Retail Marketing in Gransmore Green

Get in touch

Retail Advertising in Gransmore Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CM6 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Gransmore Green (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
High Laver Great Easton Bradwell Wick Don Johns Langham Wick Debden Green Goldhanger Bonhunt Water Thorpe Bay Little Waltham Arkesden Ashen Seawick Howe Green Sible Hedingham Duckend Green Kirby-le-Soken Maylandsea Little Laver Craig's End Great Berry Steward's Green Duddenhoe End Creeksea Stondon Green Blackcat Saffron Walden Stewards Kirkby-le-Soken Southchurch Killem's Green Start Hill Dyer's End North Benfleet Stones Green Stickling Green Coalhill Folly Green Matching Level's Green Norwood End Water End Bran End Copford Green Ovington Ridgewell North Fambridge Westley Heights Nazeing Manningtree Bridge Green Brock Hill Rowhedge Paglesham Churchend Mallows Green Dedham Wivenhoe Little Easton Inworth Keeres Green Upper Green Breach Barns Hutton Dutch Village Great Dunmow Fiddlers Hamlet Church End Hornestreet Newlands New Thundersley Tolleshunt D'Arcy Stapleford Abbotts Parson's Heath East Horndon Braiswick Sumners Matching Tye Woodend Wickham St Paul South Heath Knowl Green Coggeshall Hamlet Frating Green Jasper's Green Four Wantz Shelley Low Street Foster Street Tilbury Green Lee-over-Sands Stanway Great Bardfield Gooseberry Green Feering Rayne Flack's Green Churchend Fordham Tilbury Chapel End Stisted Walton-on-the-Naze Little Burstead Stapleford Tawney Hobbs Cross Rickling Green Abberton Green Street Long Green Great Claydons Battlesbridge Mountnessing Upshire Dry Street Willows Green Chalkwell Lawford Forrey Green Aldham Leaden Roding Raven's Green Cannon's Green Warley Mott's Green Lower Green Belchamp St Paul Stansted Mountfitchet Langenhoe New England Pilgrims' Hatch Clavering Alphamstone Chadwell St Mary Dovercourt Bath Side Thurrock Park Pleshey Pentlow Wimbish Wellstye Green Janke's Green Northend Great Henny Wix Halstead Courtsend Chipping Hill Leigh-on-Sea Robinhood End Foxash Estate Tilbury Juxta Clare Kingswood Great Braxted Coryton South Woodham Ferrers Broad Street Green Tye Green Meadowend Hullbridge Gaston Green Newney Green Braintree Baythorne End Taverners Green Tiptree Heath Great Wakering Great Clacton Wickham Bishops Windmill Hill Fordstreet North End Little Dunmow Fryerning Great Holland Tyler's Green Quendon Langham Moor Seven Star Green Navestock Side Clatterford End Little Walden Broad Green Margaret Roding Chitts Hills Woodgates End Lee Chapel South Blackmore Parkeston Building End Brook Street Theydon Mount Loyter's Green Monk Street Frogs' Green East Hanningfield Hyde Chase Jack's Hatch Bridge End Coopersale Street Reader's Corner Cobbs Fenn Pinnacles Stonebridge Mundon Cobler's Green Purfleet-on-Thames Hope's Green Oxen End West Mersea Cripple Corner Herongate Gainsford End Broad's Green The Ryes The Green South Benfleet Aingers Green Howlett End Swallows Cross Fryerns Hare Street Borley Green Good Easter Clapdog Green Gore Pit Wickford Chafford Hundred Terling Dedham Heath Greenhill Little Clacton Lamarsh Matching Green Belchamp Walter Woodham Ferrers Horsley Cross Ramsden Bellhouse Fairstead Coxtie Green Little Thurrock High Roding Howe Green Duton Hill Northend Boyton Cross Roundbush Sabine's Green Tye Green Southfields Brandy Hole Horkesley Heath Maple End Mowden Clatterford End Bicknacre Dobb's Weir Rush Green South Fambridge Tarpots Mill End Navestock Heath Friars Mead Wyatt's Green Cobbler's Green Fobbing Chalvedon Chigwell Row High Street Green Passingford Bridge Church Langley Hallingbury Street Starling's Green Butts Green Church End High Garrett Clay Hills Tylerscross Langham Great Tey Norton End Lee Chapel North Bentley Steeple View Barstable Ivy Chimneys Gay Bowers Rank's Green Glen Faba Little Wakering Watch House Green Lower Bobbingworth Green Horne Row Orsett Heath Philpot End Grays Billericay Tendring Green Catmere End Hardy's Green Rose Green Gubbion's Green Panfield Laindon South Weald Elkins Green The High Manwood Green Milch Hill Bradwell Waterside Lamb Corner Cherry Green Surrex Abbey Field Brickkiln Green Handley Green Mill End Green Skye Green Noak Hill Paternoster Heath Cole End Wimbish Green Moreton Upper Dovercourt Bigods Hawkspur Green Cooksmill Green Broxted Old Mead Little London Queen's Park Countess Cross Broadley Common Delvin End Canvey Village Ingatestone Althorne Great Stambridge Sand Hill Havering's Grove Greenwoods Birchhall Corner Lower Green Rawreth Shot Lane End Chatter End Smith's Green Coggeshall Prittlewell High Ongar Colne Engaine Rivenhall End Kelvedon Buttsbury Weeley Great Wigborough Chelmsford Howe Street Moulsham Farnham Green Tindon End Steeple Widford Bocking Southey Green Armigers Brookend East Tilbury Temple Fields Bacon End Bedlar's Green Mount Bovers Boxted Stebbing Gallows Green Oaker Hill Further Ford End Waterhales Holland-on-Sea Ballards Gore Carter's Green Upper Green Sewardstone St Lawrence Little Canfield Paglesham Eastend Steventon End Hawbush Green Pepper's Green Black Horse Corner Hatfield Broad Oak Broomfield Burnt Heath Burton End Cranes Navestock Common Montsale Burrsville Park Wendens Ambo Tye Green Salcott-cum-Virley Ulting Elsenham Sunken Marsh Colchester Little Bentley Chatham Green Black Notley Bulphan Henny Street Marden Ash Daws Heath Nazeing Mead Great Totham Tye Green Ford End Rochford Green Street Shrub End Silver End Needham Green Peartree Green Lower Sheering Howegreen Marks Tey Little Totham Bradfield Heath Great Oakley Point Clear Great Horkesley Workhouse Hill Great Oxney Green Theydon Garnon Rushley Green Pig Street Shenfield Manuden Morris Green Hatfield Peverel Greenstead Green Bishop's Green Rayleigh Pannel's Ash Great Warley Rivenhall Earls Colne Shalford Church End Tilkey Beacon End Biggin Bocking's Elm Ramsey Island Asheldham Bardfield Saling Buckhurst Hill Barling Suttons Borley Roast Green Cock Clarks Littlebury Tilegate Green Loughton Hockley Takeley Brays Grove Chigwell Hornells Corner Malting Green Belchamp Otten Fuller Street Little Parndon Epping Upland Rotten End Foxearth Great Malgraves Great Yeldham Colliers Hatch Gilwell Park Stanford-le-Hope Harlow Cressing Edney Common Tumbler's Green Fyfield Felsted Writtle Chelmer Village Bartholomew Green Bamber's Green Bradfield Pigstye Green Epping Stocks Green Ugley Green Gransmore Green Grange Hill Chickney Southfields Chignall Smealy Hadleigh Berden Southend-on-Sea Horseman Side Stockstreet Uppend Bovinger Gamble's Green Frating Wix Green Stanford Rivers Rudley Green Goose Green Birch Bentfield Bury Burnt Mills Purleigh Hazeleigh Farmbridge End Eastwood Sewardstonebury Churchgate Street Kelvedon Hatch Basildon Mark Hall North Hickford Hill Mistley Keysers Estate Balstonia Fingringhoe Nevendon Lippitts Hill Mount Pleasant Loves Green Eversley Nazeing Long Green Little London Bunting's Green Church End Pitsea Audley End Cock Green Cupid's Corner Hare Green South Ockendon Thorpe Green Elder Street Norton Mandeville Elmstead Heath Great Leighs Layer-de-la-Haye Chappel Coopersale Gaunt's End Dengie Hadstock Stock Little Oxney Green Maggots End Curtismill Green Great Chesterford Long Green Sheering Langley Little Warley Hemp's Green Rook End Stambourne Stoneyhills Shalford Green Faulkbourne Bardfield End Green High Houses Totham Hill Tye Green Bush End Blake End Farnham Woodham Walter Greensted Layer Breton Epping Green Linford Great Waltham Little Common Downham White Roding Hill Green Abridge Great Baddow Great Canfield Little Sampford Downhall Beach Estate Roost End Frinton-on-Sea Hope End Green Lower Nazeing Nounsley Oak Corner Roxwell Little Tey Ramsey Sturmer Bradwell Powers Hall End New Mistley Bustard Green Cornish Hall End Vange Canewdon Waltham Abbey Strethall Theydon Bois North Stifford Berechurch Kingsmoor Langdon Hills Passmores Wesley End Fuller's End Heybridge Basin Stocking Green Great Bromley Greensted Green Berners Roding East Gores Stafford's Corner Runsell Green Pipps Hill Curling Tye Green Runwell Birchanger Weeley Heath Newtown Gosfield Harrowcross Twinstead Green Beacon Hill Pond Street School Green Tolleshunt Knights Lower Pond Street Halls Green Upper Pond Street Mill Green Birch Green Horndon on the Hill Boyton End Bulmer Great Maplestead Fanner's Green Aveley Keelars Tye Howe Street Mayland Outer Part of Town Eastward Mashbury High Park Corner Liston Gardens South Green Long Gardens Latton Bush Great Bentley Stondon Massey Messing Woodham Mortimer Aythorpe Roding Toppesfield Steeple Bumpstead High Beach Woodhill Mill End Little Maplestead Pattiswick Debden Green Rotchfords Cross End Bulmer Tye Brightlingsea Crow's Green Landermere Danbury Little Henny Mount End Little Leighs Park Green Birdbrook Bobbingworth Blasford Hill Woodside Green Pale Green Wrabness Little Bromley Cooper's End Cripplegate Mill End Stebbing Green Beazley End Watton's Green Hellman's Cross Duck End Stagden Cross Smythe's Green Margaretting Hallsford Bridge Kirby Cross Stroud Green Beaumont Sunnymede St Osyth Bocking Churchstreet Galleyend Molehill Green Great Burstead Ashdon Cold Norton Threshers Bush Ostend Heckfordbridge Lucking Street Beggar Hill Row Green Thaxted Braintree Corner Clapgate Witham Takeley Street Hempstead Thornwood Common Wakes Colne Chipping Ongar Rettendon Little Bardfield Sandon Stambourne Green Lee Chapel Latchmore Bank Littley Green Chrishall Langford Finkle Green Katherines Garnetts Daw's Cross Horsleycross Street Lanham Green Shellow Bowells Cowey Green Little Wigborough Canvey Island Mucking Rawreth Gernon Bushes Nazeing Gate Little Baddow Smith's Green Miller's Green Burton's Green Pledgdon Green Hamperden End Tilekiln Green Felmore White Colne Hobbs Cross Copthall Green East Mersea Ost End Mount Bures Danbury Common Tye Common Hartford End Little Mascalls North Shoebury Rowney Corner Goose Green Roydon Wakes Colne Green Welshwood Park Cambridge Town Ardleigh Chalk End Brentwood Little Oakley Hare Street Coopersale Common Baker Street Debden Little Braxted Crockleford Heath Great Sampford Mill Green Brick House End Sewards End St Osyth Heath Baconend Green South Stifford Pedlars End Radwinter End Tinkers Green Dewes Green Broad Green Claverhambury Lexden Lambourne Eight Ash Green High Beech Lindsell Mark Hall South Waltham's Cross Stow Maries Blackmore End Burnham-on-Crouch Bannister Green Corringham Easthorpe Puttock's End Crockleford Hill Causeway End Fox Street Harlow Common Boose's Green Duck End Willingale Crawley End Twinstead Clacton-on-Sea Little End South Hanningfield Galley's Corner Little Horkesley Ashingdon The Birches Springfield Nether Street Great Parndon Netteswell Cross Copford Rickling Tendring Heath Baddow Park Swan Street Parney Heath Salmon's Corner The Hythe Bromley Cross North Weald Bassett Bradwell on Sea Greenstead Harknett's Gate Brewer's End Orsett Noak Bridge Fox Hatch Great Hallingbury Totham Plains Row Heath Lower Green Bournes Green Winter Gardens Ardleigh Heath Liston Gestingthorpe Hazel End Tye Green Shoeburyness Great Saling Purfleet Thundersley Bell Common Tillingham Little Henham Harwich Brookstreet Barnston Netteswell Brick End Piercing Hill Little Hallingbury Monkey Street Pharisee Green Old Heath Middleton Ford End Butt's Green Littlebury Green Abbess End Tip's Cross Clatterford End Broad Green Boxted Cross Cutlers Green Great Canney Ramsden Heath Heybridge Molehill Green Great Notley Tendring Norton Heath Little Chesterford Radley Green Thorrington Castle Hedingham Woodhatch Hutton Mount Purton End Leigh Beck Mistley Heath Mulberry Green Radwinter Woodend Green Nuper's Hatch Elmdon Hawkin's Hill Hawkwell Fordham Heath Puttock End Minnow End Crays Hill Sibley's Green Roundbush Green Blackheath Peldon Almshouse Green Thorpe-le-Soken Paslow Wood Common Potter Street Frenches Green Newport Heybridge Tollesbury Far Thorpe Green Ardley End Hatfield Heath Osea Island Henham Ringtail Green North End Man's Cross Toot Hill Young's End Margaretting Tye Widdington Thorpe Cross Gallows Green West Thurrock Mile End Housham Tye Whiteash Green Beauchamp Roding Oxley Green Hook End Stanbrook High Easter Elsenham Sta The Common Magdalen Laver Crow Green Holder's Green Bumble's Green Alresford Maldon West Tilbury Grass Green Finchingfield Layer Marney Tiptree Nine Ashes Wethersfield Doddinghurst Pentlow Street Southminster Roydon Hamlet Onslow Green Bentfield Green Tye Green Helions Bumpstead Galleywood Samuel's Corner Temple End Porters Town Newman's End Padham's Green White Notley St Vincent's Hamlet Barrow Hill Tolleshunt Major Brookend Boreham Wiggens Green Clifftown Bowers Gifford West Bergholt Doddinghurst Common Eastend Abbess Roding Campions Chapelend Tilty Olmstead Green Chignall St James Wormingford Westcliff-on-Sea Latchingdon Hastingwood Little Yeldham Shotgate Childerditch Farther Howegreen Old Harlow Little Cambridge Breeds West Hanningfield Audley End Ugley Wicken Bonhunt Jaywick Aimes Green Perry Green Sucksted Green Pebmarsh Ghyllgrove Richmond's Green Elmstead Market Outer Part of Town Westward King Street Ingrave Holyfield Lambourne End Deer's Green West Horndon