Retail Marketing in Staden

Get in touch

Retail Advertising in Staden

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SK17 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Staden (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Biggin Hundall Cross o' th' hands Cinderhill Churchbalk Hollingwood Estate Roston Ridgeway Hill Somersal Edale Moorend West Hallam Nether Green Pratthall Palmer Moor Langley Common Offerton Rowthorne Cotmanhay Hammersmith Youlgreave Holmewood Wirksworth Hockerley Mapperley Woodthorpe Stoneyford Lee Head Dalbury Cutthorpe Netherthorpe Perryfoot Ashopton Hague Bar Shirland Curbar Aston-on-Trent Tansley Knoll Dimple Newbold Moor Farhill Darley Abbey Shaw Winster Stanley Common Pride Park Aston Emmett Carr Middlecroft Heath End Brockwell Holbrook Moor Dalbury Hollow Sapperton Windley Burnaston Matlock Green Lydgate Mastin Moor Oxton Rakes Shireoaks Ilkeston Waldley Owlcotes Baslow Harpur Hill Netherseal Warrencarr Lullington Over Haddon Broadmeadows Chinley Head Longlane Oakwood Smalldale Cowley Fernilee Monsal Head Newton Osleston Oversetts Brampton Barber Booth Gallows Inn King Sterndale Apperknowle Shirebrook Hardwick Wood Woolley Rowarth Calke Spitalhill Stockley Wardlow Lower Kilburn Tunstead Milton Millers Green Old Glossop Tomthorn Whatstandwell Moorfield Calver Barlow Ambaston Hobroyd Pentrichlane-end Upper Booth Swarkestone The Gutter Kirk Hallam Cromford Nether Moor Lowgates Freebirch Bacon's Spring Risley Newton Solney Morton Twyford Parwich Hallam Fields Churchtown Church Town Sutton Scarsdale Stonebroom Pye Bridge Tibshelf Radbourne Hollington Hollington Grove Northwood Canholes Over Burrows Smithfield Dunsa Biggin Heanor Goseley Dale Longfordlane Aldwark Fallgate Lower Pilsley Wardlow Mires Broadholm Penny Green Stanley Flagg Clay Cross Normanton Hollins Dale Abbey Old Tupton Creswell Dronfield Woodhouse New Horwich Oaks Green Sinfin Moor Williamthorpe The Holmes Leaden Knowl Cockyard Harper Hill Whitehough Head Nithen End Marston Montgomery Alsop en le Dale Eckington Dowry Hilton Codnor Gate Stenson Newhaven Ollerbrook Booth Rose Hill Bretby Summerwood Top Alvaston Hemming Green Yeldersley Osmaston Clowne Shottle Upper Loads Scarcliffe Sudbury Denby Village Codnor Park Netherthorpe Thornhill St Augustines Norwood Horsley Woodhouse Coplow Dale Loscoe Lower Crossings Thornsett Rodsley Grangemill Hillclifflane Ireton Wood Greenwich Stony Houghton Swanwick Moorwood Moor Chellaston Hepthorne Lane Holmesdale Stanton-by-Dale Langwith Junction Hearthstone New Sawley Lower Dinting Hassop Troway Corbriggs Hargate Hill Upper Newbold Torr Top Fritchley White Moor Higher Dinting Wakebridge Morley Highgate Brough Hales Green Stone Edge Deepclough Higher Chisworth Farnah Green Linton Furness Vale Gosforth Valley Lane Ends Allestree Foremark Newgate Coton Park Bakewell Burrfields Matlock Bath Stoney Middleton Bridgehill Radbourne Common Hillstown Thurvaston Lane Head Oaker Kilburn Conksbury Little Hucklow Duckmanton Little Hayfield Smithy Houses Calow Green Bolsover Woodhouse Lower Birchwood Hatton Ashford in the Water Harlesthorpe Sunny Hill Slack Riddings Ingmanthorpe High Cross Bank Spital Bretton Bowden Head Hilltop New Houghton Renishaw Borrowash Hasland Belph Oxcroft Estate Sparrowpit Robin Hood Church Wilne Hollingwood Atlow Stoneheads Street Lane Tetron Point Melbourne Far Laund Scotches Woodlinkin Markham Vale Hazelwood Parsley Hay Brookfield Plaistow Green Church Broughton Mickleover Eaves Knoll Holymoorside Bolsover Mercaston Lilypool Hathersage Boothgate Grindleford Rosliston Denby Bottles Horwich End Parkhouse Green Marston on Dove Taddington Matlock Tideswell Unstone Green Pear Tree Duffieldbank Owler Bar Chelmorton Smalley Green Swadlincote Upper Town Sterndale Moor Riddings Norbury Caldwell Beeley Hardstoft Common Muggintonlane End Unstone Gorseybank Marehay Staden Holmley Common Ticknall Common Side Litton Mill Porterhouse Morley Smithy Snelston Dethick Little Hallam Birch Vale Ashgate Egstow Crowden Hayfield Whaley Bridge The Elms Ridgeway Bradwell Doveridge Sheepbridge Congreave Middle Handley Birley Loundsley Green Tupton Bradwell Hills Butterley Kirk Ireton Flaxholme Hallowes Langley Mill Hopton Pilsley Upper Town Froggatt Whaley Hargatewall Lees Egginton Common Peakley Hill Ault Hucknall New Bolsover Breadsall Hilltop Wyaston Nether Burrows West Handley Foolow Bridgemont Heage Chevinside Nether Chanderhill Birleyhay Potter Somersal Coal Aston New Mills Coddington Breaston Litton Blackwell Bonsall Longcliffe Bramley Makeney Barrow upon Trent Spinkhill Rowland Thorpe Crich Carr Kniveton Farley Peasehill Brookside Dale Moor Eyam Toadmoor Great Longstone Wadshelf Slaley Brimington Padfield Hidebank Callow Shepley Street Eastmoor High Peak Junction Cokhay Green Matlock Bank Wormhill Newtown Blackbrook Park Nook Morleymoor Oxcroft Hope Stainsby Common Chinley Holbrook Aston Edensor Burbage Coton in the Elms Riber Eagle Tor Danesmoor Bagshaw Heathtop Kelstedge Upper Padley Upper Langwith Wessington Findern Stanton by Bridge Boulton Idridgehay Trusley Doe Lea Holmgate Willington Crich Cock Alley Bolehill Church Gresley Ballidon Marlpool Rylah Upperwood Nether Heage Stoke Milford Carsington Birdholme Bradley Shottlegate The Leys Low Leighton Lodge House Surface Mine Ible Edale End Pleasley Somersal Herbert Fallinge Over End Nether Handley Shacklecross Larklands Rumbling Street Great Hucklow Thulston Alkmonton Warmbrook Moorhall North Wingfield Kirk Langley Millers Dale New Zealand Derby Coxbench Higham Whitfield Park Church Hill Millington Green Pomeroy Pentrich Temple Normanton Clifton Heath Mount Pleasant Dronfield Shelton Lock Lower Gamesley Little Longstone Sinfin Marsh Lane Holloway Westthorpe Wingfield Park Brightgate Doehole Steeple Grange Heanor Gate Ogston Holmesfield Castle View Morley Park Boulton Moor Sawley Cotes Park Horsley Cowlow West End Cross Hill Boylestonfield Dove Holes Bolehill Peak Forest Trentlock Summerley Windmill Henmoor Langley Upper Midway Sawmills Codnor Horsleygate Longford South Wingfield Tinkersley Mickley Hare Edge Wensley Middleton Chunal Nuttals Park Milton Leam Brimington Common Codnor Breach Foston Brindwoodgate Rawson Green Moravian Settlement Turnditch Mugginton Calton Lees Charlestown Greenside Littleover Unthank Carr Vale Cropper Bellevue Arkwright Town Stanhope Bretby Mapleton Harehill Newhall Walton Oakerthorpe Stanfree Knockerdown Charlesworth Alfreton Hadfield Elmton Snape Hill Ilkeston Junction Barlborough Hill Top Pleasley Vale Cowhill Old Dam Annwell Place The Bungalows Pilsley Spout Wheatcroft Upper End South Normanton Whitwell Common Mount Pleasant Slatepit Dale Coldeaton Newmarket Leadmill Little Chester Shipley Hardwick Butterley Long Duckmanton Spitewinter Brassington Whaley Thorns Great Wilne Milehill Gamesley Wingerworth Mercaton Nether Sturston Rise End Whitfield Old Brampton Monyash Quarndon Cowers Lane Bamford Whittington Moor Brackenfield Upperthorpe Overton Ednaston Repton Tissington Etwall Common Ladygrove Plaistow Ironville Grassmoor Ashbourne Markeaton West Broughton Grindsbrook Booth Mount Pleasant Pinxton Castleton Chaddesden Dalebank Astwith Crist Yeaveley Cartledge Farlands Booth Toadhole Furnace Priestcliffe Ditch Arthurs View Buckland Hollow Brook Bottom Ladmanlow Stanton Gate Lower Midway Bradbourne Kedleston Hardstoft Old Matlock Ripley Millthorpe Great Cubley Batham Gate Hilcote Waingroves Tunstead Hangingbridge Upper Hackney Park Head Culland Whitwell Calver Sough Mackworth Stanton Little Bolehill Glutton Bridge Lower Thurvaston Upper Hartshay Hartshorne Hulland Ward Sheldon Winsick Starkholmes Openwoodgate Alderwasley Dinting Vale Abney Old Whittington River's Vale Middleton Wheston Weston-on-Trent New Stanton Leabrooks Osmaston Linton Heath Bullhurst Hill Hognaston Palterton Brailsford Green Bole Hill Ashover Hay Barrow Hill Weston Underwood Elvaston Combs Allenton Bowshaw Chapel-en-le-Frith Priestcliffe Bullbridge Woodseats Birchover King's Newton Hodthorpe Blackwell Ashover Taxal Pilsbury Snitterton Chapel Milton Brand Side Walton-on-Trent Tapton Two Dales Brailsford Stanton in Peak Pikehall Poolsbrook Hartington Crowdicote Dunston Sleet Moor Thurvaston Smalley Ashleyhay Higher Gamesley Shipley Common Wilday Green Sutton on the Hill Gowhole Washgreen Peak Dale Higher Crossings Inkersall Green Wash Darley Bridge Dove Head New York Northedge Tansley Clay Mills Hollins Green Belper Lane End Stonegravels Acre Ridge Estate Bankwood Gate Edlaston Calver Low Stanton Lees The Forties Ingleby Higher Buxton Stretton Press Draycott Quarndon Common Bridge End Dicklant Simmondley Over Leigh Pilhough Duffield Godfreyhole Smisby New Whittington Staveley Denby Common Aldercar Short Heath Littlemoor Woodville High Lee Aston Heath Limekiln Field Hatton Fields Little Eaton Hull End Bridgeholm Green Hathersage Booths Gorsey Leys Crowhole Ockbrook Cubley Common Woodhead Brockhurst Nether End Lumsdale Slackhall Townend Lea Holestone Shuttlewood Rowsley Breadsall Boythorpe Chesterfield Compton Barton Blount Buxworth Nether Booth Bramley Vale Ravensnest Uppertown Darley Dale Tintwistle Langwith Egginton Scropton Smithy Moor Whitehough Cowdale Longway Bank Burntheath New Smithy Breckend Nether Padley New Brimington Newlands Bubnell Shardlow Dale End Long Eaton Ford The Brushes Lightwood Idridgehay Green Wilmorton Stainsby Greenhillocks Sandiacre Pilsley Green Spondon Overseal Elton West Edge Killamarsh Belper Calow Nether Loads Yeldersley Hollies Grindlow Heathcote Inkersall Brushfield Commonside Friden Glossop Wigley Hillcross Newbold Woodnook Bakestone Moor Hulland Village Milltown The Park Lower Hartshay Swathwick Blackbrook Smalley Common Little Cubley Woolley Moor Shatton Cressbrook Castle Gresley Ridgeway Moor Alton Matlock Bridge Upper Biggin Mickley Handley Chisworth Hallfield Gate Etwall Hady Somercotes Mill Green Fenny Bentley Golden Valley Snelston Common Earl Sterndale Boylestone Matlock Cliff Bargate Cherrytree Hill Glapwell Ashgate Malcoff Darley Hillside Hulland Moss The Flourish Derby War Memorial Village Nether Biggin Wirksworth Moor Common Side Shirley Alport Ambergate Matlock Dale Westhouses Litchurch Upper Birchwood Crewton Spancarr Smalldale Buxton