Retail Marketing in Pounsley

Get in touch

Retail Advertising in Pounsley

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TN22 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Pounsley (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Sparrow's Green West Firle Wivelsfield Hartwell Chapel Row Barcombe Mills Hollington Park Holton Hill Davis's Town Udimore Staplecross Whatlington Bexhill Rocks Park Bohemia The Platt Five Ashes Carter's Corner Poundford Mark Cross Whitesmith Rye Harbour Laughton Common Dodd's Bottom North Chailey Rotherfield Buckham Hill Vines Cross Willingdon Wilmington Green Woodingdean Hangleton Cousley Wood Moulsecoomb Little London Horney Common Sheffield Green Chilley Green Ringmer Sharp's Corner Wellbrook Cooden Northbridge Street Fisher's Gate Eckington Corner Baldslow Trull's Hatch Tilsmore Mile Oak Russell's Green Sharpsbridge Trolliloes Chitcombe Cooper's Corner Hale Green Bevendean Dukes Green Black Rock Round Hill Buxted Cock Marling Hellingly Mount Ephraim Honey's Green Grove Hill Town Row Wallcrouch Shortbridge Salehurst John's Cross Folkington Peasmarsh Fairlight St Anne's Alderbrook Twelve Oaks Coleman's Hatch Winton Berner's Hill Iden Westmeston Telham Wood's Green Foul Mile Marden's Hill Meads South Chailey Kingston near Lewes Upper Horsebridge Muddles Green Castle Hill Best Beech Hill Telscombe Nash Street Palehouse Common Mount Pleasant St Leonards-on-Sea Firle Kemp Town Plumpton Green Lunsford's Cross Robertsbridge Roser's Cross Upper Wellingham Chiddingly Church Wood Town Littleworth Mott's Mill Southease Burwash Common Mark Cross Preston Polegate Sutton Little Bayham Chailey Portslade Village Cackle Street Playden Landport Cackle Street Wickstreet Holtye Four Oaks Bachelor's Bump Swiftsden Westdean Potter's Green Cripp's Corner Wilmington Waldron East Moulsecoomb Westham Marle Green Clayhill Bodle Street Green Gun Hill Caldbec Hill Laughton Brownbread Street Whydown Hailsham Wallands Park West Hill Horam Northiam Icklesham Wadhurst Burwash Weald Wartling Norlington Spithurst Stanmer Chapman's Town Maresfield Guestling Thorn Chelwood Gate Falmer Groombridge Hastings Isfield Denton North Moulsecoomb Vinehall Street Newick Boreham Street Cowbeech Sidley Eason's Green Cottenden Rose Hill Budlett's Common East Chiltington Broomham Birchett's Green Marsh Green Mutton Hall Riseden Rodmell Willard's Hill Dallington Pell Green New Town Jumper's Town Ticehurst Beckley Furnace Eridge Green Furner's Green Hall's Close Hammerwood Duddleswell Park Corner Pound Green Starr's Green Patcham Bardown Windmill Hill Stunts Green Waldron Down Pett Level Woolbridge Hadlow Down Danegate Durgates Three Cups Corner Lewes Newhaven Telscombe Cliffs Bodiam Beddingham Langney Village Horsted Green Splayne's Green Chelwood Common Stone Cross Hooe Common Frant St John's Chuck Hatch Glyne Gap Witherenden Hill Cowbeech Hill Burlow Hollingbury Burnt Oak Broomsgrove Thunder's Hill Mountfield Ewhurst Green Jury's Gap Withyham Framfield Wood's Corner Waterhall Shortgate Seaford Hollington Hove Pounsley Pevensey Bay Friday Street Southern Cross Uckfield The Pound Poundgate Watermill Steven's Crouch St Leonards Green Harley Shute Blackboys Highgate Ripe East Blatchington Ore Chalvington Little Horsted Glyndebourne Bulverhythe Ponts Green Piltdown Lower Horsebridge Lions Green Birling Gap Horns Cross Mill Corner Westdene Cornwell's Bank Catsfield Stream Etchingwood Tidebrook Pevensey Coggins Mill The America Ground Tile Hurst Barcombe Cross Teasley Mead Upperton Kent Street Wych Cross Snagshall Houghton Green Poundfield Winchelsea Ridgewood Balcombe Green Terrible Down Hawkhurst Common Rushy Green Flackley Ash Friar's Hill Barcombe East Saltdean Punnett's Town Ditchling South Street Bowlers Town Plumpton Eastbourne Three Leg Cross Jenkins' Green Saltdean Offham Silverhill Park Darwell Hole Peter's Green Withdean Lower Dicker Cogger's Cross Great Maxfield Maynard's Green Beacon Down Newbury's Union Street West Marina Burgh Hill Whitehawk Holmes's Hill Heighton Street Hankham Stone Cross Gallypot Street Fairlight Cove Wivelsfield Green Winchelsea Beach Bishopstone Filching Belmont Southover Langney Fairwarp Old Town Foxhunt Green Three Oaks Roselands Heathfield Primmers Green Sedlescombe Rottingdean Rusher's Cross Goatham Green Flowers Green Foulride Green Cooksbridge Golden Cross Roedean Ovingdean St Helen's Clive Vale Lyewood Common Brightling Rye Foreign Glenleigh Park North End Heron's Ghyll Chiltington Pestalozzi International Village Broad Oak Blackham Jarvis Brook Beachlands Cliffe Exceat Halton Earl's Down Ashburnham Forge Glynde Forest Row Northease Birchden Flimwell Red House Common Ely Grange Moulsecomb Fletching Crowborough Broad Street Etchingham Guestling Green Broomgrove Halland Dittons Hurst Green East Guldeford Stonegate Bexhill-on-Sea Lunce's Common Milton Street Litlington Blackness Cliff End Crowhurst Balls Green Friston Friar's Gate Jevington Brighton Downside Sweethaws Chilsham Upper Hartfield Cackle Street Normans' Bay Cade Street Broadstreet Green Butcher's Cross Norton Piddinghoe Hollingrove Rye Silverhill Lower Cousley Wood Little Norlington Dale Hill Selmeston Grisling Common High Wickham Hampden Park Catsfield Henley's Down Peacehaven Pett Beckley Hollingdean Crowlink Brighton and Hove Little Common Broadland Row Magham Down Oxley's Green South Malling Newbridge Tolhurst Founthill Tarring Neville Five Ash Down Sleeches Cross South Heighton Lower Willingdon Hazard's Green Harbour Heights High Hurstwood Aldrington Ashton Green Crumbles Netherfield Blackness Wannock Brede Ninfield Old Town Cuilfail Swaile's Green Ditchling Common St Helen's Wood St Anthony's Hill Cross in Hand West Blatchington High Cross Arlington Ratton Village Hamsey Hartfield East Hoathly Churches Green Ginger's Green Rushlake Green Collier's Green Alfriston Chapel Cross Upper Dicker Green Street Burwash Mount Pleasant Westfield Rockrobin Mayfield Skippers Hill Quabrook Golden Cross Peacehaven Heights Old Heathfield Argos Hill Berwick Streat Steel Cross Down Street Tompset's Bank Shover's Green Rickney Ringles Cross East Dean Camber Lidham Hill Coldean Boarshead Portslade-by-Sea Iford Penhurst Pebsham Millbrook Danehill Alciston Broad Oak Hooe Canadia North Corner Whitehill Broyle Side Blacklands Bells Yew Green Dodd's Hill Battle Mark Street Godleys Green Maresfield Park Warbleton Fletching Common Caneheath Nutley Herstmonceux Silver Hill Crowborough Warren