Retail Marketing in Warrencarr

Get in touch

Retail Advertising in Warrencarr

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DE4 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Warrencarr (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Staden Milltown Muggintonlane End Winsick Thornhill Peakley Hill Dicklant Wash Wheston Alton Millers Dale Doehole Blackwell Hammersmith Aldwark Bellevue Chesterfield Monsal Head West Broughton Hillclifflane Pentrich King's Newton Rumbling Street Sunny Hill Cock Alley Fallinge Winster Over Burrows Chapel Milton Leabrooks Brookside Smalley Green Spout Whaley Kelstedge Trusley Ballidon Oaker Shardlow Hathersage Booths Coxbench Conksbury Nether Handley Peak Forest Priestcliffe Ditch Great Longstone Brightgate Shipley Common Holymoorside Edale End Chaddesden Idridgehay Green Openwoodgate Pomeroy Mount Pleasant Grindleford Blackwell Potter Somersal Coton Park Common Side Spondon Boulton Moor Brailsford Holmewood Spancarr New Brimington Higher Crossings Cartledge Melbourne Nether Padley Brailsford Green The Bungalows Hardwick Wood Calow Green Horsley Woodhouse Danesmoor Lane Ends Great Cubley Glossop Bradwell Hills Ashleyhay The Forties Furness Vale Stonebroom Little Bolehill Chisworth Simmondley Ticknall Cokhay Green Dale End Wirksworth Hundall Pleasley Vale Newhaven Brindwoodgate Alvaston Inkersall Osleston Litton Mill Matlock Dale Barlborough Rowarth Cowley Taddington Woolley Moor Oxton Rakes Foremark Grindsbrook Booth Horwich End Cross o' th' hands Bargate Sterndale Moor Stanton-by-Dale Swanwick Cross Hill Morleymoor Ednaston Stenson Breadsall Hilltop Church Hill Ashover Hangingbridge Shireoaks Over Leigh Bowden Head Radbourne Common Birley Hardstoft Tunstead Church Broughton Stanhope Bretby Whittington Moor Church Wilne Boythorpe Robin Hood Woolley Radbourne The Flourish Langwith Junction Thurvaston Wormhill Harper Hill Sawley Pleasley Lydgate Cowdale Denby Common Ironville Cinderhill Egstow Smalley Owler Bar Holestone Matlock Bank Cropper Hargatewall Birleyhay Litchurch Mickleover Milehill Ingleby The Brushes Northedge Whitwell Sheldon Church Town Crich Carr Shacklecross Hill Top Crowhole Bramley Oakerthorpe Stone Edge Cotmanhay Bagshaw Alkmonton Brookfield Ambergate Upperthorpe West Edge Heathtop Old Brampton Ashover Hay Hollingwood Warrencarr Hill Somersal Owlcotes Hadfield Woodville Allenton Newbold Tupton Borrowash Hatton Fields Press Hemming Green Barlow Gamesley Oxcroft Uppertown Stanley Ridgeway Moor Long Duckmanton Limekiln Field The Park Ravensnest Holmesdale Plaistow Green Belph Crich Breaston Crist Yeldersley Oakwood Stockley Ripley Wheatcroft Fenny Bentley Crowden Penny Green Newbold Moor Priestcliffe Ilkeston Hasland Newhall Bolehill Norwood Newton Solney Shelton Lock Linton Shirland Alfreton Marston Montgomery Upper Padley Old Matlock Churchbalk Dowry Netherthorpe Nether Moor Holbrook Chevinside Sleet Moor Monyash Bakestone Moor Moorend Street Lane Wensley Lilypool Kirk Ireton Alderwasley Long Eaton Swarkestone Bridgehill Overton Unstone Shuttlewood Clowne Ridgeway Chinley Hardstoft Common River's Vale Derby Old Tupton Smisby Bolehill Stretton Greenhillocks Scotches Lower Midway Deepclough Middlecroft Great Wilne Hartington Farlands Booth Summerley Bridge End Hassop Waldley Park Head Longway Bank Pilhough Toadmoor Kedleston New Smithy Smalley Common Kilburn Doveridge Gorsey Leys Abney Astwith Smithfield Alsop en le Dale Holmley Common Littlemoor Old Glossop Bradbourne Culland Loscoe Weston Underwood Edensor Bole Hill Carr Vale Smalldale Burrfields Wingerworth Dunsa Callow Heanor Snitterton Palmer Moor Aston Ladygrove Millington Green Birch Vale Dalebank Whitfield Draycott Tinkersley Nether Biggin Hulland Moss Upper Newbold Highgate Osmaston Markeaton Stony Houghton Darley Hillside Nuttals Park Clay Mills Somercotes Sutton on the Hill Netherthorpe Hope Matlock Cliff Burbage Langwith Over Haddon Spitalhill Cowhill Clay Cross Egginton Morton New Zealand Hulland Village Whitehough Pride Park Coal Aston Whatstandwell Thulston Peasehill Upper Loads Duffieldbank Hazelwood Stanton Gate Holloway Little Eaton Lightwood Higher Gamesley Wyaston Taxal Thornsett Rowthorne Killamarsh Ridgeway Oversetts Mercaton Woodnook Mastin Moor Ogston Burnaston Hayfield Nether Loads Westthorpe Shaw Ollerbrook Booth Wilday Green Friden Bretton Hallowes Denby Bottles Pentrichlane-end Lane Head Hillstown Osmaston Batham Gate Farley Foston Edlaston Newlands Combs Sapperton Hodthorpe Dove Holes Allestree Elmton Marston on Dove Spitewinter Stainsby Common Nether Chanderhill Blackbrook Lowgates Wirksworth Moor Hilton Lower Crossings Henmoor Annwell Place Turnditch Dalbury Hollow Hollington Bowshaw Cutthorpe Upper End Little Cubley Lee Head Swadlincote Westhouses Hare Edge New Whittington Bankwood Gate Egginton Common Newton Beeley Upper Booth Townend Whitwell Common Compton Upper Town Washgreen Castleton Bridgeholm Green Shirebrook Grindlow Bullhurst Hill Middleton Belper Lane End South Wingfield Commonside Short Heath Snape Hill Yeaveley Dale Moor Ashopton Cowlow Sawmills Moravian Settlement Matlock Green Rise End Hilltop Congreave Darley Dale Stanfree Stanton Lees Bridgemont Ireton Wood Castle View Wilmorton North Wingfield Barber Booth Upper Midway Farnah Green Foolow Calver Hidebank Ambaston Lower Birchwood Kirk Langley Holmgate Hognaston Dinting Vale Dimple Smithy Moor Bolsover Woodhouse Slackhall Nether Burrows Duffield Alport Tunstead Milton Higher Dinting Codnor Mapperley Stanton in Peak Dunston Findern Ault Hucknall Stanton Doe Lea Spinkhill Dale Abbey Waingroves Buxton Tintwistle Moorfield Lees Baslow Acre Ridge Estate Unstone Green Coldeaton Tomthorn Brackenfield Oxcroft Estate Denby Village Langley Mill Hague Bar Windmill Willington Dalbury Walton Higher Buxton New Bolsover Bacon's Spring Overseal Leam Matlock Bridge Goseley Dale Hepthorne Lane Earl Sterndale Greenside Cromford Cowers Lane Pilsbury Little Hallam Cubley Common Wardlow Mires Heanor Gate Pye Bridge Parsley Hay Linton Heath Etwall Common Tibshelf Summerwood Top Aston Marehay Two Dales Chinley Head New Mills Lodge House Surface Mine Grassmoor High Lee Offerton Stoneyford Longcliffe Rowland Hopton Low Leighton Cherrytree Hill Marsh Lane Dove Head Brough Thurvaston Glutton Bridge High Cross Bank Twyford Nithen End Charlestown Milton Apperknowle Upper Birchwood Scropton Tansley New Sawley Shipley Woodthorpe Netherseal Nether End Kirk Hallam Aston-on-Trent Hartshorne Brassington Mill Green Eagle Tor Hady Stanley Common Broadmeadows Hargate Hill Wardlow Sudbury Hobroyd Brook Bottom Rowsley Fernilee Lumsdale Plaistow Pikehall Larklands Old Whittington Elton Sandiacre Sinfin Hallam Fields Toadhole Furnace Stonegravels Tissington Gorseybank Litton Bramley Vale Calver Low Lower Dinting Chelmorton Blackbrook Great Hucklow Park Nook Shepley Street Matlock Pinxton Clifton Butterley Etwall New Stanton Upper Town Hallfield Gate Mapleton Barrow Hill Mickley Yeldersley Hollies Riddings Staveley Buxworth Rawson Green The Leys Smithy Houses Lullington Makeney Newgate Heath Atlow Hollins Darley Bridge Biggin Loundsley Green Idridgehay Heage Gallows Inn Troway Flagg Belper Kniveton Sutton Scarsdale Tapton Hollington Grove Milford Little Hayfield Chunal Bubnell Tansley Knoll Shatton Youlgreave Nether Booth Stoneheads Boylestonfield Middleton Breckend Dronfield Woodhouse Gowhole Longford Quarndon Littleover Ford Coton in the Elms Tideswell Arkwright Town Longlane Freebirch Cotes Park Weston-on-Trent Duckmanton Boulton Derby War Memorial Village The Holmes Stanton by Bridge Fallgate New York Risley Hilcote Peak Dale Brampton South Normanton Stoke Williamthorpe Oaks Green Wigley Boothgate Shottlegate Barrow upon Trent Godfreyhole Somersal Herbert Inkersall Green Barton Blount Horsleygate Bakewell Newmarket Snelston Common Crowdicote Leaden Knowl Brand Side New Houghton Leadmill Longfordlane Brockhurst Renishaw Old Dam Aldercar Nether Green Calver Sough Bradwell Normanton Spital Hathersage Holbrook Moor Broadholm Upper Langwith Langley Common Lea Coplow Dale Heathcote Caldwell Ible Breadsall Hulland Ward Millthorpe Cressbrook Windley Boylestone Biggin Langley Carsington Matlock Bath Arthurs View Trentlock Whitehough Head Little Hucklow Porterhouse Calow Temple Normanton Mount Pleasant Brimington Torr Top New Horwich Buckland Hollow Higham Corbriggs Stoney Middleton Fritchley Smalldale Birdholme Mackworth Moorwood Moor Whitfield Park Handley West Handley Newtown Mount Pleasant Steeple Grange Lower Kilburn Repton Shottle Upper Hackney Riber Snelston Nether Sturston Shirley Dethick Chapel-en-le-Frith Hillcross Ockbrook Hollingwood Estate Lower Thurvaston St Augustines Bonsall Walton-on-Trent Woodhead Hales Green Quarndon Common Upper Hartshay Far Laund Upper Biggin Palterton Mickley Ladmanlow Starkholmes Hockerley Rodsley Middle Handley Ashbourne Hatton Farhill Whaley Thorns Morley Park Sheepbridge The Elms Creswell Curbar Gosforth Valley Pear Tree Pratthall Slack Hearthstone Riddings Stainsby Over End Moorhall Hollins Green Mugginton Bolsover Pilsley Green West End Eyam Parwich Wadshelf Chellaston Unthank Coddington Codnor Breach Hull End Brushfield High Peak Junction Burntheath West Hallam Church Gresley Thorpe Slaley Rose Hill Bretby Nether Heage Churchtown Ashford in the Water Horsley Brimington Common Parkhouse Green Froggatt Morley Marlpool Bamford Heath End Emmett Carr Flaxholme Norbury Mercaston Ingmanthorpe Tetron Point Aston Heath Pilsley Harlesthorpe Eastmoor Millers Green Butterley Common Side Canholes King Sterndale Pilsley Castle Gresley Padfield Codnor Gate Glapwell Little Chester Rylah Northwood Rosliston Ashgate Holmesfield Charlesworth Lower Pilsley Scarcliffe Calke Higher Chisworth Sparrowpit Harpur Hill Malcoff Dronfield Calton Lees Bradley Grangemill Birchover Greenwich Little Longstone Eaves Knoll Woodseats White Moor Lower Hartshay Wessington Sinfin Moor Eckington Crewton Perryfoot Elvaston Ilkeston Junction Hardwick Wakebridge Codnor Park Upperwood Ashgate Warmbrook Swathwick Bullbridge Lower Gamesley Golden Valley Roston Darley Abbey Cockyard Markham Vale Woodlinkin Brockwell Knockerdown Harehill Edale Slatepit Dale Morley Smithy Wingfield Park Whaley Bridge The Gutter Poolsbrook