Retail Marketing in Aston-on-Trent

Get in touch

Retail Advertising in Aston-on-Trent

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DE72 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Aston-on-Trent (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Lowgates Fallgate Over Burrows Sutton Scarsdale Dove Holes Denby Bottles Ednaston Parwich Hilltop Upper Midway Horsley Woodhouse Millers Green Holmesfield Eagle Tor Morton Moorfield Heathtop Bradwell Hills Corbriggs Nether Booth Hearthstone Upper End Cock Alley Brindwoodgate Great Wilne Egstow Baslow Hardwick Langley Darley Dale Linton Heath Hidebank Dale Abbey Sandiacre Shipley The Elms Upper Newbold Stanhope Bretby Robin Hood Greenwich Boylestonfield Little Longstone Larklands High Peak Junction Calver Low Chelmorton Barrow Hill Congreave Hill Top Clifton Moravian Settlement Deepclough Shacklecross Handley Tintwistle Derby Millers Dale Matlock Dale Cartledge Spancarr Ladmanlow Pilsley Inkersall Green Broadholm Shuttlewood Middleton Pleasley Holymoorside Risley Coal Aston Walton-on-Trent Emmett Carr Stonegravels Woolley Ticknall Harper Hill Rosliston Golden Valley Upper Booth Smalldale Bridge End Fernilee Unthank Whatstandwell Stanton by Bridge Pride Park Lower Midway Duffieldbank Hollington Milford Park Head Ashopton Hobroyd Stoke Hargatewall Edensor Cowley Aldercar Froggatt Warrencarr Matlock Bank Culland Foremark Repton Ballidon Kniveton Coton Park Turnditch Holmgate Wardlow Lea Aldwark Hallfield Gate Newtown Newbold Dale Moor Over Leigh Monyash Codnor Osleston Overseal West Hallam Gorseybank Duckmanton Chellaston Stanley Common The Bungalows Churchbalk Carsington Hallowes Chaddesden Matlock Green Coldeaton Mugginton Mickley Kedleston Hayfield Peakley Hill Oaks Green Slatepit Dale Milehill Yeldersley Hollies Upper Padley Wingfield Park Woodville Chapel-en-le-Frith Horwich End Moorwood Moor Scotches Troway Mount Pleasant Marsh Lane Middle Handley Scarcliffe Creswell Darley Abbey Whitfield Calton Lees Over Haddon Aston-on-Trent Perryfoot Slaley Rose Hill Cinderhill Plaistow Green Burrfields Rowarth Earl Sterndale Hundall Arthurs View Furness Vale Birleyhay Cowhill Muggintonlane End Cross Hill Markham Vale Little Hallam Trusley Press Matlock Mackworth Grassmoor Sleet Moor South Wingfield Linton Dalbury Hollow Priestcliffe Ditch Belper Upper Hartshay Hollins Green Bowden Head Blackbrook Wadshelf Hulland Village Newton Boothgate Churchtown Brockhurst Wheston Longford Edale Hill Somersal Barrow upon Trent Brockwell Rowland Curbar Mount Pleasant Grindsbrook Booth Woodthorpe Ashleyhay Wyaston Wash Church Gresley Wirksworth Moor Spout Atlow Barlborough Birley Steeple Grange Whitwell Common Over End Moorhall Lane Ends Wakebridge Dimple Lee Head Netherseal Whittington Moor Higher Crossings Bonsall Hilton Hillcross Oversetts Bolehill Park Nook Tupton Longcliffe Rodsley Foolow Wilday Green Summerwood Top Cowers Lane Elmton The Holmes Bridgeholm Green Heathcote Hathersage Bargate Whaley Bridge Sterndale Moor Smithfield Bowshaw Elton Moorend Mastin Moor Bakestone Moor Shipley Common Egginton Common Stoney Middleton Swarkestone Brushfield Chesterfield Broadmeadows Langwith Thornhill Hammersmith Doveridge Short Heath Derby War Memorial Village Upper Town Shirebrook Lower Kilburn Ible Bridgehill Dethick Danesmoor Scropton Borrowash Kilburn Rowthorne Hope Calver Conksbury Wingerworth The Park Batham Gate Pye Bridge Dronfield Woodhouse Glapwell Flagg Nether Moor Dalbury Shottlegate Oxcroft Estate Loscoe Whitehough Head Ault Hucknall Glossop Woodhead Dinting Vale Buxworth Staden Hopton Offerton Calver Sough Hillstown Littleover Chinley Head Millthorpe Poolsbrook Old Tupton Denby Village Tibshelf Hollingwood Estate Morley Park Heanor Padfield Calow Loundsley Green Lower Gamesley Langley Mill Cokhay Green Williamthorpe Bolsover Woodhouse Barlow Hillclifflane Coddington Kirk Langley Alkmonton Wardlow Mires Mercaton Crowhole Burntheath Old Brampton Hardwick Wood Birch Vale Sudbury Stanton-by-Dale Draycott Snelston Shirland Chapel Milton Bretton Tideswell Farlands Booth Milton Ironville Shardlow Barber Booth Church Hill Langwith Junction Farley Dunsa Birchover Belph Norbury Ashgate Coplow Dale Breadsall Hilltop Charlestown Simmondley Markeaton Low Leighton Spital Tissington Great Longstone Whitwell Hodthorpe Gorsey Leys Belper Lane End Millington Green Wormhill Marston on Dove Little Hayfield Gowhole Spitalhill Bradbourne Pilsley Green Ridgeway Higham Riddings Heanor Gate Hady Butterley Breckend Breadsall Hadfield West Broughton Gamesley Shaw Upperwood Longway Bank Northwood Nether Heage Godfreyhole New York The Leys Leabrooks Brightgate Darley Hillside Brackenfield Hangingbridge Abney Cropper Warmbrook Cubley Common Bramley Lydgate Nether Padley Bradwell Flaxholme Hollins Wensley Codnor Gate Thurvaston Bridgemont Fritchley Clowne Dowry Monsal Head Little Hucklow Tansley Knoll Upper Langwith Little Cubley Brook Bottom Tunstead Castleton Ashbourne Bullhurst Hill Upper Birchwood Egginton Snitterton Stone Edge Higher Buxton Lower Hartshay Melbourne Milltown Knockerdown Grangemill Blackbrook Dronfield Arkwright Town Langley Common Calke North Wingfield Ravensnest Hartshorne Hallam Fields Caldwell Stony Houghton Beeley Castle View Bolsover Hilcote Long Duckmanton Canholes Townend Great Cubley Little Eaton Thornsett Parkhouse Green Nether Biggin Oaker Higher Gamesley Swadlincote Biggin Brampton Nether Green Doe Lea Peasehill Spinkhill Crowden Matlock Bridge Blackwell Staveley Carr Vale Higher Chisworth Smalldale Tansley King Sterndale Ollerbrook Booth Ilkeston Junction Hull End Hassop Thurvaston Codnor Park Bellevue Trentlock Lower Thurvaston Bankwood Gate Alport Cotmanhay Netherthorpe Kelstedge Grindleford Burnaston Harehill Openwoodgate Riddings Somersal Herbert Hargate Hill Smisby Lane Head Aston Edale End Hartington Sawmills Holestone Nether Burrows Malcoff Stanton Gate Litchurch Lower Pilsley Unstone Green Codnor Breach Sheldon Greenside Swanwick Windley Lilypool Grindlow Rise End Slackhall Dalebank Chunal Marston Montgomery New Bolsover Alvaston Buckland Hollow Boulton Moor Elvaston Whaley Thorns Coxbench Stockley Mickley High Lee Somercotes Renishaw Bakewell New Mills Hardstoft Common Gallows Inn Longlane Ripley Sapperton Rowsley Marehay Stenson Lodge House Surface Mine Aston Osmaston Bagshaw Foston Goseley Dale Common Side Winster Wirksworth Rawson Green Hatton Fields New Houghton Tomthorn Cross o' th' hands Combs Makeney Brookfield White Moor Street Lane Highgate Norwood Etwall Dicklant Holmewood Dunston Upperthorpe Leadmill Tinkersley Sinfin Moor Holbrook Horsleygate Pilhough Pilsley Stoneyford Oxcroft Stretton Stanley Ilkeston River's Vale Higher Dinting Shireoaks Mount Pleasant King's Newton Oxton Rakes Penny Green Woodseats Cromford Twyford Palterton Birdholme Alsop en le Dale Tapton Lumsdale Ogston Torr Top Pentrichlane-end Eaves Knoll Upper Loads Allestree Ashgate Weston Underwood Northedge Brimington Common Glutton Bridge Wilmorton Holmley Common Holloway Bubnell Thorpe Newhall Stanton in Peak Upper Town Brand Side Commonside Woodnook Stanton Duffield Wheatcroft Bolehill Kirk Hallam New Stanton Far Laund Freebirch New Sawley Old Whittington Crich Carr Shatton Pilsbury Friden Findern Buxton Alton Nether Loads Swathwick Uppertown Bole Hill Newlands Ingleby Breaston Nether Chanderhill Cowdale Little Bolehill Farhill Hare Edge Horsley Tunstead Milton Sunny Hill Matlock Cliff Bradley Pentrich Smithy Houses Owlcotes Hulland Moss Biggin Stainsby Common Taddington Palmer Moor Tetron Point Lees Hockerley Brailsford Green Sparrowpit Marlpool Upper Biggin Apperknowle Long Eaton Ambaston Annwell Place Fallinge Newmarket Radbourne Wessington Hollingwood Walton Ashford in the Water Chevinside Stonebroom Parsley Hay Harpur Hill Rumbling Street Brookside Lower Dinting New Whittington Brailsford Eyam Hathersage Booths Sinfin New Smithy Hognaston Heath End Dale End Heage Lower Birchwood Newhaven Porterhouse Waingroves Youlgreave Bamford Riber Boylestone Stanton Lees Hemming Green Hales Green Leaden Knowl Burbage New Horwich Peak Dale Butterley Crowdicote Old Dam Brimington Westthorpe Blackwell The Flourish Nether Handley Toadhole Furnace Cutthorpe Ridgeway Moor Toadmoor Two Dales Hasland Hague Bar St Augustines Ridgeway Windmill Hollington Grove Morley Smithy Inkersall Farnah Green Winsick Ashover Hay Holmesdale Lower Crossings Smalley Ashover Smalley Green Washgreen Starkholmes Morley Pinxton Pikehall Leam Hulland Ward Spitewinter Smithy Moor Hazelwood West Edge Pleasley Vale Sutton on the Hill Bullbridge Calow Green Eastmoor Shottle Gosforth Valley Eckington Longfordlane Stanfree Henmoor Upper Hackney West Handley Potter Somersal New Zealand Smalley Common Netherthorpe Rylah Charlesworth Mapperley Edlaston Crich Heath Weston-on-Trent Sawley The Brushes Middleton Crewton Summerley Old Glossop Denby Common The Forties Harlesthorpe Shirley Nuttals Park Acre Ridge Estate Oakwood Roston Cockyard Westhouses Ladygrove Alderwasley Mill Green Kirk Ireton Cherrytree Hill Clay Cross Newgate Holbrook Moor Priestcliffe Waldley Littlemoor Slack Brassington Peak Forest Overton Doehole Boulton Thulston Fenny Bentley Darley Bridge Mapleton Idridgehay Green Litton Mill Unstone Brough Middlecroft Snelston Common Bacon's Spring Boythorpe Dove Head Chisworth Killamarsh Ireton Wood Hepthorne Lane Cotes Park Chinley Nether Sturston Church Broughton Bretby Little Chester Woolley Moor New Brimington Church Town Greenhillocks West End Castle Gresley Etwall Common Whaley Plaistow Shelton Lock Mickleover Woodlinkin Yeaveley Quarndon Common Nether End Oakerthorpe Barton Blount High Cross Bank Temple Normanton Alfreton Stainsby Spondon Willington Coton in the Elms Clay Mills Astwith Whitfield Park Allenton Radbourne Common Pratthall Newton Solney Mercaston Lightwood Crist Idridgehay Common Side Callow Sheepbridge Aston Heath Morleymoor South Normanton Shepley Street Bramley Vale Normanton Pomeroy Owler Bar Matlock Bath Lullington Stoneheads Snape Hill Quarndon Hardstoft Ford The Gutter Hatton Cowlow Limekiln Field Litton Cressbrook Great Hucklow Pear Tree Compton Newbold Moor Nithen End Yeldersley Church Wilne Taxal Old Matlock Ingmanthorpe Whitehough Ockbrook Wigley Osmaston Ambergate