Retail Marketing in Waldridge

Get in touch

Retail Advertising in Waldridge

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DH2 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Waldridge (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Merrybent Mowden Cleatlam High Grange Bishop Middleham Howden-le-Wear Langdon Beck Bollihope Branksome West Park High Friarside Woodside High Forge Binchester Blocks Snaisgill Rookhope East Butsfield Close House Pity Me South Cleatlam Sandy Carrs High Coniscliffe Old Eldon Woodhouses Regent Street Castle Dene Belmont Stanley Eldon Lane Dalton Piercy Westgate Page Bank Firth Moor Chester Moor Blackhall Rocks Holmside Esh Winning Hill End Ferryhill Billy Row Maiden Law Fulthorpe Old Town Black Banks Whinny Hill St Ann's Hill Tantobie West Cornforth Cornsay Colliery Nettlesworth Hart Woodham Egglescliffe Norton Leazes Quaking Houses Coundongate Urpeth Middridge Crookgate Bank Newham Grange Medomsley Toft Hill Kinninvie Crook Thornley Brierton Canada Newtown Wycliffe Pickering Nook Hamsterley Embleton Heighington Elton Preston-on-Tees Rushyford Heatherycleugh Wall Nook Shadforth Bildershaw Knitsley Shotton Hilton Hunderthwaite Bearpark Craigside Newton Ketton Morton Tinmouth Horsleyhope Staindrop Gilesgate Killerby New Shildon Aukside Allensford Portrack Brancepeth Romaldkirk Thwaite Houghall Garmondsway Little Thorpe Mickleton Bowbank Hudegate New Town Haverton Hill Frosterley Bowburn Medomsley Edge West Butsfield Redmarshall Mount Pleasant Haughton le Skerne Middle Side West Kyo Lane Head Burnhope Old Durham Bowlees Clough Dene Middleton Sacriston Horden Pontop Bolam Dyke House Crookhall Scargill Barmpton Houghton-le-Side Queen's Park Winston Old Wingate Sunnydale Wingate Hesleden Evenwood Dipton Bishop Auckland Bryan's Leap Stockton-on-Tees High Hesleden Burnopfield East Hedleyhope Shotton Colliery Haswell Plough Leasingthorne Roddymoor Woodstone Village Foxton Evenwood Gate Low Spennymoor Harrowgate Village Stanley Crook Newsham Ludworth Waterhouses Butterknowle Trimdon Colliery Kelton Benfieldside Egglestone Abbey Cotherstone Thorpe Larches Bank Top Gilesgate Moor Escomb Pierremont Greta Bridge Whorlton South Pelaw California Ettersgill Hawthorn Old Cassop Easington Colliery Willington High Escomb Copley Old Stillington Little Newsham Tindale Crescent Hunwick Lane Head South Side Muggleswick High Urpeth Ramshaw Flint Hill Aykley Heads Hedley Hill Coronation Castle Eden New Coundon Spennymoor Ramshaw Oxhill Beech Terrace New Brancepeth Town Head Mount Pleasant Green Head Town Kelloe Langley Moor Thorpe Stranton Ruffside Fir Tree Longhill Archdeacon Newton Trimdon Grange Wearhead Houghton Bank Plawsworth Gate Thorpe Thewles Bowes Haswell Moor Lanchester Bridgehill Stanhope Hurworth-on-Tees Fleming Field Parkside Rise Carr Laithkirk Summerhouse Seaham Hartlepool South Moor Witton-le-Wear Kip Hill Shield Row Monk Hesleden New Kyo Deaf Hill Elvet Hill Westerton The Grove Aislaby Carlton Kelloe Bishopsgarth Craghead Coundon Grange Coundon Castleside Low Coniscliffe High Etherley Harrowgate Hill Sherburn East Law Grindon Old Thornley Coatham Mundeville Edmondsley Alum Waters Mordon Chilton High Westwood Witton Gilbert Esperley Lane Ends Barley Mow Middlestone Kimblesworth Ouston Rainton Gate Barningham Thornley Elstob Newbiggin Throston Edmondbyers Ireshopeburn The Dene Howlish Whessoe Hamsterley Crimdon Park Kirk Merrington Elwick Greencroft Delves Greatham No Place Albert Hill Walworth Tursdale North Close Hutton Magna Great Lumley Morley Fishburn South Wingate Briscoe Eastgate Westwick Low Pittington Middleton-in-Teesdale Middlestone Moor Blackwell Whinfield Hummerbeck Murton Shotley Bridge Oak Street Lintzgarth Stonebridge Dent Bank Croft on Heugh Throston Grange Estate Foggy Furze Cornriggs Plawsworth Tow Law East Blackdene Hobson Moorside South Hetton St John's Chapel White Kirkley West Sherburn Tudhoe Grange Rift House Newton Bewley Annfield Plain Merrington Lane Great Burdon Butterwick Neasham Eggleston Merryoaks Coppy The Sands High Clarence High Pittington Lime Terrace Boltshope Park Boldron Sadberge The Middles Grangefield Lynesack Newton Hall East Stanley Wolviston Iveston Metal Bridge Stockton Grange Bournmoor Forest-in-Teesdale Stainton Grove Hutton Henry Pelton Oakenshaw Faverdale Rowley Sherburn Grange Brignall Deneside Toronto Lendings Langley Park South Church Wheatley Hill Cowpen Bewley Pittington Crawleyside Hart Station East Briscoe Redford Framwellgate Moor Newfield Lane Side Daddry Shield Cockerton Witton Park West Blackdene Burtree Ford Ragworth Eden Vale Northgrain Great Chilton West View Royal Oak Little Stainton Low Dinsdale Eastbourne Windlestone Malton Carrville Woodland Broom Hill New Ho Ovington High Lands Gilpin Brown Lanehead Chester-le-Street Startforth White-le-Head Browney Trimdon Easington Eaglescliffe Consett Hurworth Burn Stillington Binchester Ferryhill Station Egglesburn Ingleton Beaumont Hill High Shincliffe East Kyo Church Kelloe Crossgate Moor Elm Tree Satley South Stanley Sherburn Hill Lartington Sherburn House Harelaw Beamish Low Etherley Tanfield Lea High Dyke Old Quarrington Whitton Copthill Leamside High Throston Brandon Village Low Lands Causey Westlea Cornsay Grange Villa Croxdale Helmington Row Middleton St George Whitesmocks Quebec Cowshill Etherley Moor Hartburn Sunnybrow Pelton Fell East Hope Blackhill High Stoop Waldridge Roseworth Denton Carlbury Leadgate Cockfield Skerne Park Oak Tree Aycliffe Village Hurworth Place Stony Heap Shincliffe Byers Green Longnewton Dalton-le-Dale Townfield North Bitchburn Low Beechburn Hury Mainsforth Eldon Chilton Lane Shildon Durham Leeholme Sunderland Bridge West Pelton Peterlee Sheraton Broompark Healeyfield Seaton Etherley Dene Davy Lamp Gray Street Coal Bank Tudhoe Village Meadowfield Low Westwood Stainton Barnard Castle Quarrington Hill Ornsby Hill Lonton Sunniside Haswell Lintzford Running Waters Holwick High Haswell Tan Hills Middleton One Row Hamsterley Mill Ushaw Moor Brandon Oxbridge Hardwick Sheep Hill Ebchester Bishopton Raby High Beechburn Wackerfield Lumley Thicks New Hunwick Bedburn Wolsingham Bridge End Blackhall Colliery Seaton Carew Tanfield Wynyard Village Walworth Gate Woodham Village Lintz Gainford Langton Inkerman Harperley Drinkfield Thringarth Gilmonby Deanery View Phoenix Row Urlay Nook Billingham Hett Primrose Hill Tudhoe Lowe's Barn Bradbury Mountsett St Helen Auckland Coxhoe Cornforth Redworth Hummersknott Preston-le-Skerne West Auckland Western Hill Piercebridge Headlam Hope Town Sockburn Eastlea Templetown Sedgefield Hunstanworth Neville's Cross Dawdon Port Clarence Whitehill Littleburn Owton Manor Littletown West Rainton Elm Terrace Lane Head Station Town Great Stainton West Pasture Killhope Catchgate Waskerley Newfield High Handenhold East Howle Graythorp Brafferton Northlea Esh Cold Hesledon Red Hall Cassop Brasside Grassholme Newton Aycliffe Darlington School Aycliffe North End Thinford Perkinsville Todhills Dean Bank Brotherlee Bellevue