Retail Marketing in Castle Eden

Get in touch

Retail Advertising in Castle Eden

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TS27 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Castle Eden (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Brignall Low Etherley Staindrop Evenwood Gate Harelaw New Brancepeth Carlbury Horsleyhope Haswell Kirk Merrington Cornsay Colliery Neasham Peterlee Hesleden Hett Lane Head Hartburn Town Head Coronation Helmington Row School Aycliffe Templetown High Handenhold Ornsby Hill Maiden Law Graythorp Hurworth Burn Hamsterley Mill Knitsley Gainford Gilesgate High Beechburn Stainton Summerhouse Lintz East Butsfield Hill End Edmondsley Tudhoe Little Stainton Lane Head Ebchester The Dene Bishop Auckland Whitesmocks Davy Lamp Stranton Hudegate Leadgate Sherburn Cotherstone Evenwood Wolviston Quaking Houses Cleatlam Thringarth Beamish Castleside Wackerfield Mount Pleasant South Wingate Iveston Thorpe Thewles Aukside Bearpark Old Wingate Hunwick Deanery View Middlestone Stockton-on-Tees Whitehill Bowlees Shadforth Whinfield Mountsett Newbiggin Barningham Grangefield Delves Holmside Chester Moor High Lands Shotton Branksome Old Durham Eastlea Satley North Bitchburn Tan Hills Stillington Merrington Lane Laithkirk West Cornforth Eggleston Easington St John's Chapel Elvet Hill Grange Villa Ettersgill Sacriston High Urpeth White-le-Head Eastgate Lane Side Old Eldon Cockerton Headlam Old Town Hunstanworth Crook High Clarence Old Cassop Hope Town Lowe's Barn Hedley Hill South Hetton Haswell Moor Brierton Hart Archdeacon Newton Cockfield Barnard Castle Throston Binchester High Friarside Sunnybrow Canada Dent Bank St Helen Auckland Hamsterley Browney Woodside Langley Moor Butterwick Town Kelloe High Forge Allensford Ludworth Newton Aycliffe Coatham Mundeville Ovington High Haswell Albert Hill West Rainton Hurworth Place Hutton Magna Bolam Low Beechburn Beaumont Hill Boltshope Park Wynyard Village Wolsingham Wearhead Quebec Stainton Grove Bishop Middleham Lumley Thicks Woodstone Village Oak Tree Forest-in-Teesdale Foxton Beech Terrace Urpeth Escomb Newton Bewley Cornriggs Dalton Piercy New Hunwick Embleton Low Spennymoor Langton Fulthorpe Crimdon Park Annfield Plain Stanley Mordon Billingham Station Town Easington Colliery Great Chilton Sheep Hill High Etherley Howlish West Blackdene Shincliffe Rainton Gate Coppy Mount Pleasant Bowbank Aislaby Tow Law Copthill Ireshopeburn East Stanley Sherburn Hill West Sherburn Newton Ketton Craigside California High Westwood Bildershaw Westerton Roseworth Foggy Furze Stockton Grange The Grove Deneside Cowshill High Grange The Middles Edmondbyers Leazes Ramshaw Middridge Meadowfield Fir Tree Stanley Crook New Kyo Witton Park Grindon Tanfield Lea Preston-le-Skerne Roddymoor Elwick Chester-le-Street Medomsley Edge Middlestone Moor Cornsay Thinford Bradbury Snaisgill West Park Seaton Cowpen Bewley Phoenix Row Hilton Great Stainton Witton Gilbert Regent Street Lendings Newfield Copley Egglesburn Willington East Briscoe Coundon Alum Waters Heatherycleugh Dipton Startforth Grassholme East Kyo High Escomb Leasingthorne Raby Toft Hill North Close West Butsfield Northgrain Billy Row Brafferton Tudhoe Grange Morton Tinmouth Butterknowle Middleton Old Quarrington Queen's Park Hawthorn Cold Hesledon Sunnydale Crossgate Moor Deaf Hill Bowes Eldon Howden-le-Wear Esperley Lane Ends Benfieldside Hardwick Muggleswick Brotherlee Boldron Kimblesworth Northlea Lime Terrace Etherley Dene Port Clarence Garmondsway Gray Street High Stoop Westwick Whorlton Waskerley Flint Hill Winston Sedgefield Woodhouses Crookgate Bank Gilmonby Brasside Killhope Little Newsham East Law Owton Manor Carrville Esh Leeholme Haughton le Skerne Dean Bank Hury Black Banks Red Hall Redmarshall Barley Mow Pontop Pity Me East Howle Witton-le-Wear Durham Plawsworth Scargill Toronto High Throston Framwellgate Moor Gilpin Brown Broom Hill Carlton Bollihope Briscoe Coxhoe Monk Hesleden Preston-on-Tees North End Eden Vale Page Bank Metal Bridge Brandon Low Lands Sherburn Grange Tanfield Low Coniscliffe Lonton Nettlesworth Consett Primrose Hill Causey Leamside Clough Dene West Kyo Dawdon Neville's Cross Mainsforth South Side Burnopfield Lynesack Aykley Heads Windlestone Blackwell Western Hill Thwaite Moorside Old Stillington Low Pittington Esh Winning High Shincliffe Craghead Close House Walworth Old Thornley Hunderthwaite Whessoe Healeyfield New Town Castle Eden Wheatley Hill Lanehead Perkinsville Wycliffe Oakenshaw Ferryhill Station Bournmoor Coundongate Malton Shotley Bridge Castle Dene Shildon New Shildon Waldridge Low Westwood Ruffside Lanchester Eastbourne Belmont Burtree Ford Newton Hall Hartlepool Kelloe Green Head Wingate Chilton Firth Moor Throston Grange Estate Cornforth Stonebridge Piercebridge Pelton Fell East Hedleyhope Hummerbeck Thorpe Rise Carr Morley Church Kelloe Pittington Rushyford Hobson Lane Head Egglescliffe Oxbridge Bryan's Leap Bowburn Dyke House Spennymoor The Sands Merrybent Wall Nook Elm Terrace High Coniscliffe East Hope Kip Hill New Coundon South Moor Running Waters Ragworth Seaham Great Lumley Tantobie Greatham Newtown Chilton Lane Burnhope Seaton Carew Horden Heighington Middleton St George Waterhouses Holwick South Cleatlam Binchester Blocks Hutton Henry Portrack Sandy Carrs Littleburn Brandon Village Lintzgarth Middle Side Langdon Beck Middleton One Row Rowley Greencroft Pickering Nook Frosterley Urlay Nook Crookhall Dalton-le-Dale Kelton Mowden Faverdale Littletown Royal Oak Catchgate Houghton Bank Langley Park Thornley Egglestone Abbey No Place Ferryhill Sockburn Woodham Village Harperley Bedburn Byers Green Eldon Lane Croft on Heugh Ramshaw Thornley High Pittington Fishburn Inkerman Romaldkirk Longnewton Stony Heap Cassop Kinninvie Newfield Haswell Plough West Pasture Thorpe Larches Elton South Church Tudhoe Village Woodham Todhills Longhill Croxdale Eaglescliffe Bank Top Coundon Grange Walworth Gate Greta Bridge Crawleyside Tursdale Sunniside Sadberge Bishopton Daddry Shield Blackhill Pelton Mickleton Harrowgate Hill Bridge End Murton Blackhall Colliery Ouston Hurworth-on-Tees Bellevue Medomsley West View Newham Grange St Ann's Hill Great Burdon Shotton Colliery Parkside East Blackdene High Dyke Blackhall Rocks Ingleton Etherley Moor Westgate Tindale Crescent Hummersknott Shield Row Oxhill Whinny Hill Quarrington Hill Merryoaks White Kirkley Pierremont Bishopsgarth Trimdon Woodland Gilesgate Moor South Pelaw Newsham Hamsterley West Pelton Barmpton Drinkfield Whitton Rookhope Trimdon Colliery Brancepeth Killerby Houghton-le-Side South Stanley Low Dinsdale Rift House Harrowgate Village Bridgehill High Hesleden Elstob Sherburn House Coal Bank Redworth Houghall Fleming Field Haverton Hill Darlington Ushaw Moor Redford Aycliffe Village Hart Station Lartington New Ho Norton Trimdon Grange Sheraton Townfield Lintzford Broompark Denton Plawsworth Gate West Auckland Stanhope Westlea Middleton-in-Teesdale Elm Tree Little Thorpe Skerne Park Oak Street Sunderland Bridge