Retail Marketing in Hockley

Get in touch

Retail Advertising in Hockley

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SS5 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Hockley (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Takeley Street Samuel's Corner Braintree Causeway End Marden Ash North Fambridge Almshouse Green Maple End Little Waltham Frinton-on-Sea Thorpe Green Bocking's Elm Littlebury Green Little Totham Great Wakering Mistley Starling's Green Tumbler's Green Brickkiln Green Strethall Church End Handley Green Chalkwell Hazeleigh Howe Green Bulmer West Thurrock Green Street Stebbing Green Upshire Wakes Colne Green Havering's Grove Boxted Cross Sabine's Green Chapel End Bovinger Aythorpe Roding Brookstreet Purton End High Beech Little Parndon Janke's Green Pledgdon Green Clatterford End Duck End Long Green The Common Little Clacton Robinhood End Lower Green Countess Cross Peartree Green Roydon Bannister Green Padham's Green Pentlow Helions Bumpstead High Park Corner Langham Chignall St James Norton Heath Mile End Middleton Chappel Pig Street Farnham Green Lee Chapel North Little Tey Newney Green Farmbridge End North Weald Bassett Bustard Green Belchamp Otten Brentwood Debden Abberton Man's Cross Mowden Fordham Heath Grange Hill Wimbish Green Tye Green Great Maplestead Bocking Churchstreet Blackmore East Gores Purfleet-on-Thames The Hythe Linford Hawkwell Orsett Boose's Green Brays Grove Chitts Hills Warley Fuller Street Little Bardfield Seven Star Green Shotgate Good Easter Cross End Porters Town Grass Green Great Burstead South Fambridge Burton End Pond Street Liston Gardens Southey Green Fiddlers Hamlet Stondon Massey Aimes Green Thornwood Common Tyler's Green Sewardstonebury Stagden Cross Childerditch Roost End Duddenhoe End Molehill Green Broadley Common Frogs' Green Bradfield Heath Elmstead Market Building End Great Baddow Aveley Mayland Pepper's Green Clatterford End Tip's Cross Stonebridge Copthall Green Cripple Corner Stondon Green Bentfield Bury Cripplegate Little Warley Row Green Point Clear Bocking Northend Foxearth Hawkspur Green Barnston Tendring Green Welshwood Park Hickford Hill Copford Green North End Bush End Tilegate Green Marks Tey Puttock's End Stebbing Great Parndon Lucking Street Fairstead School Green Eversley West Mersea Great Henny Catmere End Bigods Silver End Bentfield Green Manningtree Monkey Street Thorpe Bay Whiteash Green Little Mascalls Horkesley Heath Greensted Green Sheering Messing Bell Common Old Mead Cupid's Corner Theydon Bois St Lawrence Baconend Green Bradwell on Sea Chignall Smealy Clay Hills Wickford Horne Row Stanford Rivers Onslow Green Gaunt's End Brewer's End Upper Pond Street Stow Maries Latton Bush Stockstreet Keysers Estate Potter Street Coggeshall Hamlet Great Oxney Green Cobler's Green Purfleet Layer Marney Widford Noak Bridge Little Henham Audley End Southfields Paternoster Heath Ramsey Island Horsleycross Street Hobbs Cross Goose Green Bardfield Saling Frenches Green Mill End Woodhatch Ingatestone Wicken Bonhunt Bobbingworth Broad Street Green Woodhill Galleywood Coxtie Green Breach Barns Bournes Green Copford Little Oakley Rivenhall Cornish Hall End South Benfleet Dutch Village Bradwell Wick Wakes Colne Great Saling Danbury Great Holland Passmores Dedham Heath Frating Green Little Hallingbury Watton's Green Outer Part of Town Eastward Elmstead Heath Birdbrook Kirby Cross Chatham Green Earls Colne St Vincent's Hamlet Great Dunmow Fordstreet Clifftown Boyton End Rettendon Perry Green Start Hill Birchanger Fuller's End Winter Gardens Sumners Wiggens Green Westley Heights Mount End Tilbury Tolleshunt Knights Nether Street Pannel's Ash Tilty Great Oakley Hemp's Green Woodham Mortimer Castle Hedingham Reader's Corner Great Leighs Shalford Little Cambridge Althorne Great Braxted Church End Church End Mount Bures Tinkers Green Gallows Green White Roding Littlebury Little Canfield Bunting's Green Tarpots Hatfield Peverel Boyton Cross Baddow Park Osea Island Ashen Crockleford Heath Kingsmoor Kirby-le-Soken Wickham Bishops Chalk End Harlow Common Church End Peldon Blasford Hill Paglesham Eastend Wellstye Green Clatterford End Stoneyhills Ashingdon Little Henny Ugley Green Lamarsh Springfield King Street Parson's Heath Hellman's Cross Tillingham Broad Green Gernon Bushes Loves Green Danbury Common Chalvedon Glen Faba St Osyth Heath Elsenham Sta Oak Corner Newtown Dobb's Weir Paslow Wood Common Cranes Hastingwood Mott's Green Frating Great Stambridge Old Heath Cambridge Town Little End Heybridge Walton-on-the-Naze Fanner's Green Upper Green Smith's Green The High Rowhedge Greenwoods Howe Street Great Berry Nounsley Abbess End Daws Heath Friars Mead Lee Chapel South Rook End Great Wigborough Wix Pattiswick Pebmarsh High Houses Henham High Ongar New Mistley Stones Green Elmdon Lindsell Alphamstone Pale Green Cowey Green Sewards End Pigstye Green Holder's Green Barling Heckfordbridge Radwinter Bradwell Waterside Tendring High Roding Chrishall Abbess Roding Garnetts Berners Roding Crow's Green Ivy Chimneys Surrex South Woodham Ferrers Lower Nazeing Manwood Green Rayne Sandon Skye Green Horseman Side Ardleigh Langham Moor Langdon Hills Great Canfield Elder Street Ramsey Taverners Green Finchingfield Gestingthorpe Holland-on-Sea Nazeing Long Green Mount Bovers South Stifford Stambourne Killem's Green Gay Bowers Steventon End Bradfield Burnt Heath Clapdog Green Rickling Minnow End Harknett's Gate Fryerns Lee-over-Sands Bridge Green Roundbush Green Berechurch Great Bromley Carter's Green Salmon's Corner Newport Felsted Chapelend Cole End Henny Street Loyter's Green Fyfield Stanbrook Theydon Garnon Hobbs Cross Stafford's Corner Braintree Corner Ovington Bentley Hawbush Green Twinstead Tilkey Dovercourt Downhall Beach Estate Ashdon Housham Tye Rawreth Woodside Green Greenhill Claverhambury Tindon End Threshers Bush Navestock Common Dedham Greenstead Nine Ashes Hare Green Tye Green Tye Green Bran End Southchurch Hutton Mount Richmond's Green Matching Green Coopersale Hempstead Water End Birchhall Corner Great Chesterford Doddinghurst Common Sewardstone Lippitts Hill Weeley Heath St Osyth Finkle Green Little Easton Philpot End Debden Green Cold Norton Ost End Workhouse Hill Burnham-on-Crouch Great Bentley White Colne Coggeshall Ramsden Bellhouse South Ockendon Mountnessing Broad Green Clapgate Little Thurrock Howegreen Pinnacles Leaden Roding Easthorpe Pedlars End Runwell Duckend Green Theydon Mount Quendon Curtismill Green Norton End Farnham Wethersfield Tollesbury Pentlow Street Mallows Green Churchend Shenfield Monk Street Rushley Green Pitsea Dengie Ballards Gore Southend-on-Sea Stanford-le-Hope Lanham Green Butt's Green Matching Black Notley Tolleshunt Major Hamperden End Bamber's Green Stansted Mountfitchet Stickling Green Elkins Green Mount Pleasant The Ryes Leigh-on-Sea South Weald Hyde Chase Halls Green Arkesden Laindon Canewdon Smith's Green Pilgrims' Hatch The Green Tilbury Green Stambourne Green Waterhales Cherry Green Rochford Windmill Hill Little Laver Tye Common Keeres Green Great Canney Runsell Green Thorpe Cross Broxted Fingringhoe Courtsend Wrabness Bartholomew Green Bradwell Nevendon Ingrave Rotten End Berden Epping Green Gosfield Maggots End Kelvedon Hatch Ford End Uppend Swan Street Gubbion's Green Ugley Coopersale Street Buckhurst Hill High Street Green Great Waltham Crow Green Thaxted Burnt Mills Birch Little Oxney Green Mulberry Green Oaker Hill Hutton Hatfield Broad Oak Don Johns Burrsville Park Churchgate Street Smythe's Green Ramsden Heath Watch House Green Little Maplestead Oxley Green Epping Upland Cobbler's Green Dewes Green Row Heath Butts Green Blackmore End East Horndon Fryerning Oxen End High Easter Morris Green Long Green Crawley End Hallsford Bridge Eastend Coopersale Common Beazley End Little Common Belchamp St Paul Thundersley Chadwell St Mary Steeple Bumpstead Woodham Ferrers Widdington Beacon End Belchamp Walter Blackheath Tilekiln Green Stroud Green Great Malgraves Thorpe-le-Soken Gallows Green Young's End Little Chesterford Woodend Green Great Horkesley Borley Great Warley Langham Wick Roundbush Great Sampford Lower Pond Street Thurrock Park Waltham Abbey Loughton Meadowend Sunnymede Northend Maylandsea High Garrett Woodham Walter Willows Green Hill Green Goldhanger Magdalen Laver Stocks Green Roast Green Coryton Colchester Rose Green North Shoebury Low Street Delvin End Faulkbourne Felmore South Hanningfield Rickling Green Bicknacre Beggar Hill Audley End Rawreth Shot Steeple View Heybridge Basin Nazeing Gate Lower Green East Mersea Galleyend Great Clacton Foxash Estate Prittlewell Colliers Hatch Weeley Kingswood Passingford Bridge Upper Green Little Dunmow Southminster Bowers Gifford Gilwell Park Little Wigborough Birch Green Blackcat Gamble's Green Sible Hedingham Powers Hall End Toot Hill Navestock Heath Heybridge Rivenhall End Corringham Writtle Little Sampford Norwood End Flack's Green Little Walden Cock Clarks Coalhill Nuper's Hatch Four Wantz Ostend Harwich Alresford Bedlar's Green Southfields Puttock End Bath Side Langford Hadleigh Rotchfords Barrow Hill Katherines Hare Street Tendring Heath Level's Green Brandy Hole Vange Beauchamp Roding Willingale Miller's Green Brick End Westcliff-on-Sea Tylerscross Woodend Piercing Hill Canvey Island Cock Green Matching Tye Tye Green Epping Lane End Rudley Green Landermere Lee Chapel Green Street Bridge End New Thundersley Stock Creeksea West Horndon Paglesham Churchend Gooseberry Green Duton Hill Asheldham Lower Bobbingworth Green Hardy's Green Wyatt's Green Noak Hill Great Notley Chipping Ongar New England Parkeston Lawford Mill End Broad's Green Great Easton Beaumont Seawick Kirkby-le-Soken Far Thorpe Green West Tilbury Bromley Cross South Green Parney Heath White Notley Stisted Knowl Green Witham Tilbury Juxta Clare Fordham Margaretting Tye East Tilbury Further Ford End Latchmore Bank Steeple Breeds Little Wakering Howlett End West Hanningfield Netteswell Blake End Little Yeldham Toppesfield Langenhoe Hadstock Hullbridge Great Tey Folly Green Gainsford End East Hanningfield Hallingbury Street Fox Street Cobbs Fenn Pipps Hill Rush Green Harrowcross Park Green Hatfield Heath Eight Ash Green Armigers Balstonia Roxwell Old Harlow Queen's Park Little Burstead Shrub End Mill End Hockley Sucksted Green Abbey Field Sturmer Holyfield Halstead Mill Green Jasper's Green Curling Tye Green Bulmer Tye Chafford Hundred Battlesbridge Tiptree Heath Ringtail Green Billericay Mundon Brookend Kelvedon Maldon Clacton-on-Sea Brick House End Eastwood Molehill Green Raven's Green Chipping Hill Jaywick Howe Green Galley's Corner Shellow Bowells Sibley's Green Outer Part of Town Westward Waltham's Cross Moreton Great Claydons Downham Jack's Hatch Saffron Walden Mark Hall North Brightlingsea Chigwell Thorrington Littley Green Bonhunt Water Brook Street Totham Hill Latchingdon Little Bentley Cannon's Green Pharisee Green Layer-de-la-Haye Greenstead Green Gore Pit Tye Green Fox Hatch Basildon Tiptree Rayleigh Edney Common Daw's Cross Cressing Montsale Needham Green Langley Aingers Green Gaston Green Little London Cooksmill Green Deer's Green Mill End Green Moulsham Horsley Cross Chelmsford Great Totham Hook End Panfield Milch Hill Great Hallingbury Pleshey Woodgates End Baker Street Purleigh Brock Hill Bishop's Green Shelley Bacon End Temple Fields Doddinghurst Newman's End High Laver Dyer's End Sunken Marsh Wendens Ambo Lexden Hawkin's Hill West Bergholt Crays Hill Gransmore Green Bulphan Lower Sheering Stanway Little Horkesley Sand Hill Beacon Hill Little Braxted Great Yeldham Bardfield End Green Rank's Green Liston Ulting Dry Street Little Leighs Clavering Foster Street Little Baddow Campions Canvey Village Harlow Little Bromley Wickham St Paul Church Langley Goose Green Grays Feering Hazel End South Heath Burton's Green Tye Green Wesley End Abridge Horndon on the Hill Ardley End Steward's Green Little London Radwinter End High Beach Keelars Tye Swallows Cross Shoeburyness Barstable Nazeing Totham Plains Wivenhoe Terling Long Gardens Hope End Green Orsett Heath Aldham Malting Green North End Stapleford Abbotts Takeley Lambourne End Forrey Green Tye Green Cutlers Green Chigwell Row Manuden Chatter End Mark Hall South Leigh Beck Chelmer Village Ridgewell Tolleshunt D'Arcy The Birches Wix Green Elsenham Stocking Green Greensted Chickney Olmstead Green Duck End Fobbing North Benfleet Twinstead Green Margaretting Buttsbury Colne Engaine Debden Green Ghyllgrove Radley Green Rowney Corner Netteswell Cross Howe Street Mill Green Stapleford Tawney Cooper's End Mucking Ford End Black Horse Corner Great Bardfield Herongate Lambourne Navestock Side Wormingford Lamb Corner Salcott-cum-Virley Boreham Braiswick Norton Mandeville Hornells Corner Mistley Heath Wimbish Roydon Hamlet Upper Dovercourt North Stifford Bumble's Green Hope's Green Inworth Hornestreet Craig's End Lower Green Hare Street Boxted Broad Green Mashbury Crockleford Hill Farther Howegreen Nazeing Mead Borley Green Brookend Temple End Baythorne End Suttons Layer Breton Hartford End Shalford Green Margaret Roding Ardleigh Heath Newlands Biggin Broomfield Stewards