackenthwaite Hurst Scout Green Hallthwaites Branthwaite Hampsfield Newlands Dalton-in-Furness Boot Bandrake Head Crossgates Bewaldeth Far Sawrey Ulverston Garnett Bridge Killington Market Brough Wythop Mill Gilgarran Thwaite Moss Hole Oulton Rheda Park Outhgill Dalton Midgeholme Bowston Ellonby Warwick Bridge Gullom Holme Crosby Garrett Paradise Tower Wood Shoregill Chestnut Hill Smardale Grizebeck Cocklakes Hycemoor Shire Newtown Old Tebay Scotby Scales Lupton Watchhill Brougham Scar Head Ickenthwaite Eveninghill Highbridge Bowness-on-Solway Risehow Blitterlees Thornthwaite Keisley Fenton Dykesfield Helton Knowefield Anthorn Sour Nook Greenbank Felldyke Yanwath Cowan Head Ewanrigg Seatoller Little Bampton Cardew Kirkland Rowrah Penruddock Heggle Lane Unthank Park Broom Meal Bank Hutton Grayson Green The Hill Force Mills Near Sawrey Beanthwaite Watchgate Rickerby Hall Senna Shopford Barton Crosby Ravensworth Scilly Bank Belah Far Arnside Beetham Stainton Preston Patrick Tallentire Staveley Wetheral Shield Kirkby-in-Furness Gamelsby Bridekirk Brockleymoor Nateby Hutton End East Curthwaite Burnhill Nethertown Tarraby Keswick Moorend Threlkeld Greenwell Lee Houses Kaber Marthwaite Stair Low Geltbridge Kelleth Nealhouse Park Head Sandwick West Causewayhead Coupland Moor Row Foulbridge Townfoot Ormsgill Wreaks End Stripes Newtown Greengill Hartbarrow Newton-in-Cartmel Kidburngill Kirkhouse Green Bank Stainburn Culgaith Calder Walby Colby Eden Mount Catlowdy Orton Gilwilly Colt Park Fingland Kirklinton Stainton with Adgarley Wetheral Pasture Thomas Close Wordsworth Terrace Brackenber Port Carlisle Aikhead Longdales Newton Rigg Mealsgate Ings Bampton Grange Egremont Kelsick Brigham Kirkland Winskill Seathwaite Barclose Dale Bottom Whale Warwicksland Orthwaite Bleatarn Dufton Longsowerby Soutergate Greengarth Hall Newton Reigny Blackwell Holker Salterbeck Thickholme Bullgill Moss Side Millom Murton Howbeck Torver Ulpha Wheyrigg Barugh Houghton Ambleside Raby Garrigill Clickem Low Seaton Sprunston Unthank End Oddendale Broughton Moor Crosthwaite Haws Bank Kendal Staffield Great Strickland Wharton Hallgarth Cardurnock Askam in Furness Newtown Bothel Station Hill Hallbankgate Drigg Rosside Burgh by Sands South Ulverston Outcast Catholes Crackenthorpe Westfield Strawberry Bank Kirkby Thore Brownrigg Beck Head Burton-in-Kendal Burneside Upper Denton Fothergill Hensingham Low Biggins Wilton Bowness-on-Windermere Little Broughton Tarnside West Curthwaite Whasset Gawthwaite New Rent Plumbland Burnbanks Moresby Parks Whelpo Rooking Moorclose Brampton Barras Martindale Slack Head Brigflatts Middlesceugh High Waverbridge Cotes Kentmere Skirsgill Bolton Rowell Bleatarn Salt Coates Haile Hunsonby Old Town Abbeytown Langrigg Great Asby Hewer Hill Patterdale Bleachgreen Thwaite Flat Armathwaite Mansriggs Swathwaite Head Ireby Low Nibthwaite Stonethwaite Plasketlands Brackenthwaite Hackthorpe Bolton New Houses Newby Head Millness Roosebeck Kirkbride Sampool Little Strickland Sandylands Great Crosthwaite Nepgill Renwick Dacre Unthank Bardsea Green Millhouse Brisco Blencogo Blindcrake East Causewayhead Parkgate Satterthwaite Newbarns Bowmanstead