Retail Marketing in Icklesham

Get in touch

Retail Advertising in Icklesham

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TN36 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Icklesham (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Brighton Blackboys Red House Common The America Ground Church Wood Rodmell Jury's Gap Blackness Mott's Mill Streat Northiam Udimore Cooden Pell Green Hammerwood Barcombe Berwick Rye Harbour Wych Cross Great Maxfield Icklesham Chelwood Gate Arlington West Hill Pebsham North Corner Magham Down Friday Street Broyle Side Hawkhurst Common Staplecross Sharpsbridge Ovingdean Waterhall Maynard's Green Foxhunt Green Burwash Weald Upper Wellingham Rushlake Green Poundgate Bardown East Blatchington Birling Gap Wood's Corner Meads Clayhill Ninfield Bodle Street Green Patcham Westmeston Lidham Hill Belmont Horam Henley's Down Nutley Hollingrove Pett Level Cornwell's Bank Best Beech Hill Hurst Green Dodd's Hill Town Littleworth Broad Oak Cowbeech Wartling Playden Milton Street Darwell Hole Ewhurst Green Northbridge Street Shortbridge Chiltington Old Town Green Street Tilsmore Potter's Green Rickney New Town St John's Ashburnham Forge Saltdean Bohemia Plumpton Green Pevensey Roedean Durgates Eason's Green Forest Row St Anthony's Hill Gun Hill Lower Dicker Hove Jumper's Town Upperton Silverhill Dodd's Bottom Hastings Stone Cross Southern Cross Mill Corner Marden's Hill Hellingly Sleeches Cross Ticehurst Chapel Row Newick Swiftsden West Marina Moulsecoomb St Leonards-on-Sea Maresfield Park Mount Ephraim Park Corner Chapman's Town Mile Oak Wellbrook Silver Hill Bowlers Town Rottingdean Rusher's Cross Kent Street Riseden Glynde Founthill Westdean Flimwell Witherenden Hill Mark Cross Stunts Green Alderbrook Polegate Mark Street St Helen's Wood Burlow Holmes's Hill Bells Yew Green Telscombe Cliffs Houghton Green Telscombe Rotherfield Cade Street Willingdon Lower Willingdon Wickstreet Nash Street Hampden Park Peacehaven Heights Dukes Green Bexhill The Platt Trolliloes Birchett's Green Churches Green Sutton Etchingham Windmill Hill Ringles Cross Eckington Corner Ely Grange Golden Cross Mount Pleasant Lyewood Common Heighton Street Catsfield Upper Hartfield High Cross Broadland Row Crowborough Cock Marling Hartwell Lunce's Common Burnt Oak Beacon Down Upper Dicker Caldbec Hill Tompset's Bank Newbury's Jevington Winchelsea Beach Blacklands Cackle Street Ringmer Quabrook Brightling Ginger's Green Lower Horsebridge Muddles Green Bulverhythe Telham East Dean Newbridge Stone Cross Peasmarsh Framfield Jenkins' Green Roser's Cross Tile Hurst Southease Cross in Hand Round Hill West Firle Hangleton Wannock Cliffe Cackle Street Punnett's Town St Helen's Steel Cross Peter's Green Coleman's Hatch Five Ash Down Vines Cross Skippers Hill Denton Hale Green Whitehawk Beddingham East Saltdean Chilley Green Three Leg Cross Alfriston Bishopstone Coggins Mill Tarring Neville Foulride Green Kemp Town Halland Broomgrove Pevensey Bay Hamsey Fairwarp Dale Hill Gallypot Street Friar's Hill Langney Pett Glenleigh Park Rye Union Street South Street Pounsley Whitesmith Horns Cross Brownbread Street Broadstreet Green Rye Foreign Cogger's Cross Selmeston Mountfield Ore Waldron Winton Alciston Thunder's Hill Chiddingly Crowlink Plumpton Balcombe Green Grove Hill North Moulsecoomb Westdene Cooksbridge Goatham Green Cackle Street North End Woodingdean Chalvington Northease Canadia Norton Crowborough Warren Cooper's Corner Bevendean Old Heathfield Uckfield Town Row Marle Green Pound Green Teasley Mead Boreham Street Down Street Whydown The Pound Flowers Green Cripp's Corner Chelwood Common Withdean Horney Common Tolhurst Primmers Green Rushy Green Burwash Common Roselands Lewes Terrible Down Wivelsfield Castle Hill Honey's Green Black Rock South Chailey Fletching Common Hazard's Green Sidley Little Common Rockrobin Halton West Blatchington Litlington Butcher's Cross Broad Oak Normans' Bay Tidebrook Mark Cross Dallington Crowhurst Etchingwood St Anne's Cousley Wood Ratton Village Brede Portslade Village Glyne Gap Russell's Green Silverhill Park Hollington Hankham Stanmer Upper Horsebridge Salehurst Waldron Down Five Ashes Danehill Westham Isfield Moulsecomb Beachlands Holtye John's Cross Chitcombe Eridge Green Broad Street Portslade-by-Sea Newhaven Berner's Hill Grisling Common Shortgate Laughton Argos Hill Robertsbridge Ashton Green Withyham Blackham Little Bayham Godleys Green Burgh Hill Crumbles Sheffield Green Hadlow Down Chilsham Danegate Starr's Green Palehouse Common Balls Green Peacehaven Little Norlington Piltdown Wallcrouch Vinehall Street Wallands Park Mayfield Budlett's Common Whatlington Clive Vale Horsted Green Old Town Guestling Thorn Coldean Ridgewood Bodiam Mount Pleasant Friar's Gate Three Oaks Sharp's Corner Davis's Town Swaile's Green Oxley's Green Highgate Iden Buckham Hill Lions Green East Hoathly Cowbeech Hill Frant Duddleswell Westfield Cliff End Iford Barcombe Mills Broomsgrove Preston Beckley Rose Hill Sedlescombe Langney Village Piddinghoe Three Cups Corner Fairlight Cove Heathfield Blackness Friston Fisher's Gate Wood's Green Birchden Broomham Willard's Hill Ditchling Hollington Park Hartfield Eastbourne Winchelsea High Hurstwood Buxted Carter's Corner Southover Landport Wivelsfield Green Baldslow Aldrington Snagshall Falmer Collier's Green Seaford Guestling Green Netherfield Chuck Hatch Heron's Ghyll Exceat Splayne's Green Sparrow's Green Brighton and Hove Jarvis Brook Lower Cousley Wood Warbleton Marsh Green Ripe Pestalozzi International Village Golden Cross Lunsford's Cross Poundfield Fairlight Watermill Glyndebourne Twelve Oaks Caneheath Mutton Hall High Wickham Spithurst Filching Chailey North Chailey Ditchling Common Ponts Green Fletching Holton Hill Firle Woolbridge Hailsham Boarshead Cuilfail Groombridge Little London Bachelor's Bump Sweethaws South Heighton Laughton Common South Malling Camber Shover's Green Kingston near Lewes Burwash Steven's Crouch Hollingbury Stonegate Little Horsted Earl's Down St Leonards Green Poundford Hooe Wilmington Green Harley Shute Bexhill-on-Sea Wadhurst East Moulsecoomb Whitehill Rocks Park Chapel Cross Trull's Hatch Wilmington Folkington Flackley Ash Four Oaks Beckley Furnace Harbour Heights Barcombe Cross Offham Battle Norlington East Chiltington Dittons Hollingdean Maresfield Downside Catsfield Stream Herstmonceux Penhurst East Guldeford Furner's Green Hooe Common Millbrook Hall's Close Cottenden Foul Mile