Retail Marketing in Friar's Hill

Get in touch

Retail Advertising in Friar's Hill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TN35 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Friar's Hill (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Ticehurst Crowlink Pound Green Teasley Mead Downside Bells Yew Green Trull's Hatch Birling Gap Hartfield Normans' Bay Cripp's Corner Norlington Godleys Green Ringmer Broadstreet Green Ninfield Little Common Chapel Cross Ewhurst Green Northbridge Street Westham Salehurst Flimwell Sleeches Cross Pebsham Jarvis Brook Durgates Stone Cross Denton Peter's Green Cooden Staplecross Union Street Round Hill Tolhurst Landport Poundford Hangleton Millbrook Witherenden Hill Cottenden Heron's Ghyll Mountfield Friar's Gate Guestling Green Portslade Village Wood's Green Pounsley North Moulsecoomb Withyham Westdean Lower Horsebridge Telscombe Cliffs Hurst Green Wivelsfield Green Primmers Green Meads Harley Shute Starr's Green Mount Pleasant North Chailey St Leonards Green Spithurst Trolliloes Hampden Park Rickney Groombridge St Leonards-on-Sea Punnett's Town Eridge Green Sharp's Corner Iden Chapel Row Crowborough Hazard's Green Saltdean Blackness Dallington Rushy Green Broomsgrove Halton Sheffield Green Northease Brighton and Hove Dodd's Bottom Waterhall Vines Cross East Hoathly Hadlow Down Ratton Village Berwick Fairwarp Cade Street Tidebrook Buxted Broomham Stunts Green Moulsecomb Wallcrouch Hollingdean Harbour Heights Flowers Green Jury's Gap Town Littleworth Fairlight Cove Rocks Park Westdene Cooksbridge Clive Vale Henley's Down Lower Dicker Five Ash Down Ashburnham Forge Founthill Sweethaws Newbury's Brownbread Street Little Norlington Cogger's Cross Birchett's Green Houghton Green Etchingham Boreham Street Three Leg Cross Mark Cross Maynard's Green Clayhill Nutley Poundfield Lunce's Common Rye Foreign The Pound Hollington Horns Cross Litlington Wood's Corner Cowbeech Broomgrove Barcombe Mills Moulsecoomb East Dean High Wickham Sutton Brightling Thunder's Hill Horney Common Whitehill Hankham Watermill Telham Wivelsfield Eason's Green Southover Falmer Stone Cross St Helen's Darwell Hole North End Chiltington Snagshall Bardown Pestalozzi International Village Holton Hill Glyndebourne South Heighton St Anne's Furner's Green Muddles Green Hollington Park Quabrook Grisling Common Four Oaks Whitehawk Hammerwood Burwash Mount Pleasant Roedean St Helen's Wood Heighton Street Aldrington Barcombe Cross Glyne Gap Selmeston Rye Harbour Mayfield Golden Cross Heathfield Ripe Beddingham Crowborough Warren South Chailey Whydown East Blatchington Chiddingly Roser's Cross Uckfield Rushlake Green Little London Terrible Down Pett Guestling Thorn Horsted Green Telscombe Silverhill Langney Caldbec Hill St Anthony's Hill Flackley Ash Arlington Vinehall Street Bishopstone Patcham Five Ashes Pevensey Bay Castle Hill Shortbridge Stonegate Steel Cross Cliff End Milton Street Splayne's Green Mark Street Crowhurst Park Corner Wych Cross Best Beech Hill Camber Boarshead Polegate Jumper's Town Cross in Hand Whatlington Whitesmith Lewes Chailey Ditchling Common Coldean Lunsford's Cross East Moulsecoomb Cackle Street Warbleton Oxley's Green Tompset's Bank Willard's Hill Butcher's Cross Plumpton Preston Green Street Newhaven Burlow Cackle Street Chelwood Common North Corner Norton Buckham Hill Cornwell's Bank Burgh Hill Wartling Church Wood Wickstreet Jevington South Street Alfriston Ditchling Magham Down Shover's Green Jenkins' Green Caneheath Friston Chilley Green Town Row Peasmarsh Shortgate Balcombe Green Frant Cowbeech Hill Blackham Peacehaven Heights Mutton Hall Isfield West Marina Palehouse Common Waldron Down Old Heathfield Lyewood Common Chapman's Town Chilsham Rodmell Davis's Town Tarring Neville Pell Green The America Ground Argos Hill Hastings Iford Bevendean Windmill Hill Robertsbridge Fairlight Beckley Furnace Wannock Beachlands Russell's Green Danegate Catsfield Rye Seaford Marle Green Bachelor's Bump Cliffe Danehill Westmeston Southern Cross Broad Street Laughton Broyle Side Roselands Lidham Hill Broad Oak Skippers Hill Piltdown Upper Horsebridge Sedlescombe Wadhurst South Malling Budlett's Common Poundgate Swiftsden Hellingly Eckington Corner Kingston near Lewes Offham Kemp Town Forest Row Gun Hill Fletching Common Chalvington Westfield Twelve Oaks Golden Cross Bulverhythe Earl's Down Hamsey Icklesham Grove Hill Winchelsea Beach Waldron Netherfield Dodd's Hill Battle Collier's Green Hale Green Hooe Steven's Crouch Potter's Green Birchden Dittons Wilmington Green Broad Oak Great Maxfield Dale Hill New Town Ginger's Green Bexhill Stanmer Silverhill Park Horam Woodingdean Glynde Firle Kent Street Ore Hartwell Alderbrook Mill Corner West Hill Sparrow's Green Riseden Chitcombe Burwash Weald Woolbridge Duddleswell Etchingwood Burwash Common Pevensey Peacehaven Bohemia Little Bayham Langney Village Crumbles Withdean Cock Marling Hooe Common Alciston Bexhill-on-Sea Piddinghoe Glenleigh Park Upperton Fletching Black Rock West Blatchington Plumpton Green Mount Ephraim Chelwood Gate Cackle Street High Hurstwood Foul Mile Maresfield Park Churches Green Wallands Park Hawkhurst Common Pett Level Three Cups Corner Brede East Guldeford Three Oaks Friday Street Cuilfail Upper Dicker Chuck Hatch Rockrobin The Platt Swaile's Green Rottingdean Carter's Corner East Saltdean Upper Hartfield Goatham Green Penhurst Ely Grange Coleman's Hatch Barcombe West Firle Friar's Hill Berner's Hill Cooper's Corner Hall's Close Mark Cross Broadland Row Coggins Mill Herstmonceux Bodiam St John's Lions Green Sharpsbridge Udimore Newick Marsh Green Hailsham Ponts Green Bodle Street Green East Chiltington Holmes's Hill Ashton Green Folkington Dukes Green Wilmington Catsfield Stream Willingdon Newbridge Ridgewood Laughton Common High Cross Fisher's Gate Nash Street Highgate Playden Streat Mott's Mill Mile Oak Beckley Framfield Maresfield Marden's Hill Little Horsted Bowlers Town Tile Hurst Old Town Cousley Wood Foulride Green Lower Willingdon Balls Green Winton Rusher's Cross Baldslow Filching Honey's Green Ringles Cross Wellbrook Portslade-by-Sea Gallypot Street Old Town Rose Hill Ovingdean Red House Common Blacklands Exceat Upper Wellingham Beacon Down Southease Blackboys Tilsmore Down Street Hove Hollingrove Winchelsea Holtye Canadia Burnt Oak Foxhunt Green Belmont Lower Cousley Wood Silver Hill Halland Rotherfield Blackness Eastbourne Sidley Brighton John's Cross Northiam Hollingbury