Retail Marketing in Winsick

Get in touch

Retail Advertising in Winsick

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S41 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Winsick (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Holbrook Heanor Hardwick Lea Shipley Common Hales Green Hilton Priestcliffe Ditch Boulton Sparrowpit Chinley Edale Kniveton South Wingfield Annwell Place Denby Village Cinderhill Cartledge Little Longstone Sleet Moor Wardlow Mires Moorfield Cressbrook Barrow Hill Potter Somersal Aldercar Muggintonlane End Hargatewall New Zealand Holbrook Moor Calow Green Middleton Hardstoft Dunston Common Side Oakwood Cross Hill Thulston Norwood Spital Netherthorpe Renishaw Wirksworth Cowdale Killamarsh Tibshelf Upper Birchwood Ticknall Ridgeway Harpur Hill Upper Loads Lumsdale Calver Cock Alley Upper Padley Tetron Point Aston Alsop en le Dale Little Hallam Hayfield Greenside Netherseal Slack Ravensnest Heage Matlock Bath Waingroves Ilkeston Junction Bridgeholm Green Barlow Glossop Weston-on-Trent The Flourish Stenson Edale End Cowlow Oaker Shipley Bramley Cropper Crist Upper Langwith Tansley Knoll Longcliffe Higher Buxton Two Dales Ockbrook Gorseybank Holmesfield King's Newton Tideswell Staveley Over Haddon Roston Riber Ironville Wash Harehill Birchover Hilcote Hallowes Mount Pleasant Derby Doveridge Pye Bridge New Houghton Padfield Buxworth Malcoff Canholes Risley Winsick Upper Town Codnor Park New York New Horwich Barlborough Bakewell Matlock Bank Buxton Makeney Darley Hillside Mill Green Lower Pilsley Ingleby Rowland Owler Bar Lydgate The Gutter Far Laund Stoney Middleton Littlemoor Oxcroft Summerwood Top Monyash Hallam Fields Lower Thurvaston Hilltop Hollins Green Moorwood Moor Dove Head Godfreyhole Dalbury Hollow Wilday Green Chapel-en-le-Frith Ambaston Toadmoor Alvaston Baslow Sudbury Twyford Alport Dale Abbey Holestone Ridgeway Kelstedge Hady Arthurs View Woodthorpe Nether End Egstow Gowhole Etwall Williamthorpe Breaston Smithy Houses Dale End Horsley Horwich End Coal Aston Newbold Moor Owlcotes Newhaven Brightgate Radbourne Common Pilsley Longlane Church Broughton Belper Lane End Waldley Whaley Bridge Sutton Scarsdale Ashleyhay Cowhill Millthorpe Bacon's Spring Lane Head Elvaston Longway Bank Uppertown Middlecroft New Whittington Over Leigh Dalbury Shatton Middleton Washgreen Elton Apperknowle Rose Hill Old Tupton Inkersall Green Heath Caldwell Newlands Parwich Chinley Head Farley Litton Mill Dethick Castle Gresley Nether Moor Mapleton Spinkhill Codnor Breach Shacklecross Sawmills Shottlegate Westhouses Snape Hill Oxton Rakes Ashford in the Water Longfordlane Mount Pleasant Boythorpe Stainsby Calton Lees Leaden Knowl Palterton Newhall The Holmes Lees Bowden Head Over Burrows Smalldale Rise End Little Cubley Dinting Vale Lower Hartshay Smalley Radbourne Carr Vale Gamesley Flagg New Bolsover Snelston Aston Heath Hargate Hill Birleyhay Tansley Spout Old Dam Doe Lea Cutthorpe Steeple Grange Winster Heathtop Bowshaw Clay Cross Low Leighton Newtown Charlesworth Bullhurst Hill Rowarth Bakestone Moor Heathcote Lightwood Duffield Ambergate Church Gresley Hague Bar Ashgate Duckmanton Thurvaston Hollins Milton Golden Valley Breadsall Hilltop Slackhall Lee Head Idridgehay Foston Peakley Hill Castle View Hathersage Booths Pilsbury Stonebroom Middle Handley Darley Bridge Scotches Denby Common Smisby Holmewood Dalebank Brindwoodgate Woodlinkin Furness Vale Hopton Shelton Lock Oxcroft Estate Conksbury Burntheath Stanton Darley Abbey Eagle Tor Thornhill Grindsbrook Booth Unthank Hathersage Wilmorton Peak Forest Alkmonton Upper Town Holmgate Harlesthorpe Mickleover Lowgates Stoneyford Emmett Carr Newgate Sinfin Moor Stretton Whaley Higher Dinting Slaley Langley Common Whitwell Clay Mills Chesterfield Great Hucklow Mount Pleasant The Park Brailsford Kirk Langley Tinkersley Wirksworth Moor Rylah Lower Crossings Coldeaton West Edge Barton Blount Oaks Green Offerton Eyam Markham Vale Willington Pentrich King Sterndale Brushfield Tupton Chunal Milltown Pinxton Sutton on the Hill Burnaston Millers Green Wyaston Quarndon Common Blackwell Blackbrook Lullington Pentrichlane-end Swanwick Whitwell Common Thurvaston Ault Hucknall Higher Crossings Scarcliffe Edensor Bradbourne Mercaton Dronfield Woodhouse Nether Chanderhill Rumbling Street Shottle Corbriggs Newton Solney Cubley Common Staden Doehole Monsal Head Hammersmith Parsley Hay Hillstown Northedge Ingmanthorpe Chelmorton Crowhole Markeaton Ilkeston Taddington Hartington Eaves Knoll Hodthorpe Linton Loscoe Ednaston Old Matlock Park Head Stonegravels Scropton Boylestonfield Turnditch Leam Warrencarr Tissington Townend Netherthorpe Abney Hangingbridge Parkhouse Green Gallows Inn Northwood Buckland Hollow Hollingwood Estate Bamford Chellaston Troway Lower Kilburn Brockhurst Hazelwood Cowers Lane Crowden Fallinge Ashopton Morley Smithy Breadsall Tunstead Milton Mugginton Cromford Goseley Dale Ford Ashover Hay The Forties Glutton Bridge Bridge End Wheston Unstone Barber Booth Bellevue Nether Handley Hill Top Stanton in Peak High Lee Moorend Farlands Booth Brampton Lower Midway Tintwistle Aldwark Mackworth Codnor Derby War Memorial Village Fallgate Morleymoor Fenny Bentley Millington Green Mickley Bargate Astwith Alderwasley Matlock Dicklant Westthorpe Bradwell Cowley Bullbridge Stoneheads Marston on Dove Plaistow Green Ogston Higher Chisworth Hasland Denby Bottles Burrfields Hulland Village Bolsover Woodhouse Kirk Hallam Little Bolehill Nether Padley Langwith Junction Whitfield Park Bradley Lodge House Surface Mine Quarndon Mickley Foremark Creswell Swarkestone Pratthall Gorsey Leys Hardwick Wood Brimington Common Codnor Gate Rowthorne Smalley Common Spitalhill Trentlock Crowdicote Hidebank Nether Booth Sunny Hill Sawley Marlpool Duffieldbank Earl Sterndale Dronfield Wadshelf Little Eaton Hobroyd Pear Tree Old Brampton Little Chester Riddings Riddings Grindleford Biggin Higher Gamesley Loundsley Green Hatton Snitterton Millers Dale Newton Morley Upperwood Atlow Calver Low Windley Sandiacre Thornsett Clowne Nether Green Woodnook Kirk Ireton Yeldersley Hollies Hillcross Holymoorside Sterndale Moor Church Wilne Stanton-by-Dale Trusley Hulland Moss Spancarr Grindlow Harper Hill Chevinside Swathwick Lower Gamesley Nether Burrows Shirland Darley Dale Chaddesden Lower Birchwood Egginton Common Farnah Green Pilsley Osmaston Smithfield Leadmill Ible Brand Side Little Hayfield Wormhill Upper Hackney Hill Somersal Priestcliffe Birdholme Moorhall Tapton Repton Calow Stanley Common The Elms Bolehill Old Glossop Grangemill Littleover Lane Ends Spondon Hollingwood Stony Houghton Boulton Moor Bolsover Boylestone Tunstead Hognaston Eckington Nether Heage Crich Carr Smalldale Brockwell Walton-on-Trent Aston-on-Trent Spitewinter Church Town Calke Tomthorn West Handley Batham Gate Idridgehay Green Brassington Melbourne Overseal Snelston Common Shaw Crewton Newmarket Press Wensley Fernilee Coplow Dale Hollington Wakebridge Bridgemont Woodhead Whitehough Woolley Whatstandwell Inkersall Belph Butterley Ladygrove Kedleston Toadhole Furnace Somersal Herbert Yeldersley Simmondley Warmbrook Kilburn Litchurch Hull End Hallfield Gate West Hallam Mapperley Pleasley Vale Ripley Friden Gosforth Valley Old Whittington Limekiln Field Holmesdale Lilypool The Bungalows Stanton by Bridge Summerley Cherrytree Hill Bonsall Holmley Common Edlaston Belper Larklands Marsh Lane Nether Biggin Callow Curbar Froggatt Stanhope Bretby Nether Sturston Brookfield Pride Park Handley Crich North Wingfield Rosliston Openwoodgate St Augustines Henmoor Stockley Horsley Woodhouse Flaxholme Great Wilne Hare Edge Weston Underwood Rodsley Blackwell Greenwich Shirley Shirebrook Poolsbrook Matlock Cliff Ballidon Cotmanhay Etwall Common Shardlow Osleston Over End Bagshaw Ridgeway Moor White Moor Ashover Wingfield Park New Mills Fritchley Farhill Coddington Calver Sough Temple Normanton Normanton Grassmoor Shireoaks Danesmoor Heanor Gate Hillclifflane Nithen End Allenton Deepclough Swadlincote Oversetts Upper Booth Hassop Rowsley Cockyard Peak Dale Culland Birch Vale Commonside Sheepbridge Common Side Whittington Moor Borrowash Wessington Morley Park Upper End Wardlow Upper Hartshay Perryfoot Moravian Settlement Upper Newbold Langley Mill Upper Biggin Draycott Brimington Ashgate Slatepit Dale Shepley Street Brackenfield Penny Green The Leys Hardstoft Common Mastin Moor South Normanton Matlock Dale Eastmoor Hope Norbury Osmaston Hockerley New Brimington Heath End Matlock Green Dowry Bretton Holloway Hadfield Brailsford Green Litton Woodville Brookside Long Duckmanton Walton Nether Loads New Sawley Blackbrook Butterley New Stanton Birley Nuttals Park River's Vale Coton in the Elms Whaley Thorns Highgate Burbage Horsleygate Milford Leabrooks Rawson Green Dale Moor Churchbalk Robin Hood Coxbench Newbold Pleasley Stanton Gate Wigley Findern Porterhouse Street Lane Hulland Ward Greenhillocks Sapperton Stanton Lees Starkholmes Alton Shuttlewood New Smithy Broadmeadows Acre Ridge Estate Upperthorpe Compton Breckend Stone Edge Pikehall Mercaston Chapel Milton Barrow upon Trent Milehill Sinfin Somercotes Torr Top Youlgreave Bretby Aston Stanfree Long Eaton Beeley Allestree Bridgehill Overton Peasehill Churchtown Wheatcroft Stoke Marehay Bubnell Hearthstone Dove Holes Coton Park Bole Hill Cross o' th' hands High Peak Junction Hemming Green Wingerworth Stainsby Common Palmer Moor Morton Oakerthorpe Plaistow Biggin Clifton Higham Freebirch Elmton Ladmanlow Short Heath Windmill Great Cubley Hollington Grove Lower Dinting Ashbourne Woolley Moor Marston Montgomery Taxal Ireton Wood Sheldon Smithy Moor Brook Bottom Foolow Dunsa Cokhay Green West Broughton Arkwright Town Park Nook Hundall Bramley Vale Hepthorne Lane Unstone Green Church Hill West End Hartshorne Carsington Dimple Thorpe Whitehough Head Great Longstone Hatton Fields Yeaveley Stanley Bankwood Gate Broadholm Alfreton Bolehill Whitfield Brough Glapwell Combs Pilsley Green High Cross Bank Ollerbrook Booth Pomeroy The Brushes Egginton Langley Longford Bradwell Hills Little Hucklow Woodseats Castleton Charlestown Congreave Boothgate Pilhough Upper Midway Langwith Knockerdown Chisworth Matlock Bridge Cotes Park Smalley Green Linton Heath