Retail Marketing in The Ryes

Get in touch

Retail Advertising in The Ryes

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CM22 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Nuper's Hatch Hallingbury Street Stanford Rivers Grays Springfield Stisted Oaker Hill Broad Green Crays Hill Halstead Beaumont Laindon Debden Green Twinstead Green Stoneyhills Brentwood Garnetts Monk Street Tilbury Juxta Clare Easthorpe Dengie Ashdon Little Easton Hornells Corner Chalvedon Lambourne End Porters Town Sibley's Green Wickham St Paul Crawley End Navestock Side Great Holland Purfleet-on-Thames Folly Green Keelars Tye Messing Great Leighs St Lawrence Norton End Parkeston Lippitts Hill Cooper's End Asheldham Hope's Green Cranes Sturmer Little Laver Puttock's End Norton Heath Upper Dovercourt Felsted Brightlingsea North Weald Bassett Row Green Willingale Brock Hill Piercing Hill Childerditch Churchgate Street Langley Morris Green Pig Street Butts Green Northend Little London Pleshey Crockleford Heath Parson's Heath Great Baddow Pepper's Green Bradwell Wick Fox Hatch Hare Street Great Bentley Gooseberry Green Lexden Ingatestone Ramsden Heath Church End Coggeshall Duck End Heybridge Birch Green Upshire Stapleford Abbotts Finchingfield Perry Green Sewardstone Broad's Green Rook End West Horndon Lane End Colliers Hatch Daw's Cross High Garrett Bell Common Paglesham Eastend Brandy Hole Mashbury Netteswell Cross Fox Street Ugley Green Wormingford Braintree Corner Daws Heath Wrabness Winter Gardens Don Johns Thurrock Park Norton Mandeville Start Hill Pattiswick Leaden Roding Whiteash Green St Vincent's Hamlet Little Warley Lambourne Temple Fields Frenches Green Blasford Hill Little Burstead Duck End Ghyllgrove Chalkwell Butt's Green Latchmore Bank Wakes Colne Green Elder Street Hempstead Dutch Village Toppesfield Lamarsh North End Cupid's Corner Tilbury Workhouse Hill Kirby Cross Bedlar's Green Moreton Beacon End Wiggens Green Ashen Upper Green Pigstye Green Curling Tye Green Stafford's Corner Tiptree Lower Sheering Beacon Hill Rochford Pebmarsh Great Stambridge Magdalen Laver Padham's Green Further Ford End Alphamstone Northend Stock Boyton End Tye Green Wicken Bonhunt Crow's Green Waterhales Little Walden Old Heath Wickford Great Chesterford Langham Wick Rickling Green Bradwell Waterside Walton-on-the-Naze Baythorne End Colne Engaine Building End Broxted Takeley Street Mistley Belchamp St Paul Chignall St James Chigwell Aveley Bobbingworth Shelley Clifftown Bentfield Green Brookend Mowden Ramsey Island Seven Star Green Chalk End St Osyth South Benfleet Mucking Ugley The Green Hickford Hill Windmill Hill Southey Green Blackcat Breeds High Beach Faulkbourne Broadley Common Minnow End Wethersfield Widford Point Clear Theydon Bois Brook Street Pedlars End Navestock Heath Nevendon Hamperden End Swallows Cross Mountnessing Lower Bobbingworth Green Greenwoods Jack's Hatch Blackmore End Writtle Berners Roding Little Dunmow Pharisee Green Shoeburyness Aldham Berden The Common Ballards Gore Mundon Smith's Green Debden Keeres Green Battlesbridge Bacon End Four Wantz Marden Ash Watton's Green Duddenhoe End Toot Hill Little Horkesley Westcliff-on-Sea Harlow Church Langley Gransmore Green Newport Abbey Field Lower Pond Street Nine Ashes Bradwell on Sea Burton End Langenhoe Long Green Mistley Heath Clatterford End High Easter Great Horkesley Purfleet Lower Green Purton End Sewardstonebury Forrey Green Cripplegate Beazley End Boose's Green Chafford Hundred Bournes Green Wakes Colne Great Totham Bush End Terling Matching Tye Fiddlers Hamlet Bovinger Dyer's End Wimbish The High Hobbs Cross Frating Great Bardfield Totham Plains Boreham Leigh Beck Widdington Level's Green Little Canfield West Tilbury Strethall Curtismill Green Little Oxney Green Bannister Green Stondon Green Great Notley Great Oakley Thaxted Little Chesterford Mark Hall North Black Notley Hastingwood Long Gardens Cobbler's Green Threshers Bush Aimes Green Theydon Garnon Tilbury Green Catmere End Tye Green Copthall Green Horne Row Coopersale Street Breach Barns Rawreth Shot Greenstead Beauchamp Roding Newman's End Salcott-cum-Virley Burnham-on-Crouch Little Totham Balstonia Tye Green King Street Thornwood Common Tilegate Green Holyfield Hellman's Cross Lucking Street Southend-on-Sea Rotten End Cowey Green Barrow Hill Cannon's Green Layer Marney East Hanningfield Passmores Stockstreet Wickham Bishops Clavering Hornestreet Rivenhall End Mile End Loughton Chigwell Row Feering Ost End Great Waltham Bonhunt Water Duckend Green Little Bentley Countess Cross Tolleshunt Major Good Easter Great Dunmow Panfield Great Henny Birdbrook Churchend Stow Maries Howe Street South Woodham Ferrers Jasper's Green Woodgates End Onslow Green Katherines Hyde Chase Eight Ash Green Knowl Green Brickkiln Green Chipping Hill Tendring Green Tendring Cherry Green Ford End Barstable Green Street Grass Green Needham Green Rettendon Surrex Thorpe-le-Soken Rivenhall Mill End High Laver Radwinter End Colchester Southfields Broomfield Roundbush Mayland Norwood End Mulberry Green South Ockendon Stickling Green Bradfield Heath Bunting's Green Steeple Stambourne Green Bulphan Canvey Village Horkesley Heath Hazeleigh High Beech Great Maplestead Bradfield Great Canney Boxted Cross Smythe's Green Cornish Hall End Fyfield Harrowcross Radwinter Ingrave Rudley Green Brick House End Tilekiln Green Weeley Heath Copford Gainsford End Sucksted Green East Mersea Stroud Green Uppend Cripple Corner Great Bromley Little Wigborough Burnt Heath Nazeing Mead West Thurrock Prittlewell Frogs' Green Great Sampford Barnston Henny Street Hazel End Chelmsford Mount Bovers Gestingthorpe Tye Green Rank's Green Horsley Cross Foster Street Gilwell Park Sand Hill Takeley Howlett End Chitts Hills Sandon Blackheath Carter's Green Oxley Green Stonebridge Wix Skye Green Church End Stocks Green Harlow Common Goose Green Epping Stebbing Stambourne Leigh-on-Sea Pentlow Street Nounsley Baconend Green Chatham Green Audley End Black Horse Corner Raven's Green Bardfield Saling Hutton Bulmer Tye Monkey Street Heybridge Langford Roxwell Baddow Park Pilgrims' Hatch Abbess Roding Moulsham Ardleigh Mallows Green Langham Shellow Bowells Loyter's Green Green Street Suttons Stondon Massey Tolleshunt Knights Boyton Cross Bustard Green Gosfield Roydon Canvey Island Coopersale Common Wivenhoe Watch House Green Upper Green Elmdon Layer-de-la-Haye Tollesbury Hawkwell Sunken Marsh Lower Green Ringtail Green Malting Green Clatterford End Hadleigh Bocking Ashingdon Wendens Ambo Howe Street Tylerscross Purleigh Farther Howegreen Earls Colne Hockley Chipping Ongar Ramsey Chappel Dedham Heath Arkesden Pitsea New Mistley New Thundersley Radley Green Bumble's Green White Notley Hadstock Margaret Roding Roast Green Peartree Green Housham Tye Cooksmill Green Lamb Corner Buttsbury Stewards Tumbler's Green Cobbs Fenn Great Malgraves Chrishall Water End Paglesham Churchend Taverners Green Bowers Gifford Chickney High Roding Peldon Stanford-le-Hope Sumners Stanbrook Stansted Mountfitchet Tye Green Hutton Mount Hullbridge White Roding Gallows Green Brookstreet Far Thorpe Green Robinhood End Coxtie Green Rayne Elmstead Market Havering's Grove Stanway Barling Gay Bowers West Mersea Great Oxney Green Great Tey High Ongar Newney Green North Shoebury Kirkby-le-Soken Osea Island Tillingham Aythorpe Roding Margaretting Tye Ford End Chignall Smealy Woodham Walter Man's Cross Linford Little Yeldham North Benfleet Little Parndon West Hanningfield Mount Pleasant Bridge End Olmstead Green Little End Borley Lindsell Downham Nether Street Stagden Cross Cold Norton Elkins Green Little Clacton Rowney Corner Pipps Hill Clapgate Ardley End Great Berry Great Wigborough Stocking Green Steward's Green Hook End Maldon Outer Part of Town Eastward Mill Green Campions Inworth Fuller's End Liston Bulmer Dobb's Weir Southminster Hartford End Epping Green Elmstead Heath Great Saling Janke's Green Brewer's End Little Leighs Littley Green Little Braxted Warley Crockleford Hill Reader's Corner Rickling East Horndon Wimbish Green Burton's Green Steeple Bumpstead Mount Bures Swan Street Friars Mead Little Henham Eversley Dovercourt Tarpots Gernon Bushes Galley's Corner Broad Green Kingswood Glen Faba Weeley Hemp's Green Hallsford Bridge Woodend Green Clatterford End The Birches Paslow Wood Common Oxen End Littlebury Lawford Thorpe Green Gubbion's Green Great Wakering Lee Chapel Nazeing Eastend Long Green Holder's Green Rush Green Fobbing Clay Hills Great Braxted Tip's Cross Eastwood Wix Green Horndon on the Hill Chatter End Ramsden Bellhouse High Park Corner Claverhambury Doddinghurst Common East Gores Holland-on-Sea Steventon End Coryton Fingringhoe Frinton-on-Sea Mill End Green Howegreen Abbess End New England Old Harlow Herongate Newlands Stones Green Courtsend Hatfield Peverel Tinkers Green Deer's Green Tendring Heath Little Hallingbury Wesley End Little Bardfield Mill End Cobler's Green Bradwell Layer Breton Wyatt's Green Horseman Side Great Clacton High Street Green Bromley Cross Birch Epping Upland Downhall Beach Estate Bicknacre Chadwell St Mary Doddinghurst Flack's Green Little Cambridge Rayleigh Copford Green Quendon Shrub End Hawbush Green Gaunt's End Molehill Green Church End Fordham Bentfield Bury Keysers Estate Starling's Green Molehill Green Vange Armigers Fryerns Runwell Great Warley Silver End Seawick Littlebury Green Pledgdon Green Howe Green Causeway End Twinstead Shenfield Rotchfords Little Waltham Coggeshall Hamlet Stebbing Green Hardy's Green Young's End Pond Street Sewards End Waltham's Cross Gamble's Green Great Yeldham High Houses Buckhurst Hill Lower Green Temple End Craig's End Cross End Woodhatch Howe Green Manuden The Hythe Greenstead Green Debden Green Philpot End North Stifford Mill End Dewes Green Lee Chapel North Newtown Mark Hall South Bentley Brays Grove Foxearth Tye Green Bridge Green Galleyend Greensted Green Rose Green Liston Gardens Henham Sunnymede East Tilbury Farnham Dry Street Galleywood Puttock End Netteswell Cole End Westley Heights Berechurch Southchurch Little London Bocking's Elm St Osyth Heath Tiptree Heath Gore Pit Cock Clarks Biggin Pinnacles Danbury Common Bartholomew Green Fuller Street Ardleigh Heath School Green Southfields Boxted Church End Kirby-le-Soken Sheering Little Mascalls Ivy Chimneys Hill Green Stapleford Tawney Thundersley Blake End Greensted Rowhedge Abridge Latton Bush Meadowend Row Heath Mount End Woodham Ferrers Althorne Delvin End Pannel's Ash Goose Green Fordham Heath Maggots End Old Mead Margaretting Bran End Brookend Harwich Hawkin's Hill Little Thurrock Killem's Green Park Green Elsenham Sta Hare Street Waltham Abbey Oak Corner Sible Hedingham Middleton Birchanger Roundbush Green Lanham Green Chapelend Heckfordbridge Loves Green Brick End Goldhanger Passingford Bridge Saffron Walden Bishop's Green Theydon Mount Woodside Green Bamber's Green Bigods Bocking Churchstreet Lee Chapel South Billericay West Bergholt Great Parndon Landermere Edney Common Nazeing Long Green Great Hallingbury Montsale South Green South Heath Burrsville Park Samuel's Corner Alresford Bardfield End Green Matching Maple End Chelmer Village South Weald Shotgate Clapdog Green Noak Hill Handley Green Basildon Braintree North End Broad Street Green Thorrington Jaywick Great Claydons Beggar Hill Marks Tey Crow Green Cressing Tindon End Tye Green Great Canfield Powers Hall End Ovington The Ryes Braiswick Foxash Estate South Hanningfield Cock Green Elsenham Steeple View Kelvedon Hatch Smith's Green Willows Green Harknett's Gate Blackmore Upper Pond Street Greenhill Heybridge Basin Castle Hedingham Langham Moor Mill Green Woodend Welshwood Park Orsett Heath Thorpe Cross Langdon Hills Parney Heath Hatfield Heath Tilty Baker Street Clacton-on-Sea Kelvedon Rawreth Noak Bridge Birchhall Corner Little Tey Little Sampford Dedham Belchamp Walter Grange Hill Shalford Green Latchingdon Finkle Green Pale Green Tyler's Green Duton Hill Outer Part of Town Westward Totham Hill Richmond's Green Abberton Mott's Green Hobbs Cross Danbury Farmbridge End Little Oakley Shalford Tilkey Fordstreet Horsleycross Street Ulting Broad Green Nazeing Gate Sabine's Green Salmon's Corner Roydon Hamlet Corringham Kingsmoor Farnham Green Hatfield Broad Oak Cutlers Green Almshouse Green Fairstead Witham Belchamp Otten Cambridge Town Hope End Green Helions Bumpstead Gaston Green Milch Hill Lee-over-Sands Coalhill Thorpe Bay Great Easton Fanner's Green Gallows Green Runsell Green Rushley Green Bath Side Navestock Common White Colne Matching Green Miller's Green Tolleshunt D'Arcy Audley End Queen's Park Fryerning Maylandsea Low Street Halls Green Little Bromley Frating Green South Fambridge Hawkspur Green Orsett Little Common North Fambridge Little Baddow South Stifford Borley Green Ridgewell Woodham Mortimer Ostend Coopersale Manningtree Lower Nazeing Creeksea Chapel End Pentlow Tye Common Hare Green Little Maplestead Burnt Mills Potter Street Felmore Wellstye Green Roost End Little Henny Great Burstead Paternoster Heath Little Wakering Woodhill Canewdon Aingers Green Manwood Green