Retail Marketing in Low Pittington

Get in touch

Retail Advertising in Low Pittington

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DH6 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Low Pittington (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
South Moor Tudhoe Albert Hill Walworth Wolviston Frosterley North Bitchburn Sockburn Stony Heap Crossgate Moor Billy Row Kip Hill Raby Leeholme Fleming Field High Coniscliffe Newtown Tursdale Mount Pleasant Brierton Port Clarence Newton Aycliffe Sandy Carrs Hart Station Cockfield Brandon High Haswell Brandon Village Lumley Thicks New Kyo Beaumont Hill Coundon Grange West Cornforth Whinny Hill Esh Wearhead Norton Harperley Rowley High Friarside Toft Hill Station Town Rift House Northlea Blackhill Low Pittington Dipton Cornforth Windlestone Bournmoor Consett East Kyo Lane Head High Shincliffe Eldon Oxbridge Ramshaw Trimdon Grange Branksome Byers Green Sunniside Escomb South Side Broom Hill Chilton Northgrain Oakenshaw Leamside Ornsby Hill Pickering Nook Heighington Woodstone Village Craigside Ludworth Lane Head Whorlton Elwick Sherburn Gray Street Middle Side Low Coniscliffe Lonton Croft on Heugh Eden Vale Ireshopeburn Old Wingate Middridge Moorside Bollihope Delves Haswell Plough St Helen Auckland Haughton le Skerne Quarrington Hill Maiden Law Easington Colliery Hawthorn Carlton Low Etherley Garmondsway Romaldkirk New Shildon North End Ouston Laithkirk Crookgate Bank Woodland Seaton Seaham Aukside Harrowgate Village Woodham Piercebridge Dalton-le-Dale Stonebridge Todhills The Sands Hurworth Burn Shadforth Low Westwood Houghton-le-Side Lartington South Wingate Archdeacon Newton Mainsforth Perkinsville Flint Hill Benfieldside Evenwood Gate Bridgehill Coronation New Brancepeth Dean Bank High Handenhold West Auckland Evenwood Eggleston Sheep Hill Iveston Mowden Copthill Scargill Sunnydale Meadowfield North Close Castleside Grange Villa Forest-in-Teesdale Nettlesworth Mountsett Greatham Sedgefield Castle Eden Langley Moor St John's Chapel Newsham Plawsworth Littleburn South Church Old Cassop Bradbury Shotton Colliery West Kyo Crawleyside West View White Kirkley Killhope Portrack Wolsingham Low Spennymoor Blackhall Rocks Tindale Crescent Pontop Aycliffe Village Lime Terrace Foxton Boltshope Park Whessoe High Dyke Pittington Rushyford Whitton Middlestone Moor Wheatley Hill Hummersknott South Cleatlam West Sherburn Stainton Grove Preston-le-Skerne Haverton Hill Butterwick Hury Newton Hall New Hunwick Great Burdon New Town Sherburn House High Beechburn Hamsterley Ferryhill Browney Black Banks Littletown Leasingthorne The Grove Lane Head Shield Row Seaton Carew Holwick Coppy Lowe's Barn Wingate Oak Street Edmondbyers Hett Coundon Greta Bridge Hunstanworth Helmington Row Wall Nook Mickleton Western Hill Hummerbeck East Law Cowpen Bewley Hutton Henry Old Stillington Elvet Hill Queen's Park Roddymoor Lane Side Lanchester Barley Mow Brancepeth Haswell Faverdale Egglescliffe Elm Tree Brasside Edmondsley Cotherstone Old Thornley Bowburn Bryan's Leap Little Stainton Bolam Tudhoe Village Leazes Bildershaw Hedley Hill Cornsay Peterlee Townfield Langton Causey Bowes Elstob Bishopton Muggleswick Catchgate Hurworth Place Barmpton Westwick Summerhouse Thwaite Murton Eastbourne East Hedleyhope Little Newsham Brotherlee Gainford Sherburn Hill Howden-le-Wear Ingleton The Middles Billingham Lanehead Newham Grange East Briscoe Deneside Hunwick Hunderthwaite High Etherley Gilesgate Eastgate Blackhall Colliery Ruffside Wackerfield Oak Tree Witton Park Phoenix Row Medomsley Waskerley Boldron High Escomb Harrowgate Hill Canada Ovington Hart Dalton Piercy Westgate Whitehill Morley Dyke House Stranton Neville's Cross High Throston Hesleden Inkerman Embleton Morton Tinmouth Pelton Bearpark Templetown Trimdon Colliery Kimblesworth Urpeth Sunnybrow Stanley Merryoaks Butterknowle Middleton One Row West Pelton Lintzford Cockerton Copley Tanfield Lea Brignall Blackwell Redmarshall Bowbank Horsleyhope New Ho Briscoe Grindon Ferryhill Station High Westwood Middlestone Stillington Pelton Fell Barningham Running Waters Etherley Dene Thornley Skerne Park Winston Grangefield Low Dinsdale California Sheraton High Hesleden Malton Grassholme Stainton Pierremont School Aycliffe East Blackdene Metal Bridge Shotley Bridge Hamsterley Redford Clough Dene Beech Terrace Whinfield Page Bank Hurworth-on-Tees High Urpeth No Place Newton Ketton Longhill Shotton Coxhoe High Clarence Eastlea Thorpe Thewles South Pelaw Healeyfield Throston Grange Estate Drinkfield Binchester Blocks Thinford Harelaw Coundongate Eldon Lane Killerby Ettersgill Carrville Ramshaw Langley Park Howlish Brafferton Fishburn Cold Hesledon Tanfield Stockton-on-Tees Hobson Etherley Moor Heatherycleugh Thorpe Rookhope Parkside Red Hall Merrybent Holmside Church Kelloe Mount Pleasant Witton Gilbert Firth Moor Medomsley Edge Close House Sunderland Bridge Tudhoe Grange Castle Dene Bridge End Redworth Stockton Grange High Grange Newton Bewley Houghall Hardwick Fulthorpe Esperley Lane Ends Willington Witton-le-Wear Rainton Gate Waterhouses Tan Hills East Howle Newfield Crookhall Low Beechburn South Stanley Great Lumley High Lands Kinninvie Low Lands Little Thorpe Crook Cassop Thorpe Larches Carlbury Westerton Fir Tree Kelloe Bellevue West Park Cornriggs Easington Binchester Bishop Middleham Newbiggin Startforth Leadgate Burnopfield Aislaby Burtree Ford Cowshill Bedburn Tow Law Deanery View Preston-on-Tees Shildon Allensford Green Head Sadberge The Dene West Rainton Shincliffe Oxhill Ebchester Deaf Hill Framwellgate Moor Craghead Great Stainton South Hetton Toronto Ushaw Moor Chilton Lane East Hope Roseworth Hope Town Trimdon Headlam Knitsley Plawsworth Gate Whitesmocks Daddry Shield Town Head Regent Street Beamish Greencroft Gilpin Brown Old Quarrington Chester-le-Street Pity Me Eaglescliffe Primrose Hill High Pittington Wycliffe Bank Top Staindrop Alum Waters Great Chilton Houghton Bank Gilesgate Moor Town Kelloe Elm Terrace Thornley Hudegate Wynyard Village Lynesack Coatham Mundeville Dent Bank Haswell Moor Satley Hilton New Coundon Old Town Durham Darlington Lendings St Ann's Hill Hartburn Gilmonby Belmont Stanley Crook Middleton-in-Teesdale Lintz Langdon Beck Spennymoor High Forge Throston Cornsay Colliery Stanhope Walworth Gate Dawdon Hill End Davy Lamp Woodham Village Bowlees Owton Manor Neasham Westlea Newfield Monk Hesleden Hutton Magna Egglesburn Tantobie Urlay Nook Bishop Auckland East Stanley Rise Carr Chester Moor West Blackdene Coal Bank Woodside Bishopsgarth White-le-Head Elton Snaisgill Hartlepool Denton Merrington Lane Cleatlam Quaking Houses Royal Oak Old Eldon Middleton St George Sacriston Hamsterley Mill West Pasture Graythorp Aykley Heads Old Durham Thringarth Ragworth Annfield Plain Broompark Egglestone Abbey High Stoop Waldridge Barnard Castle West Butsfield Kelton East Butsfield Lintzgarth Middleton Sherburn Grange Quebec Croxdale Foggy Furze Esh Winning Kirk Merrington Woodhouses Mordon Longnewton Burnhope Crimdon Park Horden