Retail Marketing in North Cliffe

Get in touch

Retail Advertising in North Cliffe

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in YO43 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover North Cliffe (East Riding of Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Uncleby North Cave South Cliffe Spaldington Wilsthorpe Withernwick Willitoft Brantingham Long Riston Ellerton High Hunsley Airmyn Kirk Ella Market Weighton Little Catwick Rotsea Sand Hole West Newton West End Great Field Highfield Aldbrough Elmswell Portington Cheapsides Dairycoates Burton Fleming Fraisthorpe Huggate Dunnington Routh North Newbald Wilberfoss Waxholme Bishop Wilton Withernsea Reedness New Ellerby Hay Marsh Tollingham Little Weighton Little Airmyn Molescroft North Landing New Arram South Newbald Old Ellerby Broad Ings North Frodingham West Hill Yapham Rolston Ryehill Newland Wetwang Medieval Village of Towthorpe Lisle Court Hornsea North Ferriby Stoneferry Greenoak Old Town Ellerker East Cottingwith Stamford Bridge Atwick Neat Marsh Great Hatfield Holme on the Wolds Cranswick Harpham Sunk Island Kilham Garton Scalby Bempton South Dalton Burshill South Field West End Allerthorpe Anlaby Park Langtoft Pollington Gransmoor Lockington Hive Willerby Bottom West Carr Welham Bridge Hessle Cliff Owstwick Sledmere Garton-on-the-Wolds Faxfleet Hempholme East End Rimswell Valley Goodmanham East Ella Wawne Swanland Hook Weeton Tibthorpe Hedon Eppleworth Cowlam Hollym Fordon Leconfield Welton North Ella Burton Agnes Easington Flamborough Rudston Gribthorpe Driffield West End Rowley Pockthorpe Northfield Coniston Gipsyville Middleton-on-the-Wolds Staddlethorpe Scorborough Goole Rascal Moor Bielby Canal Head Howdendyke Youlthorpe East Cowick Fitling Dringhoe Hotham Lund Hull Bridge Aike Little Leven Arram Sewerby Broomfleet Hessle Arnold Lowthorpe Wilmington Newland Elstronwick Brind Keyingham Boynton Brandesburton Summergangs Beeford Catwick Gowthorpe Ousefleet High Garth Little Reedness Balkholme Gilberdyke Garrison Side Holme upon Spalding Moor Moor End Low Caythorpe Pocklington Sandholme Hutton Cranswick Little Kelk Thwing Easton Cawkeld Inglemire Mile House Ulrome Bubwith Cottam Warren Beswick Bennetland North Marine Estate Seaton Bellasize Trinity Court Skidby Flinton Patrington Haven Goxhill Bridlington Out Newton Breighton Grindale Lissett North Cliffe Kirkburn Brough Snaith Kirby Underdale Lelley Raywell Thorngumbald Humbleton Kilnwick Percy Great Cowden Anlaby Common Swine West Ella Riplingham Marton Low Field Grey Legs Skirpenbeck Foggathorpe Painsthorpe Mappleton Shiptonthorpe Tophill Low Burton Pidsea Wyton North Dalton Rawcliffe Knedlington Menthorpe Nunkeeling Sandfield Whitgift Upton Scamland Eight and Forty Everingham Bessingby Burton Constable Eastrington Whitedale Camerton Skelton Hutton Ruston Parva Sancton Beverley Elloughton Staddlethorpe Bugthorpe Gembling Bewholme West Cowick Newland Park Thornton Laytham Laxton Barmby on the Marsh Asselby Owthorne Woodmansey Westfield Kingston upon Hull Bursea Great Givendale Sproatley Sutton Ings Ottringham Booth Thorpe le Street Sigglesthorne West Hill Etton Willerby Kilnsea Ross Moor North Howden Kingswood Preston Old Goole Millington Burnby Weel The Crofts Hayton Holmpton Newton upon Derwent Londesborough Watton Skeffling Drewton Walkington Great Kendale Marfleet Leven Cottingham Warter Full Sutton Wold Newton Seaton Ross Gardham Bilton Lakeside Cottages Sutton on Hull Danthorpe West End Foston on the Wolds Wolfreton Tunstall Barmby Moor Hilderthorpe Fangfoss Water End Bainton Holme-on-Spalding-Moor Ganstead Buckton North End Little Driffield Fimber Eastburn Roos Welwick Blacktoft Anlaby Drypool Winestead Bolton Saltmarshe New Village Patrington Berrygate Hill Thornholme Skirlaugh Meltonby Rawcliffe Bridge Salt End Great Kelk Bransholme Aughton Bentley Skerne Melbourne Kilpin Pike Skipsea Barmston Howden Thearne Gowdall Cottam Midmeredales Bishop Burton Boothferry Grimston Melton Oubrough Carnaby Kilpin Sculcoates Haisthorpe Victoria Dock Village Skipsea Brough Swinefleet Cherry Burton Low Catton Nafferton Southburn Emmotland Garrowby Wressle Dunswell Rimswell Everthorpe Hilston Adlingfleet Sutton upon Derwent Kilnwick Newsholme Stepney Marton Harswell Thirtleby Halsham South Cave High Catton Yokefleet Rise South End Meaux Hornsea Burton Kelleythorpe Nunburnholme Octon Newport Storwood Burstwick Little Hatfield Brigham Tickton Paull Wansford Fridaythorpe Harlthorpe