Retail Marketing in Crays Hill

Get in touch

Retail Advertising in Crays Hill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CM11 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Crays Hill (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Elsenham Sta Greenwoods Mount Bures Bradwell Harlow Common Earls Colne Little Warley Hempstead Rayne Great Chesterford Rose Green Countess Cross Waltham's Cross Church End Salmon's Corner Ford End South Weald Lower Green Gestingthorpe Little Sampford Manuden Finkle Green Oxley Green Southfields Tip's Cross Lucking Street Long Gardens Baker Street Little Oakley Brock Hill Bobbingworth Latton Bush Edney Common Don Johns Tindon End Great Tey Dengie Debden Green Greenstead Green Hope's Green Cold Norton Abbess Roding Chalvedon Wethersfield Churchend Stanbrook Chapelend Rush Green Leigh-on-Sea Parkeston Galley's Corner Janke's Green Little Waltham Bishop's Green Chalkwell Brays Grove Bran End Mallows Green Coryton Hallingbury Street Little Braxted Broad Green Stones Green The Green Lamarsh Chigwell Loughton Tye Green Raven's Green Fyfield Leaden Roding Rushley Green Cobbler's Green The Birches Chignall St James Navestock Common Steeple View Matching Tye Outer Part of Town Westward Brookstreet Peldon Rickling Green Chitts Hills Mill Green Jack's Hatch Bamber's Green Tilbury Green Feering Bradwell Waterside Mill End Sewardstonebury Chapel End Oaker Hill Breach Barns Chignall Smealy Little Canfield Chigwell Row High Laver Ashingdon Hawkin's Hill Causeway End Barnston Shoeburyness Bocking Churchstreet Meadowend Heckfordbridge Nether Street Gilwell Park Nazeing Gate Fanner's Green Broxted Wicken Bonhunt Hawkspur Green High Houses Moreton Canvey Island Farmbridge End Copford Writtle Holland-on-Sea Aingers Green Butts Green New Mistley Robinhood End Foxash Estate Latchingdon Oxen End School Green North Fambridge Mundon Brookend Steward's Green Canvey Village Theydon Bois Wimbish Green Cole End West Tilbury High Ongar Elmstead Market Woodhatch Berners Roding Great Wakering Coalhill Seven Star Green Starling's Green South Ockendon Cannon's Green Norton End Dobb's Weir Hadstock Churchgate Street Netteswell Warley Duckend Green Chipping Hill Daws Heath Piercing Hill Margaretting Tye Monkey Street Paternoster Heath Woodham Mortimer Theydon Garnon Ashen Rudley Green Curling Tye Green Hornestreet Langham Wick Lamb Corner Boose's Green Shelley Hockley Tiptree Heath Hamperden End Killem's Green Cutlers Green Castle Hedingham Roost End Bradwell Wick Greensted Roundbush Miller's Green Kelvedon Hatch Great Clacton Little Tey Church Langley Little Dunmow Pledgdon Green Mount Bovers Threshers Bush Newport Eight Ash Green Elmdon Richmond's Green Dyer's End Maylandsea Bovinger Stanford-le-Hope South Benfleet Shotgate Sheering Doddinghurst Ugley Horsleycross Street South Green Bradfield Heath Great Henny Man's Cross Bush End Debden Puttock's End Sabine's Green Fordstreet Woodside Green Howlett End Canewdon Chelmer Village West Thurrock Flack's Green Old Heath Westley Heights Woodend Green Borley Green Widdington South Hanningfield Birdbrook Queen's Park Church End Stapleford Abbotts Cressing Ghyllgrove Coggeshall Hamlet Bowers Gifford Bocking Langham Terling Olmstead Green Layer Marney Roundbush Green Thurrock Park Great Totham Workhouse Hill Mill End Roast Green Noak Hill Hope End Green Southfields Shellow Bowells Little Easton Great Parndon East Gores North End Potter Street Farnham Hawkwell Buttsbury Roydon Ramsden Bellhouse Shalford Green Foster Street Boxted Cross Lippitts Hill Purfleet Ugley Green Hullbridge Coggeshall Blake End Little Leighs Coopersale Brentwood Molehill Green Knowl Green Easthorpe Tye Common Upper Green Inworth Mayland Southend-on-Sea Gernon Bushes Childerditch Belchamp St Paul Cross End Pilgrims' Hatch Tilegate Green Cooksmill Green Fordham Fryerns Belchamp Otten Tollesbury Stroud Green Newman's End Fingringhoe Sibley's Green Goose Green Sandon Rawreth Billericay Henny Street Heybridge Basin Breeds Eversley Folly Green Chafford Hundred Carter's Green Cobler's Green Loves Green Stock Greenhill Sunnymede Hardy's Green Broad Green Thorpe Green Mott's Green Tilekiln Green Chappel New England Stewards Curtismill Green Morris Green Howe Green Elmstead Heath Heybridge Brick End Stockstreet Birchanger Witham Cornish Hall End Wendens Ambo Harlow Newtown Little Henham Colchester Rawreth Shot Dutch Village Green Street Kirby-le-Soken Balstonia Mount Pleasant Northend Mountnessing Matching Green Bannister Green Crockleford Hill Ingatestone Kirby Cross Duddenhoe End Malting Green Ardleigh Heath Great Leighs Wimbish Great Easton Chatham Green Crow Green Barrow Hill St Osyth Cock Green Upper Pond Street Gore Pit Laindon Great Warley Aldham Barling Willingale Church End Frenches Green Margaret Roding Kelvedon Tye Green Nine Ashes Mucking North End Horsley Cross Bumble's Green Deer's Green Great Sampford Frinton-on-Sea Wyatt's Green Bromley Cross Loyter's Green Stanway Bulphan Lower Bobbingworth Green Twinstead Colne Engaine Building End Mill End Chalk End Brick House End Wrabness Aveley Crawley End Ardley End Winter Gardens Clavering South Woodham Ferrers Little Walden Aimes Green Theydon Mount High Park Corner Coxtie Green Green Street Pipps Hill Montsale Horkesley Heath Leigh Beck Frogs' Green Cowey Green Corringham Wix Pattiswick Fordham Heath Little Baddow Tendring Heath Bradwell on Sea Hellman's Cross Clay Hills Grass Green Tinkers Green Pale Green Little Yeldham Gooseberry Green West Hanningfield Great Saling Brewer's End Downham Stambourne Netteswell Cross Great Horkesley Delvin End Temple End Clacton-on-Sea Waterhales Tendring Upper Green High Easter Bedlar's Green Thorrington Layer Breton Armigers The Common Ashdon Maple End Chelmsford Clatterford End Hemp's Green Lower Green Great Bromley Eastend Pinnacles The Hythe Newlands Lower Pond Street Black Notley Littley Green Great Hallingbury Hawbush Green Frating Green Mistley Heath Great Maplestead Middleton Mount End Milch Hill Kingswood Langley Westcliff-on-Sea Purton End Gallows Green Onslow Green Coopersale Common High Garrett Wivenhoe Alphamstone Gransmore Green Finchingfield Creeksea Outer Part of Town Eastward Purleigh Salcott-cum-Virley Crockleford Heath Ostend Old Harlow Keelars Tye Beazley End The Ryes Stagden Cross Manwood Green Hill Green Beacon Hill Hatfield Broad Oak Friars Mead Steventon End Basildon Little Mascalls Lawford Black Horse Corner Quendon Great Malgraves Rotchfords Suttons Wakes Colne Broadley Common Bridge Green Hornells Corner Stonebridge Marks Tey Brightlingsea South Heath Doddinghurst Common Bulmer Tye Almshouse Green Hickford Hill Wickham St Paul Elkins Green Thorpe Bay Debden Green Daw's Cross Bardfield End Green Widford Norwood End Little London Tarpots Baythorne End Braintree Corner Rotten End Herongate Boyton Cross Little Bentley Pannel's Ash Helions Bumpstead Barstable Thornwood Common Landermere Upshire Blackcat Belchamp Walter Thundersley Colliers Hatch Little Bardfield Stow Maries Windmill Hill Park Green Berden Lower Nazeing Navestock Side Panfield Tilbury Howegreen Matching Silver End Samuel's Corner Hare Street Tyler's Green Southchurch Bournes Green Bustard Green Baconend Green Gaston Green Stondon Green White Roding Horseman Side Keeres Green Lindsell Stansted Mountfitchet Old Mead Young's End Totham Hill Sewardstone Butt's Green Broad Street Green Great Canfield Ridgewell White Notley Howe Street Dedham Dovercourt Lee Chapel Cooper's End Ford End Burnham-on-Crouch Felmore Gainsford End Norton Mandeville Boxted Mark Hall South Peartree Green Bardfield Saling Strethall Langenhoe Broomfield St Vincent's Hamlet Sewards End Little Laver Little Chesterford Lower Sheering Reader's Corner Great Oakley Great Holland Coopersale Street Biggin Little Oxney Green Steeple Bumpstead Wix Green Faulkbourne Paglesham Churchend Great Oxney Green Tye Green Braintree St Lawrence High Roding Minnow End Little Cambridge South Fambridge North Benfleet Little Bromley Woodham Ferrers Beacon End Bigods Broad's Green Paslow Wood Common Maldon Wormingford Cherry Green Bartholomew Green Philpot End Takeley Street Moulsham Little Totham Vange Blackheath Lambourne Walton-on-the-Naze Great Stambridge Beauchamp Roding Kingsmoor Burrsville Park Low Street Blackmore Bath Side Shrub End Pepper's Green Clatterford End Duton Hill Upper Dovercourt Frating Sible Hedingham Stebbing Gallows Green Grays Hatfield Heath Dry Street Birch Chrishall Nazeing Long Green Woodgates End Clapdog Green Manningtree Far Thorpe Green West Bergholt Purfleet-on-Thames Margaretting Little Wakering Long Green Stickling Green Kirkby-le-Soken Henham Boreham Littlebury Green Stambourne Green Weeley Wakes Colne Green Foxearth Lee-over-Sands Grange Hill Lane End Audley End Blackmore End King Street Cripple Corner Pitsea Beaumont Elsenham Parney Heath Thorpe-le-Soken Totham Plains Mowden Stafford's Corner Orsett Tumbler's Green Birchhall Corner Bridge End Lambourne End Southey Green Lexden Battlesbridge High Beach Broad Green Felsted Sturmer Maggots End Toot Hill Tye Green West Horndon Seawick Ringtail Green Bacon End Burnt Heath Tye Green Shalford Stoneyhills Tilbury Juxta Clare Hare Green Stocks Green Row Green Cripplegate Rivenhall End Point Clear Newney Green Runwell Great Bentley Goose Green Bonhunt Water Fiddlers Hamlet Layer-de-la-Haye Hare Street Chadwell St Mary Sumners Langdon Hills Bentfield Green Beggar Hill Pebmarsh Nevendon Hutton Stocking Green Powers Hall End Brandy Hole Molehill Green Little End Havering's Grove St Osyth Heath Toppesfield Padham's Green Parson's Heath Hatfield Peverel Little Clacton Keysers Estate Crays Hill Fuller's End Bulmer Birch Green Hook End Horne Row Buckhurst Hill Marden Ash Long Green Baddow Park Bunting's Green Lee Chapel North Burnt Mills Temple Fields Epping Green Wellstye Green Ulting Great Braxted Cranes Harwich Copthall Green Galleyend Rivenhall Tilkey Roxwell Shenfield Greensted Green Forrey Green Langham Moor New Thundersley Whiteash Green Great Berry Gubbion's Green Ivy Chimneys White Colne Jaywick Radwinter End Gamble's Green Abbess End Perry Green Stebbing Green Needham Green Smythe's Green Great Dunmow Heybridge Passmores Row Heath Ost End Chickney Craig's End Watton's Green Linford Gay Bowers Water End Wickham Bishops Duck End Sand Hill Great Notley Ardleigh Good Easter East Horndon Waltham Abbey Langford Pentlow Hallsford Bridge Bocking's Elm Norton Heath Bicknacre Burton's Green Fairstead Tye Green Rayleigh Woodend Pentlow Street Taverners Green Elder Street Mark Hall North Start Hill Abbey Field Holyfield Saffron Walden Copford Green Cupid's Corner Wickford Mashbury Fuller Street Danbury Common Dedham Heath Stanford Rivers Hutton Mount Housham Tye Little Thurrock Glen Faba Little Maplestead Downhall Beach Estate Runsell Green Liston Gardens Tillingham Borley Stondon Massey Porters Town Tiptree Pleshey Dewes Green Rowhedge Pedlars End Watch House Green Paglesham Eastend Mulberry Green Church End North Shoebury Brookend Great Yeldham Goldhanger Cock Clarks Chatter End Rowney Corner Mistley Cambridge Town Rochford Great Claydons Ovington Claverhambury Ingrave Danbury Alresford Clatterford End Takeley High Street Green Braiswick Halls Green Little Common Noak Bridge Clifftown Latchmore Bank Tylerscross Althorne Radley Green Ballards Gore Northend Little Wigborough Courtsend Radwinter South Stifford Swallows Cross Twinstead Green Farther Howegreen Little London Bentfield Bury Prittlewell Pig Street Surrex Osea Island Hobbs Cross Sunken Marsh Tye Green Hadleigh Willows Green Lower Green Harknett's Gate Cobbs Fenn Asheldham Gaunt's End Sucksted Green High Beech Fryerning Littlebury Chipping Ongar Howe Street Further Ford End Swan Street North Stifford Little Hallingbury Tilty Bell Common Nounsley Lanham Green East Hanningfield Little Horkesley Epping Upland Tolleshunt Major Mill Green Stisted Fox Street Welshwood Park Galleywood Catmere End Smith's Green The High Woodham Walter Holder's Green Woodhill Boyton End Rickling Liston Great Bardfield Skye Green Puttock End Farnham Green Arkesden Wesley End Passingford Bridge Southminster Smith's Green Nuper's Hatch Burton End Hartford End Bentley Tendring Green Ramsden Heath Horndon on the Hill Duck End Nazeing Mead Epping Great Canney Weeley Heath Navestock Heath Hazeleigh Rook End Magdalen Laver Little Burstead Messing Hastingwood Thaxted Halstead East Mersea Great Waltham Nazeing Gosfield Campions Brook Street Level's Green Mile End Abberton Berechurch Stapleford Tawney Handley Green Ramsey Tolleshunt Knights Blasford Hill Clapgate Little Parndon Hyde Chase Katherines Abridge Tolleshunt D'Arcy West Mersea Hobbs Cross East Tilbury North Weald Bassett Great Baddow Monk Street Brickkiln Green Ramsey Island Thorpe Cross Springfield Four Wantz Aythorpe Roding Jasper's Green Howe Green Uppend Oak Corner Mill End Green Lee Chapel South Garnetts Crow's Green Fox Hatch Roydon Hamlet Great Burstead Fobbing Little Henny Eastwood Harrowcross Audley End Orsett Heath Hazel End Pigstye Green Steeple Wiggens Green Bradfield Pond Street Greenstead Great Wigborough Pharisee Green Rettendon Rank's Green