Retail Marketing in Grangefield

Get in touch

Retail Advertising in Grangefield

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TS18 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Grangefield (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Crook High Handenhold Faverdale East Hedleyhope Lanehead Thornley Beamish Witton Gilbert Rift House Crookgate Bank Elvet Hill West Park Hummerbeck Low Lands Whitesmocks Dipton Firth Moor Heatherycleugh Carlbury Brandon Cornsay Mount Pleasant Barningham Holwick Rainton Gate Leadgate Oak Tree Iveston Barley Mow High Lands New Town St Ann's Hill Whinny Hill Bishop Middleham Howlish Throston Grange Estate High Stoop The Grove Harrowgate Village High Escomb Copley Escomb Port Clarence Barnard Castle The Dene Harperley Crookhall Meadowfield Deaf Hill Cockerton Horden Ferryhill Station Urpeth Greencroft Ludworth Cassop Waskerley Hobson Lintzgarth Hunstanworth Thornley Queen's Park Eggleston Templetown Bollihope Langley Park New Shildon Old Stillington Lanchester Aislaby Shadforth Low Spennymoor The Middles Gilesgate Moor Bryan's Leap Trimdon Grange Branksome South Wingate Canada Bridge End Daddry Shield Lartington Shield Row Elwick Forest-in-Teesdale South Moor Hury Esh Winning Browney Burnhope Mowden Tanfield Maiden Law Chester Moor Middlestone Fulthorpe Littleburn Chilton High Haswell High Forge Albert Hill Hurworth Burn Whinfield Western Hill Mount Pleasant Sunderland Bridge Town Head Laithkirk West Auckland Haverton Hill West Blackdene Hummersknott Hartlepool Stanley Crook Sherburn Grange Craigside Old Thornley Blackhall Rocks Willington Urlay Nook Piercebridge Hutton Magna California Gilmonby Throston Great Stainton Darlington Leeholme Wynyard Village High Westwood Blackhall Colliery Langley Moor Deneside Brignall Chester-le-Street Townfield South Side Copthill Edmondbyers Pelton Fell Davy Lamp Eden Vale Sockburn Hope Town Roddymoor Stanhope Ireshopeburn Lonton Coatham Mundeville Sedgefield Pierremont Houghton-le-Side Aycliffe Village Newbiggin Hawthorn Wearhead Thorpe Larches Tindale Crescent Esh Heighington North End Sunnydale Eldon Stony Heap Town Kelloe Blackwell Dalton Piercy Bolam Low Westwood Ornsby Hill Garmondsway Elstob Sherburn House Todhills Sadberge Brasside Brafferton Wingate Morton Tinmouth Moorside Kirk Merrington Broom Hill Stockton Grange South Church Plawsworth Gate Fishburn Crawleyside Grassholme Newtown Trimdon Colliery Tow Law Annfield Plain Woodham Village Wheatley Hill Station Town Etherley Dene Billingham Plawsworth Ebchester Great Lumley Foggy Furze Langdon Beck Monk Hesleden Primrose Hill No Place Killhope Eaglescliffe Lane Head Waldridge Framwellgate Moor Tan Hills Owton Manor Thringarth Egglescliffe Coundongate Bellevue West Kyo South Hetton East Law West Pelton Woodland Helmington Row Rushyford Newton Bewley Scargill Quaking Houses Cold Hesledon Hamsterley Mill Belmont Archdeacon Newton Drinkfield Norton Ovington Crossgate Moor New Coundon New Ho Blackhill High Clarence Winston Ramshaw Windlestone Hardwick Coal Bank Coundon Grange Chilton Lane Old Eldon Evenwood Gate The Sands East Butsfield Royal Oak Lime Terrace Eastbourne Elm Terrace Medomsley Sunnybrow Newfield Little Thorpe West Butsfield Redford Burnopfield Stainton Grove Middlestone Moor Alum Waters Church Kelloe Houghall Leazes Mainsforth Bishopsgarth Newham Grange East Howle Little Stainton Frosterley Low Pittington Cowshill East Blackdene Redworth Coxhoe Preston-on-Tees Coundon Edmondsley Barmpton Pity Me Staindrop Witton Park Brandon Village Redmarshall Rise Carr Old Quarrington Middridge Bowbank Toronto Ingleton Low Beechburn Merryoaks Close House Greatham High Urpeth Lane Side East Hope West Cornforth Neville's Cross Coppy Phoenix Row Elm Tree Ramshaw Westerton North Bitchburn Kelton Brierton Thorpe Beaumont Hill Egglestone Abbey Easington Whitton Parkside St Helen Auckland Hutton Henry Kelloe Bowlees Egglesburn White-le-Head High Shincliffe Mordon Newsham High Pittington Wolviston Shotton Colliery White Kirkley Graythorp Whorlton Bournmoor Gainford North Close Dawdon Howden-le-Wear Clough Dene West Sherburn Coronation Portrack Eastlea Merrybent Longhill Oxbridge Wolsingham Binchester Blocks Brancepeth Little Newsham Longnewton Boldron Denton Middleton Allensford Briscoe Lintz Sunniside Old Cassop New Hunwick Easington Colliery Pontop Hilton Satley Bank Top Lumley Thicks Knitsley Page Bank Cotherstone Preston-le-Skerne Consett Deanery View Whessoe Low Coniscliffe Burtree Ford Black Banks Murton Grange Villa Thinford Snaisgill Pittington Shotley Bridge Hudegate Byers Green Dent Bank Hill End Croxdale Skerne Park Tursdale Causey Bowburn Castle Eden Mountsett Tudhoe Woodhouses Holmside Westwick Lane Head Toft Hill Great Burdon West View Aykley Heads Butterwick Malton Hedley Hill Rookhope Metal Bridge Haswell Moor High Etherley West Pasture Catchgate Tudhoe Village Shotton Stillington Thwaite Northlea Old Town Hunwick Great Chilton Lane Head Startforth High Beechburn Gray Street Embleton Northgrain Cornforth Waterhouses Hartburn Hett Seaton Carew Gilpin Brown Middleton-in-Teesdale East Briscoe West Rainton Headlam Dyke House Neasham Cockfield Seaham East Kyo Rowley Inkerman Nettlesworth High Throston South Pelaw Dalton-le-Dale Cornsay Colliery Horsleyhope Low Dinsdale Hurworth Place Whitehill Sherburn Roseworth Foxton Littletown Broompark Pelton Etherley Moor Durham Spennymoor Wall Nook Kimblesworth Boltshope Park Lintzford Dean Bank Seaton Sherburn Hill Woodside Hart Bridgehill Morley Beech Terrace Castle Dene Haswell Plough Summerhouse Billy Row Quarrington Hill Merrington Lane Gilesgate Lynesack Carlton Oakenshaw Medomsley Edge High Coniscliffe East Stanley Benfieldside Westlea Lendings Middle Side Hamsterley Ferryhill Muggleswick Delves Lowe's Barn Tantobie Leamside Stonebridge Middleton One Row New Brancepeth Cornriggs Thorpe Thewles Green Head Trimdon Old Durham Ruffside Eastgate Flint Hill Shincliffe Sheep Hill Healeyfield Peterlee Raby Harelaw Walworth Eldon Lane Ouston Ushaw Moor Sheraton Newton Ketton Shildon Ettersgill Kinninvie South Cleatlam Harrowgate Hill Woodstone Village Hurworth-on-Tees Bedburn Regent Street New Kyo Oxhill Aukside Haswell Sacriston Old Wingate St John's Chapel Greta Bridge Fir Tree Romaldkirk Brotherlee Oak Street Witton-le-Wear Langton Hart Station Quebec High Dyke High Friarside Low Etherley Carrville Bowes Sandy Carrs Houghton Bank Craghead Hamsterley Bearpark Grindon Perkinsville Haughton le Skerne Butterknowle Ragworth High Hesleden Cowpen Bewley Stranton Walworth Gate Castleside Tudhoe Grange Newfield Pickering Nook Newton Aycliffe High Grange Red Hall Hunderthwaite Cleatlam Bildershaw Stainton Hesleden Stockton-on-Tees Esperley Lane Ends Grangefield Fleming Field Wycliffe School Aycliffe Tanfield Lea Bishop Auckland South Stanley Mickleton Running Waters Westgate Kip Hill Killerby Wackerfield Elton Leasingthorne Bradbury Newton Hall Bishopton Middleton St George Stanley Crimdon Park Woodham Evenwood Croft on Heugh Binchester