Retail Marketing in Christchurch

Get in touch

Retail Advertising in Christchurch

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in GL16 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Christchurch (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Withington Neds Top Little Shurdington Shakesfield Stidcot Brockhampton Bromesberrow Heath Shipton Moyne Brockhollands Berkeley Heath Upthorpe Brockhampton Longlevens Fairfields Blackhorse Woodhouse Down Bagpath Rodley Broad Campden Wickridge Street Aylburton Common Over Walkleywood Foxcote Glasshouse Brockweir Stone Hill Stowell The Leigh Upper Dowdeswell Eggs Tump Middle Wick Cold Elm Southrop Everlands Littleworth Taddington Barrow Littledean Hill Stanway Shurdington Norman Hill Buckover Woodford Coltham Fields Forthay Bagpath Fretherne Kendleshire Mile End Ingst Quarhouse Purton Vinney Green Awkley Wood Stanway Swanley Ham Cannop Barton Joy's Green Redinhorne Moorend Hawkesbury Parkfield Littledean Tredworth Pucklechurch Highnam Kingsholm Brockworth Mount Pleasant Leighterton Brookend Shadwell Woolaston Newerne Weston-sub-Edge Yate Sladbrook Wick Rocks Frampton on Severn Mayshill Uplands Leckhampton Priding Ham The Twittocks Brownshill Innsworth Mitcheldean Golden Valley Cheltenham Bownham Ketford Frampton Court Itchington Oxenhall Shuthonger Soundwell Upper Lydbrook Blakeney Hagloe Green Street East End Norton Oxenton Stroud Hill Tivoli Newtown Thrupp Westington Central Lydbrook Shab Hill Knave-in-hole Hayden Oldland Kitlye Pillows Green St Chloe Lower Slaughter Overton Fairview Warmley Owlpen Uley Harrow Hill Highfield Duntisbourne Leer Sandhurst Horcott Ford Fiddler's Green Temple Guiting English Bicknor Nuppend Mangotsfield Bulley Grovesend Holbrook Common Rockstowes Windrush Crawley Hempsted Townwell Kington Bagstone Charlton Kings Tutshill Montpellier New Town Hatherley Shipton Oliffe Charlton Abbots Newington Bagpath Ruddle Ready Token Sezincote The Pludds Joyford Marsh Common High Nash Ewen Winchcombe Lynch Dunkirk Bournes Green Old Passage Starveall Brimpsfield Aylburton Houndscroft Newtown The Moat Bentham Theescombe Castletump Box Laverton Preston Charfield Green Watledge Sunhill Arlington Whelford Prescott May Hill Village Cockleford Earthcott Green Upper Hill Caudle Green Pitt Court Syreford Newleaze Stratfordbridge Lower Redbrook Warmley Tower Betty's Grave Ashleworth Hazleton New Mills Wormington Broom's Green Knightsbridge St Mark's Far Green Bitton Stone Whitfield Worrall Hill Longridge Paganhill Willsbridge Coomb's End The Rocks Farleys End Elcombe Sedbury Sharpness Nibley Oxlynch Little Washbourne Clifford's Mesne Kenton Green Twigworth Engine Common Lower Wick Saul Plusterwine North Cerney St Briavels Kingscourt Wyndbrook Calmsden Windsoredge Pancakehill Beeches Green Stanley Great Witcombe Berwick Hambrook Dorn Hudnalls Walham The Reddings Lower Common Northleach Lower Cam Upper Ley Cainscross Nailbridge Upper Siddington Lower Meend Hanham Green Kings Hill Hillend Green Bromesberrow Tetbury Deerhurst Walton Barton Cam Whiteshill Shepperdine Hillersland Bridge Yate Duckhole Evington Northwick Worley Eastleach Martin Beverston Bourton-on-the-Hill Nag's Head Abwell Ruspidge Horton Paradise Moreton-in-Marsh Bradley Green Awre Ampney St Peter Wickwar Charlton Park Iron Acton Rowanfield Hewelsfield Oakridge Lynch Abbotside Bream's Meend North Corner Somerford Keynes Coney Hill Lower Oddington Calcott's Green Parkend The Park Summerhayes Gossington Perrott's Brook Aldsworth Yorkley Coberley Willis Elm The Barton Uckington Wicks Green Quedgeley Little Haresfield New Cheltenham Stroud Green Guiting Power Blaisdon Leonard Stanley High Woolaston Fossebridge Siston Common Church Westcote Cribbs Causeway Westend Eastington Driffield Mount Pleasant Burnt Ash Old Down Petty France Prior's Park Upleadon Emerson's Green Oridge Street Ruscombe Lightpill Ganders Green Doughton Whitminster Dudbridge Boulsdon Bisley Pillowell Kempsford Footbridge Eastleach Turville Cleeve Hill Charfield Bromley Heath Ryeford Poulton Upleadon Court Chaceley Hole Salperton Park The Quarry Sibland Hill The Eaves Berkeley Road Hilcot End Chaceley Stock Yorkley Slade Pope's Hill The Scarr Wheatenhurst Bussage Frampton Cotterell Watermoor Broadwell Warden Hill Nastend Poole Keynes Barnsley Dunfield Didmarton Newmarket Edge Nethercote Puckrup Abenhall High Orchard Robinswood Christchurch Daylesford Upton Cheyney Upper Kilcott The Tynings Hidcote Bartrim Oakle Street Quenington Nether Westcote Trow Green Dyrham Beach Minchinhampton Adlestrop Homedowns Cleevemount Brand Green Longney Upper Swell Murrell's End Pennsylvania Lowbands Bibury Hamshill High Brotheridge Elberton Frampton End Marston Hill Arlingham Smart's Green Swineford Bartlett's Green Westrip Woolridge Taynton West Littleton Bath Street Longhope Newent Siddington Saintbridge Tewkesbury Broadrock Piff's Elm Ebrington Lintridge Milbury Heath Woolaston Common Town Street Calcot Highfield Burleigh Wallow Green Podsmead Nimlet Filton Four Oaks Lower Apperley Coln St Dennis Milton End Ryton Nailsworth Little Bristol Northfield Stow-on-the-Wold France Lynch Hasfield Patchway Willersey Barnwood Waterlane Clearwell Tilsdown Little Rissington Kingscote Mitton Upper Oddington Acton Turville Batsford Horsley Eastington Tortworth Green Randwick Pinfarthings Lower Swell Hewelsfield Common Sapperton Pittville King's Green Wortley Coombe Hill Chaceley Almondsbury Rangeworthy Farmcote Duntisbourne Rouse Hampton Green Dodington Moorslade Stinchcombe Totteroak Brimps Hill Bledington Hilcot Nibley Green Bafford Gretton Fields Hardeicke Coaley Hinton Teddington Great Stoke Tormarton Allaston Britain Bottom Lower Lode Upper Slaughter Boxwell Hatherop Tunley Highnam Green Westerleigh Blackwells End Green Daglingworth Oakley Culkerton Shortwood Cockshoot Aston Cross Rooksmoor Brookthorpe Hystfield Naunton Leathern Bottle Standish Stowe Chalford Hill Lower Chedworth Potterswood Overton Park Tillers' Green Hidcote Boyce Picklenash Crossways Collafield Tredington Winterbourne Down Thames Head Pitchcombe Shaw Common Tutnalls Coalway Wishanger Lower Lemington Walton Cardiff Battlescombe Stantway Chedworth Pilley Hallen Warmley Hill Gorsley East End Wotton-under-Edge Natton Hillesley Barton End Ball's Green Clapton-on-the-Hill Stanley Downton Salperton Stonehouse Whaddon Far Oakridge Oldbury-on-Severn Donnington Snig's End Park Hill Bencombe Hardwicke Woodcroft Hyde Bream Nupdown Tickmorend Watermead Seven Springs Purton Paxford Lower Lydbrook Newland Great Rissington Charingworth Sling Woodbridge Bradley Chaxhill Bournstream Down Hatherley Brown's End Newton Stanfields North Woodchester Twyning Green Hamwell Leaze Cromhall Common Amberley Poolhill Severn Beach Cobb's Cross Blakeney Hill Aston Subedge Yanworth Bowbridge Slimbridge Lower Soundwell Pilning Westbury-on-Severn St Briavels Common The Hacket Alderley Tirley Knowle Thornbury Cambridge Hailes Edge End Whiteway Bullo Carterspiece Tortworth Wotton Upper Wick Farmington Jeffries Hill Gatcombe Northway Hanham Kilcot Cutsdean Stoke Gifford Todenham Hardwicke Stumps Cross Condicote Upper Coberley King's Stanley Park End Puckshole Anthony's Cross Talbot's End Falfield Baker's Hill Hawkesbury Upton Lassington Tuffley Coleford Etloe Claypits Farfield Crossways South Woodchester Lower Ley Compton Green Boxbush Boddington Greenway Slad Harry Stoke Lower Morton Southam Ayleford Double View Sandpits Cowhorn Hill Sudgrove Fairford Upper Soudley Lower Rea Bledisloe Sundayshill Oldend Maugersbury Highleadon Netherhope Damery Playley Green Heathfield Brookend Primrose Hill Hampton Fields Parkend Abson Frocester Didbrook Nibley Green Pamington Minsterworth Aston Magna Marshfield Woodchester Cross Hill Stancombe Ruardean Woodside Gloucester Coln Rogers Hester's Way Itlay Fishpool Tiltups End Forest Green Hethelpit Cross Kineton Baunton Putloe Lower Kilcott Stockend Cassey Compton Notgrove Cherington Draycott Drybrook Twyning Heath End Oldbury on the Hill The Flat Daneway Rodborough Upper Soundwell Woodstock Oldbury Naite Siston Hartpury Frampton Mansell Leckhampton Hill Oldcroft The Rangers Milbury Heath Longford Norcote Hill End Cold Ashton Berry Hill Westonbirt The Island Sandy Lane Haresfield Marsh Lane Clapton Avening Green Staple Hill Bays Hill Coaley Peak Coombe Viney Hill Harnhill Alderton Fields Kempley Pool Meadow Coln St Aldwyns Knockdown Bourton-on-the-Water Ruardean Hill Four Mile Elm Huntley Poolway Cashes Green Alderton Chipping Sodbury Little Barrington Staunton Alvington Linden Ganborough Andoversford Tidenham Chase Wyegate Green Naas Aust Bagendon Rockness Churchend Wanswell Buckland Dyer's Common St Peter's Alstone Fyfield The Haw Chatterley Aston on Carrant Elmbridge Up Hatherley Blockley Woolstone Phipps Bottom Shipton Solers Sevenhampton Bibstone Broadoak Bevington Shortwood Little London Grange Village Brain's Green Old Sodbury Cromhall Gaunt's Earthcott The Folly Bradley Stoke Oldland Common Ashley Compton Abdale Winson Yate Rocks Little London Ampney Crucis Greet Westerleigh Hill Chalford Postlip Lower Tuffley Hunt's Grave Three Ashes Rodmarton Tickshill Crackstone Inchbrook Swindon Cowhill Kingshill Marle Hill Doynton Gretton Lasborough Painswick Upper Cam Chavenage Green Duntisbourne Abbots Woodfield Halmore Cooper's Hill Selsley Arle Great Barrington Kingswood Harleywood Great Washbourne Middle Street Littleton-upon-Severn South Cerney Littleworth Coldharbour Netherend St Paul's Avening Whaddon Saintbury Upper Morton The Heath Fiddington Lower Cockleford Edgeworth Triangle Colesbourne Bowling Green Plump Hill Ashchurch Upton St Leonards Woodmancote Rockhampton Woolaston Woodside Upper Common Hucclecote The Mythe Chipmans Platt Shepherd's Patch Hook Street Brimscombe Snowshill Little Sodbury Whitecroft Rudgeway Ozleworth Bread Street Scowles Oakhunger Hawling Churcham Bamfurlong Breadstone Elmore Turkdean Elton Brierley Tresham Bubblewell Tytherington Rodford Latteridge Forthampton Down Ampney Woolaston Slade Kemble Butterrow Cold Aston Bilson Green Hinchwick Stroud Alstone Bournside Churchdown Bishop's Norton Little Sodbury End Cranham Kemble Wick Redmarley D'Abitot Syde Coates Toddington Cockadilly Forwood Eastcombe Codrington Watley's End Bridgend Meysey Hampton Lower Stone Winstone Boughspring Kingsditch Gillingstool Longwell Green Tockington Stanton Tetbury Upton Mount Hill Chargrove Icomb Staunton Moor End The Fence Prior's Norton Tarlton Dursley Flaxley Nympsfield Dursley Cross The Camp Henley Netherton Wyck Rissington Elmore Back Harescombe Rudford Througham Southend Staverton Tumpy Green Hallwood Green Church End Shapridge Howley Wymans Brook Henfield Sheepscombe Upper Framilode Newport Littleford Pullens Green Far Thrupp Orange End Frenchay Birdlip Woodmancote Kempley Green Elmstone Hardwicke Northville Kingswood Whitecliff Badminton Deerhurst Highfield Mickleton Dumbleton Middle Duntisbourne Beachley Clements End Whiteway Steam Mills Charfield Hill Hampnett Huntingford Stanley Pontlarge Compton Greenfield Ampney St Mary Little Witcombe Ebley Wapley Lynworth Ellwood West End Symonds Yat East Gatwick Ryeworth Dymock Framilode Springbank Millbottom Hopewell Hill Long Newnton Mobley Noverton Redwick Lower Hazel Lower Berry Hill Shortstanding Hawcross Egypt Tirley Plusterrwine The Pound Stratton Naunton Park Ruardean Readings Jack's Green Newtown Coalpit Heath Old Bishton Apperley Stroat Birdwood Chase Hill Barrow Wake Newnham Stowe Green Bishop's Cleeve Dixton Elkstone Ram Hill Upper Rissington Hinton Prestbury Berkeley Cowley Longridge Lechlade-on-Thames Bengrove Fromebridge Broadwell Longridge End Arlebrook New Passage Gotherington North Nibley Hampen Cranham Corner Clanna Ashmead Green Little Herbert's Preston Cross Chedworth Laines Whiteshill Botloe's Green Maisemore Cadbury Heath Lower Dowdeswell Alveston Down Lower Hamswell Chesterton Ablington Smart's Green Upper Up Nupend Catbrain Morton Wallsworth Sherborne Easter Compton Okle Green Northwood Green Cress Green Middleyard Kent's Green Colethrop Moreton Valence Five Acres The Butts Longborough Foss Cross Townsend Cerney Wick Frogland Cross Matson Badgeworth Palmer's Flat Draycott Green Bottom Aylworth Holywell Mork Battledown Woodmancote Tidenham Horsepools Lydney Evenlode Colt's Green Badbrook Silver Street Tibberton The Beeches Synwell Shipton Selsley West Cirencester Little Badminton Corse Homestead Lower Soudley Churchend Preston Cinderford Benhall Downend Malswick Horwood Riding Fairmead North Common Olveston Moor End Miserden Stoke Orchard Chipping Campden Shorncote Winterbourne Little Drybrook Over Whittington Highfields Alveston Smallbrook St Paul's Epney Wibdon Leddington Milkwall Wick The Purlieu Rendcomb Abbeydale