Retail Marketing in Langford

Get in touch

Retail Advertising in Langford

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CM9 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Langford (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Audley End Fobbing Stewards Powers Hall End Bustard Green Chigwell Birch Green Rotten End Howe Street Billericay Fordstreet New Mistley Little Bentley Lamarsh Gilwell Park Woodham Ferrers Heybridge Basin Mundon Thorpe Green Shenfield Little Bromley Ford End Stebbing Messing Newtown Black Horse Corner Henny Street Almshouse Green Langdon Hills Bovinger Westley Heights Abbess End Sewardstonebury Horseman Side Wimbish Ghyllgrove Woodend Temple End Aimes Green Keelars Tye Dewes Green Coryton Sandon Little Walden Puttock's End Chappel Tolleshunt Major Frating Green Burrsville Park Layer-de-la-Haye King Street Little Oxney Green Frenches Green Birch Gubbion's Green Watch House Green Butts Green Wakes Colne Green Hellman's Cross Chipping Hill Great Horkesley Crow Green Clatterford End Chafford Hundred Outer Part of Town Westward Church End Helions Bumpstead Pentlow Tollesbury Tiptree Heath Horkesley Heath Pale Green Witham Pigstye Green Moulsham Burton End Rawreth Little London Little End Little Yeldham Ramsden Bellhouse Workhouse Hill Ost End Hemp's Green Great Totham Great Leighs Surrex Sucksted Green Cooper's End Wivenhoe Kelvedon Hatch Bran End Gransmore Green Dengie Lucking Street Smith's Green Little London Bonhunt Water Bradfield Bath Side Roost End Totham Hill Finkle Green Friars Mead Maple End Newney Green Aingers Green Olmstead Green Coopersale Street Belchamp Otten Blackcat Wakes Colne Cranes Aveley Holder's Green Little Maplestead Tye Green Mount Bures South Green Takeley Little Common Meadowend Broomfield St Osyth Heath Great Baddow Monkey Street Roundbush Green Sibley's Green Ramsden Heath Sturmer Sheering Shotgate Stapleford Tawney Old Heath Battlesbridge Shelley Little Clacton Rotchfords Elmstead Market Puttock End Broad Green Copford Castle Hedingham Tolleshunt D'Arcy Dedham Heath Navestock Common Church Langley Little Leighs Ivy Chimneys Nine Ashes Asheldham Black Notley Broad Street Green Elder Street Clavering Bentfield Green Brock Hill Little Canfield Chelmsford Ingrave Grays West Bergholt Level's Green Coopersale Common Chipping Ongar Great Stambridge Great Bardfield Tendring Green Berners Roding Ardleigh Needham Green Brookend Steeple View Bush End Potter Street Horsley Cross Mistley Heath Kelvedon Faulkbourne Greenstead Latton Bush Shalford Green Clatterford End Hope End Green Henham Easthorpe Vange Waterhales Little Hallingbury Clapdog Green Great Easton Starling's Green Miller's Green Layer Marney Berden Nuper's Hatch Tye Green Hawkwell Bocking's Elm Hook End Brickkiln Green Chatham Green Wendens Ambo Mount End Bell Common Canvey Village Hobbs Cross Tilbury Green Broad's Green Harlow Common Horne Row East Tilbury Cressing Maylandsea Southey Green Northend Canvey Island Pleshey Roydon Little Wigborough Runsell Green Blasford Hill Hobbs Cross Cherry Green Mill Green Stockstreet Pebmarsh Peartree Green Audley End High Garrett High Easter Little Dunmow Sunnymede Borley Green South Weald Birchanger Lee Chapel North Thorpe Cross Hatfield Peverel Shoeburyness Lee Chapel South Downhall Beach Estate Farmbridge End Debden Roydon Hamlet Passingford Bridge Gallows Green Abberton East Hanningfield Tindon End Great Maplestead Wix Rayleigh Chignall St James The Ryes Tumbler's Green Shalford Mill End Thurrock Park Keeres Green Gore Pit Dovercourt Fordham Heath Monk Street Edney Common West Tilbury Nazeing Gate Swan Street Goose Green Northend Lexden Pinnacles Margaretting Colchester Rowney Corner Beaumont South Woodham Ferrers Blackheath Langley Oak Corner Forrey Green Chigwell Row Morris Green Bocking Churchstreet Broadley Common Shellow Bowells East Gores Burton's Green Hatfield Heath Lambourne Porters Town Margaret Roding Matching Green Bradwell Hempstead Green Street Great Canfield Woodend Green Blackmore St Osyth Ford End Pattiswick Steward's Green Mayland Cobler's Green Threshers Bush Watton's Green Runwell Great Sampford Pig Street Barling Great Malgraves Bartholomew Green Lee Chapel Colliers Hatch Raven's Green Dedham Parney Heath Littlebury Eversley Braintree Greenwoods Cripple Corner Southfields Katherines Fryerning Cock Clarks Havering's Grove Steeple Bumpstead Malting Green Bradfield Heath Fox Hatch Great Parndon Hope's Green Clacton-on-Sea Great Notley Armigers New Thundersley Inworth Great Waltham Ulting Old Harlow Hadleigh Hornestreet Bromley Cross Stambourne Green White Colne Althorne Arkesden Great Yeldham Bigods Cold Norton Tillingham West Hanningfield Stanway Welshwood Park Coggeshall Hamlet Hockley Birchhall Corner Braintree Corner Great Wigborough Berechurch Carter's Green Landermere Lower Bobbingworth Green Langham Chapel End Abridge Baythorne End Beacon End Wormingford Hazel End Layer Breton Fuller's End Dutch Village Mashbury Foster Street Wimbish Green Elmstead Heath Little Mascalls Bacon End Little Waltham Greensted Howe Street Fingringhoe Radwinter Woodside Green Stock Housham Tye Sewards End Oxley Green Childerditch Woodgates End Strethall East Horndon Wicken Bonhunt Great Oxney Green South Fambridge Liston Gardens Broxted Thorpe-le-Soken Mowden Kingswood Doddinghurst Common South Hanningfield Sumners Lower Nazeing Great Braxted Molehill Green Abbess Roding Ramsey Fuller Street Pitsea Great Holland Sible Hedingham Lower Green White Roding Crockleford Hill Far Thorpe Green Bradwell Wick Blackmore End Mill End Langford Frinton-on-Sea Belchamp Walter Copford Green Osea Island Hallingbury Street Janke's Green Lane End Southfields Maggots End Dry Street Chignall Smealy Writtle Garnetts St Lawrence North Weald Bassett Doddinghurst Pedlars End Pond Street Little Oakley Horndon on the Hill Long Green Good Easter Heckfordbridge Purleigh Downham Minnow End Wickham Bishops Oxen End Fordham Matching Tye Farnham Tiptree Crays Hill Winter Gardens Radwinter End Bishop's Green Mount Pleasant The Hythe Lambourne End Purfleet Row Heath Parkeston Handley Green High Houses Tye Green Great Bentley Norton Heath Stanford-le-Hope Farnham Green Brentwood Duckend Green Thornwood Common Great Saling Cross End Tilegate Green Silver End Tendring Heath Tendring Fryerns Seawick Onslow Green Molehill Green Orsett Heath Tilekiln Green Great Warley Radley Green Flack's Green Outer Part of Town Eastward Churchgate Street Peldon Courtsend Hamperden End Aldham Hawkin's Hill Mount Bovers Bamber's Green Bobbingworth Hadstock Beauchamp Roding Boxted Danbury West Thurrock Coggeshall Boreham Pledgdon Green Linford Taverners Green Wiggens Green Bradwell on Sea Prittlewell Fyfield Upper Pond Street Samuel's Corner Waltham's Cross Margaretting Tye Delvin End Howe Green Mistley Alresford Mill End Bulphan Tolleshunt Knights Wrabness Stickling Green The Green The Common Passmores Fiddlers Hamlet Bulmer Great Burstead Rawreth Shot Pilgrims' Hatch Buttsbury Lee-over-Sands Nazeing Long Green Great Hallingbury Rushley Green Gooseberry Green Bowers Gifford Jaywick Butt's Green Start Hill Gernon Bushes Heybridge Leigh-on-Sea Burnham-on-Crouch Totham Plains Widford Woodhatch School Green Howegreen High Ongar Canewdon Little Chesterford Langham Moor Chelmer Village Little Horkesley Bentley Barrow Hill Hare Street Chalkwell Blake End Newport Borley Paglesham Eastend Grange Hill Littlebury Green Stonebridge Hickford Hill Fox Street Bournes Green Little Laver Coxtie Green Norton End Beggar Hill Epping Campions Cupid's Corner Southend-on-Sea Netteswell Cross Elmdon Man's Cross Mill Green Biggin Rook End Pepper's Green Buckhurst Hill Latchingdon Ugley Green Coopersale Langham Wick Chapelend Upper Green Balstonia Finchingfield High Laver Bradwell Waterside Killem's Green Stebbing Green Lawford Barstable Stocking Green Stafford's Corner Stisted Little Baddow South Heath Woodhill Stambourne Herongate Rudley Green Cowey Green Whiteash Green Fanner's Green Holland-on-Sea Church End Holyfield Stanford Rivers North Benfleet Hare Street Bulmer Tye Padham's Green Gaston Green Galley's Corner Folly Green Mountnessing Ramsey Island Roxwell Nazeing Wyatt's Green Tilbury Juxta Clare Milch Hill Point Clear Thaxted Chickney Manwood Green Bardfield Saling Elsenham Norton Mandeville Church End Ashdon Stansted Mountfitchet Richmond's Green Hill Green Hallsford Bridge South Stifford Mucking Roundbush Sewardstone Copthall Green Gainsford End Greenhill High Beech Building End Halstead Newlands Mark Hall North High Street Green Nether Street Roast Green North Fambridge Chitts Hills Little Henham High Beach Broad Green Manuden Walton-on-the-Naze Stroud Green Little Warley Lower Green Feering Ostend Lamb Corner Knowl Green The Birches Woodham Walter Navestock Heath Bannister Green Upper Dovercourt Matching Noak Bridge Little Burstead Nevendon Lanham Green Catmere End Bumble's Green Church End Elsenham Sta Springfield Toppesfield Sunken Marsh Clay Hills Cock Green Don Johns Tinkers Green Barnston Foxearth Little Henny Birdbrook Netteswell Claverhambury St Vincent's Hamlet Tip's Cross Galleyend Widdington Windmill Hill Rivenhall Hutton Mount Manningtree Old Mead Marks Tey Epping Green Beacon Hill Bridge End Frogs' Green Brightlingsea Twinstead Temple Fields Tye Green North End Foxash Estate West Mersea Alphamstone Gestingthorpe Harrowcross Wickford Stondon Green Thorpe Bay Rettendon Great Wakering Burnt Mills Hawkspur Green Mark Hall South Marden Ash Eastend Coalhill Cobbs Fenn Dyer's End Hatfield Broad Oak New England Frating Middleton Swallows Cross Nazeing Mead Baddow Park Great Bromley Boyton End Chrishall Broad Green Bocking Cambridge Town Southminster Magdalen Laver Harwich Bentfield Bury East Mersea Norwood End Rayne Great Berry Jasper's Green Rivenhall End Brick House End Purfleet-on-Thames Gaunt's End Brook Street Little Bardfield Seven Star Green Little Easton Little Cambridge Stow Maries Little Sampford North End Paternoster Heath Crawley End Lower Sheering Churchend Harlow Toot Hill Row Green Corringham Long Gardens Parson's Heath Daws Heath Pannel's Ash Jack's Hatch Latchmore Bank Leaden Roding Duck End Eastwood Clatterford End Horsleycross Street Loves Green Ardley End Cobbler's Green Deer's Green Braiswick Earls Colne Howlett End Hazeleigh Liston Stoneyhills Mill End Green Stocks Green Chadwell St Mary Felmore Hastingwood Tilbury Young's End Ballards Gore Tarpots Terling Twinstead Green Baker Street Elkins Green Tye Green Laindon Panfield Gallows Green Warley Great Dunmow Duck End Kirby Cross Suttons Breeds Leigh Beck Debden Green Moreton Littley Green Basildon Steeple West Horndon Little Braxted Bicknacre Goose Green Piercing Hill Hare Green Chatter End Ingatestone Rank's Green Long Green Queen's Park Little Tey Stapleford Abbotts Brays Grove Oaker Hill Gamble's Green Hardy's Green Thundersley Chalvedon Takeley Street Ugley Green Street Wellstye Green Smith's Green Hullbridge Upper Green Brewer's End Low Street Pipps Hill Maldon Kirkby-le-Soken Hutton Tylerscross Cutlers Green Lippitts Hill Mile End Salmon's Corner Theydon Mount Southchurch Loughton Kirby-le-Soken Tilty Heybridge Burnt Heath Brick End Crockleford Heath Ardleigh Heath High Roding Lindsell North Stifford Boxted Cross Breach Barns Tye Common Danbury Common Gosfield Cole End Boyton Cross Stagden Cross Paglesham Churchend Water End Daw's Cross Great Oakley Harknett's Gate Bedlar's Green Tyler's Green Ashen Greensted Green Wethersfield Goldhanger Brookstreet Willingale Brookend White Notley Stones Green Little Thurrock Smythe's Green High Park Corner Purton End Rush Green Hawbush Green Epping Upland Nounsley Stanbrook Sabine's Green Rochford Brandy Hole Cooksmill Green Grass Green Thorrington Rose Green Hornells Corner Skye Green Howe Green Langenhoe South Benfleet Creeksea Sand Hill Steventon End Halls Green Fairstead Debden Green Abbey Field Tye Green Bunting's Green Paslow Wood Common Dobb's Weir Curling Tye Green Saffron Walden Curtismill Green Montsale Great Tey Salcott-cum-Virley Little Totham Countess Cross Perry Green Rowhedge Ringtail Green Noak Hill Galleywood Navestock Side Ashingdon Ovington Philpot End Loyter's Green Bardfield End Green Uppend Upshire Park Green Theydon Garnon Willows Green Waltham Abbey Cornish Hall End Pharisee Green Theydon Bois Stondon Massey Further Ford End Beazley End Duddenhoe End Woodham Mortimer Chalk End Aythorpe Roding Clapgate Tilkey Great Claydons Crow's Green Wesley End Weeley Heath Craig's End Farther Howegreen Belchamp St Paul Gay Bowers Pentlow Street Cannon's Green Kingsmoor Clifftown Wix Green Four Wantz North Shoebury Cripplegate Boose's Green Duton Hill Shrub End Little Wakering Robinhood End Baconend Green Colne Engaine Westcliff-on-Sea Causeway End Bridge Green Ridgewell Mallows Green Orsett Rickling Tye Green Weeley South Ockendon Great Canney Keysers Estate Lower Green Felsted Great Clacton Rickling Green Greenstead Green Hartford End Great Chesterford Mulberry Green Little Parndon Great Henny Glen Faba Newman's End Mott's Green The High Hyde Chase Eight Ash Green Quendon Lower Pond Street Reader's Corner Wickham St Paul