Retail Marketing in Shalford Green

Get in touch

Retail Advertising in Shalford Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CM7 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Bumble's Green Chrishall Olmstead Green Bradwell on Sea Ardley End Tye Green Mount Bures Bustard Green Little Hallingbury Maggots End Great Parndon Row Heath Canvey Village The High Southey Green Mulberry Green Barnston Starling's Green West Hanningfield High Garrett Chappel Bell Common Ashingdon Little Wigborough Stafford's Corner Rotten End Ford End Daw's Cross Tiptree Heath Bocking Churchstreet Margaretting Tye Burrsville Park Duck End Start Hill Rotchfords Rook End Carter's Green Hullbridge Peartree Green Marks Tey Morris Green Baconend Green Tilbury Juxta Clare Woodside Green Raven's Green Stanford-le-Hope Fingringhoe Old Mead Chipping Ongar Rudley Green Langdon Hills Pinnacles Norton Heath Roundbush Smythe's Green Keysers Estate Helions Bumpstead Steeple View Hope End Green Far Thorpe Green Burnham-on-Crouch Ost End Layer-de-la-Haye Brick House End Theydon Mount Gay Bowers Oxley Green Tendring Dry Street Fordham Lexden Brookend Doddinghurst Bocking's Elm Paslow Wood Common Clatterford End Bradfield Sandon Great Wakering Great Claydons Great Leighs Bishop's Green High Easter Goose Green Beacon Hill Great Tey North Stifford Landermere Great Oxney Green Duddenhoe End Mistley Stroud Green Potter Street Man's Cross Cutlers Green Fordstreet Cressing Smith's Green Harknett's Gate Balstonia Pattiswick St Osyth Heath Ardleigh Heath Braintree Corner Wimbish Strethall Hope's Green North End Chignall Smealy Minnow End Latchmore Bank Deer's Green Hobbs Cross Witham Netteswell Cross Cannon's Green Mark Hall North Mill Green Churchend Taverners Green Warley Hare Street Great Yeldham Hadstock The Hythe Reader's Corner Purfleet Chickney Roydon Hamlet Gestingthorpe Nazeing Gate Stondon Green Stambourne Green Butts Green Sumners Keelars Tye Mistley Heath Aingers Green Stebbing Lower Pond Street Little Clacton Tye Green Baddow Park Kirby Cross Queen's Park Craig's End Church End Little Bentley Stonebridge Aimes Green Howe Street Wormingford White Colne Harlow Ostend Broadley Common Pharisee Green Belchamp Walter Tilekiln Green Sturmer Dutch Village Goose Green Pitsea Galleyend Berden Samuel's Corner Little Horkesley Malting Green Hamperden End Paternoster Heath Outer Part of Town Westward Layer Breton North End Great Clacton Handley Green Ingatestone Boose's Green Broomfield Hare Street Ramsey Saffron Walden Roundbush Green Little Bardfield Mount Pleasant Long Green Tindon End Castle Hedingham Lanham Green South Fambridge Cold Norton Peldon Linford Pledgdon Green Little Braxted Rickling The Common Berechurch Chignall St James Chatter End Stanway Great Braxted Upper Green Church Langley Langley Bradwell Waterside West Bergholt Braintree Beauchamp Roding High Laver Further Ford End Langford Swallows Cross Woodhatch Ovington The Birches Gallows Green Bunting's Green Little Laver Cock Clarks Beggar Hill Burnt Mills Upper Pond Street Southminster Rivenhall Great Berry East Gores Takeley Street Herongate Little Cambridge Doddinghurst Common Corringham Birch Green Mount Bovers Chalvedon Mill End Green Aldham Cambridge Town Bradfield Heath East Hanningfield Cole End Steeple Bumpstead Hare Green Seawick Belchamp Otten Great Chesterford Little Baddow Temple Fields Sunnymede Mill End Tye Green West Thurrock South Weald Billericay Duck End Little Canfield White Notley Broad Street Green Alphamstone Audley End Low Street Asheldham Tilegate Green Langham Moor Kelvedon Hatch Thorpe-le-Soken Fordham Heath Wickham St Paul Gernon Bushes Parkeston Rivenhall End Lane End Shalford Folly Green Park Green Mill End Fiddlers Hamlet Four Wantz Blackheath Horseman Side Barling Barrow Hill Horsley Cross Lippitts Hill Crow Green High Roding Bonhunt Water Middleton Brook Street Howegreen Loyter's Green Howe Green Foster Street Feering Runwell Blackmore End Paglesham Eastend Debden Green Earls Colne Orsett Chalk End King Street Grange Hill Littlebury Roost End Tilty Great Bromley Stondon Massey Canewdon Water End Little Wakering The Green Holyfield Great Bardfield Hadleigh Nazeing Mead Copford Green Pigstye Green Barstable Writtle Little Oakley Mount End Waterhales Latchingdon Lower Sheering Cupid's Corner Waltham's Cross Wethersfield Widdington Hawkspur Green East Mersea Hockley Norwood End Breeds St Lawrence Nazeing Long Green Lower Bobbingworth Green Causeway End Felmore Great Horkesley Coxtie Green Friars Mead Hardy's Green Shellow Bowells Brickkiln Green Waltham Abbey Laindon Navestock Side St Osyth Tip's Cross Stock Clatterford End Lower Green Liston Gardens Wickford Wrabness Ballards Gore Great Canney Pannel's Ash Stapleford Tawney Gamble's Green Margaretting Little Dunmow Little London Mallows Green Manuden Blackmore Gaunt's End Chelmsford Bush End Little Thurrock Hornestreet Leigh-on-Sea Kingsmoor Wicken Bonhunt Lee Chapel North Horkesley Heath Miller's Green Black Notley Bacon End Curling Tye Green Ford End Sibley's Green Hatfield Broad Oak Downham Bocking Inworth Willingale Lamarsh Clay Hills Maple End Little Tey Little Henham Pedlars End Weeley Heath Frenches Green Steeple Dedham Heath Chadwell St Mary Molehill Green Little Parndon Little Mascalls Rose Green Magdalen Laver Bentfield Green Pentlow Street Moulsham Holland-on-Sea Ramsey Island Mucking Boyton End Garnetts Broad Green Farnham Lambourne End Building End Hook End Daws Heath Hornells Corner Wiggens Green Philpot End Kingswood Marden Ash Shotgate Wendens Ambo Richmond's Green Brookstreet Great Malgraves Lee Chapel South Borley Green Little Yeldham Totham Hill High Ongar Beacon End Great Waltham Old Heath Churchgate Street Woodham Mortimer Hutton Tilbury Hatfield Peverel Salmon's Corner Ramsden Bellhouse Howe Green Tye Common Boxted Crow's Green Nazeing Goldhanger Pond Street Delvin End Clavering Toppesfield Rawreth Shot Good Easter Harlow Common New Mistley Rayleigh Monkey Street Hartford End Duckend Green Skye Green Biggin Rank's Green Mayland Childerditch Hastingwood Tillingham Brock Hill Surrex Ulting Noak Bridge Chigwell Row South Green Bran End Knowl Green Great Henny Bamber's Green Workhouse Hill Norton End Swan Street Pleshey Brandy Hole Berners Roding Audley End Woodham Ferrers Lee Chapel Langenhoe Little Oxney Green St Vincent's Hamlet Buckhurst Hill North Fambridge Kirby-le-Soken Mark Hall South Thorpe Bay Borley Duton Hill Thurrock Park Wesley End Bromley Cross Stow Maries Smith's Green Great Oakley Great Easton Manwood Green Ramsden Heath Mill Green Birch Horndon on the Hill Navestock Common Foxash Estate Tolleshunt Major Paglesham Churchend Little Bromley Roxwell Little Sampford Hatfield Heath Upshire High Park Corner Killem's Green Blackcat Little Walden Suttons Heybridge Basin Sand Hill Terling Bath Side Horne Row Seven Star Green Frating Green Molehill Green Henham Welshwood Park Westcliff-on-Sea Epping Upland Abbess End Stickling Green Roydon Newman's End Thorpe Green Cowey Green Abridge Theydon Bois Jack's Hatch Thornwood Common Oxen End Coggeshall Hamlet Bridge End Farther Howegreen Burton End East Horndon Newtown Armigers Great Holland Greensted Stoneyhills Bardfield End Green Farnham Green Hill Green Parney Heath Gransmore Green Coopersale Common Baker Street Fairstead West Horndon Puttock End Little End Stebbing Green Eastwood Colchester Clifftown Ashen Passingford Bridge Eight Ash Green Piercing Hill Osea Island Flack's Green Horsleycross Street Wix Elmstead Heath Milch Hill Colne Engaine Wyatt's Green Passmores Tolleshunt D'Arcy Langham Bulmer Belchamp St Paul Ashdon Little Chesterford Little Warley Glen Faba Church End The Ryes Needham Green Upper Green Hellman's Cross Great Hallingbury Lawford Steventon End Boxted Cross Stapleford Abbotts Latton Bush Church End Stanford Rivers Toot Hill Stambourne Pepper's Green Downhall Beach Estate Stocks Green Meadowend Lower Green Danbury Common Langham Wick Frinton-on-Sea Aythorpe Roding Cobbs Fenn Burton's Green Bulphan Little Leighs Pig Street Robinhood End Greenstead Green Havering's Grove Chigwell Epping Broad Green Purton End Cripple Corner Ringtail Green Mill End Bedlar's Green Katherines Messing Nevendon Wimbish Green West Tilbury Newney Green Tendring Green Heybridge Eastend Hyde Chase Little Waltham Walton-on-the-Naze Eversley Littlebury Green Sabine's Green Ugley Southend-on-Sea Boyton Cross Coopersale Chitts Hills Great Bentley Mountnessing Creeksea Twinstead Green Brewer's End Clapgate Jaywick Bournes Green Battlesbridge Tolleshunt Knights Willows Green Grays Edney Common Lucking Street Gosfield Great Baddow Uppend Tumbler's Green Monk Street Chatham Green Colliers Hatch Bridge Green Leigh Beck Shelley Tilbury Green Bulmer Tye Hallingbury Street Elkins Green Wickham Bishops Rowney Corner Epping Green Baythorne End Cock Green Tye Green Great Totham Cranes Canvey Island Brightlingsea Long Green North Benfleet Little Totham Sewardstone Roast Green Burnt Heath Coalhill Old Harlow Woodend Fryerns Fuller Street Coryton Radley Green Foxearth Crays Hill Woodham Walter Elmstead Market Faulkbourne Bentfield Bury Cooper's End Rickling Green Hickford Hill Althorne Clacton-on-Sea Beaumont Row Green Westley Heights Chapelend Coggeshall Elmdon Southchurch Arkesden Manningtree East Tilbury New England Forrey Green Tylerscross Dobb's Weir Temple End Weeley Takeley Fox Street Thorrington Cripplegate Stocking Green Cobbler's Green Lower Green Brentwood Wellstye Green Long Gardens South Heath Hazeleigh Watch House Green Newlands Shoeburyness Tollesbury Frating Hemp's Green Stewards Windmill Hill Padham's Green Halls Green Watton's Green Hawbush Green Springfield Birchanger Galleywood North Weald Bassett Kelvedon Fuller's End Harrowcross Shenfield Henny Street Tyler's Green Shalford Green Debden Green Newport Point Clear Courtsend Bicknacre Countess Cross Oak Corner Rush Green Navestock Heath Blasford Hill Finchingfield Elsenham Great Saling Catmere End Moreton Great Notley Totham Plains South Stifford Stockstreet Bardfield Saling Lower Nazeing Stisted Elsenham Sta Perry Green Maylandsea Loves Green Pentlow Bartholomew Green Stansted Mountfitchet Thorpe Cross Almshouse Green Stones Green Gallows Green Mashbury Cobler's Green Northend Wakes Colne Green Pilgrims' Hatch Great Maplestead Campions Noak Hill Butt's Green High Beech Woodend Green Crockleford Heath Southfields Matching Tye Nine Ashes Tiptree South Hanningfield Lamb Corner Farmbridge End Cornish Hall End Gilwell Park Hazel End Quendon Greenstead Gubbion's Green White Roding Purleigh Clatterford End Chalkwell Keeres Green Dengie Whiteash Green Chapel End Level's Green Threshers Bush Black Horse Corner Abbey Field Panfield Great Warley Liston Greenhill Layer Marney Ghyllgrove Curtismill Green Shrub End Cherry Green Great Canfield Purfleet-on-Thames Dewes Green Galley's Corner Sewards End Powers Hall End Ardleigh Great Sampford High Houses Matching Little Henny Heybridge Felsted Grass Green Sewardstonebury Bowers Gifford Onslow Green Pipps Hill Loughton Dovercourt Jasper's Green Bentley Ugley Green Cooksmill Green Winter Gardens Brays Grove Elder Street Little Maplestead Coopersale Street Outer Part of Town Eastward Young's End Southfields Tendring Heath Aveley Howe Street West Mersea Matching Green Wix Green Maldon High Street Green Halstead Chipping Hill Radwinter End Porters Town Vange Holder's Green Widford Abbess Roding Lindsell Copford Crockleford Hill South Ockendon Stanbrook Orsett Heath Wakes Colne Rayne Chafford Hundred Runsell Green Alresford Janke's Green Gooseberry Green Fanner's Green South Woodham Ferrers Debden Fryerning School Green Norton Mandeville Pebmarsh Heckfordbridge North Shoebury Upper Dovercourt Mott's Green Gaston Green Silver End Don Johns Sucksted Green Mundon Fyfield Greensted Green Hawkin's Hill Abberton Bigods Margaret Roding Rawreth Twinstead Little Easton Great Wigborough Sunken Marsh Brookend Ivy Chimneys Great Stambridge Woodhill Prittlewell Howlett End Dedham Greenwoods Theydon Garnon Birchhall Corner Claverhambury Bobbingworth Frogs' Green Hobbs Cross Green Street Stagden Cross Rowhedge Pale Green Tye Green Broad's Green Ridgewell Crawley End Finkle Green Bradwell Beazley End Parson's Heath Hallsford Bridge Dyer's End Hempstead Tye Green Nether Street Montsale Thaxted Hawkwell Steward's Green Nuper's Hatch Green Street Great Dunmow Great Burstead Clapdog Green Little Common Harwich Bradwell Wick Copthall Green Bovinger Rettendon Braiswick Broad Green Tarpots Fox Hatch Puttock's End Little Burstead Northend Tye Green New Thundersley Buttsbury Church End Rochford Lambourne Ingrave Blake End Basildon South Benfleet Hutton Mount Tinkers Green Sible Hedingham Danbury Woodgates End Kirkby-le-Soken Gainsford End Birdbrook Tilkey Lee-over-Sands High Beach Gore Pit Wivenhoe Bannister Green Mowden Chelmer Village Cross End Sheering Rushley Green Little London Mile End Salcott-cum-Virley Breach Barns Radwinter Netteswell Fobbing Easthorpe Nounsley Housham Tye Brick End Broxted Thundersley Boreham Littley Green Leaden Roding Oaker Hill