Retail Marketing in Lower Blandford St Mary

Get in touch

Retail Advertising in Lower Blandford St Mary

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DT11 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Lower Blandford St Mary (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Shitterton Norden Melcombe Bingham Kingston Maurward Hooke Stanbridge Merley Charmouth Holnest Pilsdon Higher Kingcombe Queen Oak Boveridge East Knighton Pleck East Pulham Gribb Lake Peacemarsh Herston Chideock Kingsland Wyke Blackdown King's Stag Winterborne Monkton Watton Godmanstone East Stour Common Kimmeridge Lower Nyland West Bay Trent Somerford Higher Whatcombe Spetisbury Corfe Castle Holditch Jumpers Common Mill Throop Stourton Caundle Folly Gaunt's Common Galton Osehill Green Hillbourne New Town Furzehill Drive End Sturminster Marshall Nuffield Portland Bill Adber Burleston Netherbury Coneygar Langton Herring Horton Common Burton Canford Magna Kingston East Stour Kittwhistle Guy's Marsh West Bourton Woodlands Charlton Down Coker's Frome Shave Cross Whitefield White Lackington Three Gates West Chaldon Gannetts Stoke Wake Longburton Bishop's Caundle Alum Chine School House Creekmoor Woodville Minterne Parva Lane End Pentridge Merritown Cold Harbour Ranston Bettiscombe Adam's Green Combe Almer Thornford Sandhills Margaret Marsh Elm Hill Beaminster Manston Woolgarston Newtown Cripplestyle Higher Wraxall Shipton Gorge Bittles Green Motcombe Colesbrook Cattistock East Parley Durlston Cobley Henley Mapperton Buckland Newton Melplash Sleight Shroton Hains Southlands Tarrant Gunville Walton Elm Litton Cheney Sturminster Common Folke Middle Bockhampton White Moor South Bowood Lyme Regis Post Green Waterloo Hayes North Wootton Brockhampton Green East Burton Sutton Waldron Hurst Hampreston Hedge End Branksome Dean Giddy Green Minterne Magna Clifton Maybank Birdsmoorgate Stockwood Symondsbury Braytown Rushcombe Bottom Clift St Ives Lower Hamworthy New Town Highcliffe West Chelborough Frome Whitfield Holworth East Brook Leigh Lulworth Camp Rushton Townsend Newtown Well Bottom Sandpit Northport Nottington Hursey Long Crichel Hartgrove West Holme Ham Caundle Wake Holway Poxwell Wynford Eagle Ibberton Stapehill Lodbourne Hummer Burton Bradstock Chilfrome West Stour St Catherine's Hill Hanford Alweston Bradpole Ansty Marshwood Melcombe Regis Winterborne Houghton Studland Oathill West Moors Kingston Aller Sixpenny Handley East Chelborough Benville Tiley Muscliff Grange Cashmoor Higher Woodsford Pig Oak Ridge Colehill Avon Castle Fifehead Magdalen Ash West Howe Gaunts Warren Oakley Ham Common Turnworth Newland Farrington Coldharbour Matchams Longham Mapperton East Melbury Nettlecombe Blandford St Mary Littlebredy Whitmore Hengistbury Head Haddon Hill Goathill Woodcutts Haydon Pamphill Ashington Ilsington Chettle Talbot Woods Toller Porcorum Stoborough Green Yondover Pokesdown Dragon's Hill Holway North Bockhampton Grove Pymore Swyre Tarrant Rawston Higher Row West Pulham Horton Heath Sandhills Mount Pleasant Okeford Fitzpaine Catherston Leweston Higher Totnell Newtown Totnell Tarrant Keyneston Kingston Russell Poole Tarrant Launceston Lytchett Matravers Salway Ash Lower Holwell Longfleet Meerhay God's Blessing Green Chiswell Beer Hackett Higher Bockhampton Cobb Woolcombe Arne Puddletown Milborne St Andrew Loscombe St Leonards Stalbridge Stoborough Hogstock Stubhampton Pleck Ashley Heath Woolland North Bowood Lower Eype Friar Waddon Woolsbridge Old Town Newton Peveril Netherstoke Lower Whatcombe Hound Hill Duntish Middlemarsh Lyon's Gate Buckham Higher Eype Forston Crossways Tadnoll Moorbath Portland Port Charminster Friars Cliff Winterborne Zelston Holt Heath Buckland Ripers Bramblecombe Chickerell Crab Orchard Leweston Bedchester Winterborne Clenston Winton Bluntshay Higher Melcombe Tollard Farnham Milton Abbas Lewcombe Iwerne Minster St Andrew's Well North Chideock Bearwood Henbury Lilliput Oborne The Borough Stoborough Heath Furzebrook Lulworth Cove Holdenhurst Winterborne St Martin Turbary Common Winyard's Gap Weston Broadoak Sherborne Broadmayne Leigh Sandford Woods Hazelbury Bryan Sutton Poyntz Winterborne Stickland Woolford's Water West Morden Horn Ash Moordown Hilton Hinton St Mary East Stoke South Perrott South Poorton Wareham Ryall Bournemouth Purse Caundle Bugley Bloxworth Newtown Monkton Wyld Buckhorn Weston Northbourne Lower Halstock Leigh Hewood The Mount West Woodsford Camel Green Wonston St James Synderford Wyke Regis Fishpond Bottom Gussage St Andrew Littlemoor Woodbridge Tolpuddle Langton Matravers Todber Langham Gibbs Marsh Filford Moreton East Lulworth Pidney Dudsbury Purewell Steeple Throop St Leonard's Farm Park Hartmoor Wraxall Winterborne Herringston Sockety Gillingham Lydlinch West End Thornicombe Cosmore Littledown Preston Hopsfield Lower Blandford St Mary Champernhayes Marsh Acton Happy Bottom Cruxton Knighton Stone Creech Wimborne St Giles Moor Crichel Belchalwell Lower Street New Swanage Little Woolgarston Ensbury Park Pillwell Laymore Holywell Allington Blandford Camp Puxey Upper Parkstone Chalmington Lower Row Huntingford Beaumont Village Harman's Cross Pimperne Cranborne Lytchett Minster Alderholt Ringstead Lodge Copse Estate Twyford West Knighton Throop Leigh Notton Coombe Keynes West Parley Knackers Hole Wimborne Minster Tarrant Rushton Mounters Coombe Woodsford Hamworthy White Post Stour Row East Orchard Tollerford Lower Mannington Stallen Dunbury Athelhampton Hamlet Gore East Creech Belchalwell Street Worgret Swanage Higher Holnest Muscliffe Stour Provost Kington Magna Wootton Fitzpaine Alderney Waddon Turlin Moor Bere Regis Rowlands Upton West Bexington Lower Holditch Lambs' Green Southover Clapgate Higher Ansty Woodlake Talbot Heath Dewlands Common Hemsworth Ryme Intrinseca Pimperne Toller Fratrum Iford Winterbourne Abbas Trickett's Cross Bradford Peverell Turners Puddle Stratton Child Okeford Stafford's Green Westham Kit Hill East Bloxworth Hillbutts Springbourne Durweston Cann Whitchurch Canonicorum Crooked Withies Birch Close Fortuneswell Owermoigne Hincknowle Charminster Weymouth Miles Cross Binnegar Saddle Street Corfe Mullen Bourne Valley The Common Overcombe Shapwick Blacknoll Woodlands Common Beacon Hill Fifehead St Quintin North Poorton Bookham Merry Field Hill Camesworth Charlton Marshall Stanpit Maudlin Cross Nether Cerne Merriott Higher Coombe Shaftesbury Rodwell Shothole Moorside Cross Lanes Verwood Loders Ashley Kitford Tincleton Portesham Edmondsham Stony Knaps Frome St Quintin Ivy Cross Enmore Green Worbarrow Portway Tarrant Monkton Waytown Batcombe Little Canford West Hurn Deanend Toller Whelme Rockley Sands Chalbury Common Ham Hill New Town Horton Madjeston Stoke Abbott Uppington Westfields Bowridge Hill Steepleton Iwerne Crendell West Lulworth Chetnole Holt Oakdale Whetley Cross East Holme Southbourne Briantspuddle Gussage St Michael Alcester Over Compton Piddletrenthide West Cliff Red Hill Thorncombe East Shilvinghampton Cocknowle Shaggs Chaldon Herring Cheselbourne Mosterton Eccliffe Yetminster Lillington Wick Plush Cold Harbour Warmwell Ulwell Dorchester Poolestown Caundle Marsh Wooth Southill Rodden Knowlton Manswood Alton Pancras Daggons Wigbeth Long Bredy West Southbourne Canford Bottom Fontmell Parva East Cliff Branksome Park Haydon Stour Meadows Blackney Muckleford Greenham St Johns Beaulieu Wood Winterborne Kingston Tadden Wool Lanehouse Powerstock Silton Hinton Martell Winterborne Whitechurch Tarrant Hinton Pleck Green Bear Cross Stourpaine Westbourne Parley Green South Bockhampton Quarr Melbury Abbas Rew Putton Sandbanks Hammoon Lower Bockhampton Whitecross Bovington Camp Maiden Newton Bourton Wallisdown Fontmell Magna Glue Hill Newton Slepe Pleck Gotham Anderson Atrim Cowgrove Bryanston Drimpton Uphall Radipole East Holton Long Cross Osmington Abbotsbury West Melbury West Orchard Holmebridge Pulham Deanland Bowleaze Osmington Mills Farnham Winterborne Tomson Fiddleford Woodyates Up Sydling Hardy Country Park Meyrick Park Talbot Village Littlewindsor Ashmore Ansty Cross Templeman's Ash Holton Heath Winterborne Came Weston Cann Common Castletown Burstock Holwell Seaborough Seatown Sydling St Nicholas Pallington Stinsford Stokeford Bingham's Melcombe Milton on Stour Organford Strouden Canford Cliffs Poyntington Broad Oak Redbridge Worth Matravers Bincombe Winterbourne Steepleton Frampton Sturminster Newton Penn Melbury Bubb Redford Tuckton Netherhay Littleton Silkhay Mangerton Hill Street Higher Sandford Poundbury Court Orchard Compton Abbas Bothenhampton Pilford Lower Wraxall Almer Broom Hill Huish Sandford Glanvilles Wootton Tyneham The Folly Coryates Marnhull Kinson Rixon Southwell Knob's Crook Easton Upwey Gussage All Saints Grimstone Glebeland Estate Morcombelake Knighton Blackwater Bishop's Down Chalbury East Howe Winfrith Newburgh Shillingstone Fifehead Neville Spyway Woodrow Yewstock Broadstone Burton East Fleet Hilfield West Stafford Winkton Melbury Osmond Hermitage Dottery Rossmore Wych Rivers' Corner Bagber Evershot Ensbury Rampisham Higher Nyland Mudeford Ameysford Charlton on the Hill Little Ansty Bridport Grange Estate Manning's Heath Columbia Farm Winterborne Muston Dibberford Lower Ansty Church Knowle Cerne Abbas Lower Kingcombe Fleet Walkford Mappowder Canford Heath Rew East End Fairmile Bradford Abbas Charlestown New Town West Compton Stalbridge Weston Creech Bottom Eype's Mouth Chilcombe Crouch Hill Ferndown Whitcombe Walditch West Milton Parkstone Compton Valence Westford Higher Chalmington Broadwey Minchington Lake Droop Holt Wood Foxholes Higher Halstock Leigh Dewlish Quarleston Langton Long Blandford Woodbridge Halstock Avon Common Packers Hill East Morden West Shilvinghampton Melbury Sampford Mount Pleasant Hinton Parva Witchampton Corscombe Three Legged Cross Boscombe Nether Compton Monkton Up Wimborne Whitcombe Chedington Stoke Water Oxbridge Park Gate East Compton Hurn Romford Ebblake Primrose Hill Pleck Mannington Blandford Forum Stanley Green Marshalsea North End Sterte Rolls Mill Redlands Puncknowle Affpuddle Uploders Skilling Lower Strode Christchurch Haythorne Sutton Holms Up Cerne Sharnhill Green Hollow Oak Boys Hill Broadwindsor Askerswell Furleigh Cross Dean Park Upton Piddlehinton Chilbridge Burngate Tarrant Crawford Sandford Orcas

Pages

Legal information