Retail Marketing in Langham

Get in touch

Retail Advertising in Langham

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SP8 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Langham (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Galton Forston Pulham Duntish Alderney East Burton Sixpenny Handley Fairmile Leigh Stone Coombe Keynes Shapwick Lambs' Green Cann Sutton Holms Easton Winterborne Zelston Hewood Lower Row South Bowood Oakdale Winterborne Stickland Blacknoll Mannington Hemsworth Over Compton Redford Nether Cerne Champernhayes Marsh Muckleford Wigbeth Godmanstone East Pulham Glebeland Estate Melbury Sampford Holt Wood Bearwood Woodcutts Deanend Poxwell Woolford's Water Redlands Throop Cheselbourne Beaminster Mappowder Pleck Green Weymouth Winterborne Muston Droop Mill Throop Lower Blandford St Mary Bothenhampton East Morden Stallen East Stour Common Friar Waddon Stanbridge Lower Hamworthy St Catherine's Hill Newtown Buckland Ripers Ulwell Canford Heath White Lackington Fiddleford Pleck Worbarrow Frome Whitfield West Moors Cerne Abbas Netherstoke Higher Holnest Littlebredy West Shilvinghampton Netherbury Colehill Winterborne Monkton Monkton Up Wimborne Upper Parkstone The Common Winterborne Whitechurch Manston Piddletrenthide East Melbury West Knighton Lower Holwell Christchurch Crossways Drive End West Lulworth Seatown The Folly Ashley Mount Pleasant Fifehead Magdalen New Town Glanvilles Wootton Dean Lake Skilling Woodbridge Braytown Coldharbour Miles Cross Northport West Hurn Saddle Street Portland Port Ashington Witchampton Lower Bockhampton Chalbury Rushton St Andrew's Well Bourne Valley Corscombe Charminster East Lulworth Hilfield Arne Hamworthy Haydon Halstock Hains Quarleston Broadwindsor Bingham's Melcombe Ashley Heath Woodrow Waytown St Leonard's Farm Park Hurn Mosterton West Chaldon Springbourne New Town Pentridge North Wootton West Morden Newtown Overcombe God's Blessing Green Stapehill Wimborne St Giles Gillingham Binnegar Merley Morcombelake Up Sydling Stoke Wake Holt Heath Lydlinch Cann Common Higher Chalmington Cold Harbour Holt Ranston Cranborne Tyneham Whitecross Bincombe Talbot Woods Brockhampton Green Lake Belchalwell Street Hanford Talbot Heath Higher Ansty Wyke Winterbourne Steepleton Middle Bockhampton Cripplestyle East Knighton Blackney Buckland Newton Monkton Wyld Sturminster Common Burstock Hinton St Mary Swyre Lower Mannington Charlestown West Melbury Sandford Kimmeridge Bradford Abbas Batcombe Merriott Three Legged Cross Merry Field Hill Edmondsham Littledown Marshwood Kington Magna Wych Farrington Portesham Burton Crooked Withies West Parley Westfields Evershot Tiley Canford Cliffs Studland Red Hill Northbourne Harman's Cross Elm Hill Langton Herring Sandhills Fifehead St Quintin Crendell Tollard Farnham Romford Todber Winyard's Gap Bear Cross Wyke Regis Bagber Weston The Mount Rivers' Corner Filford Three Gates Tadden Mangerton Osmington Mills King's Stag Sandford Orcas Stoborough Durweston North Chideock Knowlton Hermitage Grange Bourton Westbourne Ham Sturminster Marshall Matchams Boscombe Bishop's Caundle Kitford Tuckton Old Town Kittwhistle Branksome Park Lillington Penn Uppington Muscliff Bramblecombe Dewlish Slepe Wallisdown Rixon Mapperton Holway Lyme Regis Post Green Buckhorn Weston Coneygar Cocknowle Aller Bowridge Hill Southover Woodyates Dewlands Common Pig Oak Stafford's Green Bridport Fortuneswell Woodville Holton Heath Ringstead Fifehead Neville Redbridge Ivy Cross Chettle Hilton Okeford Fitzpaine East Bloxworth Clifton Maybank Trickett's Cross Pimperne Silton Sharnhill Green North End Whitefield Woodlands Common Queen Oak Hartgrove Higher Woodsford Hinton Parva Cowgrove Melcombe Bingham Holway Kingston Gaunt's Common Alweston Melbury Abbas Portway Bradpole Littlewindsor Corfe Castle Purse Caundle Pamphill Broadmayne Thornicombe Beacon Hill Throop Mounters Camel Green Hound Hill Poole Cattistock Higher Bockhampton Longburton Goathill West Southbourne Almer Manswood Stour Provost West Pulham Hurst Bowleaze Manning's Heath Winton Little Woolgarston Jumpers Common Creech Bottom Hursey Whitcombe Stony Knaps Horton Radipole Shothole Meyrick Park Pilford Haythorne Turlin Moor Oxbridge Long Cross Tarrant Rushton Wooth Creech West Stour Clapgate Beaumont Village Holdenhurst Blandford Forum Hummer Bedchester Upton Tarrant Rawston Combe Almer White Moor South Poorton Ansty Cross Tadnoll Woolgarston Ashmore North Bockhampton Alton Pancras East Stoke Winterborne Herringston Whitmore Iford New Town Birch Close East Cliff Margaret Marsh Higher Row Grimstone Nottington Chalbury Common Rodwell Dean Park Horton Heath Osehill Green Ryall Minterne Parva Long Bredy Stalbridge Weston Winterborne Clenston Longfleet Walditch Castletown Pokesdown Swanage Stoborough Heath Blandford St Mary Boys Hill Knighton West End Branksome Oborne Sandhills East End Kingston Maurward Athelhampton St Johns Ridge Dottery Hollow Oak West Woodsford Littleton Higher Sandford Turbary Common Somerford Worgret East Creech Holmebridge The Borough East Stour Allington Cosmore Organford Poolestown Yondover Stinsford Lower Eype Farnham Winterborne Kingston Pleck Huntingford Stanley Green Abbotsbury Bournemouth Chideock West Cliff Parkstone Bere Regis Affpuddle Tollerford West Holme Mapperton Hamlet Drimpton Totnell Broom Hill Hinton Martell Guy's Marsh Poundbury Long Crichel Huish West Stafford Milton on Stour St Leonards Little Canford Sterte Birdsmoorgate Daggons Park Gate Hampreston Powerstock Happy Bottom Lower Kingcombe Turnworth Enmore Green Cobb East Shilvinghampton Langham Kingston Russell Beaulieu Wood Broadwey West Howe Melcombe Regis Ash Milborne St Andrew Henley Haddon Hill Lulworth Cove Rossmore Fishpond Bottom Leigh Loscombe Askerswell Puncknowle Foxholes Madjeston Cold Harbour Turners Puddle Lewcombe Sleight Knackers Hole Lower Nyland Ensbury Park Bluntshay Burton Dibberford Shave Cross Nuffield Melplash Eype's Mouth Oakley Weston Gussage St Andrew Notton Moordown Cross Lanes Stour Row Rew Caundle Marsh Lower Street St James Yetminster Cobley Pilsdon East Parley Strouden Burleston Newtown Norden Leweston Wool Lodge Copse Estate Haydon Merritown Langton Matravers Netherhay Purewell Burngate Toller Whelme Coombe Higher Halstock Leigh Pleck Blackwater Kinson Stockwood Shaggs West Orchard Woodlake Melbury Bubb Salway Ash Preston Atrim Sandbanks Spetisbury East Howe Hillbutts Warmwell Westham Oathill East Holton Higher Eype Watton Toller Fratrum Synderford Rew Littlemoor Higher Wraxall Eccliffe Gussage St Michael South Bockhampton Tarrant Hinton Minchington Gaunts Kit Hill Hill Street Corfe Mullen Compton Valence Little Ansty Horn Ash Higher Kingcombe Sandford Woods Blackdown Wootton Fitzpaine Wraxall Chaldon Herring Nettlecombe Stokeford Pymore Canford Magna Tarrant Crawford Whitchurch Canonicorum Wimborne Minster Minterne Magna Langton Long Blandford South Perrott Wynford Eagle Lower Holditch Folke Durlston Higher Whatcombe Creekmoor Avon Common Gore Stalbridge Chilbridge Bittles Green Ryme Intrinseca Charminster Gribb Frampton Winkton Stoke Abbott Hincknowle Toller Porcorum Meerhay East Chelborough Hooke Lower Strode Clift Avon Castle Ibberton Canford Bottom Puxey Owermoigne Osmington Furzehill School House Lilliput Gussage All Saints Belchalwell Maudlin Cross Moorbath Knob's Crook Sydling St Nicholas White Post Rodden Templeman's Ash Uploders Tarrant Gunville Pidney Rockley Sands Catherston Leweston Sherborne Waddon Lower Ansty Stourton Caundle Primrose Hill Walton Elm Winterborne Houghton Stourpaine Pallington Verwood Briantspuddle Church Knowle Child Okeford West Milton Rushcombe Bottom Woolsbridge Camesworth Talbot Village Quarr Woodsford Ferndown Poyntington Caundle Wake Bugley Peacemarsh Grange Estate Anderson Wareham Dragon's Hill Portland Bill Lanehouse Warren Buckham Herston Holwell Folly Stour Meadows Lane End Sturminster Newton Broadoak Trent Hengistbury Head Beer Hackett Packers Hill Coryates Henbury Bookham West Bexington Gibbs Marsh Southbourne Lower Whatcombe Hammoon Woolland Litton Cheney Shipton Gorge St Ives West Chelborough Cashmoor Chedington Muscliffe Cruxton East Brook Broadstone Bradford Peverell Hedge End Dunbury Lulworth Camp Benville Hillbourne Coker's Frome Knighton Up Cerne Winterborne Tomson Southill Sutton Poyntz Ensbury Dorchester Furleigh Cross Middlemarsh Thornford Loders Crouch Hill North Poorton East Holme Adber Friars Cliff Broad Oak Woodlands East Fleet Chilfrome Holworth Mount Pleasant Bovington Camp Furzebrook Higher Coombe Yewstock Uphall Blandford Camp Marnhull Lower Wraxall Parley Green Winfrith Newburgh Crab Orchard Lodbourne Holywell Puddletown Stoborough Green Bryanston Seaborough Steeple Townsend Fontmell Magna Fleet Tolpuddle Tarrant Monkton Wick Colesbrook Winterbourne Abbas Acton Gotham Frome St Quintin Higher Nyland Whitcombe Ham Hill Rampisham Highcliffe Leigh Rowlands Westford Silkhay Iwerne Minster Well Bottom Newtown Sockety Alcester West Bay Adam's Green Woodbridge Lytchett Minster Chickerell Sandpit Mudeford Kingston Lower Halstock Leigh Winterborne Came Rolls Mill Chetnole Glue Hill Newton Peveril Wonston Giddy Green Alum Chine Horton Common Bishop's Down Ilsington Holnest Stoke Water Fontmell Parva Walkford Hartmoor Stanpit Thorncombe Deanland Piddlehinton Charlton Down Chiswell Bettiscombe Holditch Laymore Plush Alderholt Boveridge East Orchard Gannetts East Compton Moreton Ansty Ham Common Moor Crichel Milton Abbas Pillwell Court Orchard Twyford Nether Compton Hopsfield Putton Marshalsea Shitterton New Town Southlands Hardy Country Park Stratton Tarrant Launceston Charlton Marshall Chilcombe Symondsbury Ameysford Southwell Longham Spyway Woolcombe Higher Melcombe Hayes Compton Abbas Lytchett Matravers Motcombe Bloxworth Charmouth Ebblake Maiden Newton Tarrant Keyneston West Compton Whetley Cross Pleck Melbury Osmond Moorside Sutton Waldron Lyon's Gate Newton Upwey Upton Kingsland Shaftesbury Winterborne St Martin Waterloo Grove Hazelbury Bryan Newland New Swanage Tincleton Columbia Farm Stubhampton Burton Bradstock Shillingstone Greenham West Bourton Shroton North Bowood Hogstock Chalmington Worth Matravers Dudsbury Charlton on the Hill Higher Totnell Pimperne Steepleton Iwerne