Retail Marketing in Stonebridge

Get in touch

Retail Advertising in Stonebridge

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SS3 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stonebridge (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Burnham-on-Crouch Loves Green Fordham Ost End Tip's Cross Courtsend Brook Street Peartree Green Chatham Green Little Tey Pledgdon Green Loyter's Green Woodhill Thundersley Theydon Garnon Fiddlers Hamlet Little Maplestead Totham Hill High Street Green Kelvedon Hatch Little Wakering Bulmer Buttsbury Wakes Colne Green Epping Fordstreet Broad Green Little End Woodhatch Bradwell The Birches Skye Green Coxtie Green Shenfield Aingers Green Bardfield End Green Great Canfield Doddinghurst Boyton End Fryerning Dovercourt Pentlow Liston Gardens Great Claydons Gransmore Green Blackmore End Bamber's Green Tilkey Howe Street Greenstead Green Great Warley Tendring Green Heybridge Little Cambridge High Beech Littlebury Cornish Hall End Halstead Cooksmill Green Ringtail Green Pedlars End Cold Norton Coalhill Surrex Tye Green Finchingfield Reader's Corner Farther Howegreen Milch Hill Holder's Green Henham Chappel Braiswick Dry Street Stagden Cross Ford End Twinstead Beaumont Little Hallingbury Stondon Green Ramsden Heath Braintree Corner Little Waltham Hastingwood Langham Wick Lower Green Curtismill Green Finkle Green Shellow Bowells Burnt Mills Old Heath Feering Horne Row Mount Bures Cutlers Green Swan Street Lamarsh Lanham Green Starling's Green Ghyllgrove Swallows Cross Nazeing Gate West Bergholt Greensted Birch Green Chignall Smealy Brandy Hole Taverners Green Hornestreet Boxted Tinkers Green Paslow Wood Common Landermere Stonebridge Paglesham Churchend Thorpe Cross Elmstead Heath Totham Plains Long Green Little Clacton Howe Green Claverhambury Brick End Colne Engaine Doddinghurst Common Frinton-on-Sea Weeley Bentley Chickney Northend Bocking Churchstreet Grays White Roding Nazeing Mead Chignall St James Great Wigborough Kirby-le-Soken Hadleigh Walton-on-the-Naze Shelley Foxearth Bicknacre Hartford End Dyer's End Fairstead Mark Hall North Brays Grove Gay Bowers Samuel's Corner Lee Chapel North Galley's Corner Mount End Hickford Hill Puttock's End Berden Cole End Steeple View Rank's Green Hemp's Green Great Canney Olmstead Green Southminster Lindsell Clapdog Green Lower Green Pattiswick Sewards End Eastend Mark Hall South Bentfield Green Steward's Green Chrishall Little Parndon Little Henny Langham Mill End Audley End Garnetts Maylandsea Crockleford Heath Hyde Chase Laindon Burrsville Park Great Wakering Tindon End Cherry Green Uppend Takeley Needham Green St Osyth Heath Hare Street Frating Great Berry Thornwood Common Frating Green Pepper's Green Goose Green Pitsea Threshers Bush Norton End Sheering Steeple Little Common Navestock Common Horkesley Heath Broadley Common Crawley End Hatfield Peverel Wivenhoe Audley End Cripplegate Tilekiln Green Minnow End Saffron Walden North Stifford Runwell Barnston Butt's Green Vange Danbury Edney Common Gosfield Mistley Heath Barling Water End Little Bentley The Green Bunting's Green Ramsden Bellhouse North Shoebury New Mistley Heybridge High Easter Row Heath Inworth The High Harknett's Gate Langenhoe Jaywick Oxen End Belchamp Walter King Street Cowey Green Asheldham Ingatestone Gestingthorpe Stanbrook Bentfield Bury High Roding Rudley Green Weeley Heath Farmbridge End Hope's Green Stanford Rivers Tendring Abbey Field Berners Roding Crockleford Hill Chelmer Village South Benfleet Langdon Hills Fox Street Horseman Side Watch House Green Friars Mead Henny Street Bedlar's Green Lexden Middleton Four Wantz Stanway Tilty Broxted Chipping Ongar Sand Hill Little Wigborough Padham's Green North End Nevendon Chigwell Row Lower Pond Street Gaston Green Quendon Fyfield Boxted Cross Fingringhoe Crays Hill Whiteash Green The Common Duckend Green Stapleford Abbotts Bardfield Saling Bridge End Radley Green Bradwell Wick Blackcat Langley Horndon on the Hill Roundbush Green Birch Mott's Green North End Stoneyhills Bartholomew Green Countess Cross Childerditch Hobbs Cross Leigh Beck Little Henham Waterhales Barstable Bobbingworth Silver End Little Laver Old Mead Bran End Killem's Green Parson's Heath West Hanningfield Brickkiln Green Abridge Beazley End Coggeshall Hamlet Harwich Baythorne End Thorrington Magdalen Laver Perry Green Thaxted Bradfield Parkeston South Woodham Ferrers New England Green Street Newney Green Burton's Green Tye Green Copford Earls Colne Lane End Purfleet-on-Thames Hamperden End St Lawrence St Vincent's Hamlet Great Sampford Molehill Green Bustard Green Ivy Chimneys Beggar Hill Ridgewell Greensted Green Witham Smith's Green Billericay Black Notley Gernon Bushes Churchgate Street Copthall Green Northend Fox Hatch Warley Upper Green Tilbury Juxta Clare Chigwell Bovinger Battlesbridge Manwood Green Corringham Berechurch Bumble's Green Nazeing Mulberry Green Duck End Blasford Hill Queen's Park Tye Common Toppesfield Mashbury Keelars Tye Great Hallingbury Birchhall Corner Wix Green Chafford Hundred Southey Green Dedham Ulting Great Burstead Rivenhall Clavering Seawick West Thurrock Clacton-on-Sea Hadstock Holland-on-Sea Hatfield Heath Bacon End Level's Green Great Bentley Jasper's Green North Weald Bassett Dobb's Weir Frenches Green Tolleshunt Major Beauchamp Roding Canvey Village Borley Little Easton Langford Marks Tey South Hanningfield Hallingbury Street Belchamp St Paul School Green Campions Handley Green Purton End Tarpots Great Stambridge Great Easton Runsell Green Harlow Common Great Totham Stebbing Long Gardens Moreton Cupid's Corner Barrow Hill Hare Green Stanford-le-Hope Woodham Walter Little Thurrock Clay Hills Oxley Green Hawkwell Eversley Birdbrook Chitts Hills Tye Green Causeway End Birchanger Old Harlow West Tilbury Greenstead Cock Green Bradfield Heath Brightlingsea Kirby Cross Colchester Wicken Bonhunt Tylerscross Marden Ash Bocking Rochford Temple End High Ongar Great Horkesley Epping Green South Fambridge Row Green Bournes Green Goose Green Mountnessing White Notley Galleyend Clatterford End Young's End Salcott-cum-Virley Cock Clarks Mill End Canewdon Navestock Heath Kelvedon Bowers Gifford Church End Lower Bobbingworth Green Burnt Heath Stambourne North Benfleet Bocking's Elm Ballards Gore Thorpe-le-Soken Roydon Eastwood Hawkspur Green Elmstead Market Bridge Green High Laver Rowney Corner Meadowend The Hythe Curling Tye Green Long Green Chapel End Great Parndon Manningtree Bigods Lower Sheering Peldon Maldon Puttock End Theydon Mount Galleywood Harrowcross West Mersea Coryton Duck End Baddow Park South Stifford Broomfield Sibley's Green Howegreen Margaretting Suttons Housham Tye Kirkby-le-Soken Little Chesterford Montsale Purleigh Blake End Rotchfords Aveley Mill Green Stow Maries Great Yeldham Maggots End Arkesden Tye Green Hill Green Low Street Shotgate Salmon's Corner Lower Green Nounsley Little Braxted Daws Heath Foster Street Morris Green Stocks Green Don Johns Nether Street Tumbler's Green Little Burstead Gore Pit Nazeing Long Green Potter Street Fuller Street Great Malgraves Southchurch Tye Green Pond Street Beacon End Abbess End Great Oxney Green Little Warley Great Dunmow Piercing Hill Margaretting Tye Baconend Green Smith's Green East Mersea Easthorpe Colliers Hatch Gamble's Green Rayne Navestock Side Westcliff-on-Sea Building End Farnham Stones Green Basildon Hatfield Broad Oak Wiggens Green Wakes Colne Fanner's Green Lambourne Brookstreet Thorpe Bay Grange Hill Noak Bridge Roost End Craig's End Rawreth Ashingdon Coopersale Common Pleshey Park Green Great Leighs Alphamstone Rivenhall End Holyfield Further Ford End Little Leighs Brentwood Thurrock Park Panfield Nine Ashes Lippitts Hill Little Oakley Faulkbourne Smythe's Green Far Thorpe Green Fryerns Crow Green Theydon Bois Stock Upper Green Radwinter Mistley Wimbish Green Ovington Cobler's Green Cranes Great Bromley Burton End Green Street Cooper's End Great Henny Beacon Hill Great Clacton Ingrave Ardleigh Heath Paternoster Heath Chelmsford Waltham Abbey Tiptree Heath The Ryes Widford Wickford Outer Part of Town Eastward Hazeleigh Stapleford Tawney Takeley Street Pale Green Layer Breton Bulmer Tye Wrabness Little Dunmow Mill End Green Breeds Matching Raven's Green Porters Town Dedham Heath Boose's Green High Houses Shalford Green Tendring Heath Hawkin's Hill Mile End Great Chesterford North Fambridge Black Horse Corner Mucking Kingswood Wyatt's Green Horsleycross Street Chipping Hill Howlett End Woodham Mortimer Shrub End Bromley Cross Sunnymede Point Clear Pebmarsh Mount Pleasant East Hanningfield Ugley Wimbish Pipps Hill Great Notley Boreham Fuller's End Woodend Green Debden Broad Green Westley Heights Little Walden Tilegate Green Powers Hall End Gainsford End Hope End Green Bannister Green White Colne Seven Star Green Monk Street Churchend Nuper's Hatch Stafford's Corner Passingford Bridge Clatterford End South Heath Great Baddow Cross End Flack's Green Broad Street Green Pinnacles Latchingdon Lee Chapel South Wesley End Hook End Tye Green Grass Green Richmond's Green Tilbury Roast Green Heybridge Basin Stebbing Green Stroud Green Canvey Island Tilbury Green Sible Hedingham Halls Green Stondon Massey Hellman's Cross Lawford Downham Eight Ash Green Lucking Street Lee Chapel Clapgate Maple End Sunken Marsh Robinhood End Great Oakley East Horndon Felsted Wormingford Layer Marney Tillingham Blackheath Rushley Green Sewardstonebury High Park Corner Temple Fields Keeres Green Alresford Osea Island Coggeshall Norton Mandeville High Beach Purfleet Miller's Green Goldhanger Hempstead Debden Green Danbury Common Wickham Bishops Ramsey Island Elmdon New Thundersley Chalvedon Tollesbury Great Waltham Springfield Mill Green Langham Moor Chapelend Messing Forrey Green Brock Hill South Green Creeksea Tiptree Debden Green Wendens Ambo Prittlewell Church End Hutton Little Canfield Woodend Wellstye Green Dengie Little London Brick House End Great Saling Church End Start Hill Helions Bumpstead Little Yeldham Newtown Lambourne End Liston Southfields Ashdon Leaden Roding Hazel End Hare Street Hallsford Bridge Aythorpe Roding Roxwell Baker Street Downhall Beach Estate Gubbion's Green Tyler's Green Southend-on-Sea Elder Street Newlands Mount Bovers Waltham's Cross Rettendon Foxash Estate Oak Corner Braintree Bonhunt Water South Ockendon Bath Side Wickham St Paul Gaunt's End Paglesham Eastend Hornells Corner Duton Hill Ford End Parney Heath Aimes Green Widdington Little Bromley Mayland Malting Green Ramsey Felmore Carter's Green Cobbs Fenn Watton's Green Mill End Cobbler's Green Breach Barns St Osyth Elkins Green Cambridge Town Harlow Winter Gardens Gallows Green Crow's Green Fordham Heath Rose Green Rowhedge Upper Dovercourt Strethall Althorne Bulphan Upshire Ostend East Gores Kingsmoor Cressing Great Braxted Terling Tolleshunt D'Arcy Great Maplestead Great Holland Sandon Aldham Gilwell Park Mallows Green Sewardstone Gooseberry Green Stocking Green Gallows Green Armigers Little Totham Coopersale Street Glen Faba Ashen Little Bardfield Ardley End Mundon Leigh-on-Sea Rayleigh Abberton Clifftown High Garrett Rickling Green Broad's Green Elsenham Ugley Green Bradwell Waterside Lee-over-Sands Janke's Green Littlebury Green Bush End Norton Heath Sabine's Green Buckhurst Hill Hawbush Green Copford Green Rush Green Chatter End Outer Part of Town Westward Willows Green Great Bardfield Sturmer Pentlow Street Horsley Cross Belchamp Otten Church Langley Man's Cross Onslow Green Loughton Hutton Mount Balstonia Writtle Little London Philpot End Rotten End Keysers Estate Pilgrims' Hatch Brookend Castle Hedingham Orsett Heath Steventon End Butts Green Frogs' Green Howe Street Toot Hill Bishop's Green Pig Street Havering's Grove Layer-de-la-Haye Wethersfield Netteswell Willingale Rawreth Shot Greenwoods Stickling Green Windmill Hill Hardy's Green Great Tey Borley Green Orsett Mowden Howe Green Stambourne Green Chadwell St Mary Little Sampford Woodham Ferrers Newman's End Passmores West Horndon Roydon Hamlet Stockstreet Pigstye Green Dewes Green Knowl Green Delvin End Twinstead Green Monkey Street Norwood End Elsenham Sta Littley Green Hullbridge Church End Shoeburyness Daw's Cross Moulsham Epping Upland Sumners Latton Bush Matching Tye Dutch Village Farnham Green Little Mascalls Newport Margaret Roding Shalford Cripple Corner Tye Green South Weald Clatterford End Chalkwell Lower Nazeing Workhouse Hill Deer's Green Matching Green Steeple Bumpstead Abbess Roding Duddenhoe End Oaker Hill Folly Green Rook End Coopersale Brookend Brewer's End Little Horkesley Thorpe Green Pharisee Green Stewards Woodgates End Upper Pond Street Greenhill Jack's Hatch Lamb Corner Little Oxney Green Boyton Cross Rickling Tolleshunt Knights Hobbs Cross Biggin Bell Common Molehill Green Sucksted Green Blackmore Radwinter End Latchmore Bank Fobbing Roundbush Wix Welshwood Park Stansted Mountfitchet Cannon's Green Netteswell Cross Herongate Manuden Broad Green Good Easter Pannel's Ash Bradwell on Sea Southfields East Tilbury Chalk End Little Baddow Hockley Katherines Heckfordbridge Linford Stisted Woodside Green Catmere End Almshouse Green Ardleigh Noak Hill