Retail Marketing in Collier's Green

Get in touch

Retail Advertising in Collier's Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TN32 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Collier's Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Rotherfield Stunts Green Wivelsfield Glynde Bells Yew Green Southease North Chailey Russell's Green Hazard's Green Herstmonceux North Corner Woolbridge Pell Green Sedlescombe Hampden Park Gallypot Street Cackle Street Plumpton Streat Withyham Bardown Brownbread Street Best Beech Hill Dittons Sweethaws Eridge Green Henley's Down Wadhurst Mount Pleasant Hailsham Roser's Cross Broomham Folkington Lower Horsebridge Chelwood Common Boreham Street Lyewood Common Burlow Wallands Park Horsted Green Northease Staplecross Langney Ringles Cross Newbridge Ovingdean Hollingbury Patcham Roselands Rockrobin Alciston Wickstreet Trull's Hatch Wilmington Green Teasley Mead Muddles Green South Heighton Steel Cross Jarvis Brook Birling Gap Cuilfail Chapel Cross Sharpsbridge Filching Blacklands Furner's Green Mutton Hall Glenleigh Park St Helen's Friar's Hill Rose Hill Coleman's Hatch Wood's Green Sleeches Cross Fairlight Flimwell Penhurst Crowborough Lewes Laughton Common Whatlington Berwick Rusher's Cross Heathfield Langney Village Sharp's Corner Stone Cross St Anthony's Hill Hangleton Jumper's Town Playden Friston Cooper's Corner Grisling Common Icklesham Pett Horney Common Pounsley West Hill Willard's Hill Wood's Corner Caldbec Hill Whitehawk Peacehaven The America Ground Pound Green Burgh Hill Cliff End Watermill Wartling Millbrook Terrible Down Pevensey Ewhurst Green Hollington Park Holtye Groombridge Ore Red House Common Fairwarp Berner's Hill Salehurst St John's Guestling Green Hankham Ashton Green St Anne's Seaford Hooe Common Milton Street North End East Hoathly Bohemia Chiltington Lidham Hill Mark Cross Poundford Collier's Green Durgates Broad Oak Nash Street North Moulsecoomb Broad Oak Duddleswell St Leonards-on-Sea Ditchling West Firle Churches Green East Moulsecoomb Maynard's Green Mott's Mill Hartwell Telscombe Cliffs Preston Marden's Hill Little Common Rickney The Platt Tilsmore Buckham Hill Palehouse Common Catsfield Stream East Guldeford Bulverhythe Norton Wellbrook Waldron Down New Town Barcombe Cross Crowhurst Hale Green Shortgate Cousley Wood Cogger's Cross Pebsham Bachelor's Bump Stanmer Mile Oak Eckington Corner Portslade-by-Sea Broadland Row Snagshall Polegate Round Hill Northbridge Street Argos Hill Crowlink Hollingdean Peter's Green Fletching Common Brighton Gun Hill Flackley Ash Burwash Saltdean Wallcrouch Dodd's Hill St Leonards Green Upper Horsebridge Potter's Green Stonegate Witherenden Hill Landport Westham Litlington Park Corner Cade Street Skippers Hill Hurst Green Hall's Close Eason's Green Whydown Downside Guestling Thorn Battle South Chailey East Dean Eastbourne Lower Willingdon Darwell Hole Earl's Down Coldean Selmeston Ticehurst Bodiam Chiddingly Budlett's Common Davis's Town Beckley Furnace Newbury's Upper Hartfield Mount Pleasant Tidebrook Brightling Beddingham Warbleton Halland Honey's Green Piddinghoe Flowers Green Hartfield Kent Street Broad Street Splayne's Green Three Oaks Sheffield Green Beacon Down Mark Street Waldron Brighton and Hove Cornwell's Bank Roedean Magham Down Little Bayham Little Norlington Vinehall Street Dodd's Bottom Whitehill Laughton Dallington Chelwood Gate Riseden Robertsbridge Moulsecoomb Swiftsden Five Ash Down Balls Green Birchden Tarring Neville Buxted Cackle Street Trolliloes Friar's Gate Rye Foreign Pestalozzi International Village Southover Ninfield Blackham Swaile's Green Waterhall Iford Bowlers Town Clayhill Houghton Green Ditchling Common Hollingrove Rye Harbour Grove Hill Thunder's Hill Beckley Bexhill-on-Sea Normans' Bay Mark Cross Catsfield Poundgate Golden Cross Woodingdean Wilmington Carter's Corner Jenkins' Green Mountfield Barcombe Mills Halton Lunsford's Cross High Cross Cackle Street Upperton Ashburnham Forge Dukes Green Framfield Tompset's Bank Alfriston Iden Hove Glyne Gap Willingdon Brede Alderbrook Chilley Green East Saltdean Burwash Weald Silverhill Park Bishopstone Hadlow Down Winchelsea Firle Mount Ephraim John's Cross Rushlake Green Heighton Street Westfield Clive Vale Broadstreet Green Belmont Silverhill Cock Marling Sparrow's Green Uckfield Newick Four Oaks West Marina Moulsecomb Church Wood Harbour Heights Ponts Green Broyle Side Jevington Portslade Village Peacehaven Heights Coggins Mill Danegate Marle Green Spithurst Plumpton Green Ripe Caneheath Godleys Green Camber Holmes's Hill Tolhurst Etchingwood Oxley's Green Harley Shute Bodle Street Green Punnett's Town Fairlight Cove Burnt Oak Foxhunt Green Rye Windmill Hill Chitcombe Wannock Great Maxfield East Blatchington Glyndebourne Hooe Golden Cross Telscombe Crowborough Warren Pett Level Three Cups Corner Nutley Shover's Green Burwash Common Chailey Union Street Westdean Hammerwood Etchingham Cowbeech Cliffe Cooksbridge Twelve Oaks Rodmell Wych Cross Sidley Bevendean Bexhill Hollington Ridgewood Rushy Green Hellingly Telham Broomgrove Forest Row Rocks Park Kemp Town Ely Grange Quabrook Pevensey Bay Boarshead Lions Green Chilsham Offham Southern Cross Westmeston Winton Heron's Ghyll Crumbles Meads Broomsgrove Blackness Chapel Row Ginger's Green Cowbeech Hill Mayfield Hamsey Norlington Starr's Green Jury's Gap Foul Mile South Street Holton Hill Upper Wellingham Founthill Little London Green Street Castle Hill Chalvington Rottingdean Town Row Frant Steven's Crouch Peasmarsh Old Heathfield Blackness Poundfield Butcher's Cross Maresfield Park Chuck Hatch Lower Cousley Wood Foulride Green Fisher's Gate Blackboys Black Rock Baldslow Friday Street Cripp's Corner Danehill Down Street Aldrington Fletching Cooden Vines Cross St Helen's Wood Goatham Green Primmers Green Horns Cross Chapman's Town Sutton Denton Piltdown Silver Hill Wivelsfield Green Winchelsea Beach The Pound Tile Hurst Old Town Ratton Village Arlington West Blatchington Birchett's Green Town Littleworth East Chiltington Upper Dicker Lower Dicker Three Leg Cross Beachlands Little Horsted Udimore Maresfield Exceat Falmer Isfield Shortbridge Highgate Dale Hill Canadia Cottenden Cross in Hand South Malling Hastings Mill Corner Kingston near Lewes Netherfield Stone Cross High Hurstwood Horam Lunce's Common Withdean Ringmer Balcombe Green Marsh Green Barcombe Hawkhurst Common Westdene Whitesmith Northiam Five Ashes Newhaven High Wickham Old Town