Retail Marketing in Wilmington Green

Get in touch

Retail Advertising in Wilmington Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in BN26 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Wilmington Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Durgates Landport Hastings Meads Hadlow Down Tarring Neville Cackle Street Vinehall Street High Hurstwood Ninfield Rye Harbour Mount Ephraim Ditchling Golden Cross Poundford Halton Wilmington Green Coggins Mill Wellbrook Burwash Common Four Oaks Westmeston Bodle Street Green Tile Hurst Shortgate Jenkins' Green Newick Denton Heighton Street Kent Street Broomgrove Silver Hill Mile Oak Carter's Corner Wivelsfield Chilsham Pevensey Bay Hollington Staplecross Buxted Danehill Peacehaven Herstmonceux Highgate Portslade Village Burnt Oak Sheffield Green Icklesham Marden's Hill Steven's Crouch Davis's Town Black Rock Camber Hailsham Rickney Cowbeech Polegate Friar's Hill Moulsecomb Catsfield Stream Mark Street Crumbles Nutley Langney Goatham Green Hooe Cackle Street Cripp's Corner Maresfield Quabrook Jury's Gap The Pound Friston East Guldeford Eridge Green Chilley Green Cuilfail Lower Cousley Wood Beckley Furnace Falmer Riseden Portslade-by-Sea East Hoathly Jevington Canadia Brownbread Street Glenleigh Park Whitehill Rockrobin Ridgewood Butcher's Cross Rotherfield Alciston Eastbourne Balcombe Green Penhurst Splayne's Green Rusher's Cross Whitehawk Hooe Common Upper Dicker Filching Hollingbury Northbridge Street Coleman's Hatch Hove Cottenden Frant Furner's Green Plumpton Green Streat Fisher's Gate Eason's Green Houghton Green St John's Newbury's Muddles Green Peter's Green Glyndebourne Broadstreet Green Holmes's Hill Earl's Down Whitesmith Rye Bulverhythe Burlow Chelwood Common Ewhurst Green Beacon Down Burwash Weald Saltdean Chapel Row North Chailey Whatlington Vines Cross Winchelsea Beach Barcombe Winchelsea South Malling Flimwell Budlett's Common Sharpsbridge Hollington Park Shover's Green Sutton Sidley Ringmer Etchingwood Old Town Bexhill Upper Hartfield Wadhurst Duddleswell West Hill Danegate Trolliloes Pett Mark Cross Millbrook Horsted Green Wivelsfield Green West Blatchington Thunder's Hill Robertsbridge Pell Green Pevensey Fairlight Lidham Hill Chuck Hatch Groombridge East Saltdean Holton Hill Norton Five Ashes Old Town Hurst Green St Helen's Withyham Friar's Gate Patcham Playden Mott's Mill Telscombe Cliffs Brighton and Hove Hellingly Teasley Mead East Moulsecoomb St Leonards-on-Sea Three Cups Corner Birchett's Green Spithurst Peacehaven Heights Fairlight Cove Lower Horsebridge Mill Corner Hammerwood Glyne Gap East Blatchington Steel Cross Stone Cross Ratton Village Woodingdean Maresfield Park Birling Gap Alfriston Laughton Common Piddinghoe Dale Hill Churches Green Old Heathfield Willingdon South Chailey Woolbridge Three Leg Cross Five Ash Down Burgh Hill Little Bayham Laughton Poundgate Iden Chitcombe Wood's Green Exceat Cooper's Corner Wallands Park Dodd's Hill Willard's Hill Caldbec Hill Brightling Arlington New Town Red House Common Broyle Side Rushlake Green Broad Oak Belmont Westdene St Helen's Wood Mutton Hall Hale Green Hollingdean Coldean Darwell Hole High Cross Moulsecoomb Godleys Green Crowborough Birchden Bells Yew Green Westdean Mark Cross Foulride Green Fletching Friday Street Netherfield Dallington Hangleton Swaile's Green Roselands Flackley Ash Baldslow Southover Barcombe Cross Caneheath Wannock East Dean Argos Hill Southern Cross Green Street Horney Common Oxley's Green Clayhill Hamsey Windmill Hill Great Maxfield Southease Cooden Boreham Street Foxhunt Green Offham Chiddingly Langney Village Flowers Green Mount Pleasant Tidebrook Blackness Sleeches Cross Lower Willingdon Pounsley Lions Green Ringles Cross Firle Framfield Union Street Swiftsden Silverhill Park Cross in Hand Nash Street Little Common Mount Pleasant Broadland Row Peasmarsh Dukes Green Poundfield Lyewood Common Beckley Silverhill Sharp's Corner Jumper's Town Little London Terrible Down Hawkhurst Common Broomham Eckington Corner Hall's Close Blacklands Upper Wellingham Marle Green Boarshead John's Cross Henley's Down Sweethaws Bevendean Tilsmore Twelve Oaks Ginger's Green Horam Guestling Green Watermill Rushy Green Collier's Green Kingston near Lewes Wilmington Chalvington West Firle Gallypot Street Plumpton Skippers Hill Down Street Ashburnham Forge Northiam Maynard's Green Burwash Shortbridge Little Horsted Cliff End Berwick Upperton St Anne's Rottingdean Lunce's Common Bexhill-on-Sea South Street Crowborough Warren Cowbeech Hill Hollingrove Hartfield Withdean Lewes Cornwell's Bank Palehouse Common Cade Street Barcombe Mills Piltdown Stonegate Warbleton Waterhall Roedean Tompset's Bank Jarvis Brook Trull's Hatch Wych Cross Broad Street Dodd's Bottom Marsh Green North Corner Dittons Buckham Hill Waldron Down Seaford Lunsford's Cross Grove Hill Golden Cross Mountfield Hampden Park Telscombe Waldron Whydown Roser's Cross Brighton Newbridge Etchingham Rye Foreign Lower Dicker Stone Cross Telham Mayfield Battle Clive Vale Punnett's Town Magham Down The Platt Bodiam Horns Cross Broomsgrove Northease Chailey Bishopstone Aldrington Norlington Westfield Ore Honey's Green Berner's Hill Crowlink North End Cooksbridge Ripe Bachelor's Bump Chapman's Town Snagshall St Leonards Green East Chiltington Pebsham Iford Town Littleworth Hartwell Litlington St Anthony's Hill Brede Sedlescombe Castle Hill Blackham Russell's Green Isfield Broad Oak Chapel Cross Blackboys Round Hill Cock Marling Stanmer Foul Mile Fairwarp Westham Cliffe High Wickham Pett Level Winton North Moulsecoomb Rodmell Chelwood Gate Alderbrook Salehurst Cackle Street Rocks Park Hankham Sparrow's Green Harley Shute Udimore Witherenden Hill Park Corner Bowlers Town Milton Street Kemp Town Ponts Green Three Oaks Harbour Heights Primmers Green Ticehurst Founthill Wood's Corner Tolhurst Beachlands The America Ground Folkington Cogger's Cross Preston Catsfield Upper Horsebridge Forest Row Starr's Green Normans' Bay Rose Hill Best Beech Hill Wickstreet Chiltington Church Wood Bohemia Cousley Wood Uckfield Glynde Blackness Fletching Common Town Row Selmeston Newhaven Hazard's Green Ashton Green Balls Green Wallcrouch Pound Green Pestalozzi International Village Ditchling Common Wartling Holtye South Heighton Potter's Green Crowhurst Bardown Guestling Thorn Grisling Common Heron's Ghyll Heathfield Little Norlington Beddingham Ovingdean Gun Hill Downside Ely Grange Stunts Green Halland West Marina