Retail Marketing in Allestree

Get in touch

Retail Advertising in Allestree

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DE22 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Allestree (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Short Heath Bolehill Coton in the Elms Cross Hill Holmgate Coxbench Hemming Green Calke Holbrook Harehill Lees Rise End Padfield Milton Dimple Crich Carr St Augustines Smithy Moor Chelmorton Pomeroy Deepclough Yeldersley Chesterfield Bankwood Gate Coplow Dale Thulston Yeaveley Langwith Morley Park Sapperton Twyford Hassop Unstone Green Yeldersley Hollies Arthurs View Hodthorpe Brockhurst Sandiacre Over Haddon Sawley Astwith Whittington Moor Bradwell Dale Abbey Dunston Hill Top Foston Upper Langwith Upperthorpe Belph Swarkestone Mastin Moor Curbar Alvaston Clowne Farhill Callow Cowley Ashford in the Water Hollingwood Hague Bar Winster Windmill Harper Hill Thornsett Brook Bottom Aston Tansley Knoll Dalbury Lower Crossings Bakestone Moor Pinxton Sutton Scarsdale Golden Valley Morton Upperwood Swanwick New Zealand Moravian Settlement Stockley Birdholme Whitwell Common Hopton Aston Woodthorpe Aston Heath Litton Matlock Green Long Eaton Gorsey Leys Pikehall Brightgate Codnor Park Kniveton West Edge Shottlegate Youlgreave Simmondley Hollington Grindleford Ilkeston Chisworth Stretton Sawmills Sheldon Derby War Memorial Village Brookside Parsley Hay Foremark New Bolsover Grindsbrook Booth Mount Pleasant Castle Gresley Brailsford Green Farley Snelston Osmaston Leadmill Stanton Lees Fallinge Barlow Harpur Hill Crist Horwich End Doe Lea Egginton Lane Head Barlborough Sinfin Moor Matlock Bridge Poolsbrook Stony Houghton Boothgate Hasland Steeple Grange Riddings Repton The Park Combs Buckland Hollow Oxton Rakes Loscoe Walton Mickley Milltown Cowhill Kirk Ireton Sunny Hill Longcliffe Brackenfield Stanton by Bridge River's Vale Dethick Dale End Nether Moor Shardlow Cotmanhay Summerwood Top Lower Pilsley Nithen End Arkwright Town Bridge End Upper Loads Crewton Rumbling Street Breaston Biggin Lee Head Earl Sterndale Whitfield Park Perryfoot Hilcote High Lee Common Side Stonegravels Hales Green Draycott Rodsley Wakebridge Gosforth Valley Ridgeway Troway Glapwell Slaley Corbriggs Buxton Linton Clifton Plaistow Friden Newgate The Holmes Ambergate Darley Dale Hargatewall Churchbalk Unstone Edale End Priestcliffe Wheatcroft White Moor Stanhope Bretby Breadsall Church Hill Radbourne Common Smalley Green Ridgeway Moor Alderwasley Marehay Church Gresley Gallows Inn King Sterndale Etwall Elton Newbold Moor Snape Hill Brockwell Allestree Belper Marsh Lane Cockyard Shipley Common Slack Blackwell Pride Park Ashopton Bamford Barrow Hill Lullington Shelton Lock Roston Spancarr Hatton Bradbourne Mercaston Bullhurst Hill Holmley Common Cock Alley Leabrooks West Broughton Stonebroom Stanley Weston Underwood Aston-on-Trent Muggintonlane End Alton Holymoorside Westhouses Bolehill Eaves Knoll South Normanton Kedleston Whaley Thorns Rosliston Lower Gamesley Lower Hartshay Tideswell Riddings Dronfield Woodhouse Chaddesden Heanor Gate Pear Tree Shatton Marston on Dove Pentrichlane-end Lane Ends Hidebank Duckmanton Nether Biggin Duffieldbank Stainsby Common Calow Chapel-en-le-Frith Upper Town Stoke Hallowes Ravensnest Fenny Bentley Ashover Hundall Melbourne Newhall Pye Bridge Wardlow Crich Gowhole Sutton on the Hill Leam Buxworth Middleton Williamthorpe Millers Green Hallfield Gate Chinley Cubley Common Calow Green Commonside Compton Tintwistle Egstow Renishaw Malcoff New Whittington Hollins Pilsbury Hulland Village Hull End Mercaton Litton Mill Mugginton Longlane Bole Hill Upper Hartshay Newbold Belper Lane End Waingroves Brampton Lowgates Netherseal Horsleygate Wingerworth Crowden Heath Higham Snitterton Old Whittington Owler Bar Far Laund Mount Pleasant Wyaston Charlesworth Rose Hill Breadsall Hilltop Dronfield Batham Gate Quarndon Little Hayfield Middlecroft Bretton Gamesley Heath End Lilypool Wilday Green Hady Hangingbridge Littleover Tissington Barber Booth Acre Ridge Estate Mill Green Offerton Whitehough Head Nether Handley Ogston Matlock Stone Edge Priestcliffe Ditch Dove Head Pilsley Green Matlock Dale Netherthorpe Wirksworth Spinkhill Burntheath Ballidon Broadholm Calver Sough Middle Handley Blackwell Rowthorne Atlow Pleasley Stoneyford Bubnell Castleton Upper Biggin Hayfield Stanton Old Tupton Wilmorton Emmett Carr Hilton Pentrich New York Smalley Hognaston Codnor Spitalhill Moorhall Chellaston Coddington Alsop en le Dale Heathtop West Hallam Tinkersley Edale Washgreen Morley Smithy Canholes Hardstoft Common Longfordlane Ashgate Risley Longway Bank Lodge House Surface Mine Rowarth Fritchley Trusley Osleston Hearthstone Churchtown Hargate Hill Sudbury Moorend Shireoaks Wash Rowland Shirley Woolley Moor Woodnook Ingmanthorpe Church Wilne Alkmonton Upper Newbold Boulton Moor Newton Bacon's Spring Bridgeholm Green Birchover Hartington Little Cubley Scarcliffe Eagle Tor King's Newton Swadlincote Marlpool Burnaston Limekiln Field Overseal Toadmoor Denby Common Loundsley Green Hulland Ward Ambaston Aldercar Willington Hathersage Booths Edlaston Charlestown Lightwood Cowdale Starkholmes Milford Coldeaton Abney Ironville Scropton Northwood Nuttals Park Bagshaw Westthorpe Mount Pleasant Sinfin Heathcote Spondon New Mills Coton Park Nether Sturston Smalley Common Upper End Unthank Barton Blount Dicklant Higher Gamesley Thornhill Stanton Gate Lea Ible Netherthorpe Peak Forest Cressbrook Litchurch Torr Top Over Leigh Ockbrook Hardstoft Godfreyhole Long Duckmanton Kirk Langley Allenton Wadshelf Bowshaw Spital Trentlock Carsington Shacklecross Wigley Boythorpe Calver Low Hare Edge Ladmanlow Fallgate Farnah Green Ripley Warmbrook Smalldale Northedge Robin Hood Hammersmith Creswell The Forties Bullbridge Nether Burrows Great Longstone Higher Chisworth Spitewinter Ingleby Lower Kilburn Church Town Dinting Vale Over End Peakley Hill Eastmoor Lydgate Upper Hackney Butterley Bretby Boulton Monsal Head Old Matlock Hope Upper Birchwood Bowden Head Smithfield Makeney Dove Holes Palmer Moor Froggatt Tomthorn Flaxholme Hazelwood Dunsa Ollerbrook Booth Hockerley Holmewood Over Burrows Uppertown Hollins Green Brailsford Norwood Thurvaston Oxcroft Estate Furness Vale Idridgehay Green Tupton Brough Tunstead Stanton-by-Dale Millthorpe Parwich Little Eaton Hilltop Overton Warrencarr Weston-on-Trent Radbourne Cinderhill Wingfield Park Bellevue Inkersall Birleyhay Staden Burrfields Shottle Chinley Head Newlands North Wingfield Elvaston Idridgehay Linton Heath Stanfree Alport Apperknowle Stainsby The Bungalows Ashbourne Duffield Little Hallam Cromford Pilsley Owlcotes Staveley Hardwick Stanley Common Conksbury Brushfield Ashleyhay Whitwell Denby Village Langley Common Horsley Woodhouse Burbage Upper Booth Eckington Norbury Bonsall Holmesfield Broadmeadows Taxal Pleasley Vale Ticknall Smisby The Flourish Annwell Place Dalebank Clay Mills Tibshelf Lumsdale Peak Dale Windley Whaley Park Nook Heanor Brookfield Press Greenhillocks Slatepit Dale Cross o' th' hands Porterhouse Nether Chanderhill Park Head Stoney Middleton Markeaton Kilburn Tunstead Milton Chapel Milton Chevinside Higher Buxton Heage Oaker Shuttlewood Nether Booth Little Bolehill Coal Aston Osmaston Wardlow Mires Normanton Nether Loads Bolsover Woodhouse Killamarsh Markham Vale Pratthall Clay Cross Findern Lower Dinting New Horwich Hepthorne Lane Castle View Tetron Point Hollingwood Estate Street Lane Chunal Hillclifflane Hathersage Inkersall Green Sterndale Moor Higher Crossings Wheston Oaks Green Rylah Aldwark Foolow Doveridge Ireton Wood Horsley Nether Green Congreave Stanton in Peak Darley Hillside Oakwood Wessington Flagg Parkhouse Green Cartledge Highgate Henmoor Harlesthorpe New Houghton Riber West End Calton Lees Hulland Moss The Brushes Nether End Great Cubley Moorfield Sleet Moor High Peak Junction Millers Dale Calver Blackbrook The Leys Cokhay Green Bradley Smalldale Peasehill Larklands Shirland Taddington Doehole Newtown Langwith Junction The Gutter Kirk Hallam Nether Heage Nether Padley Tapton Little Longstone Birley Woolley Ilkeston Junction Sheepbridge Ladygrove Greenside Leaden Knowl Cropper Holbrook Moor Hallam Fields Darley Bridge Slackhall Hill Somersal Langley Mill Shipley Brindwoodgate Woodlinkin Brand Side Stoneheads Marston Montgomery Handley Oversetts Borrowash Ashover Hay Upper Midway Bridgehill Old Brampton Biggin Wensley Plaistow Green Whatstandwell Crowdicote Culland Derby Wirksworth Moor Langley South Wingfield Townend Woodville Mickley Upper Town Cherrytree Hill Spout Matlock Bank Old Glossop New Stanton Breckend Mapperley Newton Solney Edensor Sparrowpit Stenson Monyash Brimington Boylestonfield Morley Hatton Fields Shirebrook Glutton Bridge Codnor Breach Cowlow Openwoodgate Woodhead Old Dam Somersal Herbert Cutthorpe Thorpe Elmton Barrow upon Trent Rawson Green Eyam Whaley Bridge Dalbury Hollow Mackworth Ford Brimington Common Bargate Great Wilne Low Leighton Freebirch Gorseybank Newmarket Tansley Dowry Moorwood Moor New Sawley Bramley Hollington Grove Boylestone Upper Padley Butterley Palterton Dale Moor Thurvaston Holmesdale Milehill New Smithy Glossop Hardwick Wood Greenwich Grindlow Holestone Woodseats Birch Vale Bridgemont Kelstedge Lower Birchwood Goseley Dale Darley Abbey Little Chester Summerley Denby Bottles Morleymoor Hartshorne Whitehough Middleton The Elms Shepley Street Etwall Common Danesmoor Farlands Booth West Handley Ednaston New Brimington Matlock Bath Cowers Lane Codnor Gate Brassington Fernilee Alfreton Toadhole Furnace Newhaven Bakewell Pilhough Shaw Higher Dinting Ridgeway Holloway Temple Normanton Pilsley Blackbrook Grassmoor Ault Hucknall Penny Green Oxcroft Littlemoor Bradwell Hills Potter Somersal Longford Beeley Wormhill Quarndon Common Bolsover Egginton Common Hadfield Crowhole Snelston Common Smithy Houses Waldley Millington Green Turnditch Oakerthorpe Rowsley High Cross Bank Cotes Park Walton-on-Trent Great Hucklow Matlock Cliff Carr Vale Hobroyd Mickleover Knockerdown Lower Midway Mapleton Whitfield Scotches Grangemill Lower Thurvaston Two Dales Baslow Church Broughton Swathwick Little Hucklow Winsick Common Side Hillcross Somercotes Ashgate Hillstown Caldwell Bramley Vale